Last Exit, New York City and London based Digital Strategy, Marketing & Design

INTO

danielstolz — Thu, 05 Jan 2012 16:13:34 +0000

INTO

Challenge

With a rapidly expanding international business, INTO required a website that that addressed their varied local market offerings, partner relationships and languages spoken by their key audience. They also needed a site that was able to accommodate the inevitable shifts in focus which once might expect in a fast-growing sector.

Insight

With so many variables at play, a standard series of templates and page layouts wasn't going to give INTO the granularity to accommodate all their requirements, so a more flexible and scalable approach was required. INTO needed a solution that would also allow them to make rapid additions, edits and amends to the site on both a macro and micro level.

Work

Last Exit developed a series of modules which could be "bolted together" to construct pages in virtually in any combination, giving INTO the flexibility to cater to local requirements with a universal set of tools. The module library could be easily expanded to offer additional functionality and amends to the modules could be quickly rolled out to either the entire site or more targeted segments as required.

In addition to accommodating different structures for the various offerings - presenting extensive information in a user-friendly, accessible format - the site is also multi-lingual, with large sections presented in English, Russian, Arabic and Chinese.

Result

IntoHigher.com has not only given INTO the flexibility to accommodate complex and varied requirements in both global and local markets but it's also enabled the development of digital as an acquisition channel - a role which is set to grow in 2012.

Overview Text:

flexibility and scalability you can get INTO

Links:

Client Name Color:

White

Project:

website build and launch

Case Study Slide Text:

flexibility and scalability you can get INTO

From 2011 to 2012: Last Exit Delves Deeper into Digital

chanelle — Tue, 03 Jan 2012 16:40:26 +0000

Happy New Year!
It’s 2012, and we are looking forward to another year filled with innovation and creativity. In 2011 we did amazing work with Belvedere Vodka, Chegg, Montblanc, The Estee Lauder Group and more.

2011 Highlights:
As digital agency of record, won the LVMH President’s Award for Outstanding Achievement (January 2011)
Belvedere places #9 in L2 Prestige 100 (June 2011)
Joined L2 Think Tank (June 2011)
Named one of the Top 25 Agencies to Watch by iMedia (August 2011)
CEO, Nuri Djavit spoke at NYU Stern, presenting the concept of “Creativity as a Dictatorship not a Democracy” to 450 incoming MBAs (August 2011)
Executive Director of Communications and Business Development, Willie Mack, spoke at minOnline’s Digital Summit on “Facebook as a Platform: Bringing Events, Content and Sponsors Into the Conversation” (November 2011)

From iPad apps to mastering the Facebook API, 2011 was a year of achievement and 2012 promises to be even better. Expect more great work from Last Exit as we continue to lead digital strategy, creativity, and development for all of our current and new clients.

#WorldAIDSDay: It's About Justice

chanelle — Thu, 01 Dec 2011 17:10:46 +0000

“It’s an accident of geography. It’s not ‘there are no drugs.’ It’s ‘there are no drugs for poor people in that geography.’ It’s about justice.” -Bono

December 1^st is World AIDS Day, but AIDS is a something that people of the world have to live with every day of the year. Bono’s statement is powerful, and while news stories celebrate strides to find a cure for AIDS, there are still people that cannot access the drugs we have to make the disease manageable.

Perhaps it is true that the unavailability of drugs is an accident of geography, but it is no accident that a person’s socio-economic status in the world plays a part in the puzzle. Money talks. Some say it seems that poverty has become a crime, and for anyone with HIV/AIDS, it seems the punishment for that crime is death, and that is not justice. Every day approximately 1,000 innocent children are born into the world with the disease, and as global citizens, we owe it to them to save them.

Our client, Belvedere Vodka has joined forces with (RED) to fight for justice and an AIDS free generation of newborns by 2015. Belvedere launched their official (PRODUCT) RED in September this year, creating a special edition bottle to house their original super-premium vodka, dubbed (BELVEDERE) RED. With 50% of Belvedere’s profits from (BELVEDERE) RED going towards the Global Fund, the fight against HIV/AIDS pushes on.

Drinking for a cause is definitely something we at Last Exit are down for. It’s time we all joined (RED), starting with a bottle or two of (BELVEDERE) RED.

Create a panel today and pledge to the cause at 2015Quilt.com

Facebook IS Getting Complicated, but There’s More to It

Fri, 14 Oct 2011 18:14:28 +0000

I recently read a Mashable opinion article titled "Facebook is Getting Too Damn Complicated" - this got me thinking. Is it really that there are just too many features that they're packing in there, or is it something else? My opinion, it's that they've lost their essence. Facebook was about connecting the people you know, how? By ‘friending’. When the like button came around, it became a logical extension of that for brands, whereby you could connect to the brands you know and ‘like’...

