Research Rockstar Training & Staffing

2 Upcoming 55-Minute Live eLearning Events for Market Research Pros in June

News for Research Rockstars — Wed, 15 Apr 2026 15:05:31 +0000

We are excited to invite you to our upcoming, instructor-led Live Events on important topics for all of us who work in Market Research & Insights. Conducted via Zoom, these events offer a unique chance to expand your knowledge, interact with expert instructors, and engage with peers, all from the comfort of your own space. Scheduled for 55 minutes each, to save you 5 minutes before your next meeting. Click Here to Sign Up.

Upcoming Events & Details:

Asynchronous Qualitative Methods: What’s Hot Now

When: Tuesday, June 9 @ 1:00 PM ET.
Instructor: Marni Martens
Topic: As advanced technologies continue to reshape the market research industry, researchers are rethinking the role of qualitative research—especially the role asynchronous methods can play alongside quantitative and live approaches. This session explores the what, why, and how of asynchronous qualitative research, highlighting emerging 2026 trends and the increasing importance of human judgment in delivering high-quality insights.
Learning Objectives: By the end of this session, attendees will be able to:

Identify key trends shaping asynchronous qualitative research and their implications for study design and execution.
Distinguish how asynchronous methods fit within today’s qualitative research toolkit, including when and where they are most effective.
Evaluate how emerging trends and AI-assisted tools are reshaping the role of the researcher and the growing importance of human judgment in ensuring high-quality insights.

Level: Any—Suitable for all levels.
Format: Hot Topics.

Designing Surveys for UX Research

When: Thursday, June 25 @ 3:00 PM ET.
Instructor: Marni Martens
Topic: Have you ever been asked to design a UX-focused survey when your background is rooted in traditional market research? As UX plays an increasingly prominent role in business strategy and decision-making, the lines between UX research and market research have blurred, and many market researchers are responsible for more UX/experience-focused work. This session explores the key principles of designing surveys for UX research, contrasting how this differs and doesn’t in intent from traditional market research/goals, with real-world examples and practical tips to help you successfully navigate your next UX survey request.
Learning Objectives: By the end of this session, attendees will be able to:

Apply key principles for designing surveys that support experience-based research goals and business strategy.
Recognize where UX and market research objectives overlap—and where they diverge.
How to avoid common pitfalls when designing surveys for projects with mixed market and experience-focused objectives.

Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.
Format: How-to.

Click here to Sign Up.

Waiting IS the Hardest Part!

Can’t wait for the Live Events to dig into these topics? Don’t fret. While you wait, current Research Rockstar students can access related job aids—perfect for a little microlearning before showtime. Access them right now:

Not yet a member? We have options.

The post 2 Upcoming 55-Minute Live eLearning Events for Market Research Pros in June first appeared on Research Rockstar Training & Staffing.

Insights Professional Certification (IPC): How to Get Started

News for Research Rockstars — Tue, 31 Mar 2026 19:31:40 +0000

Experience in market research, CX research, and UX research only goes so far if it isn’t clearly signaled. Insights Professional Certification (IPC) turns applied knowledge into visible, credible proof.

How to get that proof? By earning a professional certification from the Insights Association’s IPC program.

The Five IPC Specialty Certificates

The IPC program offers 5 certificates, and Research Rockstar is proud to offer the education requirements needed to qualify:

IPC Analytics: for advanced data analysis, synthesis, and analytic techniques
IPC Practitioner: for end-to-end mastery of the market research process and best practices
IPC Qualitative: for designing and conducting rigorous qualitative research, from focus groups to in-depth interviews (IDIs)
IPC Quantitative: for survey research, questionnaire design, and data analysis at scale
IPC Specialist: for building a customized certification aligned to niche expertise

These bundles include the eLearning courses that qualify you for certificates, and by completing the required courses, you will qualify.

Earn One or More Certificates in 2026

Not sure where to start? Use our handy checklist.

#MarketResearch #Insights #QuantitativeResearch #QualitativeResearch #Upskilling

The post Insights Professional Certification (IPC): How to Get Started first appeared on Research Rockstar Training & Staffing.

