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Outsourcing to India

wham — Sat, 06 Mar 2010 07:46:49 +0000

I’m sure you’ve all heard about the noble cause of the Kenyan government to make Kenya an offshore outsourcing destination. Companies like Kencall are, currently, the face of these noble and valuable efforts. I have been thinking about Kenya as an outsourcing hub and I still wonder, can we really make it a reality? Yes, companies like Kencall do very well but will Kenya ever be as big as countries like India when it comes to offshore outsourcing? I think not.

Last week, I was talking to some people who are interested in starting an egg (mayai) business. They want to sell eggs on a large scale. Do you know it is cheaper to import eggs from Egypt than it is to produce them locally? And that’s just one product – pick any industry in this country and you will quickly realise that producing goods locally if often several times more expensive than it is to just import them. What does this mean for us, as a country wishing to grow our producing and manufacturing industries?

You would think that imported products are cheaper, but those that are locally manufactured are of a better quality, yes? Well, this may be true in some cases but more often than not, it is not. A trip to Nairobi’s industrial area would leave you shocked at just how much of what we consume locally is outsourced – from packaging material to the whole manufacturing process. The people who outsource would like to use Kenyan alternatives but it does not make business sense to do so. Why pay more for something of a lesser quality?

What about services? We’re good at that, at least, eh? Well, not really. Undoubtedly, we have a very educated and extremely skilled workforce. But, it is still cheaper to get things done in India, or elsewhere. Case in point: Kenyan ‘technology’ firms (software producers, web design, web development, etc etc) often require to hire additional programmers, designers, etc to handle small tasks. The local labour force is very well equipped to handle these tasks. However, the local labour force is also nearly five times more expensive than offshore (often Indian) options. Who would you choose to go with?

Now, this post is not meant to bash Kenya and Kenyans. I’m a Kenyan too.

I’m just simply wondering: how can we compete with India as an outsourcing destination when we ourselves outsource to India? As a people and as a nation we have to ask ourselves: what are we doing wrong? Why is it cheaper to import sofa sets from China (and taking shipping costs into account) than it is to make the sofa set locally? Why is Kenyan stuff so expensive? Can we ever compete with economies like India or China? I do not know the answers to these questions. Do you?

What I do know is that the following are some of the things we need to address:

The infrastructure in Kenya is good, but hardly good enough. We still have frequent power losses and water shortages, not to mention many other things
The cost of doing business in Kenya has to be brought down
Our mentality as a people needs to change. The average Kenyan businessman is greedy – he would much rather do one job for a profit of 50,000/- than 10 jobs for a profit of 25,000 each

What do you think?

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Hustling Is Over. Now You Can Sell your Music Online.

wordseller — Thu, 04 Mar 2010 19:42:49 +0000

How much do Kenyan artists, musicians and those wannabes who feel like celebs make from their efforts? With piracy trends on the upward, making money as an entertainer here in Kenya seems to be a hard call. Waiting to get an invitation to perform or curtain raise for others may not be the best way to make serious ‘bucks’ for the so called ‘wasanii’. We have seen them complain that Kenyans don’t appreciate local talent. We have seen them floss with the little they make –is this really a celeb`s life?. If you are reading this and you are musician or an entertainer listen carefully because what you will discover will open your eyes and do something.

Let me ask how many local artists Jua Cali, Nameless, Wahu, Redsun etc market their music, tickets and events online? How many if I ask have a website or a face book fan page.

So why do many local celebs fail to market their music online? Why do they go down the traditional route of taking it their music to the radio stations? Now it’s to live the life you deserve.

If you are an artist its almost criminal if you don’t have a website and its almost suicidal if you don’t have a list: a collection of email addresses (of your fans, leads and purchasers of your music) .Your website is where you send all of your prospective customers. Your website must contain details on how to purchase your music, both online and offline. I would also recommend having a ‘sample’ piece of music for clientele to listen to for free and to be able to download the a sample.

Ring tones have made Cellulant and mobile planet richer by the day and you too should have ring tones (as a product) of your music online. Sample this just by selling 30 ring tones a day at Kshs 30 brings in (27,000 kshs) every single month. And that’s with very little sweat because everything is automated. Once you have a website running you can get sponsors via co-branding rights. Lets say we have Jua Cali as our artist who has a website running and receives 20,000 visitors everything month. Jua Cali can get sponsors(convincing sponsors to brand the website becomes easier since we have some traffic already) and advertisers(by selling advertising spaces ) to his website .The money he gets can supplement what he makes offline. If you combine the income from ring tones, online CD sales and sponsorship revenue then Jua Cali could be living the real celeb lifestyle.

