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<title>Marketing Automation and Lead Management</title>
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<description>Every day conversations on Marketing Automation and Lead Management covering topics such as automated demand generation campaigns and lead nurturing technology. </description>
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<title>Definitions for marketing leads for use in lead generation</title>
<link>http://feedproxy.google.com/~r/MarketingAutomationAndLeadManagement/~3/XLkezqzInwQ/definitions-for-marketing-leads-for-use-in-lead-generation.html</link>
<guid isPermaLink="false">http://blog.market2lead.com/blueprint/2009/07/definitions-for-marketing-leads-for-use-in-lead-generation.html</guid>

<content:encoded><![CDATA[I just finished reading Brian Carroll’s erudite blog post on Five steps to help create your universal lead definition. In 10 years of working with firms on marketing automation and lead management...<br/>
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<category>Lead Management</category>

<dc:creator>Kevin Joyce</dc:creator>
<pubDate>Tue, 14 Jul 2009 09:58:51 -0700</pubDate>

<feedburner:origLink>http://blog.market2lead.com/blueprint/2009/07/definitions-for-marketing-leads-for-use-in-lead-generation.html</feedburner:origLink></item>
<item>
<title>Data quality, Customer Data Integration, and the Hippocratic Oath</title>
<link>http://feedproxy.google.com/~r/MarketingAutomationAndLeadManagement/~3/BabCMQDZVOc/data-quality-customer-data-integration-and-the-hippocratic-oath.html</link>
<guid isPermaLink="false">http://blog.market2lead.com/blueprint/2009/07/data-quality-customer-data-integration-and-the-hippocratic-oath.html</guid>

<content:encoded><![CDATA[A few months after my dad died back in 1984 my mother received a letter from our bank addressed to “Dr. T.B. Joyce (deceased)”. Needless to say my mum was a little distraught. In a similar case I...<br/>
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</div><img src="http://feeds.feedburner.com/~r/MarketingAutomationAndLeadManagement/~4/BabCMQDZVOc" height="1" width="1"/>]]></content:encoded>


<category>Data Quality</category>

<dc:creator>Kevin Joyce</dc:creator>
<pubDate>Thu, 02 Jul 2009 16:14:31 -0700</pubDate>

<feedburner:origLink>http://blog.market2lead.com/blueprint/2009/07/data-quality-customer-data-integration-and-the-hippocratic-oath.html</feedburner:origLink></item>
<item>
<title>Lead Nurturing and Drip Campaign Timings</title>
<link>http://feedproxy.google.com/~r/MarketingAutomationAndLeadManagement/~3/lQdSiCWoEwI/lead-nurturing-and-drip-campaign-timings.html</link>
<guid isPermaLink="false">http://blog.market2lead.com/blueprint/2009/06/lead-nurturing-and-drip-campaign-timings.html</guid>

<content:encoded><![CDATA[Those of us who work daily with lead nurturing campaigns will have noticed something: there are a lot of time related terms and decisions to be made. How often should I reach out to my prospects, how...<br/>
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</div><img src="http://feeds.feedburner.com/~r/MarketingAutomationAndLeadManagement/~4/lQdSiCWoEwI" height="1" width="1"/>]]></content:encoded>



<dc:creator>Kevin Joyce</dc:creator>
<pubDate>Wed, 17 Jun 2009 10:42:00 -0700</pubDate>

<feedburner:origLink>http://blog.market2lead.com/blueprint/2009/06/lead-nurturing-and-drip-campaign-timings.html</feedburner:origLink></item>
<item>
<title>Usability Vs. Ease Of Use</title>
<link>http://feedproxy.google.com/~r/MarketingAutomationAndLeadManagement/~3/x3WGqpAvo78/usability-vs-ease-of-use.html</link>
<guid isPermaLink="false">http://blog.market2lead.com/blueprint/2009/06/usability-vs-ease-of-use.html</guid>

<content:encoded><![CDATA[No, they are not the same! Usability is defined in ISO 9241, Part 11, as "The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and...<br/>
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<dc:creator>Kevin Joyce</dc:creator>
<pubDate>Tue, 02 Jun 2009 09:06:37 -0700</pubDate>

<feedburner:origLink>http://blog.market2lead.com/blueprint/2009/06/usability-vs-ease-of-use.html</feedburner:origLink></item>
<item>
<title>Marketing Automation and The End of Segmentation as You Know It</title>
<link>http://feedproxy.google.com/~r/MarketingAutomationAndLeadManagement/~3/2WCuSsX7bps/marketing-automation-and-the-end-of-segmentation-as-you-know-it.html</link>
<guid isPermaLink="false">http://blog.market2lead.com/blueprint/2009/05/marketing-automation-and-the-end-of-segmentation-as-you-know-it.html</guid>

<content:encoded><![CDATA[A few days ago I read Scott Brinker's interesting post about "Marketing Automation and Jurassic Park". In his post Scott points out the irony that many Marketing Automation vendors claim to simplify...<br/>
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</div><img src="http://feeds.feedburner.com/~r/MarketingAutomationAndLeadManagement/~4/2WCuSsX7bps" height="1" width="1"/>]]></content:encoded>



<dc:creator>Kevin Joyce</dc:creator>
<pubDate>Fri, 08 May 2009 15:24:07 -0700</pubDate>

<feedburner:origLink>http://blog.market2lead.com/blueprint/2009/05/marketing-automation-and-the-end-of-segmentation-as-you-know-it.html</feedburner:origLink></item>
<item>
<title>The FunnelHolic Interview on Demand Generation</title>
<link>http://feedproxy.google.com/~r/MarketingAutomationAndLeadManagement/~3/EKiQT2dNmoU/the-funnelholic-interview-on-demand-generation.html</link>
<guid isPermaLink="false">http://blog.market2lead.com/blueprint/2009/04/the-funnelholic-interview-on-demand-generation.html</guid>

