Lakestar McCann’s Digital Marketing Industry Blog – McCann Connected http://www.lakestarmccann.com Tue, 10 Apr 2018 14:46:35 +0000 en-US hourly 1 Making it in marketing: how to kick-start your digital career http://www.lakestarmccann.com/blog/making-it-in-marketing-how-to-kick-start-your-digital-career/ http://www.lakestarmccann.com/blog/making-it-in-marketing-how-to-kick-start-your-digital-career/#comments Fri, 28 Aug 2015 14:01:15 +0000 http://www.lakestarmccann.com/?p=115577 Looking for work can be tough in what is an ultra-competitive jobs market. Some will have a blueprint for their future career mapped out from the start, while others will leave one profession behind to try their hand at something entirely new. But however you go about finding work, it’s important to be open to... Read more »

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]]> http://www.lakestarmccann.com/blog/making-it-in-marketing-how-to-kick-start-your-digital-career/feed/ 3 Interning at Lakestar McCann: Amelia Thomas talks films, self-confidence and going back to university http://www.lakestarmccann.com/blog/interning-at-lakestar-mccann-amelia-thomas-talks-films-self-confidence-and-going-back-to-university/ http://www.lakestarmccann.com/blog/interning-at-lakestar-mccann-amelia-thomas-talks-films-self-confidence-and-going-back-to-university/#respond Fri, 21 Aug 2015 08:20:02 +0000 http://www.lakestarmccann.com/?p=115557 Amelia has been interning full-time at Lakestar McCann for just over a year now, she’s on a placement year at university and is looking forward to seeing what the fast-paced, exciting world of digital marketing has to offer her. Before Amelia heads back to uni for her final year (she can’t wait for the cap... Read more »

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]]> http://www.lakestarmccann.com/blog/interning-at-lakestar-mccann-amelia-thomas-talks-films-self-confidence-and-going-back-to-university/feed/ 0 Interning at Lakestar McCann: reports, cake and new skills http://www.lakestarmccann.com/blog/interning-at-lakestar-mccann-reports-cake-and-new-skills/ http://www.lakestarmccann.com/blog/interning-at-lakestar-mccann-reports-cake-and-new-skills/#respond Fri, 31 Jul 2015 13:09:46 +0000 http://www.lakestarmccann.com/?p=115544   Daniel Hand is on a placement year at Manchester Metropolitan University studying Marketing Management – but for the last 14 months he’s been interning as a data analyst at Lakestar McCann. Before Dan leaves to embark on his final year at university, we wanted to catch up with him to see how he’s found... Read more »

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]]> http://www.lakestarmccann.com/blog/interning-at-lakestar-mccann-reports-cake-and-new-skills/feed/ 0 Facebook for business: your questions answered http://www.lakestarmccann.com/blog/facebook-for-business-your-questions-answered/ http://www.lakestarmccann.com/blog/facebook-for-business-your-questions-answered/#respond Mon, 27 Jul 2015 08:43:27 +0000 http://www.lakestarmccann.com/?p=115524 Remember when Facebook was used solely for keeping in contact with friends and family across the world? When Mark Zuckerberg created ‘Thefacebook’ in 2004 (yes, that was its original name) we’re sure he didn’t expect it to be the phenomenon it is today. With 1.44 billion monthly active users and 936 million daily active users... Read more »

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]]> http://www.lakestarmccann.com/blog/facebook-for-business-your-questions-answered/feed/ 0 Adwords Upgraded URLs Update: What You Need To Know http://www.lakestarmccann.com/blog/adwords-upgraded-urls-update-what-you-need-to-know/ http://www.lakestarmccann.com/blog/adwords-upgraded-urls-update-what-you-need-to-know/#respond Thu, 23 Jul 2015 08:21:30 +0000 http://www.lakestarmccann.com/?p=115519 Paid Search Alert: the 1st July marked a deadline for all Adwords users to switch over to upgraded URLs. The updated format allows us to: Manage landing page and tracking information separately Make tracking changes at ad group level, campaign level or account wide Carry out these changes quickly and simply Most importantly though, when... Read more »