And where will he get these 20,000 visitors?

1. Via Search Engine Optimization-Marketing the website by improving its rankings
From my research, the term “Jua Cali” (I know it may mean the other Jua Cali out there) alone receives 4,000 searches a month .Other important terms like ‘Kenyan music, (searched 20,000 times a month) and ‘Swahili music’ (9,900) all point to a lucrative undertaking – note that these are buyers and business leads. See other popular search terms from the table below. Even if he gets 20% of these visitors to his website then the chances of conversion are quite high. It seems crazy to miss out on this. Doesn’t it?

2. From YouTube and other video hosting sites
This is the new way to market your music online. You Tube has simply taken the world by storm, not only from a viewers perspective but from a marketing perspective also. Similar to video clips that you see on MTV you are able to create your own video of your music and upload them on YouTube.

3. Facebook and Twitter
Facebook, twitter and the Social media represent the new way to market your music. Facebook alone has over 1/2 million Kenyans and from Alexa.com, facebook is in the top ten of Kenya’s most popular websites. As an artist who wants to make serious inroads, facebook and twitter should become the focal point of your marketing efforts. Alongside your website you will need to create a fanpage updated daily. Let the fans know about your next event, upcoming album, collabos, where to get the tickets. The point is: engage and interact with fans and you will surely never run hungry.

4. Forums
Forums are an old and popular way to marketing your music, and it still works today. Not only can you specifically market your music in the forum, you can also market your music by just posting messages about anything related to music. For example, if there is a discussion about the kind of music you sing then post your comments and put a link at the bottom of your post to your website. So not only do you market your music, you also marketing to the right group of people, music lovers!

It’s time to sell your music to the world.

To your success,
Kihato Mwangi
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How To Be Creative

Kelvin — Fri, 26 Feb 2010 11:05:37 +0000

In today’s world, being creative is a requirement. Don’t you think so? The good thing is that everyone was born creative. The bad thing is that things like school (and 8-4-4) often steal our creativity. Hugh MacLeod’s How To Be Creative is a book that teaches you how to get back your creativity. Do you want to be creative? Download the book below.

Hugh doesn’t teach you how to come up with your big idea, nor is the book a collection of theories on what makes something innovative. Rather, Hugh’s rules teach a mindset conducive to pushing great ideas to their logical conclusions. This book won’t teach you how to paint, but if you’re lucky you’ll come away with the mental frame you need to avoid having the outside world crush your creativity.

My favorite line from the book: The more original your idea is, the less good advice people will be able to give you.

Download it here: How To Be Creative

Hugh MacLeod is a brand consultant, copywriter and cartoonist. Born in America but educated in the UK, he has spent most of his life shuttling between the two countries. He started out in straight TV advertising writing in the early 90s but with the advent of new media it evolved into new brand thinking and cultural transformation. His website, http://gapingvoid.com, is widely read in the blogosphere. Similar Posts:

Starting An Online Record Label

Kelvin — Thu, 25 Feb 2010 11:35:46 +0000

How much do you think local musicians earn from their music? I bet it is pretty low. Perhaps that is why musicians in our part of the world have full time jobs. As a musician, when you give your song or album to a local record label such as Ogopa Deejays, or Calif Records…how much do you earn? How much do they earn?

I believe that all artists should have affordable access to all channels of music distribution, get all of the money generated from the sale of their music, and all without giving up any of their master recording ownership, copyrights, merchandise rights, live performance income, public performance royalties or any other rights or money. Do you share my beliefs?

So recently I helped a friend (a musician) set up online. He made a sale yesterday. A Swedish couple, in Sweden, liked his album, and bought it. My friend emailed me saying, “you should start an online record company.” I actually have thought about that for quite a while. I know for sure that our local artistes have a far better chance of earning from their music online than through the local market. Blame piracy.

Is there need for an online record company? Well, look at it this way…if I was a musician and I found out that I can quit my day job and focus on my music, I would jump at the opportunity! Would you? The bigger issue is whether there is a market for Kenyan music online. More research needs to be done on this but I do feel there is a large and untapped market for anyone’s (not just Kenyan) music online.

What would it take to start an online record company? I do not know. But as with all good ideas that I have, I shall share my thoughts with you, dear readers.

First and foremost, one needs to know how to market online. You shall be taking the hopes and dreams of people and you shall be responsible for their success or failure. You need to know how to build an online presence, nurture it and grow it. This requirement means that, currently, not many Kenyan are qualified to start an online record label.