Upcoming 55-Minute Live eLearning Events for Market Research Pros

News for Research Rockstars — Fri, 27 Mar 2026 19:50:53 +0000

Upcoming Events & Details:

How to Do Survey Data Analysis in Excel with Copilot

When: Tuesday, April 14 @ 1:00 PM ET.
Instructor: Jeff McKenna
Topic: How can researchers use Excel with Copilot to efficiently analyze survey data without specialized statistical software? This session will demonstrate practical workflows for producing frequencies, means, medians, and subgroup comparisons using Excel’s built-in tools enhanced by Copilot. Attendees will see how to translate common analysis questions into prompts and outputs that support faster, more confident survey reporting.
Learning Objective: After this Live Event, participants will be able to analyze survey data in Excel using Copilot to generate descriptive statistics and subgroup comparisons that support clear, defensible insights.

Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.
Format: How-to.

Mixed-Method at Scale: Qual + Quant Hybrid Designs

When: Thursday, April 23 @ 3:00 PM ET.
Instructor: Kathryn Korostoff & Guests
Topic: Mixed-methods research at scale requires intentional integration of qualitative and quantitative approaches to strengthen survey design and interpretation. This session will illustrate how qualitative inputs—such as in-depth interviews, online communities, and social media listening—can inform questionnaire development, segmentation, and interpretation of quantitative findings. Attendees will see how hybrid designs improve validity, context, and decision confidence when executed with clear research objectives.
Learning Objectives: Those attending will leave ready to make evidence-based methodology recommendations for mixed-methods designs that integrate qualitative insights to improve large-scale quantitative research outcomes.

Level: Any—Suitable for all levels.
Format: Application.

Understanding Data Reliability & Confidence Intervals

When: Tuesday, May 12 @ 1:00 PM ET.
Instructor: Julie Worwa
Topic: Interpreting survey results requires a clear understanding of data reliability, confidence intervals, and variability. This session will explain what confidence intervals represent, why they are often misunderstood, and how variability affects the stability and precision of survey estimates. Attendees will gain practical guidance for interpreting small versus large confidence intervals when evaluating differences, trends, and business implications.
Learning Objective: Upon completion, attendees will be able to confidently analyze confidence intervals and variability in survey data to assess reliability and avoid over-interpreting unstable results.

Level: Any—Suitable for all levels.
Format: Application.

Mastering AI Prompts for Research Report Writing

When: Thursday, May 28 @ 3:00 PM ET.
Instructor: Kathryn Korostoff & Guests
Topic: How can researchers design AI prompts that support accurate, disciplined research report writing without introducing outside data or unsupported assumptions? This session will demonstrate structured prompting techniques—including prompt chaining and reflective prompting—to improve clarity, traceability, and analytical rigor in AI-assisted reporting. Attendees will see how to guide AI outputs to summarize findings, draft narratives, and maintain methodological integrity.
Learning Objective: After this Live Event, researchers will be ready to confidently use advanced prompting strategies to draft research reports with AI while controlling for accuracy, scope, and overgeneralization.

Level: Any—Suitable for all levels.
Format: Tool Demo.

Click here to Sign Up.

Waiting IS the Hardest Part!

Not yet a member? We have options.

The post Upcoming 55-Minute Live eLearning Events for Market Research Pros first appeared on Research Rockstar Training & Staffing.

B2B Questionnaire Design: Avoid These 7 Common Challenges

News for Research Rockstars — Tue, 10 Mar 2026 21:26:15 +0000

Which is harder to design: business-to-business surveys or business-to-consumer surveys?

A lot of people instinctively say they’re equally difficult. At a high level, that’s true. But once we get into real-world projects, business surveys bring a distinct set of constraints that can quietly damage data quality and the respondent experience if we don’t plan for them.

Below are seven common B2B questionnaire design challenges, along with solutions that keep surveys manageable for busy professionals and useful for decision-making.

1) Higher Sample Costs Mean Less Room for Error

In business research, qualified respondents are often expensive to reach. Unless we have access to a client’s customer list (which we don’t always have), recruiting costs add up quickly. It’s not unusual for online panel completions with business professionals to run $30 per complete, and sometimes much more, depending on seniority and industry.

That changes the math. In consumer work, we can often identify poor-quality responses and replace them because the pool of potential respondents is large. In B2B, the universe is smaller. If we lose qualified people to survey fatigue or confusing questions, we may not be able to replace them easily.

Example: If we’re studying commercial painting businesses and how they choose interior paint brands, we don’t just need painters. We need the people who control paint brand selection decisions. Those decision-makers are harder to find and costlier to recruit than consumers buying paint for home projects. They’re also busy professionals, often on job sites or driving between job sites, which makes them harder to reach.