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]]> http://www.lakestarmccann.com/blog/adwords-upgraded-urls-update-what-you-need-to-know/feed/ 0 Half a year in hashtags: how to get your business trending http://www.lakestarmccann.com/blog/half-a-year-in-hashtags-how-to-get-your-business-trending/ http://www.lakestarmccann.com/blog/half-a-year-in-hashtags-how-to-get-your-business-trending/#respond Fri, 03 Jul 2015 14:38:56 +0000 http://www.lakestarmccann.com/?p=115438 Since Twitter launched back in July 2006 it’s grown to be one of the most popular social media sites with 302 million active users and 500 million tweets sent every day. With people from all age groups, business owners, experts and celebrities all frequently using the site, it’s a great way to contact people, find... Read more »

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]]> http://www.lakestarmccann.com/blog/half-a-year-in-hashtags-how-to-get-your-business-trending/feed/ 0 SAScon Day 2: Our key takeaways http://www.lakestarmccann.com/blog/sascon-day-2-our-key-takeaways/ http://www.lakestarmccann.com/blog/sascon-day-2-our-key-takeaways/#respond Wed, 17 Jun 2015 10:57:16 +0000 http://www.lakestarmccann.com/?p=115405 Day one at SAScon was interesting and insightful and day two was the same. We went to talks from some of the most knowledgeable people in the industry and took away a large amount of information to share with you all. And as a bonus to all the information we absorbed, we also got some... Read more »

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]]> http://www.lakestarmccann.com/blog/sascon-day-2-our-key-takeaways/feed/ 0 SAScon Day 1: The key lessons we learned http://www.lakestarmccann.com/blog/sascon-day-1-the-key-lessons-we-learned/ http://www.lakestarmccann.com/blog/sascon-day-1-the-key-lessons-we-learned/#respond Wed, 17 Jun 2015 10:55:08 +0000 http://www.lakestarmccann.com/?p=115403 This year’s SAScon was as popular as ever with marketers, with over 300 delegates attending. With so many digital marketing experts in the same building, it was inevitable that we would come away with some valuable insights to take back to the office. Here is a snapshot of some of the sessions that ran on... Read more »

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]]> http://www.lakestarmccann.com/blog/sascon-day-1-the-key-lessons-we-learned/feed/ 0 Digital Shoreditch 2015: Celebrating Outstanding Creativity http://www.lakestarmccann.com/blog/digital-shoreditch-2015-celebrating-outstanding-creativity/ http://www.lakestarmccann.com/blog/digital-shoreditch-2015-celebrating-outstanding-creativity/#respond Tue, 19 May 2015 11:26:51 +0000 http://www.lakestarmccann.com/?p=115440 A Blues soundtrack plays in a purple-lit room, while a cat wearing a moustache takes up residence in the screen in front of me – which can only mean one thing: it’s Digital Shoreditch. Men and women circulate Shoreditch Town Hall with their heads down, engrossed in their phones as they seek out the next... Read more »

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]]> http://www.lakestarmccann.com/blog/digital-shoreditch-2015-celebrating-outstanding-creativity/feed/ 0 Lakestar McCann’s Top Five Friday Night Haunts http://www.lakestarmccann.com/blog/lakestar-mccanns-top-five-friday-night-haunts/ http://www.lakestarmccann.com/blog/lakestar-mccanns-top-five-friday-night-haunts/#respond Fri, 15 May 2015 14:25:28 +0000 http://www.lakestarmccann.com/?p=115442 It’s Friday; work’s out for the next two days so let’s kick start the weekend in the best way possible – by getting social in our favourite bars. We’re taking you on a whistle-stop tour of Manchester’s best bars. Sound good? Here’s where you’ll find us on a Friday night… 1. Wave Bar – Portland... Read more »

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