Fine, that works. But now they've added another layer to Facebook relationships where you can subscribe to people you’re not even friends with. And that definitely doesn't feel like an extension of what I thought Facebook was. In fact, the latest Facebook update has sort of become the anti-thesis of the original Facebook. With all of the new updates, Facebook has created dramatically different relationship dynamics that do not seem to be well defined in the scope of Facebook version 1.0.

Now you can friend somebody, subscribe to them, and you can like a page (oh, and don't forget - you can join that Groups thing that never really caught on). That's pretty complicated for one social network if you ask me.

Then comes the problem of too many features and confusing privacy settings. With new application slapped onto the news feed, ticker, AND friend lists. The loss of Facebook's essence has overloaded on features and become a sort of un-user-friendly mess that’s a headache to navigate.

As with most of Facebook’s updates, we’ll all adapt and forget what the Facebook version before this one looked like in a matter of months. But will we ever truly be comfortable using it again? Not to mention with all this talk of EdgeRanking and the new hierarchy on news feeds how much of Facebook and the brands we really like are we missing out on these days?

By: Maya Mikati

Type:

Social

Diesel USA

nuridjavit — Mon, 15 Aug 2011 17:16:24 +0000

Diesel USA

Leverage the award-winning “Be Stupid” campaign to build an interactive stunt to drive consumers to the Diesel US Flagship 5th Avenue Store to increase store sale, Facebook Fans, Twitter followers and build buzz.

Everyone has secrets. And everyone wants to, at some point in their life, bask in their “minute of fame”. Why not combine the two? Last Exit conceived and constructed a video confessional installation for consumers to record a 60sec confessional. The videos were streamed live on TV screens in the store window and emailed to consumers to share via social media.

A LED ticker in the window allowed consumers to tweet or SMS a confession from anywhere in the world and join the fun!

The “Confess Stupid Campaign” was launched on Sept, 9, 2010 during Fashion’s Night Out. Ex-cast members of MTV’s The Real World judged consumers confessions before an audience of hundreds outside the store window, rewarding the best entries with $500 gift certificates.

The team at Last Exit took care of all design, usability, software development and hardware design and build. We're very grateful for having such a fantastic crew.

Overview Text:

confess your stupid at New York's fashion night out

Client Name Color:

White

Project:

Diesel Confession Booth

Case Study Slide Text:

- -

Last Exit in iMedia's Top 25 Agencies

nuridjavit — Thu, 04 Aug 2011 20:05:14 +0000

Last Year, Last Exit featured in iMedia's top 10 agencies to watch. We seem to have graduated to one of the top East Coast agencies. It's an accolade directly attributed to the dedication, hard work, skill and passion of an incredible team both in New York and in London. Whilst the company is a USA agency, we enjoy an extended on both sides of the Atlantic.

Last Exit 2011

nuridjavit — Wed, 15 Jun 2011 18:34:16 +0000

A colleague from my previous agency recently posted a picture of Vegas, my English Bulldog and the mascot of two companies, perched atop a desk with a Union Jack hanging behind him. He had just come from a breeder in Connecticut, a week after 911 and brought joy to everyone in the company. Vegas has now just had his tenth birthday and set me in a reflective mood. Time really passes and leaves many behind! Shortly after that photograph was taken, I parted ways with the company for whom, and with Fred Brown, I had launched a US office and brought clients such as Kenneth Cole. Awesome times with awesome people that I will forever cherish. That company gave birth to phenomenal companies such as Poke, Glue, De-Construct, tonic and within a short time Last Exit. I had registered the name in 2002 in order to run a couple of projects for the likes of Apple (QuickTime) and Weil LLP but always thought I would end up working with a big fat agency or in-house somewhere. Paul Newnes and old friend who I had once played rugby with back in the UK, found me in New York via Friends Reunited and soon convinced me that we should launch the company properly and officially. So, in early 2004 Last Exit took real offices in Tribeca and built a team along with some interesting IP. As we expanded, Fred Brown and I continued to explore ways to work together and bridge the gap between London and New York and 2008 his company Seriously was brought under the Last Exit brand.

So, here we are in 2011 and I was perusing through our archive considering material for our brand spanking new website I, took a trip down digital memory lane. The differences in approach to digital asset development are startling. The first is screen resolution. When we started we would have to accommodate 800x600 monitors. Even 1024x768 monitors are becoming scarce in the US now! The next is the heavy use of flash. Everyone wanted it and everyone wanted whizz-bang, even if it had no purpose. We fought against it on many occasions and are very happy that apple (largely) has provided a game changer in the iPad forcing everyone to consider HTML5 / no flash websites. The last is the focus on entertainment. An expensive and risky thing to develop for sure - after all, you can't legislate what will become 'viral'. This has been moved way behind socially connected sites where assets and ideas are shared via the network effect of tools such as Facebook and Twitter.

The world of digital marketing is a different one and Last Exit has grown and matured into a full service digital agency, combing strategy and branding with media planning and social marketing.And, of course, never dropping the ball on exquisite creative execution. The channels are now many and we've grown departments in social and mobile and it's made the challenges ever more interesting and the opportunities to connect our clients with their customers incredibly more effective.

As proud of where we have come, I am also of where we started. Here's a few peaches from the archives I mentioned:

ShowTime

DJ
A collaboration with EyeballNYC who produced the TV spots, this was our first commercial website. 'Aint it small?

Weil

Annual Report

Nantucket Film Festival

Years 7, 8, 9 and 10!

Seth Taras

Photographer

Ah, good old days!

Belvedere Vodka's social presence rated #9

nuridjavit — Thu, 02 Jun 2011 20:04:54 +0000

Recently, L2 (a digital think tank founded by NYU Stern professor and digital guru Scott Galloway) released their inaugural L2 Prestige 100®: Facebook IQ evaluating and ranking the Facebook efforts of 100 iconic brands in the Automotive, Beauty & Skincare, Champagne & Spirits, and Jewelry & Watches categories. We are very pleased to see that Belvedere Vodka - a social media account that Last Exit manages, was placed #9, and #2 in category.

Credit goes to the content Belvedere provides, the event support from Last Exit, social media integration of the website and the messaging tactics by Last Exit's social media team. Great work!

Check out more of the work we have done for Belvedere HERE

Clients:

Belvedere Vodka

Industry:

Beverage & Alcohol

Type:

Social

Links:

View Full Report Here

Tesco eMarketing

danielstolz — Fri, 06 May 2011 16:16:58 +0000

Tesco F&F (Europe)

Challenge

Style and substance across four languages: reinforce and strengthen F&F in Poland, Hungary, Czech Republic and Slovakia as a standalone fashion brand, whilst achieving ambitious data capture and traffic goals. Having exceeded 2010s KPIs, including the data capture KPI by over 200%, the F&F team sought to make digital a greater part of the marketing mix.

Insight

2010 results reinforced the initial research, which revealed that Central European consumers view the F&F brand significantly differently to those in the UK, allowing a 'fashion-led' position and visual approach to be developed, distinct from the Tesco mother brand.

Statical analysis of the website, newsletter and rising influence of social media (predominantly Facebook) revealed an opportunity to deepen the relationship with loyal visitors, whilst extending the brand reach to a wider audience - both fashion savvy and price conscious.

Work

In addition to refining the website's look and feel, updating the site weekly to compliment in-store activity, increasing the frequency of email newsletter broadcasts, and investing in backend editing tools for local territory managers, integrating Facebook functionality was an obvious enhancement - both on site and within Facebook.

After creating a hierarchy for global and local Facebook pages and providing strategic direction for Facebook community management, additional content platforms were integrated, including a digital magazine and daily fashion blog.

In 2010 www.ffmoda.com launched as a catalogue site, reflecting in-store activity. In 2011, the website has become the central F&F marketing hub.

Result

Counted among 2011 successes thus far is the extraordinary in-store voucher redemption rates generated via a simple Facebook solution, exceeding expectations and remaining the most successful voucher campaign to date (as of May 2011). This activity also helped to push the local Facebook pages over the tipping point for naturally attracting 'Likes' - whilst the pace of growth has been higher than expected, quality of engagement remains key to nurturing a healthy Facebook presence.

For the main F&F site, dwell time (time on site), page views and repeat visits are over achieving against project goals, whilst bounce rate is down. Conversion rate for site visitors to newsletter subscribers also suggest the execution of 2011 strategy is delivering as planned.

Email newsletters continue to preform extremely well, with open and click through rates maintaining the same level as seen through 2010: well above industry average.

The Summer campaign, the single largest F&F online campaign executed to date, exceeded all project goals. Now, look out for the next campaign - the momentum continues to build!

Overview Text:

building on the success
of 2010 through 2011

Links:

Client Name Color:

Black

Project:

strategic leadership, design, build, management, multilingual, eDM, media, reporting

Case Study Slide Text:

Building on the success
of 2010 through 2011

Belvedere Vodka Digital & Experiential

admin — Tue, 26 Apr 2011 16:00:43 +0000

Belvedere Music Lounge

Event installation exploiting mobile/iPad, large format display, social media and great cocktails to fuel private parties.

