<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:media="http://search.yahoo.com/mrss/" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">

<channel>
	<title />
	
	<link>http://leadingresults.com</link>
	<description>Helping Small Businessess to Stop Wasting Marketing Dollars</description>
	<lastBuildDate>Thu, 29 Oct 2009 10:13:18 +0000</lastBuildDate>
	<generator>http://wordpress.com/</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<cloud domain="leadingresults.com" port="80" path="/?rsscloud=notify" registerProcedure="" protocol="http-post" />
<image>
		<url>http://www.gravatar.com/blavatar/b22adb4cb4699e639c21b02f854b20de?s=96&amp;d=http://s.wordpress.com/i/buttonw-com.png</url>
		<title />
		<link>http://leadingresults.com</link>
	</image>
			<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/LeadingResultsRamblingRants" type="application/rss+xml" /><feedburner:emailServiceId>LeadingResultsRamblingRants</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item>
		<title>Disappointed, twice again</title>
		<link>http://feedproxy.google.com/~r/LeadingResultsRamblingRants/~3/zfpaP3tfHac/</link>
		<comments>http://leadingresults.com/2009/10/27/disappointed-twice-again/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 18:21:07 +0000</pubDate>
		<dc:creator>leadingresults</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://leadingresults.com/?p=178</guid>
		<description><![CDATA[I just came home from my third transatlantic flight in 2 months.  I flew on Lufthansa, British Airways and United for various parts of the different trips and went through Heathrow, Munich, Frankfurt, St Petersburg, Moscow, JFK in NY and Boston Logan.  I stayed in local hotels and US branded ones.  ( and no, this [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=leadingresults.com&blog=3034277&post=178&subd=leadingresults&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://leadingresults.com/2009/10/27/disappointed-twice-again/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/3d5a71987f5f17f98350e4b4e43ea485?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">leadingresults</media:title>
		</media:content>

		<media:content url="http://leadingresults.files.wordpress.com/2009/10/united-card.jpg?w=300" medium="image">
			<media:title type="html">United Card</media:title>
		</media:content>
	<feedburner:origLink>http://leadingresults.com/2009/10/27/disappointed-twice-again/</feedburner:origLink></item>
		<item>
		<title>Can your customers (or partners) find YOU in a crowd?</title>
		<link>http://feedproxy.google.com/~r/LeadingResultsRamblingRants/~3/kDOiN6VwHlY/</link>
		<comments>http://leadingresults.com/2009/10/02/can-your-customers-or-partners-find-you-in-a-crowd/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 21:14:51 +0000</pubDate>
		<dc:creator>leadingresults</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://leadingresults.com/?p=174</guid>
		<description><![CDATA[I&#8217;ve been working with a client that is looking to build a brand for themselves, but without a lot of money.  Pretty common for most small businesses. Over the years they have spent a lot of money on their image and have a VERY good logo.  They should be a common name to most businesses [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=leadingresults.com&blog=3034277&post=174&subd=leadingresults&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://leadingresults.com/2009/10/02/can-your-customers-or-partners-find-you-in-a-crowd/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/3d5a71987f5f17f98350e4b4e43ea485?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">leadingresults</media:title>
		</media:content>
	<feedburner:origLink>http://leadingresults.com/2009/10/02/can-your-customers-or-partners-find-you-in-a-crowd/</feedburner:origLink></item>
		<item>
		<title>We offer that?!  Huh…News to me…</title>
		<link>http://feedproxy.google.com/~r/LeadingResultsRamblingRants/~3/fcQhjlZlH1w/</link>
		<comments>http://leadingresults.com/2009/09/10/we-offer-that-huh%e2%80%a6news-to-me%e2%80%a6/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 02:15:13 +0000</pubDate>
		<dc:creator>leadingresults</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://leadingresults.com/?p=165</guid>
		<description><![CDATA[A recent experience got me thinking about the challenges of communicating a new product or service. Not externally to potential customers – most businesses have a process for that (in marketing, PR, signage, etc) – but rather internally, to the people that have to perform the service or sell the product.