Solutions

Keep questions short, concrete, and unambiguous.
Cut anything not tied to a real decision.
Avoid complex grids and repetitive items that inflate time without improving clarity.

2) Anonymity Worries Reduce Participation

Many business professionals decline survey invitations because they’re concerned their responses won’t be anonymous. Sometimes the fear goes further: respondents worry their answers could be traced back to their employer, and that can feel like a job risk.

If we don’t address confidentiality early, we can lose the very people we need most. Or we may get guarded responses that look complete but lack candor.

Solutions

State confidentiality and anonymity up front in plain language.
Clarify that personally identifiable information won’t be linked to survey answers.
Consider offering multiple modes (online, phone, paper) so respondents can choose what feels most private and comfortable.

3) Longer Surveys Increase Dropouts and Satisficing

Because B2B completes are costly, some clients try to “get more value” by adding extra questions. Unfortunately, longer surveys often do the opposite of what we want: they increase dropouts, encourage rushed responses, and can raise field costs.

A helpful reminder for stakeholders is that cost per complete is only part of the story. Cost per usable complete is the real metric.

Solutions

Prioritize need-to-know questions and remove nice-to-know items.
Use a time budget and protect it.
When the scope expands, ask a simple gut-check: Would we personally complete this survey?

4) Mixed Perspectives Create Unclear Answers

In B2B surveys, respondents may answer from a personal point of view or from the company’s perspective unless we specify which we want. Both perspectives can be useful, but mixing them unintentionally makes results hard to interpret.

Example: Asking painting contractors, “To what extent is fast drying time a consideration when buying interior paint?” can produce two different true answers: what the respondent personally values versus what management prioritizes.

Solutions

Signal the requested perspective directly in the question stem.
Use “you, personally” when we want individual views.
Use “your company” when we want organizational policy or behavior.

5) Buyers and Users Provide Different Information

In business research, the person who purchases a product and the person who uses it are often different people. They have different goals, different incentives, and different levels of hands-on knowledge. If we don’t define which role we need, we risk asking the wrong questions or recruiting the wrong respondents.

This distinction exists in consumer research, too. A parent may buy a gaming console and answer purchase questions well, while the child is better positioned to speak to features and day-to-day usage.

Solutions

Define the required role before writing questions or building a sample.
Screen for purchasing authority when the buyer’s perspective matters.
Screen for usage frequency and workflow familiarity when the user perspective matters.

6) Unclear Unit of Analysis Skews Results

Many business topics apply to the full company or only to a division, department, region, or location. If that focus isn’t explicit, respondents will answer from wherever they sit, and results can become a blend of company-wide and local realities.

Solutions

Specify the unit of analysis at the start of the section and reinforce it as needed.
Use clear prompts such as:
- “For these questions, please consider the entire company, including all locations.”
- “For these questions, please base your responses on your specific department or division.”
Offer “Not applicable” and “Don’t know” options to prevent guessing.

7) Longer Screeners Reduce Space for Core Questions

Business surveys typically need longer screeners than consumer surveys because we screen for both individual and company attributes. Individual factors may include job role, tenure, and decision-making authority. Company factors may include industry, size, number of locations, or revenue.

It’s also common to need both job title and job role. Titles alone can be misleading, especially across company sizes and countries.

Example: A CEO at a small company may purchase office supplies personally, while a CEO at a large firm rarely does. Same title, very different responsibilities. In global studies, titles vary even more in meaning.

The practical impact is simple: screeners take time, which reduces the time available for core questions. In a 10-minute business survey with room for roughly 25 questions overall, we may reasonably need eight screening questions. That leaves about 17 for the main topic.

Solutions

Keep screeners tight, but don’t cut qualifiers that protect data quality. Use responsibility-based items, not just job titles. Plan the questionnaire around a realistic time budget so the core section stays focused.

The Bottom Line

B2B survey design isn’t harder across the board, but it does come with constraints that matter. The sample is costly, anonymity concerns are real, organizational context changes how respondents interpret questions, and time disappears quickly once screening is complete.

When we plan for these seven challenges, we protect the respondent experience, improve data quality, and produce results stakeholders can trust. That’s the kind of work worth turning up loud, in the best way.

Check out the related, just-released episode on Conversations for Research Rockstars. Also available on Apple Podcasts and Spotify.

The post B2B Questionnaire Design: Avoid These 7 Common Challenges first appeared on Research Rockstar Training & Staffing.

