Marketing for Dental Specialists

Dental Specialist Info—A New Marketing Tool

Wed, 08 Sep 2010 14:25:15 +0000

Dr. Anthony Rassouli, a general dentist from Huntington Beach, Calif., found it increasingly difficult to make referrals to dental specialists. His patients were moving all over California and even out of state. When he received a call, for example, on a Friday from a patient who seemed to need an immediate root canal but was travelling, Dr. Rassouli was at a loss to refer the patient to an endodontist whose office was open that day.

How to Reach More Referring Dentists and Physicians

Thu, 12 Aug 2010 08:00:52 +0000

You may be able to identify your current referring dentists and physicians, but do you know how many other health care professionals in your community could be good referral sources for you? And can you quickly and easily reach them all?

How to Make Your Web Site Referral-friendly

Wed, 11 Aug 2010 08:00:10 +0000

Unlike a general dentist, whose Web site is devoted exclusively to the needs of patients, a dental specialist needs to take into account the referring dentists or physicians who might visit. Thus, you really need a section devoted exclusively to other health care professionals.

What Is Your USP?

Mon, 09 Aug 2010 08:00:37 +0000

USP, an acronym for “Unique Selling Proposition,” is a concept often used in marketing. Your USP is what sets you apart from all other practitioners in your dental specialty.

Three Steps to Strengthening Your Referral Relationships

Thu, 05 Aug 2010 08:00:19 +0000

Referrals are the mother’s milk of many dental specialty practices, especially endodontists and oral surgeons. New patient referrals don’t happen by accident. They require some planning and work.

Do You Really Know the Dentists and Physicians Who Refer to Your Dental Practice?

Wed, 04 Aug 2010 08:00:20 +0000

If you are one of the many dental specialists who depends on referrals from other dentists and physicians, this question applies to you. Just because you receive an occasional dental patient referral does not mean you have a solid relationship with the referring dentist or physician.

Seven Steps to Choosing a Domain Name for Your Dental Practice

Mon, 02 Aug 2010 08:00:55 +0000

Select a name that is short but makes sense. Short names tend to be more search-engine friendly.

Do You Call Your Dental Office Regularly?

Thu, 29 Jul 2010 08:00:22 +0000

Almost a year ago, we published an article titled “When Was the Last Time You Called Your Dental Office?” However, judging from our recent experiences, we suspect that many of you have no idea how your office may sound to patients and referring health care providers.

Seven Reasons Every Dental Specialist Should Send a Newsletter to Referring Dentists and Physicians

Wed, 28 Jul 2010 08:00:33 +0000

We are often asked why marketing for a dental specialist is different from the marketing activities of a general dentist. The key difference is the way patients determine which endodontist, oral surgeon or other dental specialist to choose.

HealthGrades for the Dental Specialist

Mon, 26 Jul 2010 08:00:14 +0000

If you don’t know what HealthGrades has to say about your practice, you had better go to a computer right now and find out. In our experience (and we google practices all day), if you don’t have a Web site and a prospective patient googles your name, the first thing that a prospective patient will find is your HealthGrades page.