Up to this point we have coverd some of the basic preliminary research that must be done in order to be successful at Plastic Surgery Marketing. Isn’t research fun?

Now that you have done the critical work, what do you do with the information you have discovered and how you can you use it in marketing yourself as a plastic surgeon?

First, you must formulate a plan of action. A strategy and plan of attack designed for one purpose – seeing your plastic surgery practice on the front page of Google.

So what did you discover in your research?

You should now know how many searches each plastic surgery search term is getting, how many results there are in Google for that search term, which competitors are in the top 3 spots for each search term and why? In other words, what have they done that you haven’t done that earns them a spot on Google’s front page?

Now, what is the thought process you must go through in order to win the marketing game and be on the front page of Google?

There are the 3 critical questions you must ask here.

1. How will you win?
2. What tools will you use to win?
3. How will you implement your plan?

Allow me to introduce you to Dr. Kim-Chi Vu, Portland plastic surgeon. Dr. Vu is one of my clients who struggled with internet marketing for 6 years and never achieved front page rankings anywhere in her market, despite paying thousands and thousands of dollars to internet marketers.

We developed a specific strategy for her that involved designing two new sites for her and putting those on a blog platform. We just launched her sites in January of this year, and the results so far have been outstanding. Watch the video and I’ll share those with you as well as some insights to the above 3 questions. Enjoy!

Plastic Surgery Marketing Video 3

I hear time and time again from people phrases such as, “I’ve tried the internet, it just doesn’t work”, or “The internet is a joke, I’ve tried it and it was a waste of money”, or “The internet isn’t in my game plan, it’s not what it is cracked up to be”.

Let me state to you with certainty, nothing could be further from the truth. The problem these people have is simple, they just don’t know how to effectively use the greatest communication tool ever created.

They had the “Field of Dreams” syndrome. In other words, they thought all they had to do was build a website and people would flock through their online doors. It only works that way in the movies, and that is a FACT!

Additionally, they made the mistake most make. They didn’t research their market, do any competitive intelligence and blindly slapped up a website that turned out to be a billboard on the highway to nowhere. It is true, 90% of websites never make a dime and there is a simple reason for that. 90% of the people that built those websites or had them built didn’t have a clue what they were doing.

There is much to know about the internet, and any business person that thinks for a minute they can do it right or know what to do is in all probability, sadly mistaken. They may even hire a website designer, but unfortunately, most of those don’t know what they are doing either. Website designers make pretty pictures, most don’t have a clue about marketing.

The internet has undergone tremendous change the last two years. The evolution of social media, Web 2.0 marketing, etc. What does that mean to you, as a business owner? It means you better get your internet plan of attack figured out, and you better do it fast, or you will lose the competitive battle for your market share.

Simple fact, 80% of all people are looking online first for anything and everything they want. If you aren’t there, your competitors will be. But here is the problem with most business people. They don’t have time to keep up with the rapid speed of light change that has occurred with the internet the last 2 years, and is changing even faster every day.

Here is what is happening in a nutshell. It’s called Decentralization, and has been brought about by the social networks, online communities, online blogging platforms and a myriad of other online properties where people congregate and gather.

If you have all your information on your website, in a centralized location, you are going to lose the battle. You must decentralize, syndicate your content, repurpose your message and use the tools available on the internet to reach your audience where they choose to be, not where you think they should be. You have to take your message to your customer, not force them to find you.

But first and foremost, you must do the necessary research in order to identify what your audience is looking for and even more importantly, how are they looking? What are the search phrases they are using? What problems are they seeking a solution for? Have you examined the marketplace, what do you know about competitive intelligence?

Guess what? We can help you.

Strategic Website and Marketing Research

All our websites and marketing plans are the end result of extensive market research. We do this critical all important step for you, and show you the information, so you know from the beginning what your strategy should be.
We do the keyword research, so you know what keywords you should be optimizing your site for. We do the competitive analysis, so you know exactly what it will take to beat your competition. We design your site, so it will convert traffic to customers. We remove the guesswork, and give you a laser targeted plan designed to do but one thing, grow your business and grow it fast.

