DIGITAL & MARKETING STRATEGIST
I am a Marketing Strategist that specialises in Web and Technology.
- I can help you with Marketing Growth for your Website or App...
What I Do
Essentially, I do two things, that, more often than not, go hand in hand.
Firstly, I work with organisations that want to improve their digital marketing results. I help them get things right on the web and mobile, point out the areas that need attention, what could be improved, and what needs to be discarded. In a nutshell, I help them make sense of what is likely to work for them and what isn't.
Secondly, I help organisations work better and smarter by helping them with technology choices. By doing this, they save money and enjoy higher levels of satisfaction both for themselves and their customers.
In many cases, my clients have usually, previously hired technical personnel, such as Web Developers, Digital Marketing experts and so on that have promised them the world, but delivered very little.
My job is usually to help them make sense of why things haven't worked as well as they could have and then to help put things right.
I do this by way of various in-house training methods or by sourcing and managing the required talent.
At that point my clients are able to bring things more in to their own control, and they have better clarity and confidence in what they need to do to reach their objectives.
The main core of my work for Start-Ups is a varying flavour of the marketing work I do for businesses.
Technology based Start-Up founders and early team members are often very busy thinking about and working on turning their ideas into reality. So what I tend to find is that they don't have the 'thinking' capacity spare to think about how they might acquire users, engage them or build virality into the product.
This is where I come in and give them an additional boost with input that is not just coding or development of the product itself. Start-Ups desperately need marketing personnel that are comfortable in a technical environment.
The most important thing is, making the product grow and creating impact, but culture is also important. Things like making sure the team remains productive and maintains a healthy dynamic.
Many of the Start-Ups I work with have many of these things in place already, but I help them build on their existing foundations to help them stay on course with their vision.
I generally do this by assisting them with strategy and fostering personal development.
Why I Do It
My Work For Businesses
What really satisfies and exhilarates me is when I've completed an engagement with a client, and they tell me after some time that when I came on board, it made all the difference in the world to their business. That makes me very happy.
My clients treat me like their hired and trusted business partner, even when it's for just a short engagement.
To be in this position, as opposed to someone that is purely sub-contracting or providing a commodity service makes all the difference to my work.
My Work For Start-Ups
It's pretty simple, I absolutely love Start-Ups. I share the same level of excitement and passion as those within Start-Ups I work with. I understand what it feels like to want to create something that has impact, that changes the world. I very much share that vision and enthusiasm.
At the same time I recognise that can't be achieved by technical prowess alone, or development capacity. There has to be a certain, if not, huge amount of marketing that has to go into it.
Helping Start-Ups is my way of contributing to creating impact, not to mention the fact that I love working with developers. I am very comfortable with 'hackers' and 'coders' and understand their view of the world, which is pretty rare, but I can do it, and do.
A small sample of just some of the clients that Khuram has helped in the last few years.
Cost Reduction // Software Development
RPC Containers Limited is one of the world's leading suppliers of Rigid Plastics Packaging, with clients such as Heinz and Dulux. RPC enlisted Khuram's help for the modernisation of their data import system from the injection moulding machines.
As a result, the company improved its data import times by over 1200%
Small-to-Medium Size Enterprise (SME)
Increased Sales Revenues // Digital Marketing
A leading law firm in the heart of London, Saracens Solicitors has a number of reputable and high-profile clients both nationally and internationally. Khuram provided Digital Marketing assistance to Saracens for the purposes of SEO, PPC, PR and Community Engagement.
The company now has an average of 160% ROI as a result, and enjoys a 27% increase in sales revenues
Cost Reduction // IT Consulting
MyJobGroup was South Yorkshire's fastest growing company in 2007. Khuram provided IT consulting services directly to the CEO, internal IT teams and outsourced providers for smooth and reliable operation of their network across multiple branches. In addition to this he guided the company on latest technology implementations in order to support field sales executives and head office staff.
To this day, MyJobGroup still benefits from over 99.9% network uptime and is able to support remote workers nationally through the technology infrastructure
Efficient Management // Management
Buffer App is a social media utility that is used by many businesses and customers alike for scheduling tweets. Khuram provided management guidance to the CEO for the purposes of nurturing a strong and efficient team.
The Start-Up has a work ethic and culture that built atop these foundations and is now being emulated by many.
Product Development // IT Consulting & Digital Marketing
HOTD has a social media fanbase of over 3 million followers (and growing). It is now listed in the top 20 largest community audiences on Facebook. HOTD approached Khuram for guidance and assistance on their product development in order to serve their huge fan base.
HOTD now has a website and mobile app that serves over 20 thousand visitors a day.