Joe Pulizzi is the bestselling author of seven content marketing books including his latest, Content Inc. He has founded four companies, including the Content Marketing Institute (CMI), and his newest venture, The Tilt. His podcast series, This Old Marketing with Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in 35 states. Follow him on Twitter @JoePulizzi.
Over the past year, I’ve looked at hundreds of successful audience-building organizations. The good news? There is a pattern for content marketing success. It can be documented.
The bad news? It takes time.
And … it all depends on your definition of content marketing. If you think content marketing is creating e-books for lead generation or hoping for engagement on your YouTube videos, this article is not for you.Continue Reading
Editor’s note: The one thing killing content marketing is still alive and well in 2020, three years after Joe Pulizzi wrote this post.
In 2016, I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. There was a plumber and a representative from an HVAC company. Pest management? Check. A few small manufacturing companies, a nonprofit, and a jewelry store rounded it out. In other words, it was a diverse group of companies.
Editor’ note: This article comes from CMI founder Joe Pulizzi’s new self-published book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis.
My wife and I started what became Content Marketing Institute on April 2, 2007. That exact day New Century Financial declared bankruptcy. Most people had never heard of this company that specialized in subprime loans, but this one event started a chain reaction.
In March 2008, Bear Stearns collapsed and when Lehman Brothers declared bankruptcy in September, the entire world found itself in the middle of what ultimately became the Great Recession.
This article is based on Joe’s keynote presentation at Content Marketing World 2019. You can see the presentation slides here.
First, I’d like to apologize.
Back in 2008, when Newt Barrett and I wrote the book Get Content Get Customers (please, do not buy this book), I wrote some things that simply aren’t true. At least not anymore.
Editor’s note: While Joe wrote this piece a couple years ago, we’re bringing it back in case you missed it (or in case you want a refresher) about what makes a great content marketer.
One of the most influential authors of my personal and career journey is Napoleon Hill.
Napoleon Hill’s classic Think and Grow Rich was first published in 1937. Now, in the book’s 82nd year, Mr. Hill’s lessons are still extremely relevant and valuable.
This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. On Dec. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on).
I’ve given over 400 keynote speeches in 18 countries, but this one was the most personal. The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it. I hope there is something here that will help you in your life or your marketing (hopefully both).
Yours in Content,
Joe
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
In our grand finale episode, Robert kicks things off by pondering the decision to end something, so that something else can begin. We answer listener-submitted queries, and ask a few of our own; then we sign off with a final farewell inspired by a few of the greats.
This is my last article for a while, so I really wanted this one to make an impact and stay with you. Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha).
Occasionally, I’ll do an interview where someone will ask: “What’s the one thing you did that made the greatest impact to where you are at now?”
It’s my favorite question, both because it’s the easiest to answer and something that almost no one does. The answer is about setting goals. I’ll get to the specific formula below, but first, let’s take a step back.
It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always been a favorite part of the job … and it will be one of CMI’s content experiences I’ll miss the most as I retire from CMI this month.
But, as change is the only constant, it’s time to put the past aside and focus on the challenges and opportunities that lie ahead. And, if anyone can help lead the content marketing industry forward and prepare you for what’s to come, it’s the group of experts who contributed to our 10th annual e-book of content marketing predictions.
Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well.Continue Reading