Secondly, one needs to understand how to market music online. Apart from setting up the artist’s website, blog, etc etc one must be able to actually find a market for the music, and then sell it. The most obvious places to sell seem to be places like: iTunes, Amazon MP3, Zune Marketplace, Rhapsody, eMusic, etc. One should also understand the more indirect methods of selling – for example, one American band famously gave away all their songs free on MySpace. They then went on a tour of the USA, and had live – well paying – shows in almost every town, big or small. Despite being a small unknown band, almost all their shows were well attended. It turns out almost everyone knew of them and liked their music (they got it free).

Looking at the two requirements above, I would say that, really, all a prospective online music label needs to have people who know the Internet; people how know marketing and, above all else, people who are creative and are not afraid to to do new and different things. Could this be you?

Let’s be honest, some music is harder to sell than others. If I had an online record label, I would find ways to work with only those musicians whose music inspires or impresses me. One would think that the best way to run the business would be to accept all musicians. I be to differ. Perhaps you can offer certain limited services to every other musician but I believe real success can only be achieved if you work with musicians who you believe in. Marketing is challenging, online marketing even more so. if you do not believe in what you are trying to market, then you will not market it so well.

Finally, my type of online music record label would be creative in how it charges its musicians. I believe that musicians deserve 100% of all their royalties, copyrights, merchandise rights, and any other rights. Instead of charging a commission on the royalties, for example, I’d charge a small annual fee (depending on how much work I do for them).

Does this make sense to anyone? Discuss below, let’s start an online music record label, shall we?

Photo by Shankar, Shiv.

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Are You A Slave To Your Business?

tranx — Wed, 24 Feb 2010 11:47:39 +0000

By The Lazy Business Owner

As a business owner, it is tempting to wear many hats at one time and take care of all the departments by yourself with some (very limited) help from employees. Speak to any successful businessman and he is likely to tell you that this is a mistake which you should avoid. Of course, this does not mean that you can delegate everything within your business to others….it just means that you need to MANAGE more and DO less.

It is quite easy to fall into the trap of taking on more and more work for any of the following reasons:

You can do it better than most people in the business
Delegation takes a lot more time than actually doing it
Cost saving in man-hours as you are doing most of the work yourself
It is a matter of habit

Now, unfortunately, this may cause your and your business a whole lot of problems. Problems like:

Too many items in your TO-DO list leaving you simple exhausted
Too little time for pro-active business management activities. Who is going to do your business strategy when you are doing all the ‘dirty’ work?
Employees do not learn nor take on added responsibilities
Your business will stop growing as much as it should be growing
Creates a poor impression on customers ( imagine a customer always getting to speak to the business owner for support, billing and account managing issues)

If you have already realized that you are doing too much in your business which in turn is creating the problems listed above, then it is time for some change. Here are some suggestions of what you can do to reduce your micro-management activities and focus on the BUSINESS.

1) Delegate smartly. I have seen many business owners delegating to their juniors…some of them do it well and some of them….well they end up delegating their own work to the employees as well. Smart delegation means explaining your employee what you need to get done, defining the goal well and giving helpful suggestions on how the task can be completed. If you give broad instructions (Let’s work towards increasing sales), you are unlikely to see any results.

2) Departmentalize clearly. As a growing business, you need to ensure that you have clear departments which can handle the growth as it happens. Making departments with clear demarcation of duties is likely to help you grow lot faster than your competition. Review each department’s progress, their problems and recruit good people to lead these efforts ( I know this is easier said than done, but there is really no other way out) .

3) Direct more. As a business owner, I feel the most important thing I do is direct my team. In measurable terms. Giving timely feedback and responses to employees, showing them the direction in which the business needs to go and tackling overall issues of managing the business.

4) Put in systems. Automation is the best thing since sliced bread. I am serious, I mean it. You can now take mundane tasks and automate them. You can even take complicated tasks and automate them intelligently! Not only does this reduce the time you need to do some pieces of work , it helps mitigate the risks you face when an employee leaves. Automating accounting, HR, Customer service and sales are just some of the things which help you grow well. The initial costs may be high, but automation tends to pay for itself with 12 to 24 months of implementation.

So the next time you catch yourself doing multiple tasks in the business, stop right there…and delegate it to the right person.

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Should You Work For Free?

Crystal — Mon, 22 Feb 2010 05:06:19 +0000

The primary reason for business is making money, that’s a given. Business is not like art, it can never be done just for the sake of it.

