michaeljbarber | michaeljbarber

ValuText: Real-time, location-based text messaging platform

Michael Barber — Mon, 05 Dec 2011 18:47:05 +0000

This past summer DDR presented its agency, Cohn Marketing, with a challenge; Develop an innovative, consumer-facing platform that supports current retail tenants, drives consumer preference of DDR-owned shopping centers, supports business development efforts, and doesn’t need to be actively managed on-site given the limited local resources. Working with the Cohn team and our technology partner, [...] No related posts.

Quote from Trent Walton

Michael Barber — Thu, 01 Dec 2011 08:14:22 +0000

“If I want to get hired to do something, I should already be doing it. People can’t always see potential energy. Instead of allowing a current job description to stand in the way, turn off the Scrubs re-runs and start a side-project. Draw a picture, code a site, or write something and share it with [...] No related posts.

Grand Canyon University Facebook App

Michael Barber — Wed, 20 Jul 2011 22:30:57 +0000

Grand Canyon University, a faith-based, liberal arts college located in Arizona, needed a way to enable their more than 25,000 students with the ability to interact more intimately with one another and the university, along with fostering a sense of community among their online and offline (campus-based) students. Additionally, GCU wanted to provide a platform [...] No related posts.

Mobile Marketing: 5 Reasons to Care & 7 Steps to Integrate

Michael Barber — Tue, 19 Apr 2011 01:39:43 +0000

Last week I had the opportunity to speak about mobile marketing at the Tucson American Marketing Association’s April networking event. I thought it best to focus on two key components, the why and the how. More specifically, why these marketers should care about mobile and how they can integrate it into their current marketing plan. [...] No related posts.

Thank You Phoenix

Michael Barber — Fri, 11 Mar 2011 17:10:23 +0000

Five years ago I moved to Phoenix. It seems like only yesterday when I packed my bags at UofA, loaded up my car and drove 100 miles north to a city I had never visited, save for the few job interviews the month or two previous. I didn’t ever expect to feel like I was [...] Related posts:

Thoughts on PechaKucha Phoenix 1

Thanks to Kade Dworkin for My MeetMyFollowers Interview

Michael Barber — Tue, 05 Oct 2010 19:19:36 +0000

This post is long, long overdue, so massive apologies to Kade for not taking the time to get it up earlier. A few weeks ago I had the awesome opportunity to join Kade Dworkin on his meetmyfollowers podcast site. The concept for the podcast series is simple. Each day Kade posts a new interview with [...] No related posts.

5+ Tips to Make Your Email Campaigns Awesome (Again)

Michael Barber — Tue, 03 Aug 2010 20:03:53 +0000

What’s happening to email marketing lately? I don’t know if it’s just me, but I’ve been seeing more crappy email campaigns the last few weeks. Bad subject lines, poor targeting, bad timing, poor segmentation, horrific designs etc. You name it, I’ve been seeing it, even from some of my favorite companies with email marketing programs. [...] No related posts.

Augmented Reality Post for agencyside

Michael Barber — Thu, 29 Jul 2010 20:44:34 +0000

Check out my guest post entitled 6 Tips (with examples) for Your Next Augmented Reality Project on agencyside’s site today. It provides 6 tips for your next augmented reality project, along with a few decent AR examples and growth statistics. If you aren’t familiar with agencyside, they offer training and consulting on how to implement [...] No related posts.

Social Media Day Phoenix: The Good & Not So Good

Michael Barber — Fri, 02 Jul 2010 20:17:29 +0000

A couple of days ago I attended Social Media Day Phoenix. The event/day was created by Mashable to “celebrate the changes in media that have empowered us to stay connected to information in real time, the tools that have enabled us to communicate from miles apart and the platforms that have given a voice to [...] Related posts:

Tools and Trends from Social Media Club Phoenix

Stop Disappointing Your Customers by Setting Expectations

Michael Barber — Tue, 22 Jun 2010 19:16:15 +0000

Take 5 seconds and think about the brands that you love. For me, there are a few that come to mind, Southwest Airlines, Apple, In-N-Out, BMW (time’s up). Then think about why you love these brands. Maybe they have awesome products or customer service. I would also venture a guess that these companies have another [...] No related posts.