Why do I need an Outdoor LED Sign

noreply@blogger.com (LED Authority) — Wed, 20 May 2009 02:43:00 +0000

You say "I already have a sign". An Outdoor LED sign or electronic message center offers a unique way to capture the attention of passers-by. A LED sign allows you to communicate more effectively with the typical person passing by at a particular time day by changing the message and graphic of your sign to match the profile on the street. Outdoor electronic LED moving message centers have proven to increase business 15%-150% (Small Business Administration) at 10% the cost of TV, Radio and Newspaper advertising.

You say "my customers already know where I am". Consider the public - your existing and potential customers - is on the move, both literally and figuratively, and sometimes catching their attention is like hitting a moving target. Approximately 85% of customers live within an 5 mile radius of most businesses and 18.6% of Americans move every year. Potentially that is a loss of 18.5% of your current customer base. Add to that the fact that 15-35% of the traffic on a given street is "just passing through" (vacation travelers and such), and you can see the great potential for stops by those unfamiliar with the area.

We no longer live in a 9-to-5 society, and people will drive past your business location 24 hours a day. With a lighted LED Electronic Message Center sign, you have an opportunity to communicate with your existing and potential customer, even when your business is closed and you are at home enjoying your family.

What is a pixel on a LED display?

noreply@blogger.com (LED Authority) — Wed, 13 May 2009 14:59:00 +0000

A light emitting diode (LED) is a semiconductor device that emits visible light when current passes through it. A pixel on a LED display can be composed of one or more LEDs. A pixel is the smallest individual component of an image. For example 16mm, 20mm, 25mm LED displays can utilize 1 LED per pixel for monochrome signs and 3 LED per pixel for full color LED displays (1-red, 1-green, 1-blue). Whereas a 32 mm LED signs can have have 4 LEDs per pixel for monochrome LED signs, and 5 LEDs per pixel for full color (2-red, 1-green, 1-blue). When determining the quality of the display, the number of LEDs per pixel is not as important as the overall brightness of the LEDs. High grade LEDs exceed 5000 NITs. Some LED display manufacturers try to overcome inferior LEDs by adding more LEDs of the same color to each pixel. This makes the pixel larger, which increases the viewing distance, but it also increases energy consumption.

LED Signs - Electronic Message - LED Displays

Why do I need an Outdoor LED Sign

What is a pixel on a LED display?