But business is not as simple as art. A piece of music or a pretty picture can bring infinite pleasure even if no one actually buys it. You could be carelessly singing in your shower [or the karaoke bar] while your audience marvels. Some genius could tape you and post it on youtube where it will virally spread and make a billion people’s day.

Hopefully, the appeal will be your singing voice rather than anything else.

But business isn’t like youtube karaoke. A business that isn’t earning is … well … not a business; it’s just a person being busy.

That said, benefits are not always monetary. Say, for instance, that you attend a seminar. You won’t get paid; more likely you’ll spend to attend. But you may learn a skill, and you will meet a hundred other people, all of whom could possibly buy from you. If you use 2 or 3 thousand to attend a workshop, meet two hundred people, and five of them end up being your clients and pay one thousand a piece [probably more], then it’s totally worth it.

The classical musicians of the past did not always get salaries. Many of them worked for food and board. They lived with their patrons and were given nice clothes, royal treatment, and access to a full time orchestra. They produced some of their best work for ‘free’.

The same applies with freelancing. We are often advised not to work pro bono, and no professional does anything for nothing. So when a client approaches you, you need to seriously review your options. What do you get out of it? Will this help you to meet potential clients? Will you learn anything new? Will it push you out of your comfort zone?

Are you engaging with people, getting ideas that you wouldn’t find by sitting alone in your office or at your computer? Are you meeting experts from other fields, people who could expand your pool of information? Are you forming relationships that can give you an edge as you find ‘free’ manpower to ‘outsource’? Are you making friends who could support you, advise you, [buy you birthday presents] and bring business your way?

And if this is the case, then are you really sure you’re not getting paid?

Sometimes your wage doesn’t come in cents and zeroes. Just because nobody is showing you the money, doesn’t mean you’re working for free.

Crystal Ading’ is a professional author, editor, rock lover and mother. Her work is available through www.threeceebee.com.

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How to Start and Build a Business With (Almost) No Money

wham — Fri, 19 Feb 2010 13:01:51 +0000

At Like Chapaa, we come across all sorts of people who are looking to get ahead in life. Many of the people are people with small businesses or people trying to set up a business. Almost all of these people are people with big ideas but no funding – people who are starting, or running a business on a shoestring budget. These people can be called bootstrappers.

Are you a bootstrapper? Well, we have a treat for you today. We’re giving you Seth Godin’s book, The Bootstrapper’s Bible. You can download it below.

I read this book a few years ago and once again I reread it recently. Not only does this book cover a wide variety of issues about starting a business on little money, it also provides you with examples of how other businesses started (including some of the big brands that exist today.) From stretching your existing cash to finding your niche, this book is not a black and white “how to start a business in x number of easy steps” but instead a book that can be applied to whatever business you want to start. Or if you have already started and want to go back over some of the fine points it can also be helpful.

Download it here: Bootstrappers Bible

Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of multiple books that have been bestsellers around the world and changed the way people think about marketing, change and work. His newest book is Linchpin.

What do you think of it? Did it saidia you?

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Online Freelancing [Interview]

Kelvin — Wed, 17 Feb 2010 04:00:11 +0000

For the readers that don’t know, Maria Maina is a writer and freelancer extraordinaire. She is a graduate of the first edition of Biashara 30 – where she started her online freelancing career. Right now, Maria does something quite interesting: her online freelancing has grown to the point where she now has a team (of siblings and neighbors) who do all the work that she manages to get online through sites such as Freelancer.com. The set up very much resembles a BPO company, but on a smaller scale.

Q. You’re quite an achiever, tell us about you.

I’m just a kawa girl. If you met me on the street you would not think that I employ ten people from my home, LOL. I am a shy and private person. I think I am very talented at being hard working and ‘driven’. Also, “they” say that I’m quite young. I’m a girl who simply loves life! I love to live life to the fullest, you know? I take each day as it comes and I give it my absolute best, every time! Many people say I’m cheerful most of the time and pretty easy to talk to. I love my life and I love what I do.

Q. How did you start?

There was a time, in B30, that Kelvin was encouraging us to go out and try get online jobs so I was eager to try something out. A friend of mine had been using Elance for about six months, and she turned me on to Elance. She was behind on a project and asked me to help her with it for part of the payment, and I agreed. After working with her on it, I figured Elance was something I could do, so I checked them out, signed up, and the rest, as they say, is history.