We are joining Belvedere Vodka at some of the best music festivals in the US this year. The Belvedere Music Lounge breezes into SXSW, pops up during Ultra at the W Hotel in Miami and lounged in Palm Springs at a private mansion during Coachella Music and Arts Festival.

Each music lounge perfectly allows Belve friends and family the chance to mingle w/ DJs, Celebs and artists, while listing to the latest music played by top DJs and live performances. All while sipping speciality Belve cocktails chosen for them by a specially made iPad app, which suggested their perfect first drink, and then was projected onto screens all around the venue in the form of a bar graph to show which cocktail was the most popular one of the day.

We had a blast helping Belvedere put on these events and look forward to Essence Music Festival, Lollapalooza and MTV Video Music Awards, hope you can join us at the bar. .

Overview Text:

chasing vodka with digital at some of the USA's top cultural events

Links:

facebook page

Client Name Color:

White

Project:

event installation; iPad, data visualization, social media

Banners / Video:

belve_lounge_728x90_Coachella.swf

belve_lounge_728x90.swf

Montblanc

admin — Tue, 19 Apr 2011 21:12:45 +0000

Montblanc

Display ad campaign spanning standard, rich media and interactive mobile assets

"In 1821 Nicolas Riuessec invented the Chronograph"

Our friends at Mission PR recommended us to Montblanc for the US online launch of their Time Walker and Rieussec wathces. Montblanc, the world's most premier manufacturer of writing instruments, acquired one of the great timepiece manufactures in Switzerland and now produce a line of premier watches. The ad campaign, to run over select display media as well as mobile devices had to convey the legacy fo the movement, the historical reference to Nicolas Riuessec (inventor of the chronograph) and the quality and beauty of the brand. Rich media ads were created along with an interactive iPad experience. Now, the campaign is rolling back over to Europe!

Overview Text:

Montblanc taps Last Exit for the digital launch of a new range of timepieces

Client Name Color:

White

Project:

display ads, rich media and iPad ads

Banners / Video:

nicholas_b_300x250.swf

timewriter_300x250.swf

montblanc_ipad.swf

Firstkind Limited

danielstolz — Wed, 06 Apr 2011 18:27:51 +0000

Firstkind Limited

Challenge

Exploit IP through the creation of a brand architecture, providing future flexibility and delivering a comprehensive communications programme.

Insight

The creation of an ingredient brand for the underlying technology, allowing the company to retain ownership while exploring a range of opportunities across different sectors and regions.

Work

Comprehensive brand creation work including name generation, positioning, visual identity and key communications – including website, animations, promotional literature, user instructions and packaging – aimed at a range of audiences from healthcare professionals to end-users.

Result

Respectful of confidentiality, we are unable to reveal the performance of our collaboration with the pioneers at Firstkind.

Overview Text:

building value through brand architecture

Links:

gekodevices.com

Client Name Color:

White

Project:

brand architecture, naming and communications

Case Study Slide Text:

building value through brand architecture

Running Man Recap: (Belvedere) RED Launch Event

admin — Wed, 09 Mar 2011 21:05:52 +0000

We had an amazing experience at Belvedere Vodka’s pre-Grammys party at the Avalon in L.A., which celebrated its partnering with (RED)™ for the launch of BELVEDERE (PRODUCT)RED™. With the help of the Grammy winning celebrity ambassador, Usher, and the brilliant Belgian sculptor, Carsten Höller, (BELVEDERE)RED™ hit the ground running to raise funds for The Global Fund to Fight AIDS, Malaria and Tuberculosis.

Höller's "Double Sphere Hanging", a light installation created specially for the (Belvedere)RED initiative, will be auctioned at Art Basel Miami at the end of the year. Proceeds from its sale will also go to The Global Fund. The light sculpture featured red and white flashing bulbs and was created to evoke an emotional response that challenges cerebral intuition. During the live performance, 700 attendees sipped event-exclusive cocktails, selected for them by the Belve Shaker iPad app we created. By weighing in taste, mood, and music factors, guests were given suggestions for their first drink of the night, which was aggregated into a constantly changing bar graph and projected onto screens.

In addition, pictures were taken on the guest-only red carpet (celebrities and attendees alike) and uploaded both to Facebook and the projector screens. We built the buzz among Belvedere's Facebook fans and twitter followers ahead of time with teasers, opportunities to ask Usher questions and a chance to help select one of the songs he performed. Then we kept them posted throughout the night via live tweeting and Facebook updates. The invite-only event was attended by such celebrities as Chelsea Handler, Mark Ronson (who was the DJ for the after party), Paris & Nicky Hilton, Jamie Foxx, Estelle and many more. Many of them paused after red carpet photos to autograph a magnum sized model of the Special Edition (BELVEDERE)RED™ bottle. There were also live tweets for our global fans to follow the event happenings and celebrity spottings.