There is little that is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=leadingresults.com&blog=3034277&post=165&subd=leadingresults&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://leadingresults.com/2009/09/10/we-offer-that-huh%e2%80%a6news-to-me%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/3d5a71987f5f17f98350e4b4e43ea485?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">leadingresults</media:title>
		</media:content>
	<feedburner:origLink>http://leadingresults.com/2009/09/10/we-offer-that-huh%e2%80%a6news-to-me%e2%80%a6/</feedburner:origLink></item>
		<item>
		<title>Please pass it along…</title>
		<link>http://feedproxy.google.com/~r/LeadingResultsRamblingRants/~3/cyeXhc4uwPc/</link>
		<comments>http://leadingresults.com/2009/08/24/please-pass-it-along/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 11:25:53 +0000</pubDate>
		<dc:creator>leadingresults</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://leadingresults.com/?p=159</guid>
		<description><![CDATA[I&#8217;ve written a couple times on asking for referrals.  One of the easiest ways to do that is to always have your business card handy, even with associates or business &#8220;friends&#8221; that see somewhat regularly.  Then, when you are saying goodbye, give them one of your card while specificly saying &#8211; &#8220;I know you have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=leadingresults.com&blog=3034277&post=159&subd=leadingresults&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://leadingresults.com/2009/08/24/please-pass-it-along/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/3d5a71987f5f17f98350e4b4e43ea485?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">leadingresults</media:title>
		</media:content>
	<feedburner:origLink>http://leadingresults.com/2009/08/24/please-pass-it-along/</feedburner:origLink></item>
		<item>
		<title>Moment of Truth</title>
		<link>http://feedproxy.google.com/~r/LeadingResultsRamblingRants/~3/esCD-56Hzbk/</link>
		<comments>http://leadingresults.com/2009/06/12/moment-of-truth/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 19:47:30 +0000</pubDate>
		<dc:creator>leadingresults</dc:creator>
				<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://blog.leadingresults.com/?p=71</guid>
		<description><![CDATA[Moments of truth.  Those times when the future hinges on what happens next.  Some are big &#8211; like a marriage proposal &#8211; some are small &#8211; like certain questions in a sales call. The one thing I know for sure is that in the current economic environment, you can&#8217;t waste a single moment of truth [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=leadingresults.com&blog=3034277&post=71&subd=leadingresults&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://leadingresults.com/2009/06/12/moment-of-truth/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/3d5a71987f5f17f98350e4b4e43ea485?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">leadingresults</media:title>
		</media:content>
	<feedburner:origLink>http://leadingresults.com/2009/06/12/moment-of-truth/</feedburner:origLink></item>
		<item>
		<title>Mission? Better not be impossible</title>
		<link>http://feedproxy.google.com/~r/LeadingResultsRamblingRants/~3/Nhefa-mpNzA/</link>
		<comments>http://leadingresults.com/2009/05/15/mission-better-not-be-impossible/#comments</comments>
		<pubDate>Fri, 15 May 2009 20:13:50 +0000</pubDate>
		<dc:creator>leadingresults</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.leadingresults.com/?p=62</guid>
		<description><![CDATA[Just a quick post to recommend you read this entry from my friend Tim.  He has a great story about mission and being able to easily define why you do what you do &#8211; something I wrote around in 2 previous posts &#8211; 7 minutes and why do you do what you do.  Take a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=leadingresults.com&blog=3034277&post=62&subd=leadingresults&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://leadingresults.com/2009/05/15/mission-better-not-be-impossible/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/3d5a71987f5f17f98350e4b4e43ea485?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">leadingresults</media:title>
		</media:content>
	<feedburner:origLink>http://leadingresults.com/2009/05/15/mission-better-not-be-impossible/</feedburner:origLink></item>
		<item>
		<title>What are prospective customers really saying?</title>
		<link>http://feedproxy.google.com/~r/LeadingResultsRamblingRants/~3/-kH9Ftwmr6Q/</link>
		<comments>http://leadingresults.com/2009/04/15/what-are-prospective-customers-really-saying/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 17:40:32 +0000</pubDate>
		<dc:creator>leadingresults</dc:creator>
				<category><![CDATA[Channels & Distribution]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.leadingresults.com/?p=54</guid>
		<description><![CDATA[Do you sell a business related product or services through a channel? By a channel I mean some other party that is in place between you and the ultimate end customer or consumer. It could be retailers, or dealers, or even multi-level with distributors involved.
