LAB: Luke Abbotts Blog

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Luke — Wed, 08 Sep 2010 14:50:25 +0000

test ignore Related posts:How to Ambush The Fifa Football World Cup 2010 South Africa Augmented Reality: What it Means for Marketing 15 Facebook for Business Tips Related posts:

2010: The Year Video Marketing Kicked it up a Notch

Luke — Wed, 08 Sep 2010 12:50:34 +0000

In the last month I posted some of the best examples of Youtube Marketing all of which displayed new ideas behind using the video channel for marketing. I'm now going to share three more examples that are really making 2010 the year that using video in marketing really kicked it up a notch. By that I mean video is becoming more creative in its application, its being interactive pulling in information from our online environments, be they from Google Streetview or our Facebook profiles to make them more personalised. Thats two key traits - interactivity and personalisation. Now not all of the examples in this or the Youtube marketing post, have both in equal measure, but it's what lifts the best examples above the rest. Interactivity is a critical element for communication to rise above the noise. If a person is interacting with a communication it means they have acknowledged that message above others, by personalising the communication it keeps the message in the mind of the consumer for a longer time frame. It resonates deeper because something that you know or are familiar with is shared in that experience.... read more Related posts:

Weekly LAB Twitterings 2010-09-03

Luke — Fri, 03 Sep 2010 09:06:00 +0000

@seo_depp thanks for the RT! in reply to seo_depp # RT @juicyinfo: RT @madebymany: MASSIVE!! RT @glueisobar HUGE: YouTube launches free movie streaming service http://bit.ly/youtubemovies # @eoinos Cheers for the RT. Great work yesterday. in reply to eoinos # @mylunchie glad you liked it. in reply to mylunchie # RT @guardiantech: The Social Network: the [...] Related posts:

This Friday Lunchtime on Dublin City FM

Luke — Thu, 02 Sep 2010 15:01:31 +0000

A quick post just to let you know that I'm going to be Alex Gibson's guest on The Persuaders radio show tomorrow (Friday). I'll be on for 20 minutes just after 1pm GMT.I'll be discussing all things Facebook from how to use it for business to the new Facebook Places. So be sure to tune in. You can listen live online at: http://dublincityfm.ie/ The Persuaders The Persuaders is a weekly marketing and media show broadcast on Dublin City FM. It's hosted by marketing lecturer Alex Gibson who was invited by a then fledgling local radio station, Dublin City Anna Livia 103.2fm, to host a weekly marketing programme. Armed with little more than a microphone and a keen interest in topics ranging from advertising to branding to public relations, The Persuaders took to the air in May 2000 and quickly established itself as essential listening for the city's diverse marketing community. Related posts:

Worky.com – Between Facebook and Linked In

Luke — Thu, 02 Sep 2010 09:17:13 +0000

There’s a special offer to get a premium Worky.com account for LAB readers. Details are at the end of the post. Last week I was invited to a kind of pre-launch / introduction to a new social network called Worky. It’s aimed somewhere between Facebook and Linked In, it’s more professional than the former and less lofty than the latter, but it does have a focus on careers more than social aspect. The entrepreneur, Ray Nolan, behind the project summed it up as focusing on ‘opportunities’ be they one off’s or more longer term engagements. Related posts:

Housekeeping: Comments Problem Resolved + Facebook ‘Like’ Added

Luke — Tue, 31 Aug 2010 19:22:11 +0000

Hi, a few bits of blog housekeeping: 1. The comments problem. I didn’t realise I had a problem until earlier this summer when a reader notified me. It seems the feedburner subscription box at the end of each post had somehow corrupted the comments box. Anyways after a few head wrecking hours I finally realised [...] Related posts:

Neworld: Facebook Spam, Blogging Tips, Google Realtime, Facebook Places Resources

Luke — Fri, 27 Aug 2010 12:18:03 +0000

It’s the end of another week and time for a recap of my blog posts over at the Neworld blog. 1. Facebook Spam On The Rise? I take a look at the rise in Facebook spam, what it means for users businesses and for Facebook, with a few handy tips on how to identify it. [...] Related posts:

Weekly LAB Twitterings 2010-08-27

Luke — Fri, 27 Aug 2010 09:06:00 +0000

RT @neworldigital: Neworld Blog:: Facebook Places Explained http://blog.neworld.com/?p=197 # New Marketing column in The Herald http://blog.marketing.ie/?p=4016 # cool AR magazine with image tracking http://ow.ly/2sly2 # RT @Rothco: RT @CoolCollectorIE: Foursquare Experiences Record Signups After Launch of Facebook Places http://ow.ly/1qNRqO (Mashable) # People more comfortable sharing on Linked In than Facebook http://ow.ly/2sq3H # RT @SocialTimes: Virtual [...] Related posts:

Beyond Thinking : Bord Gais

Luke — Thu, 26 Aug 2010 23:09:01 +0000

Bord Gais (An Irish Gas & Electricity provider) are no strangers when it comes to trying out new ideas in their marketing communications. To announce their foray into the electricity market in 2009 they spoke to bloggers ahead of the mainstream media to get their take on it all. That was incredibly well received. Earlier today they announced the launch of their new iPhone App, Think Beyond. The free app, available from today, allows consumers to check account balances, billing dates and transaction history for their electricity and gas. A future version will allow customers to monitor usage of power in the home. So how do you go about launching an app like this? Think of your target audience - people with smartphones. They don’t necessarily have to be Bord Gais customers, but providing such a useful app may make non customers consider becoming customers. This is combination of early adopters, office/desk/pc bound who will gladly give up some time for a reward. So how can these people be reached in a way that generates buzz, 'beyond' what would be achievable in traditional media? Design a bunch of activities for them to take part in, offer some really cool prizes, use Twitter for its real time updates, it's ability to post photo’s, and use those taking part to help spread word of the app and competition virally amongst a much wider audience. Related posts:

The Rise of Infographics [Infographic]

Luke — Wed, 25 Aug 2010 13:30:00 +0000

Ok, so the headline isn't true, but I would like to see an infographic depicting the rise of the infographics because for the last few weeks I feel like I have been inundated with them. Especially ones that relate to social media, or maybe thats more to do with what links I read or get sent online. I guess they help visualise a lot of data in an easy to digest manner. Some of them are useful I will admit that, and some are not so useful, and as can be judged from numbers 13 and 14 the backlash against infographics is well under way. Here’s a few of the more recent ones I have seen: Related posts: