LAB: Luke Abbotts Blog

10 Low Budget Guerrilla Marketing Examples

Luke — Wed, 10 Mar 2010 16:17:02 +0000

Maybe you can tell that I often blog about Guerrilla Marketing, that’s because I really like it. It’s creative and inventive and helps to raise awareness of those who experience the communication better than if traditional methods were used. However much of what I have posted before isn’t really Guerrilla Marketing. The true essence of GM is about the underdog using low budget methods to deliver a creative and impactful campaign. That’s why GM techniques often have high impact in their immediate surroundings, but then depends on word of mouth to spread. Luckily with things like social media, digital cameras and phone such campaigns can be grabbed and shared with the world. Here's 10 low budget Guerrilla Marketing examples... click though....do please do... Related posts:

VT: Paddy Power Banned, Lego Force Unleashed, Hungry Beast, Torpedo7.com

Luke — Tue, 09 Mar 2010 18:17:44 +0000

VT: March 9th, 2010 A round up of the weeks best virals including the new banned ad from Paddy Power gets an online airing, the excellent stop motion of Lego – The Force Unleashed, a short clip from an Oz based news show about the massive growth of Google into all areas of life including genetics and finally some jackass style stunts on a New Zealand golf course… to promote snowboarding obviously! Related posts:

Weekly LAB Twitterings 2010-03-05

Luke — Fri, 05 Mar 2010 08:25:00 +0000

Interesting way of visualising Twitter http://bit.ly/9XwzUn # More business turning to social media http://bit.ly/cHyWwb # Dante Inferno's 9 months of Guerrilla marketing Hell http://bit.ly/azuylt # That is fast….RT @robosteel @kim: Watch the 10 Billionth tweet countdown clock! http://j.mp/13Tq4l RT @Twitter_Tips # 10 Augmented Reality Business cards http://bit.ly/bZFnXq # Powered by Twitter Tools Related posts:Weekly LAB Twitterings 2010-01-22 Weekly LAB Twitterings 2010-01-29 Weekly LAB [...] Related posts:

VT: Ok Go, Skoda, State of the Internet, Mercedes, IamAmIWhoAmI, Improv Everywhere

Luke — Tue, 02 Mar 2010 20:15:47 +0000

VT: Tuesday March 2nd, 2010 – The weeks best new virals: 1. Ok Go ‘This Too Shall Pass’ The new Ok Go video is on Youtube and its possible to embed! Last week I wrote about how EMI had signed a deal with the video sharing site that disabled the embed function. It would seem after the [...] Related posts:

Weekly LAB Twitterings 2010-02-26

Luke — Fri, 26 Feb 2010 08:25:00 +0000

The Premiership Social media league http://bit.ly/boTebd # Top 50 Irish hotels on Twitter, more than 22 followers gets you onto the list http://bit.ly/aQ8vEK # One Coffee Shop chains Facebook experiment (Harvard Business Review) http://bit.ly/chXGzn # Labour (uk) use of social media in 2010 election http://bit.ly/a3IWjp # Powered by Twitter Tools Related posts:Weekly LAB Twitterings 2010-03-05 Weekly LAB Twitterings 2010-02-19 Weekly LAB Twitterings [...] Related posts:

20 Interactive Billboards

Luke — Thu, 25 Feb 2010 22:44:26 +0000

Billboards sometimes blend into their surroundings. I bet you can probably pinpoint exactly where all the billboards are on your way to work, but I bet you would find it hard to name what brands are on these billboards. And these are images and ads that you could see up to 10 times a week or even more! So how to overcome this general disinterest? try making them interactive. Click on through to see them... Related posts:

EMI’s Anti Viral Marketing Strategy

Luke — Wed, 24 Feb 2010 18:27:41 +0000

There’s a few basic rules in viral marketing that must be adhered to in order for the viral effect to work. They are; make it worthwhile (in other words why would people share it?) and make it as easy to share as possible. On the downside creating a viral hit is more than just two steps, it’s far from easy, on the upside once you have one it can become a very important tool in the marketing arsenal, something which can live on beyond it’s intended lifespan thanks to the likes of Youtube. This kind of marketing depends on people to ‘share it’ therefore there is no additional costs to the ‘owner’ outside of production costs making it highly effective, and incredibly difficult to pull off. So what do you do when you have a viral hit that after 4 years has clocked up over 50 million views and still gets 10,000 views per day? Related posts:

DrinkAware.ie Rag Week Ambient Advertising

Luke — Wed, 24 Feb 2010 11:42:14 +0000

Rag Week, or Raise And Give Week, is almost upon us here in WIT. It's a college tradition dating back to the 1820's in the UK, when thousands of students up and down the country go on what is essentially a massive drinking binge in order to raise money for charity. Irish organisation DrinkAware.ie aim to raise awareness of the negative impact excessive alcohol can have. This year they target five college campus' UCD, UL, NUID, DCU and CIT with this eye catching ambient floor vinyl that depicts an individual passed out on the ground of a bar or nightclub bathroom. Click through to see the images... Related posts:

VT: Puma, Audi V BMW, Artschool Clip, Youtube & Google Corner

Luke — Tue, 23 Feb 2010 20:03:33 +0000

VT: Tuesday Feb 23rd, 2010. The best of the week in virals featuring Puma, Audi, BMW, the Art school project that went viral, the first ever Youtube clip and Google Corner Related posts:

Guerrilla, Ambient & Viral Movie Marketing Part 3: The Films of 2007

Luke — Mon, 22 Feb 2010 11:17:19 +0000

Part 3 in the series looking at new and unusual marketing techniques in the world of film. This post features a trio of films from 2007 using some form of Guerrilla, Ambient or Viral techniques. Up until now the films featured have mainly been aimed at adult males. 2007 was the year when kids films and cartoons got in on the action. Kicking off with Aqua Teen Hunger Force – or 'how not to run a guerrilla marketing, with Jerry Seinfeld dressed as a bee and The Simpsons go Guerrilla. Related posts: