Top Marketing - Selling eBooks

Covert Persuasion: Psychological Tactics and Tricks to Win the Game eBook by Hogan, Kevin / Speakman, James

Sat, 21 Nov 2009 47:11:28 GMT

A guide to all the tricks salespeople need to turn "no" into "yes"!

Covert Persuasion synthesizes the latest research in the field of influence with the extensive experience of psychologist and public speaker Kevin Hogan to produce an unbeatable guide to the psychological tricks that win sales battles. Based on cutting-edge science, Hogan and James Speakman reveal dozens of previously unknown verbal and nonverbal tricks and tactics that will have customers saying "yes" before they even realize it. A salesperson fully aware of all the nonverbal and verbal cues and hints that lead a customer to a particular response will always have the upper hand. Covert Persuasion reveals more than ten keys to subtly elicit agreement from even the most stubborn customer.

Kevin Hogan (Minneapolis, MN) holds a doctorate in psychology and is a well-known speaker and corporate trainer. He is the author of 14 books and is frequently featured on television, radio, and in prominent magazines. James Speakman (Canton, OH) is a rising star in the field of professional speaking. A brilliant marketer and master salesperson, he teaches companies how to make more sales fast, without raising budgets.

Attitude A Self Assesment Test eBook by Winmill, Laurence

Sat, 21 Nov 2009 47:11:28 GMT

Customer Review: An excellent self assessment test to determine how positive/negative your attitude really is. This ebook will open your eyes into how a positive attitude can improve your business and personal life greatly.

An Introduction to Quality Assurance for the Retailers eBook by Mehta, Pradip V

Sat, 21 Nov 2009 47:11:28 GMT

Customer Review: This book is detailed feature of what quality systems,parameters and best practices to be followed by Retailers. The author has a wide experience on quality systems implementation. He is the authority on Quality for any retail organisation

Buying Facilitation(R): The New Way to Sell That Influences and Expands Decisions eBook by Morgen, Sharon Drew

Sat, 21 Nov 2009 47:11:28 GMT

Buying Facilitation: The New Way to Sell that Influences and Expands Decisions significantly updates Sharon Drew Morgen's revolutionary Bestseller Selling with Integrity and offers sellers additional skills to actually teach their buyers how to line up decision variables to discover and create their best solution. A true values-based approach, Buying Facilitation introduces the newest thinking in the field of sales, and is touted by marketing guru Philip Kotler as the next step beyond Consultative Selling. Sales is no longer merely a means to offer product data but a highly skilled profession in which sellers become true consultants, and lead buyers through all of those unique, internal, and hidden decisions that must be addressed (with business partners, initiatives, and internal decision-makers) before they can buy. Ken Blanchard says of Morgen's work: "Finally, a sales paradigm which supports our spiritual values and lays the foundation for the paradigm shifts occurring in business today." Not to be confused with conventional selling, The Buying Facilitation Method is a sequential questioning process that sits on top of 'sales' as we've known it. By incorporating values, integrity, servant-leadership, systems analysis, coaching, and decision strategy, Sharon Drew Morgen has given us another book that is an important addition to the thinking in the industry. As our preeminent thought-leader, Sharon Drew continues to redefine the job of a sales professional; in Buying Facilitation she makes the knowledge easily accessible to her large audience of those interested in truly supporting buyers in making their best purchasing decisions. Buying Facilitation has been used by visionary sellers in global corporations such as IBM, KPMG, and Pioneer Hibred for a decade, as a way to move the decision cycle ahead with integrity and efficiency in any purchasing environment, and to serve the buyer as a trusted advisor.

Close More Sales By Improving Your Conversion Ratio eBook by Winmill, Laurence

Sat, 21 Nov 2009 47:11:28 GMT

Customer Review: Dedicated to helping the reader clinch the sale, this e-book sets out to teach you the importance of time management, identifying a need, overcoming objections and most importantly, getting the customer to commit! This e-book introduces clever sales techniques that have astonishing results! I cant wait to read the next e-book!!

Boost your sales and attract new customers eBook by Mandhla, Justice

Sat, 21 Nov 2009 47:11:28 GMT

Boost Your Sales and Attract New Customers will help you understand the importance of marketing and market planning to achieve your business success. By following the learning roadmap, and completing each component of the Program, you will expand your knowledge of marketing and advertising of your business. Here's what you will learn in this book: * You will learn to set your personal goals and analyze your business. * The SWOT Analysis and Goal Tools will allow you to customize this Program for your own business needs and allow you to start the Marketing Planning Process for your business. * You will learn how to customize your own specific business needs and achieve your Business Goals using the Workbook and Business Success Wheel. * You will learn how to join together all this information into a series of Marketing and Advertising Models that will offer you a variety of ways to expand your current Marketing Program. What is the ultimate outcome of this book? * Attract more customers * Sell more to existing customers * Bring back your old customers No matter what product or service you sell, making your dreams a reality is the ultimate outcome of this book. READ. APPLY. SUCCEED.

Cars and People eBook by Ziegler

Sat, 21 Nov 2009 47:11:28 GMT

Whether you are beginning a new career in automotive sales, have been in the business since birth or are a customer seeking insight into what is behind the smoke and mirrors, Cars and People; How to Put the Two Together, is for you.

There is more to sales than basics; journey through the behavioral side of the deal. Learn how to control your customer. Understand what a real commitment is. Be prepared to get dirty. You'll be digging up old stereotypes, planting seeds and building rapport.

There is no reason for the sale to be so difficult. It's only cars and people. Congratulations! Now you are armed with the tools to put the two together.

Customer Service Jokers & Kings eBook by Winmill, Laurence

Sat, 21 Nov 2009 47:11:28 GMT

Customer Review: This e-book gives you an all too familiar view of bad and good customer service. It relates to real life situations that can hinder and cause your business great harm, but also focuses ont he good acts of customer service and how to improve your own standards. A brilliant read!

30 Entrepreneurial Ideas for Asia eBook by Tan, Georgina

Sat, 21 Nov 2009 47:11:28 GMT

30 Entrepreneurial Ideas for Asia is a book that encapsulates the changing trends and faces of the Asia Pacific region, enabling the budding entrepreneur to have options in his or her road ahead.

The book works at capturing the sounds and sights of the region, translating the opportunities into high potential small businesses with preferably good exit strategies. Ideas are kept nifty and business operations are tailored towards being profitable and self-sustaining in the shortest time possible. Other business growth concepts include constantly sanitizing the business value proposition, staying honest and taking extremely good care of the brand.

These ideas are either inspired or an improvised version of existing businesses, tailored for both developed and developing cities across Asia, depending on the type of business. Though structured towards Asia, anyone can ride on this brainstorming and develop a love for entrepreneurship and think about your own life possibilities right here, right now!

Readers will also get to read about entrepreneurial ideas such as the 10 eligible bachelors to 100 paying bachelorettes dating agency concept, an emerging markets specialist art gallery, branded Asian inspired fashion line and so forth.

Ask Questions, Get Sales: Close The Deal And Create Long-Term Relationships eBook by Schiffman, Stephan

Sat, 21 Nov 2009 47:11:28 GMT

In Ask Questions, Get Sales, sales guru Stephan Schiffman teaches you how to strengthen your questioning skills during the sales process in order to get more sales. The premise is simple yet effective: In order to be successful, you must change your mindset from "need-oriented" to "do-oriented." The message of this book centers around six core "do questions" for your buyers:

What do you do?
How do you do it?
When and where do you do it?
Why do you do it that way?
Who do you do it with?
How can we help you do it better?

With this indispensable guide in your briefcase, you will have information at the ready to score big sales over the short term and long term.

Stephan Schiffman, America's #1 corporate sales trainer, is the author of dozens of bestselling books. He has trained more than 500,000 salespeople at firms such as Sprint, AT&T Information Systems, Chevron, Texaco, Motorola, and John Hancock. Mr. Schiffman is the president of D.E.I. Management Group.

Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere eBook by Tracy, Brian

Sat, 21 Nov 2009 47:11:28 GMT

Sales is cornerstone: everything starts and falls on sales. And this is the BIBLE OF SALES. THE MOST POWERFUL SYSTEM FOR SALES SUCCESS -- FROM THE AUTHOR OF THE BESTSELLING AUDIO "THE PSYCHOLOGY OF SELLING" Strategy, tactics, and mental preparedness separate superior salespeople from the average -- and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created. Advanced Selling Strategies provides you with the techniques and tools used by top salespeople in every industry -- methods that net immediate and spectacular results. This book explains how to: * Develop the self-image to give you the edge in every sales situation * Concentrate on the customer's emotional factors to ensure better sales results * Identify your customer's most pressing concerns and position your product or service to fill those needs A MUST READ FOR SALESPEOPLE AND BUSINESSPEOPLE ALIKE.

Customer Centered Selling: Eight Steps To Success From The Worlds Best Sales Force eBook by Jolles, Robert L.

Sat, 21 Nov 2009 47:11:28 GMT

"Customer Centered Selling" teaches you the secret of the world-famous Xerox sales training program. For almost two decades, tens of thousands of salespeople have learned the lessons presented here by Robert L. Jolles, the Sales Trainer with the longest tenure working at Xerox Corporation today. The secret, Jolles reveals, is reversing the conventional selling practice. You must focus first on your customer's needs and decision-making process, instead of on the selling process. Jolles provides a systematic approach that teaches you to anticipate-- and influence-- customer behavior as the customer moves through an eight-stage "decision cycle". Only after you understand the steps of this decision cycle, Jolles cautions, are you prepared to match it to your "selling cycle". At the heart of these lessons is the simple but brilliant role-reversing concept of taking an idea and planting it in the mind of your customer-- making the customer believe he or she thought of it first. Jolles teaches a repeatable, predictable selling process that can be adapted or modified to fit any experience that requires the skills of persuasion. The book includes a series of case studies, activities, and exercises that enable you to better understand the principles being taught, so you can immediately apply them to your own unique scenarios. This book is a "must read" for all sales professionals and sales managers and all managers in need of a disciplined approach to persuading others.

Channel Management eBook by Forsyth, Patrick

Sat, 21 Nov 2009 47:11:28 GMT

The fast track route to effective channel management. Covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance and channel innovation. Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. Includes a glossary of key concepts and a comprehensive resources guide.

Dealmaking :Using Real Options and Monte Carlo Analysis eBook by Razgaitis, Richard

Sat, 21 Nov 2009 47:11:28 GMT

Applying practical tools to the volatile process of negotiating
Prognosticators apply Monte Carlo Analysis (MCA) to determine the likelihood and significance of a complete range of future outcomes; Real Options Analysis (ROA) can then be employed to develop pricing structures, or options, for such outcomes. Richard Razgaitis' Dealmaking shows readers how to apply these powerful valuation tools to a variety of business processes, such as pricing, negotiating, or living with a "deal," be it a technology license, and R&D partnership, or an outright sales agreement. Dealmaking distinguishes itself from other negotiating guides not only by treating negotiations as an increasingly common situation, but also by presenting a tool-based approach that creates flexible, practical valuation models. This forward-thinking guide includes a variety of checklists, case studies .
Richard Razgaitis (Bloomsbury, NJ) is a Managing Director at InteCap, Inc. He has over twenty-five years of experience working with the development, commercialization, and strategic management of technology, seventeen of which have been spent in the commercialization of intellectual property.

Beat Sales Burnout: Maximize Sales, Minimize Stress eBook by Schiffman, Stephan

Sat, 21 Nov 2009 47:11:28 GMT

Beat Sales Burnout is the perfect antidote for salespeople who need a boost. The time-tested strategies in this book help readers overcome job burnout, turn destructive stress into creative stress, increase productivity and make sales slumps a thing of the past. Salespeople have to be on their game 100 percent of the time. The proven strategies for self-renewal in this book provide today's sales professionals with quick fixes for getting through the day, the week, the quarter and the year with their attitudes - and their incomes - on the upswing. The author shows readers how to: Take control of the day; Use the LBE Formula - live, breathe and enjoy your job; Focus on strengths, not weaknesses; Make realistic income forecasts; Improve relationships with sales managers; Also includes a special section for managers on hiring, managing and retaining burnout-free sales teams