Video marketing strategies, social networking strategies, Web 2.0 strategies – we do it all, and deliver it to you along with a mindmap that shows exactly what must be done every step of the way. Learn more about our strategic marketing research here.

Now You Can Experience Success Online

Now you can make it work for you. Now you can realize a significant ROI on your investment and begin putting your product or service online with confidence – because now you are putting it front of the consumer, your target market, where they can see it. Let us remove the guesswork from the equation today. Let us show you how to boost your business and target your market the right way. Please review our internet marketing services, we provide a complete package, from website design to social media marketing.

The Proof Is In The Pudding

Excuse the old cliche, but it’s true! Here is what just a few of our clients have to say about us, review these video case studies and see what we can do for your business.

Shelly Lynott, Online Life Coach. Shelly wanted to make her business boom, she had been trying for months to make headway on the internet and fulfill her dream of doing online life coaching and hypnotherapy. The problem: Shelly is in a highly competive niche, with over 44 million results on Google for her highly competitive keywords, and over 164 million on Yahoo. Watch us take her to the front page of Google and Yahoo in record time. Think Shelly is happy?

Clover Island Inn: Another extremely competitive niche is the travel industry. The Clover Island Inn is a local privately owned hotel competing with large chains and authority sites like Travelocity, Orbitz, and others that typically enjoy front page ranking in Google. We devised a strategy for them that put them on the front page for the most highly searched hotel terms in Google, as well as some secondary search terms specific to growing their busness.

Plastic Surgery Marketing Case Study: This will give you some insights into just some of the research we do when designing a marketing plan for clients. The first two parts of this study are complete, with more to come.

On this blog you will find many videos and articles specific to marketing online, as well as general articles on small business, profit margins, ROI, etc. Just review the popular articles below or check out the categories on the sidebar.

Enjoy!

Plastic Surgery Marketing and Marketing Plastic Surgeons
Using Internet Marketing Tactics

Have you ever wished someone would unravel the black magic mumbo jumbo of internet marketing and tell you once and for all what it took to get to the front page of Google?

Imagine having a proven plan that annihilated the mystery of web voodoo… and that blew the idea of wasting your hard earned money on scam operators throwing around buzz words like SEO right out of the water.

Wouldn’t that help you make sound marketing decisions based on ROI a whole lot sooner? Everyone wants a return on their marketing investment, right?

Well let me cut straight to the chase.

I recently obtained a very distinguished plastic surgeon as a client. Who and where they are is not important at this time and will be fully disclosed later as this plastic surgery marketing case study continues. For now though, I want to lay out for plastic surgeons and cosmetic surgeons exactly what is involved in the process to have a successful internet plastic surgery marketing program.

Let’s begin with this fact. I am sure you are contacted everyday by some supposed SEO expert promising you the moon. As a plastic surgeon or cosmetic surgeon, you may have even had the unfortunate experience of working with some of these supposed experts, who charge you a monthly price, never deliver results and view you as a monthly annuity.

This is going to be at least a 4 part series on this topic and is being written to inform you, the highly skilled plastic surgeon or cosmetic surgeon, exactly what is involved in a successful plastic surgery internet marketing strategy.

This will forever change your mind about SEO “experts”, and will provide you the information you need to not only know what you must do to market online successfully, but give you the necessary knowledge to make an informed decision concerning your plastic surgery marketing.

Let’s talk some basics, and make sure we are all on the same page before I begin this study for you. When I talk to most professionals about internet marketing, their eyes glaze over because without doubt, it is a technically and grammatically confusing topic. Most professionals of any kind just simply don’t know what’s involved to have a successful internet marketing plan. To put it in simple terms, you’re confused about the marketing tactics and terminology involved.

Let’s begin breaking it down for you.

First, there are 2 forms of internet traffic. There is Active Traffic and Passive Traffic.

Active Traffic is defined as people who are actively seeking plastic surgeons and plastic surgery services via search engines – also known as Google. Yes, Google is the king, controlling 80% of search traffic through it’s portal. We’ll get into some more statistics on that later.

