Designed by Aaron Willard | Country: United States

Kon•verse: Logo and packaging design for a California wine company. The packaging uses a minimalist design approach to capture the essence of the brand.

Designed by Autograph | Country: United States

“Established in 1925, Guglielmo Winery in Morgan Hill was in need of a brand overhaul. They approached us to take a holistic approach and provide brand consultancy with the aim of better positioning themselves within the industry.

The process required an intimate approach and complete transparency about their current positioning and where they needed to be in the future. This detailed approached led us to accentuating their biggest asset – their heritage – and adding a considered modernity to the three brands of wines.

Emile’s Table Wine became Emile’s Heritage, their mid-tier Villa Emile was changed to TRÉ Cellars and the flagship Guglielmo Winery Private Reserve became Guglielmo Private Reserve, Est. 1925.

Naming, identity, packaging, marketing materials and web design were all part of this holistic approach. Following the successful relaunch of Guglielmo, Autograph has left a lasting impression within the ever crowded spirits sector.”

Designed by Container | Country: China/Australia

“Container has helped Elle Macpherson Intimates add value to their customer experience. A drawer box for gifting multiple knickers used a sliding tray inner and was shipped fully made up (with a bow on top) while a ‘pulse point’ oil became a sweet smelling GWP provided as a turnkey solution.”

Designed by Taevas Ogilvy | Country: Estonia

Here’s a range of vodka designed by Estonian based Taevas Ogilvy for the brand Nipernaadi.

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Designed by Samantha Ziino | Country: Australia

This package looks and feels ultra clean and the all-white bottle would be sure to stand out on a shelf in a bar.

Designed by Colm Keller | Country: Sweden

“This is my Masters thesis project at HDK in Göteborg. It highlights the issue of increasing long-distance relationships and the drawbacks of computer mediated communication.

I wanted to include the reflective, relaxing qualities of crafts as way to build an emotional bond between users and the object.

It also hopes to open a dialogue about how we will value our digital artifacts in the future – our digital heirlooms.”

“The kit contains four parts and these are as follows;

- A digital scrapbook finished in birch wood with porcelain caps.
- A carving knife with laminated steel blade and birch and oak handle.
- A hub for both digital scrapbooks finished in porcelain.
- A carrying envelope finished in grey felt, brown aniline cow leather with birch duffel button and laser cut details.”

“The scrapbook is designed so that it can be cut in half slowly using the carving knife provided. Then each partner can take a half and shape it to their own desire.

The time spent splitting and carving the object should help to build this emotional bond between user and object.

The more exclusive materials hope to raise the value of our digital objects today.”

“Enabling the person to wear it on their clothing or as a pendant around the neck reinforces its primary affordance as a symbol of a relationship. It becomes a subconscious reminder of the partner and during the time apart it slowly starts to fill up with content that can be shared upon rejoining.”

“Upon rejoining the couples can contrast and compare the physical appearance with the contents of each portion. Maybe the two will differ drastically, a reflection of the time invested by the users. The sharing of the media in each scrapbook is a ritual that the couples will look forward to while apart and enjoy upon re-joining.

Listening to music or looking at photographs, movies are not the same if you have no one to share them with. The porcelain hub reiterates this ritual. By placing the two parts side-by-side it gives a semantic hint that they belong together.”

Designed by Capsule | Country: United States

“We designed a completely new look for Schroeder, one that communicated on three levels. The first level is a clean, white opaque package that communicated a European sophistication. The next level is the use of the words One, Two, Whole, and Skim each scaled reflect the fat level of the milk, The last is the use of rotating, esoteric phrases that spoke to consumers in an anti-marketing language. Phrases like for dreamers and optimists and for those who fall somewhere in between. The early results speak for themselves. Schroeder saw a sustained 15% increase in distribution due to their new packaging and 22% increase in sales of milk during a recessionary economy.”

Designed by Jess McGeachin | Country: Australia

“Westmalle Tripel is a Belgium beer brewed by monks of the Westmalle Abbey. It is sold as a not-for-profit product with all surplus donated to charity.

My concept behind this packaging was very much driven by religious imagery, inspired by the Abbey that the beer is made in. The iconic arch of a stained-glass window is reflected in the typography, bottle and carry pack of the product. The packaging is designed to allow light through to further emphasize the intended aesthetic.”

Designed by Fanakalo | Country: South Africa

“Zinkplaat is an Afrikaans pop-rock-blues-fusion band from South Africa. The name Zinkplaat is the Afrikaans word for corrugated metal. This, their fourth album comes shrink-wrapped with a scratch-off ink layer on the front and back, as well as a guitar pick to scratch the ink off with. The album’s name ‘Mooi Besoedeling’ translates to ‘Beautiful Polution’. We believe this is a very good functional solution to the fact that a simplistic clean cd cover design stands out most from all the clutter on a store shelf, yet is very boring once bought. However one wants to read the album as a concept, people seem to love the scratch-off part.”