Miles Maker dot com

Conceptualizing your mobile strategy

Pimpin’ ain’t easy–and neither is conceptualizing a strategic & innovative mobile strategy. Is mobile important? Of course it is dumbass! 91% of Americans keep a mobile phone within arm’s reach 24 hours a day, 7 days a week–it’s the last thing we look at before we fall asleep and the ...

Connected to Content

What does it mean to be connected? We throw the word CONVERGENCE around quite a bit these days. If there’s one thing you know about me as an industry professional, it’s likely you know I’m all about applied theory through experimentation; putting ideas and assumptions into practice with improvisational creativity ...

Give content away; don’t give IT away

Whatever the desired affect, a talented movie Director understands how to convey emotion on screen—through dialogue & performances, cinematography and/or music. So how might your teaser content convey that very same emotion to drive sales of your premium content or event experience? Cirque du Soleil’s Brand Manager Jean Guibert says ...

Filmmakers in drag!

What are YOU willing to do to exceed your Kickstarter goal? After a successful Kickstarter campaign to produce the movie, Writer/Director Gary King is seeking finishing funds for his 5th independent feature film–a musical entitled, “How Do You Write a Joe Schermann Song” for live orchestration for the score, post-production ...

Christine Vachon coaches winners

Attendees of the State Of Cinema address at the 54th San Francisco International Film Festivalshould consider themselves fortunate to hear Christine Vachon LIVE this past Easter Sunday, but many of them should have gone egg-hunting instead. Vachon delivered a candid, compelling speech with insight and opinion backed by 25+ seasons ...

Sustainable moviemaking

Nine films later, Actor/Director/Producer/Writer Edward Burns is still burnin’ DVD’s with his VOD on screens of every size in existence all the way down to the itsy bitsy teenie weenie mobile phone. His 2007 movie, “Purple Violets” was the first movie to be released exclusively on iTunes. Mr. Burns states, ...

Video travels but content stays HOME

Concepts for interactive web video are heavy on my mind these days in the wake of our new paradigm of audience development and fan acquisitions. This empowers content portability with a nomadic call to action that is otherwise relatively static. However, if you own your audience and can direct them ...

Screenwriting: your last option?

I read a screenplay from a Hollywood screenwriter last night, but before I continue, lemme define the term, “Hollywood screenwriter” because if you’re simply a screenwriter living in Hollywood you are NOT a Hollywood screenwriter by my definition unless you have a literary agent and more than one screenplay in ...

Looking Past Limits

ted.com Activist Caroline Casey tells the story of her extraordinary life, starting with a revelation. Challenging perceptions, Casey asks us all to move beyond the limits we may think we have.

Success in the Arts

The 1st Annual Success in the Arts Conference (SITA) on April 16th at the Sheraton LaGuardia Hotel (Flushing, Queens, NY) featured workshops and panel discussions with Artists. Founded by Executive Director Dara Bragg, SITA was hosted by Model/Actress Chasity Saunders with Keynote Speaker, Acting and Commercial Modeling Coach Aaron Marcus along ...

Links for 2011-08-05 [del.icio.us]

Sat, 06 Aug 2011 00:00:00 PDT

YouTube's Creator Playbook

Links for 2011-06-27 [del.icio.us]

Tue, 28 Jun 2011 00:00:00 PDT

Marketing a Movie
Movies exist in an environment filled with a nearly infinite variety of creative choices for an audience that needs to make a purchase decision (and an often one time purchase decision) without trial.
Visual Thinking Archive
This group of visuals has been designed and produced by David Armano. You are welcome to use the visuals for presentations, slideshows and blogs posts. Please provide proper attribution and a link is always appreciated.

Links for 2011-06-24 [del.icio.us]

Sat, 25 Jun 2011 00:00:00 PDT

Data is the new platform, and social is the intelligence
We are evolving into a world where quantity, processing speeds and distribution of data will make us see the world through a data lens.
Bring Social Media Sanity To Your Small Business
..the other path, which is much less sexy, but leads to more money, is to focus on finding people that you could not easily find in the past and reaching out to them in the right way.
TRAACKR: Find the influencers who matter most to you
It’s not about numbers, or how much you talk to someone on Twitter all day. It’s about context, relevance and therefore potential influence based on that contextual relevance.

Links for 2011-06-23 [del.icio.us]

Fri, 24 Jun 2011 00:00:00 PDT

The Anatomy Of A Compelling Call To Action Button
In the vast majority of cases, the path to a conversion starts with the click a of button.

Links for 2011-06-22 [del.icio.us]

Thu, 23 Jun 2011 00:00:00 PDT

Zediva: We’re just like DVD rentals from Netflix
Legal case may define first sale doctrine, public viewing and ultimately copyright infringement.

Links for 2011-06-21 [del.icio.us]

Wed, 22 Jun 2011 00:00:00 PDT

Don’t Influence, Connect And Build Trust
Everyone isn’t praying to the same media deity any longer, people are organizing themselves around each other. We have to change our notion of influence because it now happens at the micro level and not the macro level.

Links for 2011-06-20 [del.icio.us]

Tue, 21 Jun 2011 00:00:00 PDT

Three Questions To Ask Before You Start Your Script
Before you begin writing that script, you need to take a moment. Breathe in. Breathe out.Now, go over this quick list.