Well, we sort of scratched the surface in video #1, but here’s where we really ramp it up.

Not only that, but I’ve got a complimentary webinar in store for you to really stir things up!

Here’s the deal…

Check out part 2 of “Why Your Website’s Not Converting” in the video below.

It really is the culmination of tons of hours of real-world critiques that clients have paid me a grand or more to do for them.

Granted, each one is customized for their particular product or service, but there are a lot of things I see over and over again that I want to to show you…things that’ll help YOUR business grow.

So grab a pad and pencil, take a few notes, and get ready to discover some mistakes (and how to fix them) that I’ll bet you’re making on at least one of your websites right now!

And remember, these two videos have just given you “Conversion 101″

To really get the goods, sign up for the free webinar here, which goes into much more detail on all of the elements discussed.

And make sure you comment below and tell me what you want (and don’t want) in this webinar.

Otherwise, I’ll have to make assumptions. Sometimes those assumptions are good. And sometimes…well, they could be better.

So give me your feedback and tell me!

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It’s a common scenario.

You send an email to your list or post a blog post designed to drive traffic to your website, then sit back and wait for the sales to pour in.

Or maybe you tweak your PPC campaign “just a bit” based on some new information you learned, only to discover that…

Yeah, you’re getting some traffic. But they’re not buying!

Or they’re not opting in. Or whatever your goal is—what you’d ideally LIKE them to do.

I can relate.

Sometimes it can be a painstaking process to work and re-work your landing page to try to uncover that secret hot button you know will just send them into a buying frenzy…

Only to be disappointed once again when you realized, “this isn’t IT!“

Well, my clients regularly hire me for an in-depth video or written critique of their website.

Because they know taking just ONE of my suggestions can usually ramp up their sales by a healthy margin (in many cases, changing the headline ALONG can result in a 312% or higher conversion boost!)

So that kind of small investment to them is worth its weight in gold.

But of course I keep all my clients’ information confidential. So I can’t reveal to you what I (often) see are common areas for improvements that lead to significantly higher sales and leads.

That’s why I’ve decided to put together a brief video that shows you some of the most overlooked opportunities for bigger profits and huge responses.

So sit back, relax, have a pad and pen handy, and watch this free video that spills the beans on some quick tweaks YOU can make to your website in minutes that could have a massive impact on your bottom line.

Some of these you may already know. But I’ll wager you pick up at least a gem or two in there somewhere.

And anyway, it’s free, short, and to the point.

Enjoy!

Now I know I can’t cover every aspect of a salesletter in a short video like this. This isn’t meant to be a step-by-step course on copywriting.

Instead, it’s some quick hits you may have overlooked that could really make a difference in your bank account.

And I’d love to hear any results you wouldn’t mind sharing.

Cheers!

John

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The Copywriter’s Toolkit, one of my longest-running and most successful products to date, is on target for a complete makeover.

In version 2.0, dubbed the Conversion Toolkit, there’s updated content and resources for sure.

All the copywriting resources, videos, audio, PDFs, tools, and more from version 1 will all be updated for 2010-2011. Newer tools and web sites are popping up all the time, and version 2.0 will include many of the new offerings.

But that by itself isn’t what makes this upgrade so significant and special.

What really makes it shine is its shift in focus. That is, how much more inclusive of what it takes to produce online or offline campaigns that really boost response and profits. More than just sales copy, this version introduces marketing campaign strategies and tactics, the secrets behind successful offers, reverse-engineering successful promotions, and so much more.

In fact, its bigger and grander focus is why it’s been renamed as the Conversion Toolkit 2.0.

There’s also another big plus.

It’s going to be available on DVDs and CDs shipped right to your door.

Sure, you’ll still be able to access everything on the website, but for some of the content, I wanted a more intimate and pleasurable learning experience, one that’s better suited for viewing on your TV in your living room. Or listening in your car. Or your iPod or portable player. You get the idea.

That’s the Conversion Toolkit.

There will also be another component to version 2.0: The Conversion DNA.

That package will contain more in-depth copywriting and conversion training, real-life case studies, testing results, and more all designed to reveal how all the individual components of a successful campaign fit together for maximum success and profits.

Those components make up the “DNA” part of the equation.

I have a lot of very successful copywriters and marketers helping me with really piling on the value here.

So to give you a sneak peek at what lies ahead, I’ve included 30 minutes of the first DVD of the Conversion Toolkit below.

Remember that all Copywriter’s Toolkit members will have the option to get automatically upgraded to the new shipped version when it’s released for just pennies on the dollar (basically to cover shipping and handling costs), so locking in your access now is the best way to avoid shelling out a few hundred bucks later on when it comes out in a couple months.

If you’re a member, you’re not obligated to upgrade. You’ll just have the option when it’s released.

But first, here’s the preview video of just some of what’s to come. It’s not final, as there’s editing and additional cool stuff going into the mix as I’m writing this. But it should give you a pretty good idea of at least a portion of what’s to come.

Also, I should point out that obviously the DVDs will be at high-quality video and audio. This preview has been rendered at a lower and speedy resolution (and smaller size) formatted just for the web:

You can grab the Copywriter’s Toolkit here and lock in your copy of both the Conversion Toolkit and Conversion DNA when it’s available to save a bundle and get a huge boost in sales, leads, and conversions all at the same time. Just go http://www.copywriters-toolkit.com.

And you can rest assure that there’s lots of direct response goodies in store for you!

What do you think? Please feel free to leave me a comment below and tell me what you liked (and didn’t like) about this preview video.

Also, let me know what you want in the next release. I want to make sure I include the kind of content that will help your business grow dramatically.

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Well, last week we had a great live event with Jay Conrad Levinson, the “Father of Guerrilla Marking” en-route cross-country in an RV, plus Shel Horowitz, primary author of Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet.

After a couple of technical snafus in the beginning (wouldn’t be the same without those, right? Good idea to have a plan “C”), We got underway and Jay and Shel delivered some GREAT stuff I didn’t know.

Above you can see a picture of Shel’s home, built in 1743.

Across the street there was this great bakery and cafe that served fresh organic free-trade coffee.

And after we held the live Guerrilla Marketing event, I interviewed Shel while I had the chance about what it takes to write and promote a physical (i.e. non-ebook) book, both via the self-published and “traditional publishing” methods.

While I knew why you’d want to do such a thing, some of his answers weren’t what I thought they would be.

See for yourself in this short video interview I did with Shel:

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I’ve got a real surprise for you.

On Tuesday, April 6th at 3 PM EST, I’m going to be doing a live event with Jay Conrad Levinson, the “Father of Guerrilla Marketing”, along With Shel Horowitz, who’s has many published marketing books to his credit as well!

Together, the two just wrote the latest Guerrilla Marketing book, “Guerrilla Marketing Goes Green.”

Reserve your spot right now (it’s free) here.

Did you know that you may be eligible for certain state and federal tax credits for “going green?”

“Shel Horowitz has
teamed up with Jay
Conrad Levinson to
create a masterpiece.
‘Guerilla Marketing
Goes Green’ is a guide-
book on ethical marketing,
from two experts with the
highest standards and values
in the industry.”
 
—Dr.Mani Sivasubramanian,
Internet Infopreneur,
Author, and Heart Surgeon

Actually, many countries now have incentives—tax and otherwise—for environmentally-friendly businesses.

And you don’t have to be a GE or Microsoft to get them, either.

In fact, small to mid-sized business stand to gain the lion’s share as a whole.

But tax credits and other government programs are just the tip of the iceberg for most small businesses who go this route.

Let me ask you: How often have you heard the following…

• Nice guys don’t finish last—they finish first

 

• Being a Green, eco-friendly business is more profitable

 

• Customers, suppliers, and even competitors can do a whole lot of your marketing for you

 

So How Can A Successful Business Be Both Green And Successful?

Well, for years Shel has been cheerfully spreading “heresies” like the three ideas above.

I’ve been following Shel for a while. He won an Apex Award for a book he wrote several years ago called “Principled Profit.”

It was one of the first to challenge the conventional wisdom about the place of ethics and the environment in business
success.

That book was ultimately republished by mainstream publishers in both India and Mexico.

An environmental activist since his teens, he even started an international movement around business ethics.

For Shel, these core principles aren’t just something you have to do because it’s the right thing, or simply to stay out of
jail.

They are actually the cornerstones of success.

But You Don’t Have To Listen To Me…

Many well-known companies prove him right every day, showing that you can make a profit and still hold your head up high.

And once again I’m thrilled to let you know that Shel has teamed up with the legendary Jay Conrad Levinson, the “Father of Guerrilla Marketing” …

…To package all his wisdom about success with Green and ethical business practices in a brand new book, “Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet.”

I’ll have them both in a live event on Tuesday, March 16th at 3 PM EST (tomorrow, as I write this), so I can grill them about their million dollar marketing secrets on a shoestring budget (especially when it comes to “green” marketing).

And not only will be be doing a live webinar,
we’ll be broadcasting it all live via UStream!

We’ll be giving away autographed copies of the books plus other goodies, but you must attend to get the goods!

Some of the event will be recorded, but we haven’t decided yet how that will be distributed, whether it’ll be on DVD, a free download, or what.

So you have to attend live in person to get all the benefits.

Plus we only have 1000 lines reserved. That may sound like a lot, but Jay and Shel’s avid followers make mine look like the Tiny Tim Fan Club!

So reserve your spot right now (it’s free) here.

I’m actually traveling up to Massachusetts lugging all my video gear, laptops, mixing boards and stuff just so we can make this a truly “must attend” unforgettable event.

During the event, Shel and Jay will reveal that Green values, strong ethics, and a cooperative philosophy are cornerstones of success.

They’ll provides a roadmap on how to not only run your business in alignment with these values, but how to creatively harness the marketing advantages of that stance–often in ways that cost little or nothing to implement.

With examples of not only what to do right but also how not to do wrong—ranging from solopreneurs to Fortune 100 companies (IBM, Apple, Ford, GM, Johnson & Johnson, and others) …

This remarkable events will help you increase and leverage your Green commitment, reach new markets, and slash your marketing costs.

You’ll actually learn a whole new way to think about marketing, including…

• How to find the “low-hanging fruit” in your campaign—the overlooked money funnels that cost next to nothing (even free) to do, but can impact your carbon footprint massively (And usually gives you a net gain in profit as a bonus!)

 

• Spreading the word at no cost through partner relationships with other businesses and nonprofits/not-for-profits

 

• Turning customers, suppliers, and even competitors into your biggest sales advocates

 

• Cleaning up the coverage in newspapers, radio, TV, blogs, social media sites, and other media – forget stufftotweet.com, we’re talking major cable news outlets!

 

• Creating REAL Green messages that even conservative bloggers have to agree with (and promote for you!)

The book went to press with more than 50 endorsements, including such marketing legends as Mark Joyner, Fern Reiss, Chris Brogan, and Michael Port–not to mention Green gurus like Joel Makower and Jacquelyn Ottman.

But in this “Guerrilla Marketing Goes Green” event, Jay and Shel are going to EXPAND on the ideas they wrote about, and tell you how you can start getting these benefits TOMORROW!

Find out more (and register for free here) — but better hurry… lines are filling up fast!

DISCLAIMER: Initially these two top marketers might make your brain hurt a little, but it’ll be well worth it as they tell you their close-guarded secrets to world-class marketing that doesn’t break the bank–AND leaves your clients and the WORLD in a better place afterward.

One more DISCLAIMER: Shel and Jay are donating a portion of the book launch proceeds to Green America, the nation’s leading green economy organization, helping people and businesses everywhere make the shift to a socially just and environmentally sustainable economy.

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After writing my last blog article about Ted Nicholas, I came across this video I thought I would share. Also, I was wrong about the $4.4 billion Ted generated for him and his clients. It’s actually $5.9 billion!

In this video, Ted shows you some great copywriting tips for beginners (and a nice refresher for more experienced copywriters as well).

If you’ve never seen Ted Nicholas on stage, you’ll enjoy this rare insight into his keen mind and some road-tested tips that barely scratch the surface of the successes he’s cultivated over the years.

Enjoy!

If you want to learn more about Ted Nicholas, check out his website, and check out this rare 99-minute interview Ted gave.

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A couple years back I got to spend some time with copywriting legend Ted Nicholas in a day-long copywriting workshop.

Ted gave a lot of insight into many of the ads he has written over the years, and it’s easy to see why his copy has generated more than $4.9 BILLION for himself and his clients, including Nightingale-Conant, Agora, Marriott Corporation, Dearborn Financial Publishing, and Fischer Publishing, to name a few.

While Ted covered a lot of the basics important to the foundation of successful copywriting, he also touched upon a few oft-misunderstood concepts, such as the hidden benefit, which isn’t obtained by reviewing the product.

Instead, he asked us to challenge ourselves with the following question: “If I had unlimited God-like powers and could grant my prospect the biggest benefit I could imagine, what would it be?”

Ted also shared many of his offline copywriting strategies with us, and I ultimately found my mind spinning with ideas to test online (a certain type of lift letter, for one).