4 New 55-Minute Live eLearning Events for Market Research Pros

News for Research Rockstars — Thu, 26 Feb 2026 18:59:28 +0000

Upcoming Events & Details:

AI Tools That Cut Qualitative Analysis Time in Half

When: Tuesday, March 10 @ 1:00 PM ET.
Instructor: Kathryn Korostoff & Guests
Topic: How can researchers use AI tools to accelerate qualitative analysis for IDIs and focus group transcripts without compromising rigor or insights quality? This session will demonstrate multiple AI-assisted approaches for coding, summarization, and theme development, while showing where human judgment is still required to avoid misinterpretation, overgeneralization, and missed nuance. Attendees will see practical examples of how to integrate AI into existing qualitative research workflows and evaluate tool outputs critically.
Learning Objective: After this Live Event, researchers will be ready to confidently apply multiple AI tools to speed qualitative analysis for interview and focus group transcripts, assess output quality, and identify common risks when relying on AI-generated insights.

Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.
Format: Tool Demo.

Managing Up for Researchers: Demonstrating Impact and Earning Trust

When: Thursday, March 26 @ 3:00 PM ET.
Instructor: Jeff McKenna
Topic: Managing up as a researcher requires clearly demonstrating impact, aligning insights to business priorities, and building credibility with senior stakeholders. This session will translate proven management-up principles into practical strategies researchers can use to communicate value, anticipate executive concerns, and position research as a decision-making asset rather than a cost center. Attendees will leave with a structured, time-bound approach for strengthening trust and influence with leadership, informed by perspectives commonly discussed in Harvard Business Review.
Learning Objectives: Participants will leave equipped to create and implement a practical 60-day plan for managing up, demonstrating research impact, and strengthening trust with senior business stakeholders.

Level: Any—Suitable for all levels.
Format: Hot Topics.

How to Do Survey Data Analysis in Excel with Copilot

Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.
Format: How-to.

Mixed-Methods at Scale: Qual + Quant Hybrid Designs

When: Thursday, April 23 @ 3:00 PM ET.
Instructor: Kathryn Korostoff & Guests
Topic: Mixed-methods research at scale requires intentional integration of qualitative and quantitative approaches to strengthen survey design and interpretation. This session will illustrate how qualitative inputs—such as in-depth interviews, online communities, and social media listening—can inform questionnaire development, segmentation, and interpretation of quantitative findings. Attendees will see how hybrid designs improve validity, context, and decision confidence when executed with clear research objectives.
Learning Objective: Those attending will leave ready to make evidence-based methodology recommendations for mixed-methods designs that integrate qualitative insights to improve large-scale quantitative research outcomes.

Level: Any—Suitable for all levels.
Format: Application.

Click here to Sign Up.

Waiting IS the Hardest Part!

Not yet a member? We have options.

The post 4 New 55-Minute Live eLearning Events for Market Research Pros first appeared on Research Rockstar Training & Staffing.

2026 Research Rockstar eLearning

News for Research Rockstars — Wed, 25 Feb 2026 19:51:20 +0000

To assist our students and team leaders in navigating our market research and customer inisghts course offerings, we have updated our popular Excel-based reference sheet with all the details:

The 2026 Research Rockstar eLearning Planner is a helpful listing of courses, durations, and Insights Association (IPC) certificate qualifications in one location. This Excel-based Planner also links to our Training Store for detailed course descriptions.
- Tip: Some of our students like to choose their course sequences by considering course length and average completion times; the Research Rockstar eLearning Planner provides all of these details and more.

Want to see upcoming dates for our real-time instructor-led Live Events? Visit our eLearning schedule.

Did you know? Many of our courses qualify for the Insights Association Certificates. These courses, along with their applicable IA Certificates, are also listed in the Excel file.

Research Rockstar makes it easy to learn the skills you need via self-paced eLearning and instructor-led Live Events. For more information on memberships, visit us here or contact us at info@researchrockstar.com.

The post 2026 Research Rockstar eLearning first appeared on Research Rockstar Training & Staffing.

Fast Research Refresher? See Updated MRX101 Job Aids

News for Research Rockstars — Tue, 17 Feb 2026 18:41:32 +0000

We’ve just refreshed the job aids in Market Research 101, and they’re worth another look.

These short PDFs—most just one to two pages—are designed as bite-sized references you can come back to between projects, during planning, or when you need a quick refresher without rewatching a full lesson. Think of them as the backstage passes to the course—practical, portable, and ready when you are.

