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	<title>Market Research Training from Research Rockstar</title>
	
	<link>http://www.researchrockstar.com</link>
	<description>Research Rockstar for Market Research, that Rocks. Online Training for Market Research.</description>
	<lastBuildDate>Wed, 19 Jun 2013 17:51:39 +0000</lastBuildDate>
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		<title>B2B Market Segmentation is Hard. Really Hard. And We Have A Free Video To Explain Why.</title>
		<link>http://feedproxy.google.com/~r/MarketResearchTrainingFromResearchRockstar/~3/2ySMT-3Wv2A/</link>
		<comments>http://www.researchrockstar.com/b2b-market-segmentation-is-hard-really-hard-and-we-have-a-free-video-to-explain-why/#comments</comments>
		<pubDate>Wed, 05 Jun 2013 21:11:22 +0000</pubDate>
		<dc:creator>Kathryn Korostoff</dc:creator>
				<category><![CDATA[Market Segmentation]]></category>
		<category><![CDATA[Online Training]]></category>
		<category><![CDATA[Rockstar News]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[project goals]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[segmentation training]]></category>

		<guid isPermaLink="false">http://www.researchrockstar.com/?p=6408</guid>
		
				<content:encoded><![CDATA[B2B Market Segmentation is hard.  It is very different than segmenting consumer markets.  Free video explains why.<br/>
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[This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]<img src="http://feeds.feedburner.com/~r/MarketResearchTrainingFromResearchRockstar/~4/2ySMT-3Wv2A" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://www.researchrockstar.com/b2b-market-segmentation-is-hard-really-hard-and-we-have-a-free-video-to-explain-why/</feedburner:origLink></item>
		<item>
		<title>Jeffrey Henning &amp; Kathryn Korostoff Are Going to Camp</title>
		<link>http://feedproxy.google.com/~r/MarketResearchTrainingFromResearchRockstar/~3/2A3unX7O6RU/</link>
		<comments>http://www.researchrockstar.com/jeffrey-henning-kathryn-korostoff-are-going-to-camp/#comments</comments>
		<pubDate>Mon, 03 Jun 2013 15:01:13 +0000</pubDate>
		<dc:creator>Kathryn Korostoff</dc:creator>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Online Training]]></category>
		<category><![CDATA[Rockstar News]]></category>
		<category><![CDATA[Camp Rockstar]]></category>
		<category><![CDATA[market research classes]]></category>
		<category><![CDATA[market research training]]></category>
		<category><![CDATA[online survey]]></category>
		<category><![CDATA[scale]]></category>
		<category><![CDATA[SPSS]]></category>

		<guid isPermaLink="false">http://www.researchrockstar.com/?p=6387</guid>
		
				<content:encoded><![CDATA[Research Rockstar is thrilled to announce that Jeffrey Henning, president of Researchscape, will be a “camp counselor” at this summer’s Camp Rockstar for market researchers.  He joins Kathryn...<br/>
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[This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]<img src="http://feeds.feedburner.com/~r/MarketResearchTrainingFromResearchRockstar/~4/2A3unX7O6RU" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.researchrockstar.com/jeffrey-henning-kathryn-korostoff-are-going-to-camp/</feedburner:origLink></item>
		<item>
		<title>Why “Marketing” is Hard for “Market Researchers”</title>
		<link>http://feedproxy.google.com/~r/MarketResearchTrainingFromResearchRockstar/~3/MQN2yNQc6_w/</link>
		<comments>http://www.researchrockstar.com/why-marketing-is-hard-for-market-researchers/#comments</comments>
		<pubDate>Wed, 22 May 2013 20:55:28 +0000</pubDate>
		<dc:creator>Kathryn Korostoff</dc:creator>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Market Segmentation]]></category>
		<category><![CDATA[market researchers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing market research]]></category>

		<guid isPermaLink="false">http://www.researchrockstar.com/?p=6352</guid>
		
				<content:encoded><![CDATA[Numerous articles have been written, and debates engaged, about the question, “Are market researchers bad marketers?”  It does strike one as odd—that a profession so driven to understand customer...<br/>
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[This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]<img src="http://feeds.feedburner.com/~r/MarketResearchTrainingFromResearchRockstar/~4/MQN2yNQc6_w" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.researchrockstar.com/why-marketing-is-hard-for-market-researchers/</feedburner:origLink></item>
		<item>
		<title>Getting a 16-Word Survey Wrong [a Special Guest Post by Jeffrey Henning]</title>
		<link>http://feedproxy.google.com/~r/MarketResearchTrainingFromResearchRockstar/~3/b8Tqw3rUhVY/</link>
		<comments>http://www.researchrockstar.com/getting-a-16-word-survey-wrong-a-special-guest-post-by-jeffrey-henning/#comments</comments>
		<pubDate>Wed, 01 May 2013 00:16:20 +0000</pubDate>
		<dc:creator>Kathryn Korostoff</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Customer Surveys]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[DIY research]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[questionnaire]]></category>
		<category><![CDATA[sample source]]></category>
		<category><![CDATA[survey research]]></category>

		<guid isPermaLink="false">http://www.researchrockstar.com/?p=6269</guid>
		
				<content:encoded><![CDATA[I’m a fan of Google Consumer Surveys’ limitation on question length. Google limits you to questions of no more than 125 characters long, primarily – I believe – for a better experience for readers of...<br/>
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[This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]<img src="http://feeds.feedburner.com/~r/MarketResearchTrainingFromResearchRockstar/~4/b8Tqw3rUhVY" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.researchrockstar.com/getting-a-16-word-survey-wrong-a-special-guest-post-by-jeffrey-henning/</feedburner:origLink></item>
		<item>
		<title>“Cheap, fast or good. Pick any two.”</title>
		<link>http://feedproxy.google.com/~r/MarketResearchTrainingFromResearchRockstar/~3/bR9MCJ9ePDY/</link>
		<comments>http://www.researchrockstar.com/cheap-fast-or-good-pick-any-two/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 21:17:33 +0000</pubDate>
		<dc:creator>Kathryn Korostoff</dc:creator>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[google consumer surveys]]></category>
		<category><![CDATA[market research projects]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Mobile Research]]></category>
		<category><![CDATA[project management]]></category>

		<guid isPermaLink="false">http://www.researchrockstar.com/?p=6247</guid>
		
				<content:encoded><![CDATA[Why is it so popular? Primarily because it does pass the gut test: market research projects that are fast and good are unlikely to be cheap. Ones that are cheap and fast are unlikely to be good, and...<br/>
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[This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]<img src="http://feeds.feedburner.com/~r/MarketResearchTrainingFromResearchRockstar/~4/bR9MCJ9ePDY" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://www.researchrockstar.com/cheap-fast-or-good-pick-any-two/</feedburner:origLink></item>
		<item>
		<title>The 4 Killer Stats from the ESOMAR 3D Conference</title>
		<link>http://feedproxy.google.com/~r/MarketResearchTrainingFromResearchRockstar/~3/K9YS2-C7JEo/</link>
		<comments>http://www.researchrockstar.com/the-4-killer-stats-from-the-esomar-3d-conference/#comments</comments>
		<pubDate>Fri, 05 Apr 2013 15:45:02 +0000</pubDate>
		<dc:creator>Kathryn Korostoff</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[ESOMAR]]></category>
		<category><![CDATA[market research results]]></category>
		<category><![CDATA[market research survey]]></category>

		<guid isPermaLink="false">http://www.researchrockstar.com/?p=6195</guid>
		
				<content:encoded><![CDATA[In this article, Jon Puleston tells us about some surprising statistics he overheard while attending the ESOMAR 3D conference:<br/>
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[This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]<img src="http://feeds.feedburner.com/~r/MarketResearchTrainingFromResearchRockstar/~4/K9YS2-C7JEo" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>AMA or MRA Annual Market Research Events: Which to Choose?</title>
		<link>http://feedproxy.google.com/~r/MarketResearchTrainingFromResearchRockstar/~3/JvQZMPcJc8w/</link>
		<comments>http://www.researchrockstar.com/ama-or-mra-annual-market-research-events-which-to-choose/#comments</comments>
		<pubDate>Fri, 15 Feb 2013 01:02:57 +0000</pubDate>
		<dc:creator>Kathryn Korostoff</dc:creator>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[AMA]]></category>
		<category><![CDATA[American Marketing Association]]></category>
		<category><![CDATA[market research conferences]]></category>
		<category><![CDATA[market research events]]></category>
		<category><![CDATA[Marketing Research Association]]></category>
		<category><![CDATA[MRA]]></category>

