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	<description>Women aren&#039;t a submarket. They&#039;re THE market.</description>
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		<title>Woman, heal thyself: Second opinions are good for your health.</title>
		<link>https://kickskirt.wordpress.com/2014/03/10/woman-heal-thyself-second-opinions-are-good-for-your-health/</link>
					<comments>https://kickskirt.wordpress.com/2014/03/10/woman-heal-thyself-second-opinions-are-good-for-your-health/#respond</comments>
		
		<dc:creator><![CDATA[marydeandean]]></dc:creator>
		<pubDate>Mon, 10 Mar 2014 19:53:09 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[smart marketing to women]]></category>
		<category><![CDATA[Viral Videos]]></category>
		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=609</guid>

					<description><![CDATA[Lately, like many women my age, I’ve been dealing with my in-laws’ heath issues as well as a few of my own. Navigating an illness is never easy, but if you’re a woman of a certain age, the way you were socialized and taught to converse with physicians could be the biggest obstacle to receiving &#8230; &#8230; <a href="https://kickskirt.wordpress.com/2014/03/10/woman-heal-thyself-second-opinions-are-good-for-your-health/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">609</post-id>
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			<media:title type="html">marydeandean</media:title>
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		<title>If I don&#8217;t laugh, does that make me a prude?</title>
		<link>https://kickskirt.wordpress.com/2014/02/19/if-i-dont-laugh-does-that-make-me-a-prude/</link>
					<comments>https://kickskirt.wordpress.com/2014/02/19/if-i-dont-laugh-does-that-make-me-a-prude/#respond</comments>
		
		<dc:creator><![CDATA[marydeandean]]></dc:creator>
		<pubDate>Thu, 20 Feb 2014 00:11:15 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[dirty secrets of creative departments]]></category>
		<category><![CDATA[Mary the Contrarian]]></category>
		<category><![CDATA[One great lesson]]></category>
		<category><![CDATA[smart marketing to women]]></category>
		<category><![CDATA[3% Conference]]></category>
		<category><![CDATA[Addy Awards]]></category>
		<category><![CDATA[Female creative directors]]></category>
		<category><![CDATA[Gender 2.0]]></category>
		<category><![CDATA[gender in advertising]]></category>
		<category><![CDATA[GSD&M]]></category>
		<category><![CDATA[The Representation Project]]></category>
		<category><![CDATA[women in advertising]]></category>
		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=429</guid>

					<description><![CDATA[Call me an optimist, but thanks to The 3% Conference and The Representation Project,  I thought agencies and brands were finally  getting the message that you should (at a minimum) try not to insult or ignore women in your ads or your workplace.  And then I saw this ad. Let&#8217;s take another look at it. &#8230; &#8230; <a href="https://kickskirt.wordpress.com/2014/02/19/if-i-dont-laugh-does-that-make-me-a-prude/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">429</post-id>
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			<media:title type="html">GSD&#38;M 2014 Addy awards program ad</media:title>
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			<media:title type="html">marydeandean</media:title>
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			<media:title type="html">closeup GSD&#038;M Addy Award Program ad</media:title>
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		<item>
		<title>Humor is a girl&#8217;s best friend</title>
		<link>https://kickskirt.wordpress.com/2010/06/09/humor-is-a-girls-best-friend/</link>
					<comments>https://kickskirt.wordpress.com/2010/06/09/humor-is-a-girls-best-friend/#comments</comments>
		
		<dc:creator><![CDATA[marydeandean]]></dc:creator>
		<pubDate>Wed, 09 Jun 2010 22:16:25 +0000</pubDate>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Marketing Automotive to women]]></category>
		<category><![CDATA[smart marketing to women]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Viral Videos]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[AdverGirl]]></category>
		<category><![CDATA[Toyata]]></category>
		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=417</guid>

