MartinaMartina tag:typepad.com,2003:weblog-1819139 2012-01-13T09:47:10-05:00 Martina Fugazzotto: design, illustration, and love TypePad Textbook Illustrations tag:typepad.com,2003:post-6a00e55175af5b883301676076c033970b 2012-01-13T09:47:10-05:00 2012-01-13T09:47:10-05:00 I created over 200 illustrations & diagrams for Dr. Paul Fugazzotto's new dental textbook Periodontal-Restorative Interrelationships. Yes, that's my Daddy! It's not his first book, but it's our first book together. It was an interesting experience to work with my Dad because for the first time ever I actually had to understand what he does-- you can't make step-by-step surgical diagrams without learning the content. After seeing the final product, it struck me how the diagrams, which are very straight-forward and simple, still feel like my own illustration work, which tends to be flowery and cute. Martina Fugazzotto

Periodontal


I created over 200 illustrations & diagrams for Dr. Paul Fugazzotto's new dental textbook Periodontal-Restorative Interrelationships. Yes, that's my Daddy! It's not his first book, but it's our first book together.

It was an interesting experience to work with my Dad because for the first time ever I actually had to understand what he does-- you can't make step-by-step surgical diagrams without learning the content. After seeing the final product, it struck me how the diagrams, which are very straight-forward and simple, still feel like my own illustration work, which tends to be flowery and cute.

 I Heart Daily: Redesigned in WordPress & Featured in Seventeen Magazine tag:typepad.com,2003:post-6a00e55175af5b8833015391cf1c0e970b 2011-09-22T23:34:46-04:00 2011-09-22T23:36:43-04:00 I'm so excited to announce that we've finally redesigned IHeartDaily.com! The site was born in 2008 from beer & conversations at Brooklyn's Soda Bar with Anne Ichikawa and Melissa Walker, former ElleGirl editors who wanted to start a DailyCandy-style site for teen girls. After less than a year, we were nominated for a Bloggie award alongside Jezebel (WHAAAA???), and now, over 3 years later, we've updated to new tech and new design and we're all very happy and fuzzy inside. Oh, and you may have seen us in Seventeen Magazine this month. No big deal. Check out the site for... Martina Fugazzotto

I'm so excited to announce that we've finally redesigned IHeartDaily.com! The site was born in 2008 from beer & conversations at Brooklyn's Soda Bar with Anne Ichikawa and Melissa Walker, former ElleGirl editors who wanted to start a DailyCandy-style site for teen girls. After less than a year, we were nominated for a Bloggie award alongside Jezebel (WHAAAA???), and now, over 3 years later, we've updated to new tech and new design and we're all very happy and fuzzy inside. Oh, and you may have seen us in Seventeen Magazine this month. No big deal.

Check out the site for my design, illustrations, and fabulous Wordpress coding knowledge. We built the original site in MoveableType (oh, 2008!) and it was fun and refreshing to build a new Wordpress site for the gals.

IHeartDaily-Martina-Fugazzotto


Livestream.com tag:typepad.com,2003:post-6a00e55175af5b8833014e8bc2eb1d970d 2011-09-01T22:51:00-04:00 2011-09-22T23:21:58-04:00 I spent a few short weeks at Livestream.com this summer working with the magnificent new Marketing Director Jessica Kantor as she builds up her strong new team. Livestream has been around for a while, but I have a feeling they're about to become the hottest freakin' thing on the internet. You heard it here first, folks... I helped out by strategizing social media marketing campaigns, designing promo images for partners and events (some are below), and organizing some good ole' fashioned analytics-informed Twitter and Facebook messaging. I also got to photograph Saves The Day when they came into the studio... Martina Fugazzotto

I spent a few short weeks at Livestream.com this summer working with the magnificent new Marketing Director Jessica Kantor as she builds up her strong new team. Livestream has been around for a while, but I have a feeling they're about to become the hottest freakin' thing on the internet. You heard it here first, folks...

I helped out by strategizing social media marketing campaigns, designing promo images for partners and events (some are below), and organizing some good ole' fashioned analytics-informed Twitter and Facebook messaging. I also got to photograph Saves The Day when they came into the studio for a live session and 16-year old me was freaking out inside.

Albumleaf-platLenka-plat

Milkmade_petersom-platIntelligencea9970d-200wi

 Social Media Management for evian tag:typepad.com,2003:post-6a00e55175af5b8833015435a253cf970c 2011-08-31T22:40:00-04:00 2011-09-22T23:40:05-04:00 July and August have been spent, among other things, helping to establish a new social media presence for global water brand evian. Following the success of their award-winning Rollerbabies ad campaign, evian continued the baby theme with the new Baby Inside campaign featuring these super neat baby tees (you can get one at fredflare.com). Alongside the evian brand team at MKG, I worked off this concept to build a supportive Facebook and Twitter presence to integrate into their upcoming 2012 ad campaigns, ad buys, and events. To be honest, the brand made it pretty easy by already having such a... Martina Fugazzotto

July and August have been spent, among other things, helping to establish a new social media presence for global water brand evian.

Following the success of their award-winning Rollerbabies ad campaign, evian continued the baby theme with the new Baby Inside campaign featuring these super neat baby tees (you can get one at fredflare.com). Alongside the evian brand team at MKG, I worked off this concept to build a supportive Facebook and Twitter presence to integrate into their upcoming 2012 ad campaigns, ad buys, and events. To be honest, the brand made it pretty easy by already having such a loyal following and strong brand recognition.

Are you surprised to know that an established brand with YEARS of global recognition still didn't have a Twitter account until this summer? This is why I love social media: It's so new that there are still a million innovations to be made and a million new large clients to work with!

Fun Fact: evian, which was founded in the 1700s, has been using babies in their ad campaigns for years. Check out this baby-themed evian ad campaign from 1954.

