Ken Pendergast

Facebook Graph API and B2B Marketing

Ken Pendergast — Tue, 22 Nov 2011 04:48:06 +0000

Use the Facebook Graph API to drive B2B social media driven conversions and engagement. Social media is a new frontier for most B2B marketers. The biggest challenge is the difference between marketing to consumers and marketing to companies. Social media marketing is the new media for B2B marketing to engage their customers directly. One large [...]

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

5 Ways to Boost Your WordPress with Little Effort

Ken Pendergast — Fri, 11 Nov 2011 21:50:34 +0000

Out of the box WordPress runs and loads fairly quickly for any visitor. What starts getting people in trouble are custom themes, plugins, and your content. Thankfully there are some great options that are available at minimal costs to improve your site. I like in expensive, it gets the job done services. I do not [...]

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

On Demand Metrics with Google Analytics Real-Time

Ken Pendergast — Thu, 10 Nov 2011 04:55:12 +0000

After a 2 month hiatus from having a new baby girl in my life its back to it. Lots of new things are being released so I think its time to discuss the new Google Analytics Real-Time dashboard! Google Analytics real-time reporting is a new dashboard that allows you to see real-time activity across an [...]

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

11 Secrets of Highly Successful Internet Marketers

Ken Pendergast — Thu, 28 Jul 2011 17:37:29 +0000

Do you feel as if you are not as successful as you would like to be, or feel you are awesome at some things but not evenly balanced? You are not alone by any means. Take a step back from your list of tasks and re-evaluating your process.For every successful marketer there is a successful [...]

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

Creating a Killer Competitive Content Strategy

Ken Pendergast — Mon, 25 Jul 2011 16:40:41 +0000

A content marketing program is one the best ways to attract new customers and nourish your current customers and their needs. A new content project will be as successful as your content strategy. This is when you start developing content that expands off the larger idea that enhances your brand story and engages your audience’s [...]

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

Demystified Social Profile Connectors

Ken Pendergast — Mon, 18 Jul 2011 17:17:35 +0000

Linking to your social media profiles needs be as easy as linking to your home page. It’s enough work maintaining and monitoring your brand across all of the social networks and channels. Outside of monitoring, have you ever considered how many other pages are duplicated profiles or very close in the name. Personalized search can [...]

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

10 Google Analytics Reports You Need to Have

Ken Pendergast — Thu, 16 Jun 2011 19:04:06 +0000

Google Analytics is a free solution but that doesn’t mean you cannot have great reports that speak the truth about your customers and your marketing portfolio. There are two buckets that makes Google Analytics a true enterprise solution: Custom Reports and Segmentation. I am highlighting the top 10 reports I find to be a must-have [...]

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

Micro Marketing Strategy

Ken Pendergast — Wed, 15 Jun 2011 03:07:42 +0000

Power of Micro Conversion Micro conversions are those smaller goals you have setup in Google Analytics or within Salesforce to track product information downloads and requests. Micro conversions can be defined as any visitor action that is performed that is of lesser value than the largest goal. Macro Conversion > Sales Micro Conversion > Product [...]

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

Search Engine Schemas

Ken Pendergast — Wed, 08 Jun 2011 17:51:57 +0000

The world of search engine optimization has been a constant time consuming battle of keeping up-to-date with search engine indexing technologies and methodologies. I was very pleased to hear the big 3; Google, Bing, and Yahoo have teamed up to create a standardized way for their engines to understand our most complicated content. Schemas.org is [...]

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization

Relative Click-Through-Rate (CTR)

Ken Pendergast — Tue, 31 May 2011 19:33:33 +0000

The competitive measurement metric for landing page quality and success Relative Click-Through-Rate (CTR) or (R-CTR) is a measurement of how your ads are performing on a display network in comparison to the other advertisers that are appearing on the same websites or targeted placements. The Relative CTR value is obtained by dividing your CTR by [...]

Ken Pendergast Ken Pendergast - Data-Driven Marketing and Optimization