She would know better than anyone. Sydney Biddle Barrows found herself moonlighting as a phone girl at an escort service to supplement her unemployment check after having been fired for refusing to participate in a kickback scheme.  It may have been the World’s Oldest Profession but it certainly was not being run very professionally, and less than a year later she decided to open up her own agency.  Relatively small but very upscale, Cachet prospered for five and a half years until New York’s Finest closed it down, only to later publicly concede that it was the most honest and professionally run business of its kind ever operated in New York City.

Her first book, Mayflower Madam, went right to the top of the New York Times bestseller list; Fortune Magazine named it one of The Ten Best Business Books of the Year and business schools across the country, including Harvard, used it in their curriculum.  Her fourth book, Uncensored Sales Strategies, co-authored with the legendary Dan Kennedy, was published in January of 2009.

Learn more about Sydney’s amazing portion of our Sales Mastery for Marketing to Millionaires™ when you click here. I’m so grateful for her immensely valuable content. It is a part of our first and only suite of virtual educational products, Marketing to Millionaires™ Mastery University, for learning marketing to the affluent.

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Facebook has risen to the top with an impressive 300 million active members (and predicted to be at 500 million members by 2011 or sooner!). In fact, if Facebook was a country, it would be the world’s 6th largest!

Twitter currently has over 40 million members and is one of the fastest growing social networks; traffic has grown over 1800% in the past 12 months. And yet, even with its 140-character simplicity, Twitter can be infinitely more complex than Facebook to understand how to use effectively. There’s a right way and a wrong way and you need to know the difference.

Please check out Mari’s contribution to our Social Media Mastery for Marketing to Millionaires™ for proven the strategies to generate significant online profits using social media. It is a part of our amazing suite of virtual learning products for learning marketing to the affluent. To learn more about Marketing to Millionaires™ Mastery University, click here.

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I’m so appreciative of David’s contribution to our Business Mastery Success System for Marketing to Millionaires™. It is a part of our amazing suite of virtual learning products for learning marketing to the affluent. To learn more about Marketing to Millionaires™ Mastery University, click here.

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For business owners who market to the affluent, this time can be seen as a ripe time to establish a charitable giving program to build your brand, give back to your community and boost your bottom line. The key however is to create a giving program that is authentic and appealing to your target market.

Thank you to Maggie for contributing her amazing expertise to the Branding Mastery for Marketing to Millionaires™ System. It is just one of the new virtual learning products apart of our new Marketing to Millionaires™ Mastery University, a premier suite of education resources.  To learn more and to read about the advice Maggie offers, click here

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I’m so grateful to Dan for his generous contribution to the Public Relations Mastery System of our just launched Mastery University.  Click here to check it out.

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You probably already know my story.  After working over 15 years in leading marketing agencies, emerging technology companies, and Fortune 500 companies, I left it all to create my own business. So here I am today creating my own success and feeling gratitude and fulfillment by helping others live their dreams and allowing them to earn more and work less.

Take a look at this new book to learn more of my insider secrets to drop out and create a rewarding financial lifestyle as well as so much more from others who have done it too.  It’s currently available at Barnes & Noble (www.bn.com) and Amazon (www.amazon.com).

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Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

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Join me as I interview, Edward Mazze, Author of  The Affluent Consumer: Marketing and Selling the Luxury Lifestyle, this Thursday, October 15, 2009 at 1:00pm EST (10am PST).

About the Author

EDWARD M. MAZZE is Distinguished University Professor of Business Administration at the University of Rhode Island, where he previously served as Dean of the College of BusinessAdministration and holder of the Alfred J. Verrecchia-Hasbro Inc. Leadership Chair in Business. He consults extensively with industry executives and government officials on marketing, management, and economic development issues, and is a member of the Board of Directors of several public corporations. He is the author, co-author, and editor of over 150 articles appearing in such publications as the Journal of Marketing, the Journal of Retailing, the Journal of Advertising Research, and the Journal of Marketing Research, and eleven books, including Lifestyle Marketing (Praeger, 2003), Specialty Retailers (Quorum, 2001), and The Food Wars (Quorum, 1998), with Ronald Michman.

This call is FREE for all Millionaire Prodigy Club members. Not a member? Join Now!

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

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Trump considers his ability to think in larger than life terms one of his greatest strengths and a major reason for his significant success. “Most people think small because most people are afraid of success, afraid of making decisions, afraid of winning,” he says. “And that gives people like me a great advantage.” Trump is not afraid to go after what he wants, nor is he afraid of the consequences of his decisions.

He is not the only leader who believes this.  If you read any book on success or achievement, the leaders credit their ability to think big, make decisions quickly and take strategic action as the primary reason for their success.

Thinking That Big Takes Courage

The reason it is so scary to people is because it is about risking your ‘identity’ – your sense of who you are and who those around you think you are. Being prepared to change the received ‘definition’ of who you are and what you are capable of, overcoming the fear of “what if I fall on my face.” You need courage in a very real sense to take such a leap.

And where do you get courage to carry you through?

Well, it’s like everything else in life. You practice.

Successful People Feel the Fear and Do It Anyway
Eleanor Roosevelt had this to say about it: We gain strength, and courage, and confidence by each experience in which we really stop to look fear in the face… we must do that which we think we cannot. (Emphasis added)

And that brave lady (she’s the one who also said: No one can make you feel inferior without your consent) stands in a long line which stretches all the way back to the Greek philosophers. Aristotle himself said: Moral excellence comes about as a result of habit. We become just by doing just acts, temperate by doing temperate acts, brave by doing brave acts. (Emphasis added)

I have personally faced this challenge.  But this year, I had a good friend of mine say to me…”How much longer are you going to play small?”  And when she said that, my stomach landed in my throat.   Now for many of you out there who have followed my career, you might be thinking “Kelly doesn’t play small”.  Well, it is all relative.

And she reminded me of the famous quote by Marianne Williamson

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

I had a profound shift of consciousness in that moment because I realized something.  With the world in the state that it is in and our economy in the place that it is in…”Who am I to deny people my light?”

My playing small doesn’t just affect my life and my bank account, my playing small affects every entrepreneur out there and every one of their families.  Because I have a gift to share and if I don’t do everything in my power to share that gift, I am not being of service in the way it was intended.

It no longer mattered how afraid I was.  It no longer mattered what the little gremlins in my head said “Who do you think you are?  What if you fail?  What if you embarrass yourself?  What will your family think?’

I made a decision at that point that the only thing worse than stepping out in a big way and risking failing was not attempting to step out at all.

Do you have a gift to share?  Are you playing smaller that you could be?

Now is your time to shine your light on the world.

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

Be Sure to sign up for the Marketing to Millionaires Retreat this October, to learn more on Marketing to the Affluent

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

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I believe every entrepreneur needs a good “jockey” to ensure they are keeping on track, operating in peak productivity and keeping their eye on the prize.

That jockey can look like a great coach, a mastermind group or a business manager.

Watch as Kelly shares her theory.

Thanks and let us know your thoughts. I encourage you to leave your comments or questions below.

Be Sure to sign up for the Marketing to Millionaires Retreat this October, to learn more on Marketing to the Affluent

Article by Kelly K. O’Neil, Million Dollar Marketing to the Affluent Coach and Creator of the Marketing to Millionaires™ Programs

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