Q. What challenges did you face and how did you overcome them?

When I started out, I had no money in the bank and no access to any money. Things were thick! I used to live from hand to mouth month after month – every little bit of money that came in was already spent. But I gradually overcame this as I became better at getting clients and started saving.

Q. What are the challenges of being an entrepreneur in Kenya?

I do not know if everyone faces this one – but not many people took me seriously. I kept hearing people tell me to get a job until my other business picked up. This is good advise and all but I believe one can only be successful if they focus sufficiently. One cannot focus sufficiently on both a full time job and a business – you have to choose. Atakaye yote hukosa yote.

Q. What was critical to your success?

I’m just a tenacious person. When I get into my stride I never give up. I think that is a quality that all business people need to have. Believe in yourself and never give up – no matter how dark and gloomy it gets.

Q. What about the competition and marketing, do you need to advertise, print flyers participate to conferences or is it mostly word of mouth?

I’m not sure how to answer this. I get all my clients online and the only form of advertising that I would say works is that all or almost all the clients I get really talk well of me. I would say word of mouth. It is the most important, anyway.

Q. Do you think that in order to “make it big” online you have to live in a Western country? Or does Kenya offer more or less the same opportunities?

Hey, people should wake up to the fact that if one is focused enough, then it does not matter where in the world you operate from. When you go to these online freelancing sites you will quickly realise that they are chock full of people from India. India is just like Kenya….why can’t we do it too?

Q. Where do you see yourself and your business (es) in the next 5 years?

Right now my whole team consists of semi professionals and we work from my home. I love that I can help my friends and family earn something. In the future I’d like to see it evolve to a point where I can hire more full time professionals who can help me manage the (hopefully) much bigger team. I want to see my little baby grow to the point where we can easily do five or six hundred gigs a month worth $30 each from sites like Elance and oDesk. That would be something, eh?

You always hear about BPO in the news and it is described in a way that makes you think it has to be a company getting huge contracts from big companies in America or Europe. Why can it not be a little business getting hundreds of tiny jobs from individuals all over the world?

Q. If you had to do it all over again, what would you do differently?

It takes time to build up a client base and portfolio with references. You have to be willing to take a few jobs that are not exactly what you want to do or pay a little less than what you want to receive in order to gain that all important feedback and history built up so that people will trust you with the higher paying jobs. Initially I only did the very well paying gigs, I feel that if I did all and any jobs earlier, I would be much more ahead of where I am right now.

Q. What advice do you have for Internet business entrepreneurs in Kenya?

Freelancing is a business, not a hobby. In order to make enough money freelancing as your sole source of income, you have to treat it like the business that it is. You wouldn’t expect to be paid a full-time salary on a job for working part-time hours, right? And quality in your work are essential to being a successful freelancer.

That’s all for today readers. If you’d like to hear more from Maria Maina please visit her website: www.mariamaina.co.cc. Miss Maina wrote a book early in her freelancing career, you can find it here.

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Business Sense In 8 Easy Steps

Crystal — Tue, 16 Feb 2010 05:12:12 +0000

Common business sense suggests that you should give the customer what they want. After all, they’re always right, and unless you’re a shrink, nobody is going to pay you for telling them they’re wrong.

So what happens when what the customer wants is bad for them? Well, you get smart.

Case in point. For quite a while now, I’ve wanted a haircut. Several hairdressers refused to oblige me, mostly because it is considered sacrilege to chop off such cultured hair; I’ve been growing my dreadlocks for years.

But I am quite stubborn, and each time the guy or girl in question denied me scissors, I started looking for someone else.

Yesterday, I finally found someone to cut my hair. She didn’t want to, and she whined the entire time, but she cut the hair.

It looks … well … I like it … but I’m definitely not doing it again.

In doing what I wanted, Fatuma earned herself – and her salon – a lifetime customer. It will be difficult to pry me away with Exposé.

That hairdressing session has taught me a few key lessons about business.

One, always give the customer what they want; but do it well. Cutting my hair was not the best idea, and Fatuma knew it. But she used her skill to make a bad idea look pretty. Fatuma is already established as an expert – I went to her on a direct commendation from another satisfied customer. She proved herself, and now she has one more client giving her free advertising.

Two, build your team. When I walked into the salon, I asked for Fatuma by name. But she was busy, so she politely offered to let someone else do my hair. I was quite happy with the person she gave me. She could have hogged the limelight, made me wait for her, and maybe earned a commission for having more clients. Instead, she boosted her workmate’s experience, earned her trust [and mine], and showed me that good as she is, her colleagues are equally skilled.

