kineticswebpro.com

Autoposting Content: Beware the Dangers

admin — Wed, 02 Sep 2009 21:43:30 +0000

With the demands on your time as a business owner, you may be very tempted to auto-post content to your site. After all, you have heard of the benefits of having content on your site — in fact, many would say that unless your site has thousands of pages, you won’t even register on Google’s [...]

Google Caffeine — More of the Same, Faster

admin — Fri, 14 Aug 2009 20:49:36 +0000

Google has announced an update to their algorithm that they’re calling Caffeine because it’s faster than the current version of Google. More accurately, it’s a rewriting of their infrastructure rather than the algorithm itself — a fundamental change in Google like what we saw in 2005 / 2006. This is good news, considering the number [...]

The Proposed Health Care Bill and the Health of Your Business

admin — Tue, 11 Aug 2009 04:03:29 +0000

The healthcare bill is a massive piece of legislation — quite literally — at 1,000 pages. It will have long-term consequences to our entire economy, and especially will impact small business… not to mention severe privacy implications… I could not be more opposed to it — and urge you to be vocal in your opposition [...]

Money and Your Financial Independence this July 4

admin — Sat, 20 Jun 2009 15:07:29 +0000

The following is a reprint (by permission) of an e-mail from one of the smartest business people I know, Ken McCarthy. Ken has a wealth of life and business experience, and teaches online marketing in a Michael Jordan kinda way — learn the fundamentals and practice, practice, practice. Thousands of folks have gladly paid thousands [...]

Twitter Profits From Directing the Conversation

admin — Tue, 02 Jun 2009 02:04:52 +0000

If you’ve been a subscriber to this blog, you know I’m a big advocate of the power of Twitter. Even Google is getting nervous that Twitter’s ability to report real-time news is surpassing the search behemoth. Twitter is all about conversation, and if you’re in business to make a profit, you will benefit from directing [...]

Diversify and Die – Your Website Focus Crucial to Success

admin — Wed, 27 May 2009 20:34:54 +0000

A while back, I told you that Google’s index will double by the year 2011 every 11 hours… The amount of pages in its database will double ever 11 hours. That’s staggering. It tells us two things — 1) people who position themselves now and base their revenue off search traffic will explode their businesses, [...]

Reciprocal Linking is Detrimental to Your (Website’s) Health

admin — Tue, 26 May 2009 20:27:30 +0000

As small business owners, we need to find traffic for our websites from wherever we can get it — assuming, of course, that the source is relevant traffic. Irrelevant traffic actually HURTS your website’s ranking in the Search Engine’s eyes, so we don’t want that. For that reason, we are not fans of reciprocal linking schemes, [...]

Me Marketing at the Expense of You

admin — Mon, 25 May 2009 19:52:34 +0000

One of the most common marketing mistakes is not focusing your business on the needs of your prospects and customers. Take an honest look at your website, your Yellow Pages advertising, magazine ads, etc. Do you talk about your business or your customer? As a basic rule, if more than three-quarters of your ad relates [...]

Online profits from a few simple strategies

admin — Wed, 20 May 2009 11:25:28 +0000

One of the simplest and most overlooked aspects of online marketing is that it’s not complicated. Or more to the point, there are a lot of “experts” who try to make it complicated. Aside from whatever motivation they might have to do that <COUGH: SELL THEIR STUFF>, online profits happen as the results [...]

Google Rolls Out More Effective Adwords Interface

admin — Tue, 19 May 2009 23:08:51 +0000

Google has recently announced a new Adwords interface that we’ve had a chance to beta test and found it to be a vast improvement in managing single campaigns. The new Adwords interface was built in response to the Adwords user community who needed a method for getting their work done faster. Among the many new [...]