The after party was INSANE!

Between the musical stylings of Mark Ronson, a surprise performance by Beth Ditto (of the group, GOSSIP) and all the chatter about a scuffle at the launch event involving a certain Oscar-winning boldfaced name, guests were plenty entertained. Perhaps the most entertained was music icon, Quincy Jones, who literally partied until the lights came on. It was great to celebrate for a cause, and we're glad we were able to help Belvedere Vodka execute a successful night of events.

Clients:

Belvedere Vodka

admin — Tue, 01 Mar 2011 16:38:13 +0000

Belvedere Vodka

We are now into our second successful year with Belvedere Vodka, increasing our achievements with social media and leading digital support for initiaives such as BML (Belvedere Music Lounge) and adventuring into mobile development.

Project Specification

Global digital strategy, website design, digital pr, social media communications/management and branded entertainment.

Challenge

Integrate & optimize digital channels with traditional advertising and PR activity and properly utilize social media channels for to increase fans and interactions.

Insight

Consumers are researching alcohol types and engaging with brands and are receptive to interruption and influence.

Work

Increasing Belvedere’s digital footprint and putting the brand in consumer’s front of mind by creating a global digital platform, expanded content footprint, SEO optimization, and social media integration.

Result (during the first year)

450K+ Facebook Fan, interactions, impressions up 50%
Increase in unique visitors: 350 to 39,000/month
Time spent on site has doubled: 1.21 - 2.46 minutes
Google search volume for belvedere within alcoholic beverages increased by 12%

Overview Text:

digital agency of record wins LVMH president's award for outstanding achievement

Links:

Client Name Color:

White

Project:

digital strategy, website, iPad, mobile, display ad, social media

Film Buff

admin — Mon, 21 Feb 2011 20:20:58 +0000

Cinetic Filmbuff

Another company rapidbly on the rise, Cinetic Media tapped Last Exit for user experience design. The client did a phenominal job defining the content, content sypes, organization and user journeys and our specialists were able to collaborate at a high level to refine usability issues and develop a visual language and interface design that meets, if not exceeds, all performance objectives. The design is scalable, immediately understood and helps to define a business plan for a (soon to be ) major player in the online entertainment business. Last Exit used it's experience with Wordpress to design effectively and seemlessly with Cinetic's tech team.

Overview Text:

digital entertainment distilled

Links:

filmbuffondemand.com

Client Name Color:

White

Project:

website, user experience design

The Running Man stands in L.A.

admin — Thu, 17 Feb 2011 17:24:57 +0000

Our client, Belvedere Vodka is partnering with Project (RED) for a Special Edition, and to kick it off, they’re hosting a star-studded party tonight featuring a live performance by Usher … and an artistic installation by Carsten Höller .

Clients:

Belvedere Vodka

PetMD

admin — Tue, 01 Feb 2011 21:06:36 +0000

PET MD

Not just a site for hypochondriacal dogs!

PET MD was in need of some user experience love and being an office with 5 dogs in the New York office alone, we felt rather compelled to get involved. The site was already based around the Drupal CMS, so as experts in the platform we were a natural fit. After a rigorous audit of the site's content and existing structure we worked through user case scenarios, user needs and advertising requirements to produce a new site map and templates. A refreshed interface gave the site a brand new feel and increased ease of use.

Overview Text:

consolidation of sites requires overhalued user experience and refreshed design

Links:

petmd.com

Client Name Color:

Black

Project:

website, user experience design

Valero

admin — Sat, 15 Jan 2011 15:38:07 +0000

Valero

Refining Excellene Across North America

The key insight Last Exit formed for Valero was the lost idea of the great American road trip. Originally seen as a right of passage for young American's looking to take a break between one phase of their lives and another the road trip seems to have been left behind. Our aim was to bring it back using the very technology that has supposedly made our world smaller.

Using a custom instance of google maps (google map mash-up) we created a tool that allowed adventurers to share their long or short journeys across America. Anything that explored the beauty and vastness of the country all the while fueling up at Valero pumps.

