Mobiya Classifieds

Adult classifieds record visits, $3.2 million sold

Sacha Vekeman — Thu, 17 May 2012 08:58:51 +0000

Traffic to U.S. websites that publish escort and body-rub ads hit a record in March, while five of those sites sold at least $3.2 million in online prostitution ads during the month. More.

Digital circulation up 63% for U.S. newspapers

Sacha Vekeman — Thu, 03 May 2012 10:17:09 +0000

According to the latest U.S.circulation numbers, more than 14% of U..S. newspaper circulation is digital — up 63% over last year. How did the top 25 papers fare? More.

Mobile content, ad sales to hit $67B

Sacha Vekeman — Sun, 22 Apr 2012 17:15:49 +0000

in 2012 mobile media content is going centre-stage. Read more.

Why kitties and puppies are (still) content kings

Sacha Vekeman — Thu, 12 Apr 2012 17:40:51 +0000

The phrase “cats on skateboards” harkens an earlier phase on the internet when websites feasted on slews of amateur content. Online entertainment has since become more sophisticated. More.

Dutch, Belgian publishers mull a ‘Spotify for newspapers’

Sacha Vekeman — Thu, 05 Apr 2012 11:24:25 +0000

There is absolutely a market for the pay wall. Publishers in countries where English is not the primary language may have a greater chance at selling their unique content. More.

Collapse of print advertising in 1 graph

Sacha Vekeman — Mon, 19 Mar 2012 19:30:50 +0000

Print newspaper ads have fallen by two-thirds from $60 billion in the late-1990s to $20 billion in 2011. Graph.

How brands should mine an SMS database for personalised deals

Sacha Vekeman — Mon, 19 Mar 2012 10:09:32 +0000

SMS marketing should not be seen as a one-off digital tool to simply build a database. Instead, the goal of a text message program is to create a two-way dialogue between a company and a mobile user. More.

Mobiya surpasses all expectations: 2.4 million mobile numbers actively trading at Mobiya’s marketplace

Sacha Vekeman — Fri, 16 Mar 2012 08:16:37 +0000

Without spending a single dollar in advertising, Mobiya has now over 2.4 million live phone numbers in its database. This result is achieved in less than 30 months of trading in the UK! The platform has been scaling beyond anything else. Thanks to our brilliant technology team keeping a live system growing while expanding the business and [...]

Mobile ads will be more effective than desktop according to Goolge

Sacha Vekeman — Mon, 05 Mar 2012 18:51:10 +0000

Ads placed on mobile will provide more value to an advertiser than desktop soon. More.

Beerud Sheth, CEO of GupShup, India’s largest social network,

Sacha Vekeman — Tue, 28 Feb 2012 15:50:01 +0000

tells Fortune that SMS text messaging is India’s killer application. As wireless grows up in India, mobilizing the masses requires a killer application: SMS. More.