					<description><![CDATA[One of my favorite illustrations of a very under utilized emotion in marketing to women: Humor. Once you get off the youtube channel and into more mainstream advertising, and particularly when you enter the realm of marketing to women, humor is woefully overlooked in most brand&#8217;s tool boxes. Sad really, since women really crave it. &#8230; &#8230; <a href="https://kickskirt.wordpress.com/2010/06/09/humor-is-a-girls-best-friend/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<slash:comments>10</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">417</post-id>
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			<media:title type="html">marydeandean</media:title>
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		<item>
		<title>Beating the competition</title>
		<link>https://kickskirt.wordpress.com/2010/06/09/beating-the-competition/</link>
					<comments>https://kickskirt.wordpress.com/2010/06/09/beating-the-competition/#respond</comments>
		
		<dc:creator><![CDATA[marydeandean]]></dc:creator>
		<pubDate>Wed, 09 Jun 2010 21:18:35 +0000</pubDate>
				<category><![CDATA[smart marketing to women]]></category>
		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=407</guid>

					<description><![CDATA[If we all worked on our business the way this guy works his set, we&#8217;d have happier customers and healthier bottom lines. I&#8217;m just saying. J5TZXJDHXMYQ]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">407</post-id>
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			<media:title type="html">marydeandean</media:title>
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		<title>If you really loved me: Why women may not be buying what you’re selling</title>
		<link>https://kickskirt.wordpress.com/2010/05/05/if-you-really-loved-me-why-women-may-not-be-buying-what-you%e2%80%99re-selling/</link>
					<comments>https://kickskirt.wordpress.com/2010/05/05/if-you-really-loved-me-why-women-may-not-be-buying-what-you%e2%80%99re-selling/#respond</comments>
		
		<dc:creator><![CDATA[marydeandean]]></dc:creator>
		<pubDate>Wed, 05 May 2010 17:33:06 +0000</pubDate>
				<category><![CDATA[smart marketing to women]]></category>
		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=401</guid>

					<description><![CDATA[In my last post I talked about a local automotive shop that had created a workshop on car care just for women.  Recognizing that women control purchase decisions even in typically male areas like cars, business travel and finances is the first step to increasing customer loyalty in these areas.  I applaud any business who &#8230; &#8230; <a href="https://kickskirt.wordpress.com/2010/05/05/if-you-really-loved-me-why-women-may-not-be-buying-what-you%e2%80%99re-selling/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">401</post-id>
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			<media:title type="html">marydeandean</media:title>
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		<title>Tires and roses: an automotive guy reaches out to his female customers</title>
		<link>https://kickskirt.wordpress.com/2010/04/28/tires-and-roses-an-automotive-guy-reaches-out-to-his-female-customers/</link>
					<comments>https://kickskirt.wordpress.com/2010/04/28/tires-and-roses-an-automotive-guy-reaches-out-to-his-female-customers/#comments</comments>
		
		<dc:creator><![CDATA[marydeandean]]></dc:creator>
		<pubDate>Wed, 28 Apr 2010 15:38:13 +0000</pubDate>
				<category><![CDATA[Marketing Automotive to women]]></category>
		<category><![CDATA[smart marketing to women]]></category>
		<category><![CDATA[women are not a niche]]></category>
		<category><![CDATA[Lamb's Tire and Auto]]></category>
		<category><![CDATA[Tiff's Treats]]></category>
		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=398</guid>

					<description><![CDATA[Women don’t just make 85% of consumer purchase decisions on stuff like lipstick and toilet bowl cleaner. They’re in the drivers seat (sorry couldn’t resist) on car purchases and car care, too. The big players in the industry are slowly catching on to this important economic fact. But it’s really impressive when a forward -thinking &#8230; &#8230; <a href="https://kickskirt.wordpress.com/2010/04/28/tires-and-roses-an-automotive-guy-reaches-out-to-his-female-customers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<slash:comments>5</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">398</post-id>
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			<media:title type="html">marydeandean</media:title>
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	</item>
		<item>
		<title>When marketing to women, actions speak louder than words.</title>
		<link>https://kickskirt.wordpress.com/2010/04/20/when-marketing-to-women-actions-speak-louder-than-words/</link>
					<comments>https://kickskirt.wordpress.com/2010/04/20/when-marketing-to-women-actions-speak-louder-than-words/#respond</comments>
		