		<guid isPermaLink="false">http://www.researchrockstar.com/?p=6147</guid>
		
				<content:encoded><![CDATA[Do you prefer American Marketing Association (AMA) events or Marketing Research Association (MRA) events? This is a questions I get [...]<br/>
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[This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]<img src="http://feeds.feedburner.com/~r/MarketResearchTrainingFromResearchRockstar/~4/JvQZMPcJc8w" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.researchrockstar.com/ama-or-mra-annual-market-research-events-which-to-choose/</feedburner:origLink></item>
		<item>
		<title>Survey Scales: Market Research Fundamentals</title>
		<link>http://feedproxy.google.com/~r/MarketResearchTrainingFromResearchRockstar/~3/Lix-DkCElHc/</link>
		<comments>http://www.researchrockstar.com/survey-scales-market-research-fundamentals/#comments</comments>
		<pubDate>Wed, 06 Feb 2013 23:53:08 +0000</pubDate>
		<dc:creator>Kathryn Korostoff</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Customer Surveys]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[even]]></category>
		<category><![CDATA[market research surveys]]></category>
		<category><![CDATA[odd]]></category>
		<category><![CDATA[precision]]></category>
		<category><![CDATA[scale]]></category>
		<category><![CDATA[survey design]]></category>
		<category><![CDATA[survey scales]]></category>

		<guid isPermaLink="false">http://www.researchrockstar.com/?p=6113</guid>
		
				<content:encoded><![CDATA[How many points in a scaled question is “enough”? That’s a pretty common question in survey design. If you’ve spent some time with online market research surveys, you’ve probably noticed that they...<br/>
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[This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]<img src="http://feeds.feedburner.com/~r/MarketResearchTrainingFromResearchRockstar/~4/Lix-DkCElHc" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Is Market Research a High-stress Job? 4 Tips for Mitigating Project Risk Factors</title>
		<link>http://feedproxy.google.com/~r/MarketResearchTrainingFromResearchRockstar/~3/QKR5-T6B8hk/</link>
		<comments>http://www.researchrockstar.com/is-market-research-a-high-stress-job-4-tips-for-mitigating-project-risk-factors/#comments</comments>
		<pubDate>Tue, 29 Jan 2013 20:05:54 +0000</pubDate>
		<dc:creator>Kathryn Korostoff</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[market research project]]></category>
		<category><![CDATA[market research training]]></category>
		<category><![CDATA[preemptive strike]]></category>
		<category><![CDATA[project management]]></category>
		<category><![CDATA[risk factors]]></category>

		<guid isPermaLink="false">http://www.researchrockstar.com/?p=6088</guid>
		
				<content:encoded><![CDATA[Is Market Research a high-stress job?

It certainly can be.

But I can also tell you, after 25 years of doing market research, that there are known strategies for managing project-related stress.  My...<br/>
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[This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]<img src="http://feeds.feedburner.com/~r/MarketResearchTrainingFromResearchRockstar/~4/QKR5-T6B8hk" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>For Market Research Career Success, Embrace “Less is More”</title>
		<link>http://feedproxy.google.com/~r/MarketResearchTrainingFromResearchRockstar/~3/ApU1FxBSgCQ/</link>
		<comments>http://www.researchrockstar.com/for-market-research-career-success-embrace-less-is-more/#comments</comments>
		<pubDate>Sun, 27 Jan 2013 22:51:54 +0000</pubDate>
		<dc:creator>Kathryn Korostoff</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Customer Insights]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[data points]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[weaving]]></category>

		<guid isPermaLink="false">http://www.researchrockstar.com/?p=6077</guid>
		
				<content:encoded><![CDATA[In the Sunday New York Times (January 20th, 2013 edition), Matthew E. May wrote about, “The Art of Adding Through Taking Away.”  The article points to the strength of this wisdom through ancient...<br/>
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[This is a content summary only. Visit the Research Rockstar website for the full post, other content, and market research training materials.]<img src="http://feeds.feedburner.com/~r/MarketResearchTrainingFromResearchRockstar/~4/ApU1FxBSgCQ" height="1" width="1"/>]]></content:encoded>
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