I personally like cherries in chocolate in these cups, and I’m sure mousse would be amazing as well… what is your favorite dark-chocolate-and-something combo?

TAGS [ CHOCOLATE DESSERT CUPS | DARK CHOCOLATE SHELLS | BELGIAN CHOCOLATE | BELGIAN CHOCOLATE DESSERT SHELLS ]

Here’s what they found:

Michelob Ultra
Have you seen the 2008 TV spot that’s still on about the hip, handsome young male executive dashing out of a meeting to put on running gear? He meets up with an equally fetching athletically garbed woman for an inner-city run before both magically change into trendy threads and hit a fabulously decorated rooftop-bar party with even more young and beautiful friends—all drinking Michelob Ultra, of course. Every personality trait Mindset Media came up with appears there.

Michelob Ultra drinkers rate high in superiority; that is, they think highly of themselves and can be a little bit conceited. They care what other people think about them and want to appear perfect. They also tend to be take-charge types with strong opinions, and can even be confrontational. Michelob Ultra drinkers are 43% more likely than the average person to consider sustainability a priority, and 34% more likely to buy life insurance.

Corona
"Where’s the party?" is probably an oft-asked question by Corona and Corona Light drinkers. They are busy and energetic people who are also extremely extroverted. They’re people persons who seek out the company of others whether in a group or just one-to-one. Corona drinkers do more and see more people in one day than most people see in a week. But the life-of-the-party Corona drinkers also have an altruistic side; they care deeply about other people and see themselves as giving and warm.

Corona drinkers are 91% more likely than average to buy recycled products and 38% more likely to own three or more flat-screen TVs.

Heineken
There’s a slang term that could sum up Heineken drinkers: posers. These self-assured people believe they are exceptional, get low scores on modesty and high scores on self-esteem. They love their brand badges—a role the distinctive green glass bottle may play—and in fact, this group is attracted to luxury products in general. They are also energetic and dynamic and enjoy being both the center of attention and in the middle of the action.

People who choose Heineken as their favorite beer are 58% more likely to have American Express cards, 45% more likely to be early adopters of new mobile phones, and 29% more likely to drive sports cars.

Blue Moon
The personality traits of people who prefer Blue Moon, a Belgian style wheat beer, tracked similarly to the same type of people who prefer craft beers—which means Blue Moon drinkers probably don’t know it’s a Molson Coors Brewing Co. family product made in Colorado.

Blue Moonies are socially liberal and usually quite willing to go against convention. They really hate moral authorities, and believe children should be exposed to moral dilemmas and allowed to come to their own conclusions. They can also be sarcastic and snide in order to get a point across.

People who drink Blue Moon beer are 105% more likely than the average person to drive hybrid cars, 77% more likely to own Apple laptops, 65% more likely to purchase five pairs or more of sneakers every year, and 32% more likely to not be registered voters.

There you have it folks! Do you agree? Disagree? What did you find most interesting?

There’s more where that came from. Next up, we’ve got craft beer drinkers and abstainers. Check back soon!

TAGS [ BEER PERSONALITIES | BEER POLL | BEER SURVEY | BEER DRINKERS ]

Thanks to Margaret for passing along the video!

TAGS [ BEER SPA | BEER BATH | BEER SKIN TREATMENT | BEER NEWS ]

Mindset Media, a market researcher specializing in psychographics decided to look into the concept of beer-as-window-to-the-soul and find out how your loyalties and drinking habits relate to your personality. In August and September, Mindset interviewed over 2,600 people online and found specific personalities and mind-sets "popped" for more than half a dozen branded beer choices.

Here’s what they found out about Budweiser and Bud Light drinkers:

Budweiser
True to form, Bud drinkers are sensible, grounded and practical. They are the polar opposite of daydreamers and don’t easily get carried away. These beer drinkers also don’t like authority—can anyone say union?—and are emotionally steady people who live in the here and now. However, what may be a bit surprising is that people who prefer Bud can also be very spontaneous and tend not to do much advance planning.

Budweiser drinkers are 42% more likely to drive a truck than the average person, 68% more likely to choose a credit card with flexible payment terms and 42% more likely to use breath-freshening strips every day.

Bud Light
Are Bud Light drinkers just Bud guzzlers on a diet? Not a chance. Bud Light personalities actually skew quite different from their more-caloric sibling. Keep in mind, this was the beer choice for President Barack Obama during his so-called "Beer Summit" this summer when he invited police officer James Crowley and Harvard professor Henry Gates over to the White House for a beer and a make-up chat. (The cop chose Blue Moon and the professor selected Red Stripe.)

Bud Light drinkers profile as lacking in carefulness. They are grounded like their Bud brethren, but respect authority. Bud Lighters can also have frat boy-like personalities, particularly when it comes to personal risk-taking. In regard to others, these good-time guys and gals are accepting of most everyone and generally easy to get along with.

Bud Light drinkers are also 48% more likely than the average person to play the lottery every day and 34% more likely to never buy organic products.

It seems pretty accurate to us – and it’s definitely interesting. What are your thoughts?

Coming soon: the findings for Michelob Ultra, Corona, Heineken, Blue Moon, craft beer drinkers and abstainers.

TAGS [ BEER PERSONALITY | BEER DRINKERS | BEER POLL | BEER SURVEY ]

I happen to be enjoying a pint of rather low octane beer right now, but that doesn’t mean I’m not psyched about the movement. I truly appreciate beer—especially craft beer—for everything it has to offer, from the nose and mouthfeel, to the taste, beginning to end. Loosening the law on brewers means more interesting offerings from the brewery, and I’m all for it.

There are, as the article states, those who express concern over higher alcohol levels and abuse, who are determined to make sure that laws don’t change. I, however, agree with Paul Gatza, who was quoted as saying that "consumers of specialty or microbrewed beers, also known as craft beers, ‘don’t drink to get drunk. They drink to appreciate the flavors.’" like myself.

Cheers to change, my friends.

TAGS [ BEER NEWS | BEER LAWS | CRAFT BEER | MICROBREWS ]