 Email Campaign Designs for Shoe Market & Mini Mini Market tag:typepad.com,2003:post-6a00e55175af5b8833014e8bc2a8ea970d 2011-07-01T22:06:00-04:00 2011-07-01T22:06:00-04:00 This summer I spent time working on fun email campaign designs for Brooklyn style meccas Mini Mini Market and Shoe Market. It's amazing how effective a small and simple email can be to support a brand identity and remind customers that your brand makes them feel STYLIN'. Martina Fugazzotto

Martina Fugazzotto Shoe Market

This summer I spent time working on fun email campaign designs for Brooklyn style meccas Mini Mini Market and Shoe Market. It's amazing how effective a small and simple email can be to support a brand identity and remind customers that your brand makes them feel STYLIN'.

Martina Fugazzotto Mini Mini Market

Martina Fugazzotto Shoe Market

 Blogging for NameCandy.com tag:typepad.com,2003:post-6a00e55175af5b8833015435a24d0a970c 2011-04-24T22:17:00-04:00 2012-01-13T10:29:39-05:00 I've had a lot of fun blogging twice a week for NameCandy.com, the pop-culture name blog that supports the super innovative Baby Name Wizard tool. When I started writing for this site, I was amazed at how often the topic of names was in the news. Read some of my blog posts about how Hurricane Names affect naming trends, Elizabeth Taylor's baby name choices, maiden names worth $500,000, and the naming of the Bronx Zoo Cobra. And you really need to check out the Baby Name Wizard. This is the popularity of my name since the beginning of the US... Martina Fugazzotto

NameCandyI've had a lot of fun blogging twice a week for NameCandy.com, the pop-culture name blog that supports the super innovative Baby Name Wizard tool. When I started writing for this site, I was amazed at how often the topic of names was in the news. Read some of my blog posts about how Hurricane Names affect naming trends, Elizabeth Taylor's baby name choices, maiden names worth $500,000, and the naming of the Bronx Zoo Cobra.

And you really need to check out the Baby Name Wizard. This is the popularity of my name since the beginning of the US Census naming records:

NameCandy

 Social Media Management tag:typepad.com,2003:post-6a00e55175af5b8833014e600b0e75970c 2011-03-22T17:42:02-04:00 2011-04-07T10:10:48-04:00 I've been working with creative marketing group RJW Collective as a Social Media Manager for some fun brands that are interested in leveraging social media to build a culture around their products. Here are some of the projects I've been a part of with the team at RJW. Lacoste L!VE LacosteLiveBlog.com Keri Glassman Nutritious Life NutritiousLife.com Gramercy Park Hotel GramercyParkHotel.com/blog Facebook.com/GramercyParkHotel Katie Lee Home KatieLeeHome.com Martina Fugazzotto

I've been working with creative marketing group RJW Collective as a Social Media Manager for some fun brands that are interested in leveraging social media to build a culture around their products. Here are some of the projects I've been a part of with the team at RJW.

Lacoste-live Keri-glassman

Lacoste L!VE
LacosteLiveBlog.com

Keri Glassman Nutritious Life
NutritiousLife.com
Gramercy-park-hotel
 Katie-lee-home

Gramercy Park Hotel
GramercyParkHotel.com/blog
Facebook.com/GramercyParkHotel

Katie Lee Home
KatieLeeHome.com
Blogging for Brands tag:typepad.com,2003:post-6a00e55175af5b88330147e365b113970b 2011-03-08T17:22:00-05:00 2011-03-22T17:22:44-04:00 I'm currently a regular contributor to a few blogs, writing weekly pieces while I hang out with my laptop in coffee shops buying something ever 45 minutes to justify my table space. Yes, that's right: I'm a twenty-first century professional blogger. And I love it. Blogging as a profession consists of copywriting, image sourcing, CMS production, and SEO skills. Keep up with my work: Gramercy Park Hotel blog Lacoste L!VE blog NameCandy baby names blog Martina Fugazzotto

I'm currently a regular contributor to a few blogs, writing weekly pieces while I hang out with my laptop in coffee shops buying something ever 45 minutes to justify my table space. Yes, that's right: I'm a twenty-first century professional blogger. And I love it.

Blogging as a profession consists of copywriting, image sourcing, CMS production, and SEO skills. Keep up with my work:

Gramercy Park Hotel blog

Lacoste L!VE blog

NameCandy baby names blog

 Free Blogging Platforms as Professional Websites: New Site for Jeffrey Novick tag:typepad.com,2003:post-6a00e55175af5b8833014e5fb9ad1f970c 2011-03-08T13:07:39-05:00 2011-03-08T13:10:39-05:00 I recently created a portfolio site for printmaker Jeffrey Novick at Jeffrey-Novick.com. I'm really interested in how we can use free basic blogging platforms, such as Tumblr, to create professional websites that don't function like blogs. This portfolio site has been created by editing a free Tumblr theme and removing most of the blogging functionality. Martina Fugazzotto

1_jeffreynovick

I recently created a portfolio site for printmaker Jeffrey Novick at Jeffrey-Novick.com. I'm really interested in how we can use free basic blogging platforms, such as Tumblr, to create professional websites that don't function like blogs. This portfolio site has been created by editing a free Tumblr theme and removing most of the blogging functionality.
 Dunny Submission tag:typepad.com,2003:post-6a00e55175af5b88330133f551330d970b 2010-10-24T21:05:50-04:00 2010-10-24T21:05:50-04:00 My submission for a KidRobot Dunny design was rejected, so now I can share it with you! They need more cutie Dunnies. That was my angle. Martina Fugazzotto

1_dunny

My submission for a KidRobot Dunny design was rejected, so now I can share it with you! They need more cutie Dunnies. That was my angle.