Marketing for Dental Specialists

Survey Says: Patient Newsletters Continue to Rise

Wed, 22 May 2013 20:31:45 +0000

The use of patient newsletters among dental specialists will continue to gain traction in 2013, according to WPI Communications’ recent Dental Marketing Barometer Survey. The survey of more than 250 dental specialists ...

Share Your Success Stories on Facebook

Wed, 15 May 2013 18:01:09 +0000

Marketing your dental specialty practice through Facebook can be extremely effective when done properly. Fortunately for dental specialists—especially pediatric dentists and orthodontists—many dental fields are ideally situated to take advantage of Facebook’s features.

Produce Content that Prompts Action

Wed, 08 May 2013 17:56:28 +0000

How do you get someone to be loyal to you? The conventional wisdom is to get the person to do you a favor. We know this sounds counterintuitive, since most people would try to win friends by doing something kind for others.

Think of Your Practice as a Brand

Wed, 01 May 2013 19:58:22 +0000

In a competitive field like orthodontics, pediatric dentistry or whatever your specialty may be, few things can make a practice stand out from the crowd like a strong, recognizable brand. If you apply yourself thoughtfully and consistently, you can build the kind of instant recognition and positive feelings that turns prospects into lifelong patients ...

Newsletters to Referring Dentists Set to Rise in 2013

Wed, 24 Apr 2013 19:57:40 +0000

WPI Communications' fourth annual Dental Marketing Barometer Survey found that newsletters to referring health care practitioners is the marketing category projected to climb the most in 2013. Referral-generating newsletters are projected to be used by 43% of all practices surveyed, up from 25% in 2012.

E-mail: a Valuable Marketing Tool for Dentists

Wed, 17 Apr 2013 19:24:41 +0000

E-mail marketing is valuable tool to build relationships with patients and/or referral sources, but even the most finely crafted e-mail marketing program is only as effective as its ability to find its way into as many of the right in-boxes as possible. When handled properly, the benefits can be enormous.

SEO and Quality Dental Content Go Together

Thu, 11 Apr 2013 15:36:42 +0000

Your may have great content on your dental practice blog, but if you want to grow your dental practice, you need to ensure that your content is reaching your audience. That’s where search engine optimization (SEO) comes in. A large part of that process involves creating content using ...

Three Content Marketing Tips for Dentists

Wed, 03 Apr 2013 13:56:41 +0000

Still climbing in popularity, content marketing can be a powerful way for your dental specialty practice to reach your audience without selling. Unlike traditional advertising, content marketing engages your audience, whether they be patients or referring health care providers ...

2013 Dental Marketing Barometer Survey Results: Download Now

Thu, 28 Mar 2013 14:45:48 +0000

WPI Communications, Inc., released its 2013 Dental Marketing Barometer Survey results this month. The only national survey focused exclusively on dental marketing, the results detail 2012 spending, 2013 projections and overall practice revenue shifts. The full details are available for download here.

Newsletters Inform Referring Dentists and Promote Your Practice

Wed, 20 Mar 2013 19:55:18 +0000

When it comes to marketing your dental specialty practice, it can be tempting to compartmentalize your thinking. Maybe you believe that useful and educational information for referral sources goes in one category, and marketing your practice goes into another. But with valuable information, dental specialists can grow their practices while subtly marketing. The instrument that bridges that divide: a referral newsletter ...