We designed marketing website for LA medical company, Los Angeles Gastroenterology Institute. Website features user friendly layout, open design, effective marketing and sales elements helping this company acquire more leads. We integrated various online chat and appointment technologies for intuitive user experience. LightMix designed new company branding and identity reflecting vision and philosophy of the group and integrated theme into the website. This website will serve this group as leading lead generation tool for any outbound and inbound marketing. Website is developed using WordPress for easy content maintenance and support.

LightMix adds to portfolio of Los Angeles website design, offering various creative and development services to companies in the LA region including website design, web development, SEO, graphic design  branding, identity, logo design, user interface design and more.

Click here to view LAGI website

Contact LightMix to receive a free estimate for your website design

One of primary methods of outbound marketing is email campaign. When designed, written and structured correctly, email promotion will produce very good return on investment. It is important to understand what key factors should be considered when planning and implementing effective email campaign.

Develop email marketing plan

This means you need to develop a workflow of email communication, determine where emails are obtained, contact possible email rental services and decide which email newsletter distribution service you will use.

Design a conversion system

In email communication, similar rules apply as in many other media. Users will not respond to initial email, they may not respond to second or third. A carefully planned drip campaign is required to optimize conversion from email advertising. Drip campaigns vary from industry to industry. Many common characteristics include free offers for quick conversion, inclusion of educational material, successive and repetitive offered for paid product conversion.

Professional email newsletter design

A good marketing message can take campaign only so far, if presentation is not done well. A design consistent with company branding, effective presentation of services is required. There are many strategies to design of effective email newsletters. Many of our clients like to layout emails similar fashion as landing pages that they lead to and use simple structure as illustrated in sample newsletter design below.

Track Success

In conclusion, each email communication should be done only using third party mailing systems, never from outlook or your own website unless it has tracking controls to determine success rate. Delivery percentage will also be significantly higher when sent via mail engines such as IContact, MailChimp, ConstantContact and others.

Are you interested in having your marketing campaign designed? Contact us for an estimate.

Forex trading industry unfortunately gets its’ share of bad reputation due to unprofessional approach to branding. Get rich quick schemes, which target uneducated crowd get mixed with professional traders. One of primary ways to get noticed is to invest in branding, starting with good, professional identity design.

Our firm was at the forefront of forex trading industry branding, designing original forex.com identity, website and many other brokers. We often notice,how much brand damage occurs due to simple bad logo design. It is a common misunderstanding that identity design can be done on the cheap by crowd sourcing. Issue of crowd approach is in complete inability to deliver personalized service that each serious new start up forex brokerage needs to have brand competitive with 150 other top firms.

Starting forex brokerage became a lot easier with introduction of intermediate service providers, mt technology and ability to find liquidity provider and geographic location options. All of the firms that want to become brokers must consider that trying to save on identity design few hundred dollars they may turn into untrustworthy yet another fx firm. To compete with top firms, not only technological side must be resolved, but serious brand expertise is required.

If you are starting new forex brokerage, contact us for professional branding and identity package and complete forex website design.

LightMix redesigned and launched another custom fx broker website www.spediafx.com. Website features online account application, intuitive design, multilingual capability and popular Joomla content management system. Custom forex broker website design and forex, fx broker web design, logo and identity design, broker business branding, logo design.

Are you interested in an estimate for your forex website design? Contact us for free estimate.

Forex logo design for FOREX.com, GAIN Capital Group. Forex broker logo design and website design.

GAIN Capital contracted LightMix for complete identity and website design.

To get estimate for your forex website design or forex logo design click here

Stationery design, brochure, graphic design, corporate ID package design for customers in Washington DC area, Virginia, Northern Virginia, Maryland.

Is your company interested in having professionally designed identity package, brochure, stationery? With over 14 years of experience serving customers in Washington DC metro area and worldwide, our design firm can help.

Contact LightMix, Washington DC graphic design and website design company for free estimate

There are many problems hidden form inexperienced view, which can cause long-term pain for the website and their owners. Think of it as a patient, with an unknown illness, and only way to find out is when it is too late and it is time to go to ER. Similarly, taking care of a website, while it is still operating well, is important to prolong its’ lifespan. At the same time, it is not a good idea to try to extend it too long, as it becomes stale and your business lags behind competition. In our long practice in Washington DC, Virginia, nationwide and around the world, same issues are present that require consideration and careful website evaluation.

Here are few important things to consider not to end up in ‘the website emergency room(or the real one, after website is down).

1. Always have a backup plan. Backup your website. Know your infrastructure.

Having a backup plan means having a physical backup version of your website as well as having an actual plan for what to do when and if your current team is incapacitated for whatever reason. Relying entirely on off the shelf technologies is not realistic in today’s corporate world. Many systems require great deal of custom development even when based on commonly used platforms. Maintaining accurate documentation and making sure that multiple people in your organization are exposed to administrating website, is critical to ensure future piece of mind. In case of something going wrong, backup of the website should be available via hosting company in a matter of hours, but it is important to be able to communicate system functionality coherently to a new development team if that becomes necessary. It is important to realize, that even in the best documented project, you must expect a significant effort and headache associated with changing development team.

2. Maintain consistency.

It is not easy for an untrained eye to notice many inconsistencies crawling around your website, especially when maintained by large number of people. Even a detailed technical and branding guideline documentation will not save many team members from frustrating marketing and creative team but sticking wrong font, wrong color in obvious places. It is important to stress to all participating team members to adhere to the existing guidelines or else. Consistency in visual design includes fonts, colors, brand usage, images, styles and more. Engage your designer to do website evaluation to pick up inconsistencies and explain to your team why it is important to adhere to guidelines.