Overview Text:

take a trip around the US with the all American gas company

Links:

planyourroadtrip.com

Client Name Color:

Black

Project:

website, digital pr and social media activation

Belvedere Digital Strategy - The Grand Champion!!

nuridjavit — Wed, 05 Jan 2011 21:37:53 +0000

Enjoying its third year, the Moët Hennesy global stars of innovation awards was held in Paris and enjoyed over 130 entries. In a still tense economic climate, the 2010 awards resolved to reward the most innovative projects that generated impact and, above all, profit. At Last Exit we have worked tirelessly to build (digital) campaigns that are aligned to the business goals of our clients and thus, with a big creative heart, translate into specific objectives that can be evaluated in terms of sales and profit. There were 5 categories topped by the grand prix, the President's Gold Award Grand Champion, which went to Belvedere for its digital strategy which achieved extraordinary results in 2010 and continues to do so in 2011.

Naturally, we are very proud to be part of the Belvedere Vodka team and to achieved this great accolade. The trophy enjoyed a tour around our office and is now safely returned to Moët Hennesy, where it lives under lock and key.

Clients:

Belvedere Vodka

Industry:

Beverage & Alcohol

Type:

Strategy

Chegg

admin — Sat, 01 Jan 2011 18:59:05 +0000

Lead Creative Agency

Branding, campaign strategy, andlytics and on-going production support for one of Silicon Valley's fasted growing start-ups.

After working on a few projects with Chegg through 2009 and 2010, Last Exit has now been taken on as lead creative agency for 2011. Starting with a rebranding project, Last Exit iis also working on campaign development and providing supporting creative and technical duties to all major marketing channels in the company as well as providing insight and guidance for all social media platforms.

As soon as the branding work is unveiled, we'll be show-casing it here on our site.

Overview Text:

defining a new generation in education

Links:

Client Name Color:

Black

Project:

digital strategy, branding, display ads, social media, design and production support

Banners / Video:

425x600.swf

chegg_snow_under_300x250.swf

chegg_box_300x250.swf

main_425x600_v2.swf

chegg_pepperoni_700x300.swf

professor_425x600.swf

plant_425x600.swf

chegg_springbreak_336x280.swf

buy_butload_300x250.swf

Weight Watchers

admin — Wed, 01 Dec 2010 21:04:50 +0000

Weight Watchers

Facebook apps, games and messaging for a fast and furious holiday season push.

Using Social Media to Push Points Plus

Last Exit were very fortunate to work with Weight Watchers on a social media blitz to increase awareness for the company's Points Plus initiative leading up to Christmas 2010 and into the pivotal New Year period.

Through a range of social media messaging, simple arcade-type games, facebook applications and even video streaming of Jennifer Hudson segments, Last Exit built and maintain a social media blitz that increased engagement with the brand and boosted it's followers and likes.

Through all the hard work, we even lost a few pounds!

Overview Text:

christmas ramp-up for dieting commitment via a social wide reaching social media strategy

Links:

facebook.com/weightwatchers

Client Name Color:

White

Project:

application development, games and social media activation

Spike Live

danielstolz — Wed, 10 Nov 2010 17:47:46 +0000

Spike Edney - Spike Live

Challenge

Stage a music event, streamed live to a global audience.

Insight

As a flagship participant in the inaugural Internet Week Europe, Last Exit teamed up with our friends at video communications agency Flint to deliver a sensational live music event; rather than giving a lecture about the state-of-the-art we simply showed how it should be done.

Work

Six guest bands with headline act I Blame Coco played live, hosted by Queen's legendary keyboard player Spike Edney. A full camera crew and outside broadcast unit sent the video feed via satellite link to the Internet where the audience participated via Twitter and voted for the songs they wanted the bands to perform.

Result

Forecast audience numbers were exceeded by a factor of 4 as over 10,000 people took part around the world.

Overview Text:

10,000 people take part
in live streamed
music event

Links:

spikelive.tv

Client Name Color:

Black

Project:

live event, live streaming, live voting

Case Study Slide Text:

10,000 people take
part in live streamed
music event

Twobirds Bridesmaid

admin — Mon, 01 Nov 2010 04:00:00 +0000

Twobirds Bridesmaid

One beautiful dress, worn in many ways for any figure!

After many years in the corporate world Ariane Goldman, the genius behind Two Birds Bridesmaid, had an epiphany and made what seemed to be a simple insight into the business of weddings: bridesmaid dresses are damned expensive, the don't look good on all who wear them and then never get worn again!

Her own wedding fast approaching, Ariane turned to design and, with the intention of making her closest girlfriends to look and feel beautiful, created the first of her multi-functional dresses.

The business has exploded and with the sudden growth, Ariane needed to turn her cottage industry brand into a serious multination concern with a website (first point of entry for customers) that would reflect that. Close friends with one of our team (Willie Mack) Ariane asked if Last Exit would get involved and so we did.