<content:encoded><![CDATA[In the past few months Craig Rosenberg at The FunnelHolic has posted some informative interviews with executives of the leading Marketing Automation firms. This week yours truly got grilled with some...<br/>
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</div><img src="http://feeds.feedburner.com/~r/MarketingAutomationAndLeadManagement/~4/EKiQT2dNmoU" height="1" width="1"/>]]></content:encoded>



<dc:creator>Kevin Joyce</dc:creator>
<pubDate>Fri, 24 Apr 2009 10:25:32 -0700</pubDate>

<feedburner:origLink>http://blog.market2lead.com/blueprint/2009/04/the-funnelholic-interview-on-demand-generation.html</feedburner:origLink></item>
<item>
<title>Marketing Automation - A rose by any other name...</title>
<link>http://feedproxy.google.com/~r/MarketingAutomationAndLeadManagement/~3/kVTiZXXE0as/marketing-automation-a-rose-by-any-other-name.html</link>
<guid isPermaLink="false">http://blog.market2lead.com/blueprint/2009/04/marketing-automation-a-rose-by-any-other-name.html</guid>

<content:encoded><![CDATA[I just finished reading Larry Goldman's Blog post on the topic of Lead Management. It reminded me that the industry is still very divided as to what to call the product category that includes all the...<br/>
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</div><img src="http://feeds.feedburner.com/~r/MarketingAutomationAndLeadManagement/~4/kVTiZXXE0as" height="1" width="1"/>]]></content:encoded>



<dc:creator>Kevin Joyce</dc:creator>
<pubDate>Wed, 22 Apr 2009 12:08:07 -0700</pubDate>

<feedburner:origLink>http://blog.market2lead.com/blueprint/2009/04/marketing-automation-a-rose-by-any-other-name.html</feedburner:origLink></item>
<item>
<title>How to manage your Lead Nurture campaigns?</title>
<link>http://feedproxy.google.com/~r/MarketingAutomationAndLeadManagement/~3/UiKk226THTk/how-to-manage-your-lead-nurture-campaigns.html</link>
<guid isPermaLink="false">http://blog.market2lead.com/blueprint/2009/04/how-to-manage-your-lead-nurture-campaigns.html</guid>

<content:encoded><![CDATA[A very encouraging trend that we are observing within our installed base is an increasing number of Nurture campaigns being executed. Kudos to marketers (and our customers) for responding with the...<br/>
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</div><img src="http://feeds.feedburner.com/~r/MarketingAutomationAndLeadManagement/~4/UiKk226THTk" height="1" width="1"/>]]></content:encoded>


<category>Lead Nurture/Drip Marketing</category>

<dc:creator>Sundeep Parsa</dc:creator>
<pubDate>Mon, 13 Apr 2009 15:37:38 -0700</pubDate>

<feedburner:origLink>http://blog.market2lead.com/blueprint/2009/04/how-to-manage-your-lead-nurture-campaigns.html</feedburner:origLink></item>
<item>
<title>Do Marketing Program Managers Really Need New Skills?</title>
<link>http://feedproxy.google.com/~r/MarketingAutomationAndLeadManagement/~3/3lVDfyvhO34/do-marketing-program-managers-really-need-new-skills.html</link>
<guid isPermaLink="false">http://blog.market2lead.com/blueprint/2009/04/do-marketing-program-managers-really-need-new-skills.html</guid>

<content:encoded><![CDATA[Scott Brinker in his recent blog post “5 new skills for the future of marketing” suggests that marketers need to acquire some additional skills. Megan Heuer from Sirius Decisions suggests something...<br/>
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</div><img src="http://feeds.feedburner.com/~r/MarketingAutomationAndLeadManagement/~4/3lVDfyvhO34" height="1" width="1"/>]]></content:encoded>


<category>Marketing and Sales Operations</category>

<dc:creator>Kevin Joyce</dc:creator>
<pubDate>Fri, 10 Apr 2009 16:09:19 -0700</pubDate>

<feedburner:origLink>http://blog.market2lead.com/blueprint/2009/04/do-marketing-program-managers-really-need-new-skills.html</feedburner:origLink></item>
<item>
<title>Top 10 Marketing Reports To Be Viewed Weekly</title>
<link>http://feedproxy.google.com/~r/MarketingAutomationAndLeadManagement/~3/d3IQ2Ukwj0Y/top-10-marketing-reports-to-be-viewed-weekly.html</link>
<guid isPermaLink="false">http://blog.market2lead.com/blueprint/2009/04/top-10-marketing-reports-to-be-viewed-weekly.html</guid>

<content:encoded><![CDATA[So if you only have time Monday morning to scan the top 10 reports from your marketing demand creation team, what would be on your list of things to view and why. Here is my take, in no particular...<br/>
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</div><img src="http://feeds.feedburner.com/~r/MarketingAutomationAndLeadManagement/~4/d3IQ2Ukwj0Y" height="1" width="1"/>]]></content:encoded>


<category>Marketing Analytics &amp; Dashboards</category>

<dc:creator>Kevin Joyce</dc:creator>
<pubDate>Mon, 06 Apr 2009 09:21:19 -0700</pubDate>

<feedburner:origLink>http://blog.market2lead.com/blueprint/2009/04/top-10-marketing-reports-to-be-viewed-weekly.html</feedburner:origLink></item>

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