3. Optimize coding.

Not being able to understand the subtle, yet important differences in coding strategies makes it difficult to quickly see possible deficiencies of the website. Not fully optimized website coding means less effective SEO. It also means more effort in the integration and maintenance, and more change for errors that can accumulate and bog down the website performance like nothing else.

4. Compress images well.

Yes, it still matters. With growing mobile use around the world, image compression is important factor still accounting for more then 80% of weight of many pages. Ability to understand trade-offs in image optimization strategy, can mean spending dozens of hours trying to find a needle in a hay stack that’s not actually there. Image optimization, executed correctly, can shave off hundreds of kilobytes from any page. It is especially important when dealing with large number of images as simple few steps can mean a lot of performance improvement or loss.

5. Be mindful of external scripts.

Linking to many external scripts is very common. Google analytics, marketo tracking, crm includes, and so on and so on. More external scripts you load on any page, more your pages depend on speed of others servers and often performance degrades. There are specific strategies in code optimization to ensure less dependency, but must be discussed with programming team.

6. Secure website against most common threats.

It is increasingly important to ensure that  website development includes separate effort targeting future potential hacks. Increasing number of small and medium businesses suffer from variety of attacks ranging from WordPress hacks to more sophisticated and targeted. Discuss with our security and development expert how to ensure initial and ongoing threat assessment and strategies to minimize losses.

Are you interested in evaluation of your website? Contact LightMix, one of leading Washington DC web design teams to evaluate your website, make sure it is up to date and can stay that way.

One of the most common problems of marketing new or even established services or products is in making incorrect assessment and assuming that customer can trust you. Trust, by itself, is nothing other then branding asset, which is acquired over long period of time. The lack of exposure of brand to a particular group of users usually means a lack of trust, which must be overcome with a new prospect.

Typical challenges which many businesses face are in prioritizing efforts and budgets. Sometimes, building confidence lags behind after critical email campaign or latest product release, landing page, pay per click campaign and so on. The reality is, that all steps, which are not based on improving brand perception, will only be able to produce limited and short lived result. While, a more consistent brand management campaign, which takes into account brand awareness, customer feedback, and business differentiators and professionally presentation, will lead to stronger branding and build foundation for future success.

Many organizations develop various strategies to enhance brand awareness and respond to typical customer problems leading into their products and solutions. Some develop knowledge base, wide range of educational resources, schools, consulting services, social and community forums, others – consistently visit industry conferences, contribute to industry community resources, develop thought leadership content demonstrating expertise.

Expert advice, building authority for any organization and should definitely be considered as effective marketing strategy. Customer testimonials is another effective mechanism commonly used to compensate for lack of brand awareness. In doing so, references to other well known brands indeed helps to validate new offer, yet to fully get prospect to commit to submitting a form all elements must work together.

However, not only brand should be supported by customer recognition, expertise, winning offer, but presentation itself is another critical component which can immediately turn off a prospect and ruin all other steps.

Many times we notice that organizations put presentation as last step that can be compromised toward feature, content, speed, offer, and other elements. Data shows, that conversion rates in marketing clearly correspond to effective design which helps to establish level of comfort needed to result in inquiry.

Developing effective media campaign with professional presentation and following steps above will enable almost any organization to grow in even very dense marketplace.

Contact LightMix, Washington, D.C. Web design company to get an estimate for your creative project.

LightMix was designing forex websites and websites for FX industry for over 14 years.

Web design for forex brokers include:

Learn more about our forex website design solution

Forex trading companies, EFX Capital, ActivTrades, FXPIG and many brokers engaged LightMix to develop effective lead generation websites for fx brokerage firms

Website designs:

Click here to receive a free no obligation proposal for your FX website design

We designed hundreds of different successful landing pages and often hired to create full campaigns or optimize existing landing pages and all customers struggle with the same issues when it comes to how to better present their offering to the end customer.

It’s not easy to formulate the offer, it’s even harder to ensure that leads that come from landing pages convert to customers at good rate. Unfortunately, the dark truth of confusion marketing industry is in not bringing long term customers, but rather going after statistical success. In our experience, you always must take the high road and be prepared to stay by your customer and actually do the best you possibly can. This and only this brings not term customers, not get it quick type of marketing, commonly used these days.

These steps will ensure that your landing page delivers in fact best customers as well as improve your conversion rate.

Step 1
Ensure that you have something to substantiate your offer. Critical point is establishing trust with a customer. If trust is not established, no other gimmicks will win the client. Trust is established by adding testimonials, which can be video, audio, text, client logos, statistics etc…anything that brings customer to level of comfort that they know there are experts on the other end.

Step 2
Get to the point. Don’t preach, create simple and concise headline, merges and supporting content. The reality is that most likely that your know more about your product then customer. Long copy, inconclusive language, weak marketing offer without strong call to acts message will kill page.

Step 3
Create professional presentation. Rough design, unprofessional layout, graphics that draw too much attention, too much contrast, placing form far from top of page, using very bright colors and so on will kill the page rate. If you think that big red button will convert the best the your campaign is doomed.

It is absolutely critical to eliminate any unnecessary steps between the customer and your product. Any question on the design, wrong people picture etc can be distracting component. Avoid using people pictures unless needed, common and generic images as all of them make your offer brand less, killing prospects of getting serious inquiry. Hire an experienced design group that knows behavior of a customer in your business or can demonstrate overall experience in conversion marketing.

Are you interested in having your landing pages improved? Contact LightMix for free proposal.