The other type of traffic is Passive Traffic, which I define as people that would be interested in your plastic surgery services if they knew about them. Now here is the breakdown. Active traffic only accounts for about 35% of all traffic online – passive traffic accounts for the rest.

The job of a plastic surgery marketing professional is to simply define how to best capture that traffic for you and put your plastic surgery services in front of as many eyeballs as possible.

An analogy I use is fishing. Imagine the active traffic being Tuna, and you can freely catch as many as you want at a single time using a massive net, as long as the net is on the right side of the boat so to speak. The passive traffic is more like fly fishing, you have to put the bait right on the fish’s nose and entice them a little bit to get them to bite. But here is what you need to know, ALL the fish are hungry if the right bait is put in front of them.

For the first parts of this study, we are going to be concentrating on the active traffic, and primarily on Google and why it is so important for the success of your business.

Before we get to that point though, I want to make sure you understand how dramatically the internet has changed over the last 2 years. I am going to throw out another term for you to digest – Web 2.0.

Web 2.0 For Plastic Surgery Marketing

For many years the internet consisted of static websites, probably similar to the one you have now. These are centralized locations with all of the information about your plastic surgery practice confined to a singular online location. Basically an online brochure.

Web 2.0 has changed that world forever.

Web 2.0 basically means this:

It is the decentralization of information and content over the many different interconnected networks and systems rather than maintaining that information in a centralized location.

Every aspect of Web 2.0 is driven by participation.

The transition to Web 2.0 was enabled by the emergence of platforms such as blogging, social networks, and free image and video uploading, that collectively allowed extremely easy content creation and sharing by anyone.

Web 2.0 is also about modularization. A Web 2.0 marketing strategy emerges from the many components or modules that are designed to link and integrate with others, together building a whole that becomes greater than the sum of it’s parts.

You’ll see what this means to you as we progress through this plastic surgery marketing study.

The Plastic Surgery Marketing Blueprint

Now, back to basics. Here is a point for you to let sink deeply into brain and always remember. 90% of businesses fail in their internet marketing efforts for one simple reason. They do not do the required research to understand their market and they do not devise a strategic plan to capture their market. In simplistic terms, they do not know what they need to do to beat their competition.

I am sure as a plastic surgeon, after the huge investment of time and money you put into your education, residency work, etc., you had a business plan before you opened your clinic or practice. A well defined plan that served as a guideline, a Blueprint for Success, in order to build your business.

Plastic surgery marketing online is no different. You must have a well defined plan, a strategy for success, and this involves knowledge and time in order to define your market, analyze your keywords and the competition and construct your blueprint.

This is why we work with our plastic surgery clients using a Discovery Contract and involve you in the process so you know exactly why we are making the recommendations we make to you. I do not want my clients to be mystified by what I am doing or why. I want my clients to understand the why and be engaged in the marketing effort, not left in the dark. It is my position that we are forming a marketing partnership and I want my “partner” to be thoroughly engaged in the process and know the expectations of the end results.

At this point in time, I would also mention to you an important point of my philosophy. I only work with one client in one business niche per city. In other words, if you are a plastic surgeon in AnyCity, USA, you would be the only plastic surgeon in AnyCity, USA, I would engage as a client. I do not market against myself, and even more importantly, I do not compete against my clients.

This obviously leads to an important question you should ask of any SEO “expert” approaching you – What other plastic surgeons or cosmetic surgeons are you marketing for in my city? Their answer can be tremendously revealing as to their philosophy of fiduciary obligation and whether they view you as a real client, or just another “annuity” customer as I spoke about at the beginning.

Breaking Down The Plastic Surgery Marketing Basics

Research and more research is where it all begins and basically it goes like this. This is the beginning step to develop a comprehesive winning strategy to gain front page listings on Google.

1. Keyword Research: To define the keywords you must be on the front page of Google search results for.

Another Tip: If an SEO “expert” asks you what keywords you would like to be listed for, run the other direction. That is akin to you asking a patient which surgical tools they would prefer you use. This also immediately tells you they are not an expert and do not know how to not only research your market properly – they will also not have a clue what to do from a marketing perspective.