Ted also stayed for the duration of the seminar over the weekend as an attendee and speaker, and I was lucky to get some one-on-one time with him on a few occasions. That time was well-spent and packed with a million-dollar education. Just one idea he shared with me was worth fifty times the cost of the seminar to me.

I want to tell you about one little gem in particular that we discussed, as it may help your business as well.

I had been talking to a potential client, who wanted to expand his market reach and have sales copy written in other languages besides English. He was exploring the option of retaining a copywriter who could write copy in these foreign languages.

Well, I knew Ted had many of his sales letters translated into other languages, and I asked him about the necessity of writing copy from scratch in a foreign language. What Ted suggested (and what he has done) was to have the control letter translated, rather than writing a new one. But the translation should be done by someone who understands marketing (i.e. NOT a foreign language professor or standard translator).

You see, as long as the market remains the same, the underlying emotional hot buttons are also the same, whether you are talking to Americans, Germans, Hispanics, etc., etc.

In other words, a person from Brazil usually has the same wants and desires as someone from the Netherlands.

Are you starting to see some potential here?

Simply by having your website copy translated into multiple languages, you are extending your reach dramatically. Or, alternatively, if you are thinking about entering the Latino market, for example, it may be easier than you think, especially if you have customer support people who already speak Spanish.

And by having multiple versions of your sales letter online in different languages, it increases the likelihood that prospects from those countries will find your sales letter in a search engine. These are prospects that you wouldn’t have attracted before.

Ted also showed us a variety of envelope teaser copy split tests, successful ads, and of course I picked up his huge 700+ page swipe file.

Ted’s story of success is an inspiration to me and many other entrepreneurs out there.

In fact, when Ted first went into business he was in debt to the tune of $96,000, and the future looked bleak. He soon realized that the tiny cashflow coming into his small business was falling far short of what he really needed to survive in the long-term.

But then he came up with a novel idea. Leveraging the small reserve of cash he had left, Ted came up with a genius master plan to remake his business and attract paying customers in droves.

As a result, today Ted is without question a tremendous role model of entrepreneurial success. He’s a highly sought-after international speaker and marketing consultant, a well-read author, and one of the most highest paid and successful copywriters in the world.

I recently learned that Ted sat down for a mind-blowing 99 minutes of “marketing legend reveals all” information-packed interview.

In it, Ted revealed his mindset and some rather clever marketing strategies behind some of his most successful campaigns. I’m constantly amazed by how much he is a walking spigot of sales ideas and tactics.

You can get all the details on Ted’s interview and download it here.

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If you’re looking to generate targeted traffic and sales from Twitter, there may be a few simple strategies and tactics you may not have considered.

In the direct response world, we have a proven tested formula to generate profits through the use of a marketing funnel.

What is it? And more importantly, how can it help you to reap huge rewards through Twitter?

Let’s look at the marketing funnel itself first.

With the “marketing funnel” model, a person makes a small purchase (yes, supplying an email or physical mailing address is considered a payment of sorts), and over time you “funnel” your customers towards more and more high-end products and services, step by step, by selling them to the next level.

So by “funneling” your prospects into paying customers, you’re setting the stage to provide tremendous value to them. So much value, in fact, that your customers begin to look forward to receiving content from you.

And with that value comes the opportunity to take your customer to the next level, where you can sell higher-end goods to them.

And this isn’t a one-sided benefit. Both you and your customer benefit by this relationship. Your customer benefits when he gets even more value…something he really wants. You’re helping him in that regard.

And of course you benefit as well by slowly graduating your customer to your “A” list, where you can provide even more value.

Take a look at a typical online marketing funnel:

Let’s walk through each step of the funnel to gain a clearer understanding of how the funnel works.

1. Your prospect enters the funnel by responding to your incentive or “ethical bribe” to raise their hand and give you their contact information. He is now a lead on your mailing list.
2. You continue to provide value to him, but you want him to make the transition from a non-paying lead to a paying customer. As a result, you give him a front-end, or entry-level, offer on a product or service directly related to the value he received when opting to join your list. You may make the offer at a breakeven or even an initial loss, because you know you will more than make up for it on back-end sales.
3. If he doesn’t purchase your front-end product, you continue to sell him on the same offer or different front-end offers—ideally both, because he just may not be in the market for your initial offer at this time, but may be later.
4. When he purchases your front-end product, he is now a customer. You are now “warming him up” to doing further business with your company. Once he sees that you over deliver on your promise of value, he’ll feel more comfortable buying from you again.
5. You want to graduate him to the next price level, so you make him an offer on a higher-end product or service related to the entry-level one he already bought. If he doesn’t buy, you follow a similar approach as step 3 above. That is, you continue to make him offers, but this time on the mid-level product.
6. Once he purchases your mid-level product, you move onto the high-end product. He is now conditioned to buy from you with confidence and without worry, because he knows what an outstanding value you’ve been giving him. He’s seen the results of your products first hand, so his buyer’s resistance is reduced. He is now on his way to becoming one of your “A” clients, the 20 percent responsible for 80 percent of your profits.
7. You continue to sell him higher ticket items and provide even greater value to him.

The steps I have listed are a very simplified approach. You’ll soon see that there is much more to it if you truly want to be successful in the long run, but it’s not rocket science by a long shot.

For instance, each time he purchases from you, you’ll want to do up-sells and cross-sells. Up-sells are more expensive finishes, grades, styles, or a bigger version of the product (“Do you want to super-size that?”).

Cross-sells are other items that go along with the product. Something complementary. A carrying case, extra paper, ink, blank media, whatever (“Do you want fries with that?”)

After he buys, you’ll want to ask him for referrals, a testimonial, and do everything in your power to make sure he is satisfied. You want him to be satisfied so he’ll buy again of course, but you want also want to reduce your refund rate and gain his endorsement.

You want him to tell all of his friends and colleagues about his positive experience with your company.

You probably know when someone has a bad experience with a company they’re more likely to tell others about it than when they have a pleasant experience. You want to encourage them to tell all about their pleasant experience.

And then you’ll want to develop some kind of residual income, where they pay you so much a month or year forever until they cancel. Not everyone will do that, of course, but your “A” customers probably will.

And you can create different residual levels, just like you have different product levels, all at different price points.

Notice how the width of the funnel gets smaller towards the bottom? The width represents the number of customers at that height, or stage, of the funnel. However, the smaller the width, the more money they are spending with you.

In fact, the amount of money they spend with you can be thought of as being inversely proportionate to the width of the funnel (more or less). So the 20 percent responsible for 80 percent of your profits are at the bottom of the funnel.

The other 80 percent that give you 20 percent of your profits are towards the top. This distribution is a general observation and not a mathematical absolute. It might be 70/30 or 90/10 or somewhere in between.

This is no accident. Your “A” customers, your biggest advocates, are in the smallest segment of your customer base…the bottom of the funnel (but the top in terms of the value you deliver to them).

When thinking in terms of this approach, which is a proven tested model, you might begin to wonder how the same logic could apply in terms of a social media site like Twitter, where the ultimate goal is to gain targeted traffic and ultimately more sales.

Here’s a simplified view of what such a “Twitter Funnel” might look like:

So what does this all mean, and how do you use it for maximum success?

Let me show you some ways I initiate the funnel with respect to Twitter, in a short video I’ve prepared for you. the video is actually the second in a series of my Twitter Traffic Swarm system.

For more on the Twitter Traffic Swarm system, check out the other videos and resources in the series.

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I’ve been working on a highly-experimental Twitter project that I’ll be revealing very shortly. I’ll have more details for you soon, plus a video I’m working on right now.

In the meantime, if you haven’t followed me on Twitter yet, you might catch a glimpse—a small piece of it—by watching what happens after you follow.

Here’s another clue:

Check out this post I made on Tony Blake’s forum (and take a second to register while you’re there—I highly recommend it!)

No related posts.

I’m giving away copies of my popular website software “Power Effects v2″ to all my readers, as well as my followers on Twitter.

There’s no opt-in and nothing to buy. I will offer you the option to get the Master Resale Rights version for a song, but only if you wish.

You can find all the details, plus a demo of the software here.

Why am I doing this? What’s the catch?

No catch, other than my asking you to “Retweet” and let folks know about this freebie.

And my motive is transparent and rather simple.

I want to meet and network with new folks on Twitter, and I figure the best way to do it is by giving away something of value with no strings attached.

Perhaps later, when you’re interested in copywriting services or any of the marketing products of mine, you’ll remember me and decide to do business with me.

Plus—I’m doing a case study here (you’ll see what I’m doing with Twitter) that I’ll talk about in the next few days, so you’ll want to keep an eye out.

But that’s it in a nutshell.

Enjoy!

No related posts.