Twitter Mobile Chitter Chatter

Links for 2009-10-24 [del.icio.us]

Sun, 25 Oct 2009 00:00:00 PDT

“Ya Got Trouble in River City”: iPhones Come to Our Town
I live in River City, a mid-size city slightly west of the Mississippi. You probably haven't visited our town. Doesn't appear on many maps--including Googles's--but you really should. We’re what you might call a “mobile test city.” All the big cellular carriers think our town’s residents best represent a cross-section of America. Most people in town who use mobile phones don’t consider themselves guinea pigs. But we sure like the attention it brings. Thought I’d tell you about mobile life in River City just in case you never visit.

Links for 2009-10-16 [del.icio.us]

Sat, 17 Oct 2009 00:00:00 PDT

Local Mobile Search Advertising with Gregg Stewart of 15 Miles
Despite the growth in mobile advertising in the United States, when it comes to dividing up the advertising budget, mobile is traditionally allocated the smallest slice of the pie. 15 miles is an industry leader in local search marketing that connects brands with consumers through proven digital marketing practices. The company has hundreds of experienced marketing specialists to tailor messages for target audiences. Based on proprietary technology, 15 Miles assists clients in developing strategic Internet and mobile marketing strategies that drive sales directly to client websites and local storefronts where sales happen. During the podcast, Gregg cites several research studies, including one from commScore, that shed light on the growth of local search advertising and mobile’s role in expanding its effectiveness.

Links for 2009-10-15 [del.icio.us]

Fri, 16 Oct 2009 00:00:00 PDT

Tom Foran of Crisp Wireless: Media Rich Websites Drive Mobile Advertising (Podcast Interview)
Crisp Wireless has built 245 mobile websites and designed mobile advertising campaigns for major media and entertainment companies, including CNN Money.com, Time magazine, Paramount, USA Today, A&E Television Networks, Discovery Communications and National Public Radio. Crisp Wireless provides mobile-rich media ad creation, campaign management, ad serving, campaign reporting, and advertiser site analytics. The Crisp Wireless Publisher Network attracts one-third of U.S. mobile web users. Listen to a podcast interview with Tom Foran of Crisp Wireless.

Links for 2009-10-11 [del.icio.us]

Mon, 12 Oct 2009 00:00:00 PDT

Federal BroadBand Funding for Indian Reservations, Clearwire, Philadelphia and Appalachia
Many areas of the United States have wired or wireless Internet connectivity, but there’s a desperate need for faster connections for mobile and personal computer access in rural and metro markets. Here are four requests for Federal broadband assistance. If you were the Federal decision-maker and could only fund ONE of these projects, which one would you fund and why?

Links for 2009-10-09 [del.icio.us]

Sat, 10 Oct 2009 00:00:00 PDT

“Server Error 500″: Microsoft Mobile Marketing and Ecosystem Complexity
As the mobile marketing industry experiences massive growth, it’s mired in a complex ecosystem of handset manufacturers, thousands of carrier-branded and unbranded unlocked mobile handsets, each running on a handful of different operating systems and different displays. Hundreds of new handsets are released each year, while older, legacy handsets* remain in operation throughout the world. The complexity of mobile handsets in the total ecosystem grows exponentially each year since the majority of mobile users don’t replace their handsets every two years as they do in the United States, Asia and other wealthier nations and continents on the globe. This further complicates mobile ad delivery.

Links for 2009-10-08 [del.icio.us]

Fri, 09 Oct 2009 00:00:00 PDT

Carriers and Cable Companies Fight for Wireless Spectrum: Beyond Marconi
Marconi, acclaimed as the inventor of radio must be laughing–or crying–in his grave. C.T.I.A., the wireless industry association, is meeting in San Diego this week. Yesterday, Julius Genachowski, chairman of the Federal Communications Commission, gave the keynote address, stressing the need for increased electromagnetic spectrum to combat the “looming spectrum crisis.” In the midst of the debate between regulators and mobile broadband providers, a comprehensive solution addressing the projected demand of mobile users has yet to emerge. Each provider competes for increased wireless spectrum without a strategic plan addressing future needs of their customers. Meanwhile, new and innovative mobile devices, such as the Kindle and Roku Video Player compete with innovative services that challenge established company profits.

Links for 2009-10-06 [del.icio.us]

Wed, 07 Oct 2009 00:00:00 PDT

Saving Bananas in Uganda With Mobile Phones. Why I’m Mad.
Uganda, per the New York Times, loses $70 million to $200M each year due to banana crop diseases. Those bananas you eat for breakfast represent 40% of Uganda’s agriculture and feed 12 million people in just one African country. Using mobile phones, GPS and texting, however, is helping Uganda reduce crop losses, as more farmers are educated about the efficacy of mobile technology. Africa is now the fastest growing mobile phone market in the world.
Six Ways to Improve Value with Mobile Marketing & Advertising
Providing value with mobile advertising is crucial for successful campaigns. Location, timely knowledge, making life easier, financial incentives, entertainment and connection are the six most important elements in a mobile marketing campaign.

Welcome to MobiChitter

rocketdocket — Mon, 15 Jun 2009 01:58:04 +0000

MobiChitter is a unique site. Here you'll find tweets about mobile computing from four mobile sites on Twitter that update everytime you refresh the screen.

Visit Twitter (MobiMarketing, MobiMobile, MobiChitter and MobiChirp) for interactive mobile conversations and dialog.