Pipes Output http://pipes.yahoo.com/pipes/pipe.info?_id=11542451030f71447ec71274bcd71bf7 Thu, 01 Oct 2015 19:55:32 +0000 http://pipes.yahoo.com/pipes/ http://radar.oreilly.com/2011/03/social-media-human-behavior.html I've never heard Facebook so smart. Read the entire interview! http://delicious.com/url/b4f42982381ca71cc5e3033a18de07be#jeffmol Mon, 21 Mar 2011 20:37:18 +0000 http://www.cutimes.com/2011/03/15/patelco-debuts-two-pronged-bank-on-trust-marketing Learn from the mistakes of others and resist calling these cases "wins." In this example, we see a credit union investing in creating trust by giving away relatively trivial trinkets that probably doesn't increase trust and certainly doesn't create new account holders. Because it's not designed to. http://delicious.com/url/dd6da1be0a50c37bb2d37ac31fb45f4d#jeffmol Thu, 17 Mar 2011 17:53:29 +0000 http://mashable.com/2011/03/16/facebook-like-worth/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29 Eventbrite is putting out some of the best SALES-focused social media research out there. Pay attention! http://delicious.com/url/3540b65342391615a682410a1ba927cd#jeffmol Thu, 17 Mar 2011 14:53:24 +0000 http://www.copyblogger.com/open-loops/ A simple formula that will improve your blogging ROI many times over. http://delicious.com/url/7e72609f05c93dccb5d7b2fdd53f799c#jeffmol Thu, 17 Mar 2011 14:50:14 +0000 http://revenuemarketer.com/the-revenue-marketer-no-longer-an-oxymoron/ A very hopeful, useful read on how marketing automation is, in some cases, being applied to turn marketers into "the money makers" -- not just "the spenders." http://delicious.com/url/e967ef45dfde71f767495e6a4c35fe5e#jeffmol Thu, 17 Mar 2011 14:49:13 +0000 http://money.cnn.com/galleries/2011/technology/1102/gallery.twitter_service.fortune/index.html Time and time again, the social media gurus get away with calling Twitter the next great "must do" customer service tool. This despite Zappos and countless others who agree -- no it's not. http://delicious.com/url/c912219ccc77be608ae11a425effb8fa#jeffmol Wed, 16 Feb 2011 14:15:01 +0000 http://www.digitaltonto.com/2011/how-to-approach-social-influence/ ... since influence is so hard to track, it is much better simply to start with a lot of reach (i.e. a big seed) and use social media to amplify it. It seems to me to be an incredibly reasonable and sound approach. http://delicious.com/url/7820881cf3f981bc4805c950fb62193e#jeffmol Thu, 03 Feb 2011 16:57:24 +0000 http://blog.eventbrite.com/social-commerce Ticket sales: A red-hot area where social media is making prove-able sales. http://delicious.com/url/f17a45bf52760aef3627f2b03c1a8df5#jeffmol Mon, 31 Jan 2011 21:56:32 +0000 http://www.youtube.com/watch?v=FM5r9kxZw8g&feature=player_embedded New Zealand-based Queensland Teachers Credit Union (NQTCU) expanded outside its core market – teachers. What started as a novel ad campaign to win back the hearts and minds of their most important customer group turned into a lead generation gold mine. NQTCU baited its target market (teachers of students) with a $30,000 staffroom makeover. That's right, teachers were offered a makeover of their staff room. To qualify and participate they simply filled out a form, providing a bit of information about themselves. Schools competed head-to-head for votes. The results of this campaign were substantial. 336,000 schools and parents got involved to generate 17,000 opt-in e-mail subscribers. A database of prospects. “For the majority of these 17,000 subscribers, we learned their age, occupation and product holdings,” NQTCU said. http://delicious.com/url/e10c2f224c6e836bbb29cdbde4e2857b#jeffmol Wed, 22 Dec 2010 21:29:30 +0000 http://docs.google.com/viewer?a=v&q=cache:cpoGFpYf78oJ:www.ruf.rice.edu/~dholakia/Groupon%2520Effectiveness%2520Study,%2520Sep%252028%25202010.pdf+HOW+EFFECTIVE+ARE+GROUPON+PROMOTIONS+FOR+BUSINESSES%3F&hl=en&gl=us&pid=bl&srcid=ADGEESiKMv59au7xMTFYAvrSqNyGrQnXbaGIqhC-gkmX8kUuk5rxWLwQvyTahVeVRVYRqckuMs0pojy_BwAORh-A_CiV29mr14KO8nsY7RbCK41qOdoQP0eUfmxSjUvh9wQdLiO6aZPM&sig=AHIEtbSeO_Jp_agyVX7UjaNE8y8fYqUxGw One of the most useful, remarkably well-done bits of Groupon research I've found to date. Most importantly, it shows how retailers are measuring "effectiveness" of Groupon campaigns. NOT based on profitable customers and sustainability of Groupon promotions is called into serious question. http://delicious.com/url/72cd3312ee526b4d80cea2410a3ffa91#jeffmol Thu, 16 Dec 2010 13:09:05 +0000 http://www.thecmosite.com/author.asp?section_id=1152&doc_id=201591&new Notice: Paul discusses his listening posts for lead generation. Paul will be profiled deeper in www.makesocialsell.com. He also offers a remarkable Facebook stat that I'm verifying : Everybody is treating their Facebook page as a microsite. It’s biggest mistake on the planet. If you look at the stats, 0.2% to 0.02% of people who "Like" your page ever come back to it. http://delicious.com/url/74a149ba8e7481d03cf5a68491191557#jeffmol Thu, 16 Dec 2010 13:06:32 +0000 http://go-digital.net/blog/2010/08/when-not-to-use-groupon-as-an-advertiser/ Analysis on The Gap (and learnings) Augustine Fou, the chief digital officer at Omnicom’s Healthcare Consultancy Group http://delicious.com/url/323fa886f74a8571b90bf774e56e56e1#jeffmol Wed, 15 Dec 2010 17:46:35 +0000 http://www.digitaltonto.com/2010/myth-of-scientific-marketing/ http://delicious.com/url/10dbf47f688577cfc3cb2bd3c07b8cb4#jeffmol Mon, 08 Nov 2010 17:24:34 +0000 http://www.digitaltonto.com/2010/6-things-marketers-should-know/#more-1856 Discusses how agencies are transforming and how media companies (publishers) are becoming agencies -- providing creative services. ESPN recently announced the launch of an internal creative agency that will help marketers utilize their powerful brand across platforms. Meredith Corporation has a unit that incorporates not only their media properties, but their events and databases too. These are just two examples on a very long list. http://delicious.com/url/1c4094ab41a144fc3746d28af679f4e9#jeffmol Fri, 04 Jun 2010 23:18:47 +0000 http://wegrowmedia.com/why-best-practices-lead-to-mediocre-results-3/ Instead of people thinking INTENTLY about their customers and how to serve them, they look for tactics on how to increase followers or ‘grow their conversion.’ So they move from flavor of the week to flavor of the week of jargon, tactics, and strategies. And they are often too slow and too late to create any meaningful value. http://delicious.com/url/7c0907b1f9342ee067546a2fbbd97dab#jeffmol Fri, 04 Jun 2010 23:10:43 +0000