Here is what you need to know. 99% of SEO “experts” do basically one thing. They list you in online directories. That is not marketing – the majority of your target market do not read online directories any more than they read the phone book.

2. Competitive Research: Defining who you have to beat and what you have to do to win the search engine placement game.

Now then, in an attempt not to bore you by writing about the above process, let me show you. I’ve made a video for you so you can begin learning about how we might help you.

Enjoy:

Plastic Surgery Marketing video.

After watching the video, be sure and read plastic surgery marketing study part 2.

If you have questions, please feel free to use the contact form below to contact us at any time.

Plastic Surgery Marketing Study For Marketing Plastic Surgeons, Part 2

Welcome back. Glad you could join me for the second part of the plastic surgery marketing “primer”, for lack of a better word. This is again, setting the stage for a case study of an actual client I will be presenting, but as stated before, I want those reading to have an idea of what is involved in the thorough market research that leads to successful plastic surgery marketing results.

In the previous article, we covered some basics and then in the video I showed you some of the very basic tools I use to get a quick glimpse of the plastic surgery marketplace as well as a preliminary look at the other plastic surgeon’s marketing in the space. Space being Google’s front page.

This would be a good time to interject something on the topic of ROI – Return On Investment. When I am looking at a market, I break everything down into what I call the Google Grid. It consists of identifying products and services at four different levels for two different categories: Volume of Searches and Value of Product or Service.

It breaks down like this:

This grid either justifies a marketing program or doesn’t, it’s that simple.

If a potential client has a low value service or product, that has low volume searches, then obviously a high level and expensive marketing plan isn’t going to make him happy in the long run, because he will never see a return on his investment.

And so the grid continues to the sweet spot, the high volume searches and high value product and service. Here the marketing dollar is not only well spent, but also recaptured quickly with a much higher return on investment.

If you are a plastic surgeon, you can obviously see, based on the preliminary traffic studies I have shown you, and knowing the value of the service you provide, you fall into the ultimate sweet spot. That is, you can enjoy an incredible ROI with a results oriented plastic surgery marketing plan designed to capture the traffic available to you from Google. With a typical plastic surgery procedure costing $6,000 to $10,000, you are not only at the high end of the value equation, but there are an incredible amount of people in Google everyday looking for specifically what you have to offer.

Now then, on to the next video. Here I will show you how we go about breaking down the competitive market even more, so we know exactly what we have to do in order to place you on the front page of Google for the high traffic search terms.

Pay close attention as I show you how it’s done:

Plastic Surgery Marketing Video 2

After watching proceed to Plastic Surgery Marketing Part 3.

Questions? Contact us.
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Meet Olja Djuranovich, Director of Sales, Clover Island Inn Hotel in Kennewick

Click here to view the embedded video.

As you can hear from Olja, they are quite happy with the experience.

Here is the case study by video.

The first video shows you what the site looked like before we started, as well as some of the problems with it. Here is the “before” video.

Clover Island Inn Video Case Study 1

This video shows everything a month later, and how we are dominating Google for this very happy client, as well as delivering a website that is much more attractive and functional with a conversion strategy behind it. The site now leads and guides the visitor as to what the hotel wants them to do, and how they wish to relate to their visitor. Enjoy the “after” video.

Clover Island Inn Video Case Study 2

Watch this powerful case study now, learn what I can do for your business.

Struggling with your marketing? Need help?

Listen to one of my clients.

Meet Shelly, Online Life Coach, and discover what I can do for your business. This is the first of two different case studies coming your way. Shelly’s niche is very competitive, with over 44 million Google results. Keywords go for $4.00 to $8.00 a click, so it is not only highly competitive, but very commercially viable. Listen as she shares what we have accomplished for her in 3 weeks time, starting with a new site from scratch.

Quite frankly, even I was amazed how fast this is happening for her.

Listen to her video, then click on the links for full video case study, a before and after if you will.

I think you will be amazed.

Now watch the case study, then contact me if you are ready for online power marketing.