Here are five recently updated favorites, with direct links for easy access:

Choosing the Right Methodology
A practical guide to aligning research methods with business questions, constraints, and decision needs.
Length: 1 page

Population Considerations
A concise checklist to help define, evaluate, and sanity-check your target population before fieldwork begins.
Length: 2 pages

Project Schedule Sample
A sample research timeline you can adapt to scope, stakeholders, and real-world constraints.
Length: 2 pages

Specifying Market Research Objectives
A structured approach to writing clear, decision-focused research objectives that guide the entire project.
Length: 5 pages

Successful Projects
A high-level overview of the core elements that consistently show up in well-run research engagements.
Length: 2 pages

If you haven’t revisited the job aids lately, now’s a great time—they’re built to support real work, not just coursework.

Not yet a student? We have options.

Questions or feedback? Contact us.

The post Fast Research Refresher? See Updated MRX101 Job Aids first appeared on Research Rockstar Training & Staffing.

To Market Research Teams Running Lean in 2026: You’re Not Alone

Kathryn Korostoff — Thu, 05 Feb 2026 18:10:15 +0000

After 2025’s staggering 1.2 million U.S. job cuts, many market research and insights teams are entering 2026 with fewer hands-on-deck. According to Challenger, Gray & Christmas, that’s the highest layoff count since 2020, often fueled by AI adoption, restructuring, and cost issues.

Even while industry leaders like Ipsos and Kantar avoided headline-making cuts, other parts of the insights ecosystem felt the squeeze. Dynata’s 2024 bankruptcy restructuring, and insights teams at many large brands saw cuts. General consulting firms suffered as well—perhaps most notably, PwC cut hundreds from research and analytics units.

Elastic Staffing for Research & Insights Teams

With hiring freezes common and workloads holding steady, more leaders are turning to flexible staffing models. Contractors can be onboarded quickly to tackle specific projects end-to-end, or to fill in for specific tasks (survey design, qual moderation, or reporting being common requests). These aren’t full-time commitments; they’re tied to project budgets, not payroll.

Need Help Fast? Rent-a-Researcher Can Help

Through our Rent-a-Researcher service, we offer access to 150+ U.S.-based qualitative and quantitative researchers—all screened to verify areas of expertise.

Currently available researchers include:

25+ questionnaire programmers with deep experience in Alchemer and Qualtrics

20+ IDI interviewers and moderators for B2B and consumer audiences

10+ qualitative report writers who can turn your transcripts into client-ready deliverables

15+ survey research reporters who translate data into clear key findings and recommendations

10+ secondary researchers who support our clients with competitive and market landscape analysis

Whether you need help for a week or a month, we can match you with the right pro—and fast.

Scaling Without Adding Overhead

In volatile environments, fixed costs become liabilities. Contractors let teams ramp up capacity without long-term commitments. This keeps overhead low and agility high, which is especially useful when timelines shift or project demands spike unexpectedly.

Industry outlooks for US businesses hiring trends highlight that contract and contingent staffing are expected to keep growing. Research from Indeed found that 65% of organizations plan to increase the use of freelancers (whether through direct or agency options) in 2026.

Preparing for 2026

2026 won’t be easy—but it’s not impossible.

We’re seeing teams adapt by bringing in experienced specialists when needed, and in some cases, building regular “on-call” teams they can access as needed. From survey programming to qual reporting to full project execution, short-term experts are helping preserve quality, meet deadlines, and prevent team burnout.

To learn more about research staffing options, please visit our list of available skills and FAQ.

The post To Market Research Teams Running Lean in 2026: You’re Not Alone first appeared on Research Rockstar Training & Staffing.

Free Live Event: How to Select Research Methods for Brand Loyalty Studies

News for Research Rockstars — Fri, 30 Jan 2026 15:20:49 +0000

Uncovering Brand Loyalty Drivers: Choosing the Right Research Methods

There is no universal model for what drives brand loyalty. As researchers know, the drivers can vary significantly by industry, product category, target audience, competitive landscape, and other factors. For brands seeking to understand loyalty within their own target market, the learning often starts with primary research.

But designing loyalty research in real-world settings is rarely straightforward. It often involves trade-offs—balancing ideal methods against tight timelines, limited budgets, and the expectations of multiple stakeholders.

So here’s the question: Are you prepared to build a research plan for brand loyalty when the need arises?

This upcoming Live Event will help researchers match research methods to the business realities.

