The two Audemars Piguet masters got together in 1875, in the Swiss town of Vallee du Joux, in the heart of the Swiss Jura Mountains. Jules Audemars was a dial maker who invented stem winding and setting. Edouard Piguet cherished the role of finisher. Today, Audemars Piguet is managed by their descendents and continues to make timekeeping part of history.

Audemars Piguet are makers of the “Royal Oak.” This was the first luxury wrist watch made from stainless steel; named after the hollow tree trunk in which King Charles II is said to have sought refuge.

Who confesses to being “rather excited” when his card arrived in a small velvet pouch wrapped in several layers of black packaging, says: “I immediately set out to do what most credit card users do: I changed my PIN to a combination that I could remember. Or at least I tried to. I found that not only did the titanium card refuse to allow me to do so, but I could no longer use the card.”

Although, this must be specific in the UK, I can’t remember many times that I’ve ever used a credit card to get cash, at least, unless in Las Vegas. One nice perk of the Centurion is that they sign you up to withdraw cash direct from your bank account via ATM, bypassing those ever so limiting daily limits many banks place on ATM withdrawls. We’ve also heard of users nervous to put their cards in the old-style ATM machines that suck in the card, and heard in some cases of credit card readers of this type getting jammed by the Black Card. Titanium isn’t perfect, at least not in the world designed for plastic.

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Topping the UK wide Travelodge list was a Centurion Card, also known as the American Express Black Card, which is the most exclusive credit card in the world with an annual fee of £1,800. The rich owner of the card stayed in the Heathrow Central Travelodge and jetted off without it.

And it wasn’t the only symbol of wealth that was misplaced in the budget chain, the well off also left behind keys to a Porche 911, a set of Maruman golf clubs and a diamond Rolex watch.

Full article here

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If you’re in NY, exhibit is held @

Switch and Bait
Through 18 April 2009
Nicole Klagsbrun Gallery
520 West 20th Street
Chelsea, New York City map
tel. +1 212 243 3335

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Noel Gallagher: “I don’t mean to be f***ing rude but I do won a black Amex card that has unlimited credit and cannot be denied anywhere. I could walk into a showroom selling Boeing 747s and, regardless of whether I could afford it, they’d have to accept the card.” and continued to say “When I was taking drugs on a regular basis it was a frightening experience for the record company. You could have literally gone out and bought a house on a whim – and I have more whims that I care to mention.”

Apparently he likes to take it out, Noel Gallagher took out his black American Express card during the filming of the 2007 BRIT Awards backstage show, see culture references.

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Credit cards had existed prior to American Express, namely Diners Club (which was actually a paper or cardboard card that was in circulation).

The first AMEX credit card was actually introduced October 1, 1958 – American Express introduced travel-and-entertainment charge card (The original card was actually paper printed with purple ink to resemble Travelers Cheques)

The first plastic American Express appeared in the early 1960s, while their adoption had become increased as vendors found traditional AMEX booklets too difficult to manage. It was because of this that well received the new plastic cards, which used charge plate machines, thereby making transaction and record keeping easier and less error prone.

Plastic cards became dominant and remained the main player, however, it was not until 1966 that the common credit card came to, when Bank of America established BankAmerica Service Corporation to franchise the BankAmericard which then became known as “Visa“, still not black). Mastercard, originally Mastercharge, came to be in 1966 in addition, where both Visa and Mastercard credit cards were open-loop (inter-bank), and American Express was closed-loop (intrabank).

American Express took the lead again in 2004 in some parts of Europe, and in 2006 in the United States by changing their elusive BLACK CARD (formally known as the Centurion Card), to a hand crafted titanium card to replace it’s plastic ancestor. Times as changed, this isn’t your grandfather’s “purple cardboard,” although American Express Charter Members (Members since 1958) do get some special privileges.

2008 of course brought the “Visa Black Card“, made from Carbon Fiber. The Wikipedia editors, however, did neglect to include credit cards in applications of carbon fiber (we’re kidding): “The properties of carbon fiber such as high tensile strength, low weight, and low thermal expansion make it very popular in aerospace, civil engineering, military, and motorsports, along with other competition sports.”

We’ll stick with black hand hammered titanium for now, someone update Wikipedia.

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I went to the malls and I balled too hard
‘Oh my god, is that a black card?’
I turned around and replied, why yes but I prefer the term
“African American Express”

In his “Good Life” music video pictured left, Kanye shows his “African American Express” Red Card. The American Express Red is an American Express Card offered by American Express UK as part of the RED initiative that was started by Bono (U2)  and Bobby Shriver (DATA) to raise money for the Global Fund. Money spent on the card helps the global fund by sending 1% of purchases to the RED Global Fund.

The Global Fund (first created in 2002) is setup to help fight AIDS, TB (Tuberculosis), and Malaria. The rich can help even more with the Red Card, as when annual spend passes £5000 the fund percentage is increased to 1.25%.

Kanye isn’t the only rapper to help the RED initiative, Timbaland feat Keri Hilson on his second album “Timbaland Presents Shock Value.” Timbaland raps in “The Way I Are:”

“I ain’t got no Visa
I ain’t got no Red American Express

We can’t go nowhere exotic
It don’t matter ’cause I’m the one that love you best
Talk to me girl”

Unfortunately unless you’re in the UK, you’ll have to stick with the Black Card for now.

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