		<dc:creator><![CDATA[marydeandean]]></dc:creator>
		<pubDate>Tue, 20 Apr 2010 19:09:44 +0000</pubDate>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[smart marketing to women]]></category>
		<category><![CDATA[American Express Open Forum]]></category>
		<category><![CDATA[Apple Apps]]></category>
		<category><![CDATA[iFood Assistant]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[Linsey Knerl]]></category>
		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=394</guid>

					<description><![CDATA[I recently wrote a tip for American Express&#8217;s Open Forum, an online hub for business owners and thought it would be worth sharing here as well. I also encourage you to visit the complete post submitted by Linsey Knerl titled: 31 Exceptional Strategies for Marketing to Today&#8217;s Woman. Here&#8217;s the deal. I think most women &#8230; &#8230; <a href="https://kickskirt.wordpress.com/2010/04/20/when-marketing-to-women-actions-speak-louder-than-words/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">394</post-id>
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			<media:title type="html">marydeandean</media:title>
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		<item>
		<title>If you don&#8217;t have anything nice to say, post a review instead.</title>
		<link>https://kickskirt.wordpress.com/2010/03/21/if-you-dont-have-anything-nice-to-say-post-a-review-instead/</link>
					<comments>https://kickskirt.wordpress.com/2010/03/21/if-you-dont-have-anything-nice-to-say-post-a-review-instead/#comments</comments>
		
		<dc:creator><![CDATA[marydeandean]]></dc:creator>
		<pubDate>Sun, 21 Mar 2010 00:21:09 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Gender 2.0]]></category>
		<category><![CDATA[One great lesson]]></category>
		<category><![CDATA[smart marketing to women]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[BazaarVoice]]></category>
		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=378</guid>

					<description><![CDATA[Marketing to women can be a little tricky when it comes to getting feedback on your product or service. My last post included video interviews with women about bad haircuts and brand loyalty. The quick message for those who are marketing to women:  just because a female customer doesn&#8217;t complain, doesn&#8217;t mean she&#8217;s happy with &#8230; &#8230; <a href="https://kickskirt.wordpress.com/2010/03/21/if-you-dont-have-anything-nice-to-say-post-a-review-instead/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">378</post-id>
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			<media:title type="html">marydeandean</media:title>
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		<item>
		<title>Is your brand having a bad hair day?</title>
		<link>https://kickskirt.wordpress.com/2010/01/19/is-your-brand-having-a-bad-hair-day/</link>
					<comments>https://kickskirt.wordpress.com/2010/01/19/is-your-brand-having-a-bad-hair-day/#comments</comments>
		
		<dc:creator><![CDATA[marydeandean]]></dc:creator>
		<pubDate>Tue, 19 Jan 2010 18:48:31 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=364</guid>

					<description><![CDATA[Your brand could be headed for the mother of all bad hair days and you might not even know it. Let me explain. (Or you can jump straight to our video interviews if you’re pressed for time.) I recently spoke at a marketing conference in Washington and had the pleasure of listening to Mary Lou &#8230; &#8230; <a href="https://kickskirt.wordpress.com/2010/01/19/is-your-brand-having-a-bad-hair-day/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<slash:comments>10</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">364</post-id>
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			<media:title type="html">marydeandean</media:title>
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		<item>
		<title>Video interviews with women about health and the economy.</title>
		<link>https://kickskirt.wordpress.com/2010/01/14/video-interviews-with-women-about-health-and-the-economy/</link>
					<comments>https://kickskirt.wordpress.com/2010/01/14/video-interviews-with-women-about-health-and-the-economy/#respond</comments>
		
		<dc:creator><![CDATA[marydeandean]]></dc:creator>
		<pubDate>Thu, 14 Jan 2010 16:16:04 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://kickskirt.wordpress.com/?p=359</guid>

					<description><![CDATA[She&#8217;s the Chief Medical Officer of the household and Doctor Mom. And she&#8217;s finding new ways to keep herself and her family healthy even as the economy continues to run a fever. We surveyed 3000 women to find out how they were coping, and we also headed out with our cameras and microphones to talk &#8230; &#8230; <a href="https://kickskirt.wordpress.com/2010/01/14/video-interviews-with-women-about-health-and-the-economy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">359</post-id>
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