 
If so, then do you know what prospective customers for your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=leadingresults.com&blog=3034277&post=54&subd=leadingresults&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://leadingresults.com/2009/04/15/what-are-prospective-customers-really-saying/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/3d5a71987f5f17f98350e4b4e43ea485?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">leadingresults</media:title>
		</media:content>
	<feedburner:origLink>http://leadingresults.com/2009/04/15/what-are-prospective-customers-really-saying/</feedburner:origLink></item>
		<item>
		<title>Look nearby for new business</title>
		<link>http://feedproxy.google.com/~r/LeadingResultsRamblingRants/~3/cgJxP5ZR9QM/</link>
		<comments>http://leadingresults.com/2009/03/06/look-nearby-for-new-business/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 22:18:38 +0000</pubDate>
		<dc:creator>leadingresults</dc:creator>
				<category><![CDATA[Channels & Distribution]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.leadingresults.com/?p=50</guid>
		<description><![CDATA[Challenging economic environments should bring out the creativity in your marketing team &#8211; and I don&#8217;t mean graghics, logos or pictures.   When new customer acquisition is harder, and it seems no one is spending money, you should be looking at your value chain for new business or new sources of revenue.
What&#8217;s a value chain?  It&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=leadingresults.com&blog=3034277&post=50&subd=leadingresults&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://leadingresults.com/2009/03/06/look-nearby-for-new-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/3d5a71987f5f17f98350e4b4e43ea485?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">leadingresults</media:title>
		</media:content>
	<feedburner:origLink>http://leadingresults.com/2009/03/06/look-nearby-for-new-business/</feedburner:origLink></item>
		<item>
		<title>Don’t punt your marketing budget</title>
		<link>http://feedproxy.google.com/~r/LeadingResultsRamblingRants/~3/FpQ0F7-qfbU/</link>
		<comments>http://leadingresults.com/2009/01/13/dont-punt-your-marketing-budget/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 15:38:52 +0000</pubDate>
		<dc:creator>leadingresults</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.leadingresults.com/?p=42</guid>
		<description><![CDATA[Economic times are difficult &#8211; or so the press and the numbers keep repeating.  But many of the small business owners I have been talking with say business is steady &#8211; its just the fluff &#8211; the inquiries that never amount to anything &#8211; that have dropped off.  For them, this means they have an [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=leadingresults.com&blog=3034277&post=42&subd=leadingresults&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://leadingresults.com/2009/01/13/dont-punt-your-marketing-budget/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/3d5a71987f5f17f98350e4b4e43ea485?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">leadingresults</media:title>
		</media:content>
	<feedburner:origLink>http://leadingresults.com/2009/01/13/dont-punt-your-marketing-budget/</feedburner:origLink></item>
		<item>
		<title>Buy a Mac! -?</title>
		<link>http://feedproxy.google.com/~r/LeadingResultsRamblingRants/~3/5Benh8bTgqY/</link>
		<comments>http://leadingresults.com/2008/11/04/buy-a-mac/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 04:58:19 +0000</pubDate>
		<dc:creator>leadingresults</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://leadingresults.wordpress.com/?p=40</guid>
		<description><![CDATA[I had to relay this story from a recent airline trip.  I was sitting on a Southwest flight during a Chicago stopover.  The flight attendant and the guy in the seat next to me where chatting about the laptop he was using.  The flight attendant commented that she was in the market for a new [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=leadingresults.com&blog=3034277&post=40&subd=leadingresults&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://leadingresults.com/2008/11/04/buy-a-mac/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/3d5a71987f5f17f98350e4b4e43ea485?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">leadingresults</media:title>
		</media:content>
	<feedburner:origLink>http://leadingresults.com/2008/11/04/buy-a-mac/</feedburner:origLink></item>
	</channel>
</rss>