Next step: eCommerce!

Overview Text:

first steps towards eCommerce with a fully featured brochureware site for this global company

Links:

twobirdsbridesmaid.com

Client Name Color:

Black

Project:

website design and build (Drupal deployment)

Tesco

admin — Wed, 01 Sep 2010 21:01:10 +0000

Tesco (Europe)

Challenge

Creating a multi-lingual site to launch Tesco F&F fashion brands to Czech, Slovak, Hungarian and Polish markets. Specific focus on ease of local market content updating and email capture was required alongside the need to create impactful brand launch and PR opportunities without advertising support.

Insight

Research revealed that Central European consumers view the F&F brand significantly differently to those in the UK, allowing a ‘fashion-led’ positioning and visual approach to be developed, distinct from the Tesco mother brand.

Work

Extensive, CMS-driven, multi-lingual web presence has been created with simple-to-use content update systems for all in-market teams. The site – supplemented with an active eCRM programme comprised of newsletters, offers and promotional vouchers – has been structured and built to allow a move to full eCommerce at any time.

Result

There were 250,000 site visits in the first 12 weeks with a huge 40% sign-up rate building an email database of over 100,000 – all combined with an email marketing open rate of 54% and 34% click-through – nearly 10% over industry average.

Overview Text:

40% of visitors sign-up
to Central European
online launch of fashion brands

Links:

ffmoda.com

Client Name Color:

White

Project:

multi-lingual website design and build, local market updating, eCRM

Case Study Slide Text:

driving
registration in
every language
40% of visitors sign-up to Central European
online launch of fashion brands

MediaCom

danielstolz — Fri, 06 Aug 2010 17:27:34 +0000

MediaCom

Challenge

Design and deliver a new website for the world's leading media agency, the springboard for a roll out to over 20 offices in 8 languages.

Insight

MediaCom's target audience is time poor. Yet competitor websites provide a daunting volume of information that obscures the clarity and quality of the offer. MediaCom's CEO demanded a solution that catered for this audience, whilst providing deeper information when required. Last Exit's solution was to employ a switch - allowing the user to control the volume of information shown on screen; an executive summary or full content.

Work

A multi-lingual website, optimised for natural search and the platform for state-of-the-art webcasts to a global audience.

Result

3 months after launch, the new website is performing 68% better than the previous site for a group of 20 keywords, 7 of which are already on page 1 of google.com.

Overview Text:

68% improvement
in SEO performance
for new multi-lingual website

Links:

mediacom.com

Client Name Color:

Black

Project:

multi-lingual website, SEO, live webcasting

Case Study Slide Text:

68% improvement
in SEO performance
for new multi-lingual website

Chegg

admin — Sun, 01 Aug 2010 17:08:25 +0000

Chegg / Dr. Pepper

Dr. Pepper team up with Chegg offering phenomenal incentives for engagement and Last Exit provides the insight, strategy and technical innovation.

Challenge

To raise on/offline brand awareness via online engagement.

Insight

Two traits of students were obvious to riff on: students are cost conscious and they are creative and expressive.

Work

A site allowing students (or anyone) to create box designs using a palette of colors, brushes, patterns and pre-loaded graphical assets. A 3D preview tool and social connectors to facilitate a viral effect. Design skills were not necessary! Prizes: a Mac Powerbook and winners’ designs on thousands of boxes being shipped to campuses all over the country: fame at last!!

Result

• 4000 boxes created
• 3400 boxes posted to social networks
• 2,000,000 votes
• Millions of site visits.

Overview Text:

raising awareness and relevance for the Chegg brand amongst students

Links:

cheggchallenge.com

Client Name Color:

White

Project:

competition microsite

Stargate Mobile

admin — Wed, 14 Jul 2010 21:13:04 +0000

Stargate Mobile

Establishing a visual identity for a start-up mobile telecommunications company.

Work

Last Exit developed the usability experience, visual identity and built the website / ecommerce engine to power sales and top-ups.

Overview Text:

establishing a brand via an engaging ecommerce website and a stellar SEO strategy

Client Name Color:

White

Project:

visual identity, website design and eCommerce

Visit Europe

admin — Tue, 15 Jun 2010 15:45:26 +0000

Visite Europe (European Tourism Commission)

Challenge

Lead and deliver the thinking and implementation of the global online tourism marketing for Europe, on behalf of the European Tourism Commission membership organisation.

Insight

Create powerful connections with end-users by putting them at the very centre of the new online strategy and delivery, therefore basing all elements of the new site on their desires and needs as opposed to those of the Visit Europe organisation.

Work

A unique site information architecture built around the typical tourist journey of initial destination discovery, trip preparation and subsequent desire to share their experiences with others.