Shelly, Video Case Study 1

Shelly, Video Case Study 2

Stay tuned for the next one, watch as you see what we do in one of the most competitive niches there is. The travel, hotel and hospitality niche. Coming Soon

In the month since Bing’s release by Microsoft the internet has been
abuzz with rumor about how Microsoft was finally going to overtake
Google. NOT!

MS has been running advertising up the ying yang, television,
internet, etc., talking about the wonders of their
“decision engine”. What the heck is that? It’s just a fancy marketing
term for search and we all know it. More “Ballmer Wonder Words” I
guess. Did he do one of his crazy Ballmer wardances over this thing?
I’m sure he must have.

But listen up – the stats are in, and all should bow to the only true
king of search, King Google.

StatCounter released numbers this week that might suggest Bing has
taken a bite, albeit a micro baby bite, out of Google’s search
dominance. Their statistics showed Bing securing 8.23 percent of all
web searches in June, the month of their launch, up from 7.81 percent
for MS the month previous.

Oh My, Google catastrophe. Think again. Like most people, even I went
to check out the buzz and did a couple of searches through Bing to see
what the Bing Buzz was about. I would venture that any increase they
saw is temporary in nature and just the curiousity of people looking
at a new online tool. Not that the increase was substantial, to say
the least. It certainly doesn’t indicate they are actually acquiring
new search users.

Now, check out Google’s stats from StatCounter. For June, Google had
78.48 percent of ALL US searches. That is what is called Dominance
folks. Granted, Google slipped a measley half percentage point in
June, as other people like me tested the waters for a brief moment in
time, but trust me, there is nothing on Bing that would ever convince
me, and likely not the other curiousity seekers, to switch to Bing.

After all, Microsoft is still a much hated company – so why should I
like Bing or even give MS the benefit of the doubt?

Now here’s the interesting stat from StatCounter. Google fluctuates
regularly on a month to month basis averaging between 76 and 79
percent of all US searches, so a case could even be made that it
wasn’t even Bing at all, just normal variation in the incredibly
dominant numbers Google puts up.

I know this, I won’t be switching – and I seriously doubt other Google
users will either. So keep pumping money into your “Decision Engine”
MS – and maybe if you want to increase your search market share, you
should look at buying Yahoo again – that’s probably your only hope
from where I sit.

By the way, I found this cartoon that illustrates perfectly the
dominance of Google, enjoy!

Now You Can Double Your Business In The Next 90 Days With Our Proprietary Internet Marketing Methods That Capture All Of Google’s Free Traffic JUST For You

Click here to view the embedded video.

80% Of All Consumers Are Searching Online For The Goods And Services They Need To Solve Their Problem, And Now You Can Have All Those Consumers For Your Business.

Are you on the front page of Google, Yahoo and MSN? If not, you are missing out on the largest demographic shift of your lifetime as traditional advertising media falls by the wayside. People are flocking online, doing laser targeted searches to find exactly what they want, need or desire.

If you aren’t capturing that traffic, simply put, you are missing 80% of the market.

Where is your advertising dollar going?

Still pouring money into traditional media while your potential customer has moved elsewhere, namely the internet?

How much of your advertising budget have you shifted to follow the consumer, your potential customer, online?

If you haven’t, you are making a big mistake with you all important marketing dollar.

How do you place your business in front of this wall of potential customers? Here is how we do it for you.

1. Analyze the traffic for specific keywords to find where your potential customers are online.
2. Develop and implement a marketing strategy for you to capture ALL the traffic for you by dominating Google, Yahoo and MSN (Bing), driving your competition off the front page and making you the preeminate authority for your niche. People want to deal with the leader, you’ll be the leader.
3. Most importantly, we know how to convert traffic to customer. We will help you laser target your marketing message based on the demands of the consumer to turn all that free traffic into paying customers. This is the critical part of the equation – conversion rate, which gives you an astonishing ROI for your advertising dollar.

You’ve seen this video, now explore my Internet Marketing blog, watch the videos, and discover what we can do to dynamically grow your business by taking advantage of this huge demographic shift in consumer habits.