Live Event: Exploring Brand Loyalty Drivers—Primary Research Methodology Options

Date: February 10

Time: 1:00–2:00 PM EST

Free Registration: Save My Spot

This 55-minute Live Event offers practical guidance for researchers who are tasked with designing or advising on loyalty research. We’ll examine the methodological options available and how to use them effectively—even when working with limited resources or navigating competing stakeholder priorities.

About the Instructor

The session will be led by Jeff McKenna, a Research Rockstar instructor and founder of MCK Insights. Jeff brings deep expertise in designing and delivering complex research projects, including segmentation, brand tracking, and customer experience programs for Fortune 500 companies. His perspective blends methodological rigor with real-world application.

Learning Objectives

Participants will gain practical knowledge on how to:

Determine when to focus on attitudinal, behavioral, or experiential loyalty drivers—and how to align each with appropriate research methods
Evaluate primary research options such as in-depth interviews (IDIs), focus groups, online communities, surveys, first-party data, and experiments based on time and budget conditions
Design a right-sized loyalty study tailored to a specific category and audience, and articulate the rationale in a way that earns stakeholder confidence

This event is suitable for researchers at all levels who want to strengthen their ability to plan and communicate effective loyalty research strategies.

Reserve your spot today:

https://www.researchrockstar.com/elearningsched/

The post Free Live Event: How to Select Research Methods for Brand Loyalty Studies first appeared on Research Rockstar Training & Staffing.

Upcoming Live eLearning Events: Hypothesis Testing for Survey Data, AI Tools That Cut Qualitative Analysis Time in Half

News for Research Rockstars — Thu, 29 Jan 2026 21:08:30 +0000

Upcoming Events & Details:

Exploring Brand Loyalty Drivers—Primary Research Methodology Options

When: Tuesday, February 10 @ 1:00 PM ET.
Instructor: Jeff McKenna
Topic: This session helps researchers choose appropriate methods to uncover brand loyalty drivers under real‑world constraints. Participants learn how category dynamics, audience behavior, timelines, and budget shape the trade‑offs between qual and quant, and how to combine a wide range of methods to get meaningful loyalty insights.
Learning Objectives:

- Decide when to focus on attitudinal, behavioral, or experiential loyalty drivers and match them to suitable research methods.
- Compare options such as IDIs, focus groups, communities, surveys, first-party data, and experiments for loyalty work under different time and budget conditions.
- Design a right‑sized loyalty study plan for a specific category and audience, including a rationale that clients will accept.

Level: All—Suitable for all levels.
Format: How-to.

Hypothesis Testing for Survey Data—Chi-Square, T-Test, and Z-Test Explained

When: Thursday, February 26 @ 3:00 PM ET.
Instructor: Julie Worwa
Topic: This session offers a clear, friendly refresher on core hypothesis tests for survey data so researchers can interpret results with confidence in client-facing work. Participants learn when and how to use chi-square, t-tests, and z-tests, with plain-language examples from consumer insights and CX research.
Learning Objectives:

- Identify which test (chi-square, t-test, or z-test) fits common survey questions about differences and relationships.
- Interpret p-values, significance, and basic test outputs so results can be explained to non-technical stakeholders.

Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.
Format: How-to.

AI Tools That Cut Qualitative Analysis Time in Half

When: Tuesday, March 10 @ 1:00 PM ET.
Instructor: Kathryn Korostoff
Topic: How can researchers use AI tools to accelerate qualitative analysis for IDIs and focus group transcripts without compromising rigor or insights quality? This session will demonstrate multiple AI-assisted approaches for coding, summarization, and theme development, while showing where human judgment is still required to avoid misinterpretation, overgeneralization, and missed nuance. Attendees will see practical examples of how to integrate AI into existing qualitative research workflows and evaluate tool outputs critically.
Learning Objective: After this Live Event, researchers will be ready to confidently apply multiple AI tools to speed qualitative analysis for interview and focus group transcripts, assess output quality, and identify common risks when relying on AI-generated insights.

Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.
Format: Tool Demo.

Managing Up for Researchers: Demonstrating Impact and Earning Trust

Level: All—Suitable for all levels.
Format: Hot Topics.

Click here to Sign Up.

Waiting IS the Hardest Part!

Not yet a member? We have options.

The post Upcoming Live eLearning Events: Hypothesis Testing for Survey Data, AI Tools That Cut Qualitative Analysis Time in Half first appeared on Research Rockstar Training & Staffing.