Result

A genuine web 2.0 relaunch of European travel and tourism marketing, winning virtually unanimous support from 39 member country national tourism organisations and site end-users alike.

Overview Text:

award winning multilingual site generating uplift in engagement and social share of voice

Links:

visiteurope.com

Client Name Color:

White

Project:

digital strategy, website design, microsite design, social media, backend functionality, multilingual support, data and analytics

Case Study Slide Text:

total focus on
the user journey,
before the user's journey
multi-lingual website integrating
user-generated content

Spaceform

admin — Wed, 02 Jun 2010 02:09:55 +0000

Spaceform (UK)

Challenge

A genuinely differentiated web-presence for this innovative gifts business was required – combining a global infrastructure to provide brand and functional consistency with local market flexibility.

Insight

Too much choice on eCommerce sites can leave users confused and unsure about their potential purchase. An innovative product search and filtering system can get users to a manageable level of choice, quickly and conveniently. This and strong site information architecture can have significant eCommerce sales benefits.

Work

The project generated a series of sites sharing a single technical and content management platform with full local control of product ranges, promotions and pricing. Visually bringing the products to the fore and promoting choice, the site is also supplemented with extensive back-office and analytics support providing key sales insight.

Result

An immediate 100% uplift in revenue and a significantly reduced level of shopping basket abandonment followed launch. Enhanced search engine optimization and social media presence led to a 120% increase in overall site traffic.

Overview Text:

120% increase in traffic and 100% uplift in revenue from global eCommerce gift site

Links:

spaceform.com

Client Name Color:

White

Project:

eCommerce website design and build, back-end, data and analytics, SEO

Case Study Slide Text:

informed search and
developed IA helps to fill
more baskets
120% increase in traffic and 100% uplift in revenue
from global eCommerce gift site

Ride With the 40

admin — Wed, 26 May 2010 19:50:25 +0000

Ride With the 40

All the Busy Criminals

As part of the ABC crew, last year we got involved in the early days of building awareness for a unique campaign - a ride across country to raise money for a memorial where the plane came down on September 11th, 2001. The site allowed people to sign up to volunteer, donate, particpate, to track the ride as it happened and to view photos and videos of the ride's various stages after the event.

Overview Text:

honoring the heroes of flight 96 with a ride across country to raise money for a permanent memorial

Client Name Color:

White

Project:

website design and build

Last Exit, New York City and London based Digital Strategy, Marketing & Design

INTO

INTO

Challenge

Insight

Work

Result

From 2011 to 2012: Last Exit Delves Deeper into Digital

#WorldAIDSDay: It's About Justice

Facebook IS Getting Complicated, but There’s More to It

Diesel USA

Diesel USA

Leverage the award-winning “Be Stupid” campaign to build an interactive stunt to drive consumers to the Diesel US Flagship 5th Avenue Store to increase store sale, Facebook Fans, Twitter followers and build buzz.

Last Exit in iMedia's Top 25 Agencies

Last Exit 2011

ShowTime

DJ A collaboration with EyeballNYC who produced the TV spots, this was our first commercial website. 'Aint it small?

Weil

Annual Report

Nantucket Film Festival

Years 7, 8, 9 and 10!

Seth Taras

Photographer

Belvedere Vodka's social presence rated #9

Tesco eMarketing

Tesco F&F (Europe)

Challenge

Insight

Work

Result

Belvedere Vodka Digital & Experiential

Belvedere Music Lounge

Montblanc

Montblanc

"In 1821 Nicolas Riuessec invented the Chronograph"

Firstkind Limited

Firstkind Limited

Challenge

Insight

Work

Result

Running Man Recap: (Belvedere) RED Launch Event

The after party was INSANE!

Belvedere Vodka

Belvedere Vodka

Project Specification

Challenge

Insight

Work

Result (during the first year)

Film Buff

Cinetic Filmbuff

The Running Man stands in L.A.

PetMD

PET MD

Not just a site for hypochondriacal dogs!

Valero

Valero

Refining Excellene Across North America

Belvedere Digital Strategy - The Grand Champion!!

Chegg

Lead Creative Agency

Weight Watchers

Weight Watchers

Using Social Media to Push Points Plus

Spike Live

Spike Edney - Spike Live

Challenge

Insight

Work

Result

Twobirds Bridesmaid

Twobirds Bridesmaid

One beautiful dress, worn in many ways for any figure!

Tesco

Tesco (Europe)

Challenge

Insight

Work

Result

DJ
A collaboration with EyeballNYC who produced the TV spots, this was our first commercial website. 'Aint it small?