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		<title>The Problem With Marketing Metrics Like ROI and ROAS</title>
		<link>https://bluecorona.wordpress.com/2014/02/02/roi-vs-roas-the-problem-with-marketing-metrics/</link>
					<comments>https://bluecorona.wordpress.com/2014/02/02/roi-vs-roas-the-problem-with-marketing-metrics/#respond</comments>
		
		<dc:creator><![CDATA[Ben]]></dc:creator>
		<pubDate>Sun, 02 Feb 2014 18:15:33 +0000</pubDate>
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					<description><![CDATA[Google &#8220;ROI vs. ROAS,&#8221; and you&#8217;ll quickly find yourself either drowning in definitions&#8211;many of which are incorrect&#8211;or dragged into the futile argument that one metric is superior to the other&#8211;when both metrics are useful (in different ways). Most marketing articles &#8230; <a href="https://bluecorona.wordpress.com/2014/02/02/roi-vs-roas-the-problem-with-marketing-metrics/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<title>The Importance of Building a Brand Online</title>
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		<dc:creator><![CDATA[Ben]]></dc:creator>
		<pubDate>Sun, 11 Nov 2012 12:09:37 +0000</pubDate>
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					<description><![CDATA[We are in the midst of a marketing revolution. As consumers turn from &#8220;traditional&#8221; forms of media (magazines, newspapers, radio, television, yellow pages, etc.) to the connected world of the web (desktops, laptops, smartphones, tablets, etc.) business owners and marketers &#8230; <a href="https://bluecorona.wordpress.com/2012/11/11/the-importance-of-building-a-brand-online/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<title>Lessons Business Owners Can Learn from The 4-Hour Workweek</title>
		<link>https://bluecorona.wordpress.com/2012/06/24/lessons-business-owners-can-learn-from-the-4-hour-workweek/</link>
					<comments>https://bluecorona.wordpress.com/2012/06/24/lessons-business-owners-can-learn-from-the-4-hour-workweek/#respond</comments>
		
		<dc:creator><![CDATA[Ben]]></dc:creator>
		<pubDate>Sun, 24 Jun 2012 00:51:53 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[General Business Advice]]></category>
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					<description><![CDATA[Vacation season is just about here, so now is the time to start looking for a good book to read! If you&#8217;re  a business owner, I highly recommend you check out The 4-Hour Workweek by Tim Ferris. The Gist of &#8230; <a href="https://bluecorona.wordpress.com/2012/06/24/lessons-business-owners-can-learn-from-the-4-hour-workweek/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<media:title type="html">Ben</media:title>
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