Contact us today, and get started on an internet marketing program that will give YOU the competitive edge for your business.

Are You Blanketing the Front pages of Google, Yahoo and Bing with your company’s website?

Are you snagging all the free traffic from the 3 search engines that account for 95% of all searches?

Here is why this is of utmost importance to you. It’s a fact that 80% of ALL consumers are now searching online first for the products, goods and services they need, want, and desire. If you are still spending 80% of your marketing budget on traditional advertising media, you are missing the boat, because the person you are trying to capture as a customer has moved online.

And the important point is this. This is TARGETED traffic, people searching specifically for you. This isn’t shotgun advertising like newspapers or television, but laser targeted traffic looking for you RIGHT NOW! People searching specifically for you because they have a need or problem that needs solved RIGHT NOW.

When you can place your business in front of targeted traffic, your business will thrive, recession or no recession.

Watch this video, and see exactly what I am talking about.

Would you like to capture ALL the free traffic flowing from the 3 major search engines? Would you like to dominate your competition and force them to spend money for traffic while you enjoy it all for free?

Are you ready to place your business in front of 80% of the population that is searching online FIRST for the goods and services they are looking for?

Traditional SEO is being replaced by the New Wave of SEO marketing, Web 2.0 marketing, and you can enjoy the benefits of it for your company.

Why You Need To Be Number 1 In Google?

Google Statistics For Click-Thru’s

Obviously, it’s easy to notice what is happening here and again, why I stress taking over the front page of search is crucial for your business.

With a single glance you can see that the closer you are to the top of the listings, the more potential customers visit your web-site.

Visitors select higher results far more often than they select results below, as is also shown by the Google eye studies I shared in a prior video.

Here is how it breaks down. If Google were sending out 1,000 visitors per day for a keyword, the #1 result would receive 421 of them (this pretty holds true for other search engines also).

But for each step you take to the next lower rung of the ladder, there’s a massive drop in the amount of traffic that you get.

This is why ranking matters – big time!

Position #1 might get 421 visitors…

But position #2 might only get 119 (just over 1/4 of the visitors of position #1);
Position #3 would get just 81 visitors (1/5th of the visitors of position #1);
Position #6 would receive just 41 visitors per day (1/10th of the visitors of position #1);

So to step up from position 2, to position 1, could result in 3 or 4 times more sales for you….think about that and let it sink in.

Or to step from position 6 to 1 could mean we earn 10 times more sales.

A tiny step in rankings – a huge step in sales, which means more money in your bank account, more customers, more clients, etc.

Now notice what these add up to. The total of all clicks from the front page are 89.8%. Again, just as I mentioned in the Google eye study, 90% of people find what they are looking for on the front page. Only 10% ever get as far as the second page – and from there, less than 1% get to the third page.

Google, the most valuable real estate in the world, for good reason!

Internet Marketing Services Have You Spinning Your Wheels?

Are you an internet marketer or internet marketing consultant?

Need to drill down and find a good niche?

Want to uncover a niche you never even thought about?

Google’s new niche tool, the Wonder Wheel, is just part of the new package of tools designed to make Google better than ever.

These new options can let any end user define their search in ways not seen before.

Choose video, forums, reviews as well as the age of the search results.

New, last 24 hours, one year, etc., now you can define exactly what you want Google to deliver to you.

This is Google’s latest move in search results to stay number one in the search arena. This allows users to really define their searches and gives them many more options for maximum personalization and that all important relevance.

The Big “G” just keeps getting better and better.

Now then….

The Wonder Wheel is an internet marketer’s dream. Now you can rapidly drill down into any niche to discover a myriad of micro niches beneath it.

No more wracking your brain or your eyes skimming through lengthy lists of keywords.

The Wonder Wheel is an incredibly intuitive tool that lets you rip down through any niche quickly and easily. Now internet marketing services can be more focused than ever… when you know how to spin the wheel!

Try it, you’ll love it.

Watch the video below for a demo of the great new tools from Google.

Click here to view the embedded video.