Three, know your specialties .. and your limits. The lady who was assigned to do my hair was great at twisting – not so good at cutting, so she asked Fatuma to do the scissor-work while she handled the rest. Result being my hair was not messed, my hairdresser’s ego was not damaged, and everybody ended the day smiling.

Four, good work sells. Exposé is a new salon; so new that they don’t have the sign up yet. The person that sent me there asked me to “Go to the new Bishop Magua building and look for the salon on the ground floor. It doesn’t have a name.” A name is good, but a reputation is better.

Five, develop your brand. When I got to the building, I asked at the reception and was told there were two salons, but if I knew the hairdresser’s name, then they could show me where she worked. I knew the hairdresser’s name – and so did they. Make sure people know who you are.

Six, be damn good at what you do. There must be hundred, thousands, [millions?] of hairdressers around. There are five in my building alone. But only one agreed to do what I wanted, and only one took a potentially distastrous idea and made it work. Anyone can wield a pair of scissors, but it took Fatuma to effortlessly give me the exact look I wanted. While I will certainly not be cutting the hair again, she has earned my respect and trust. I will let her work on my hair, swear by anyone she recommends, and next time she tells me it’s a bad idea, I’ll salute and say ‘Yes Ma’am, what works better? … surprise me.’

Seven, gimmick gimmick gimmick. I noticed something about the salon. I saw this lady there – she might be the owner; she had this air of authority about her. At first I wasn’t sure if she was white or just light, and I stared at her for a while trying to figure it out. She had her daughter with her, and the girl was even more interesting. She must have been five or six years old, very bubbly, and had the cutest way off tossing her hair.

I noticed two things about the little girl. One, her hair looked exactly like her mother’s – brown shoulder length, pretty and shiny. And two, she had no accent. Or rather, she had a Kenyan accent.

I later realised that while the girl was quite caucasian, her mum wasn’t any specific race, and had a beatifully planted weave on her head – more props to the salon. She’s also warm and friendly. This mum-and-baby are the perfect stage prop.

The final lesson I learnt is that all customers are equal and should be treated equal. Customer care goes a long, long way. I walked in with faded jeans, a scruffy look, and a pink acrylic handbag, but I was treated like a diva. I was received politely, offered coffee and a newspaper, and felt generally pampered. I don’t get that often.

Fatuma didn’t even ask who recommended me until after my hair was done. Her reaction suggested the recommender is VIP, but because the question came late, I felt special just for me.

Lessons worth noting if you want to make money in Kenya…

Crystal Ading’ is a professional author, editor, rock lover and mother. Her work is available through www.threeceebee.com.

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The Simplest Way To Find Something To Sell

Kelvin — Mon, 15 Feb 2010 08:10:06 +0000

A question I get asked a lot is, “What is the simplest way to find a good product or service to sell?” Well, there is no “simple” way to come up with something that one can both believe in and convince others to believe in enough to buy it. There have been many great products that have sold poorly, and just as many impractical or inferior products have flown off the shelves . There is no sure-fire way to test whether a product will be successful, no matter how much you believe in it. The only way you are ever going to learn whether a product is going to sell is by jumping in and selling it.

Running studies to test out whether a product will succeed is not a novel idea. People give away products as gifts, or even (in the extreme internet case) sell things on eBay to figure out what markets well. Introducing a new product or service into any market is hard and downright scary – most people want some kind of assurance that they will be successful. Unfortunately, it is nearly impossible to get any amount of reasonable and reliable “assurance”. A product or service may test just fine, but run into problems in the real world when competing with something of equal or lesser quality that simply seems better because of how it is being marketed. The best marketed product often is the highest-selling product, whether it is superior in function or not.

One may think that introducing a new and unique product may guarantee success. This works only sometimes. As certain as you may be that a new product is exactly what people need, new concepts or products can backfire on you. If a great new product comes to the market, and people have nothing like it to compare it to, sales typically do not take off until a later version or a competitor’s version has come along. This is counter-intuitive, but it is how people make shopping decisions – they want to make the best choice, and to do so, there need to have choices.

If a product or service does not sell well at first, you have options. First, do not be afraid to slightly alter what you are offering. Slight alterations provide one way to repackage a product as a new, different product. You must also consider presenting it in a new way. A different marketing campaign, the addition of incentives and targeting consumers in subtle ways are all viable ways to boost sales if they might be lagging. You may also try and ask your customers and fans about what to do next. This can be through surveys, polls, and even services like SitePal.

Remember that anyone can sell anything. If at first you don’t succeed, try, try, try again.

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