﻿<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><docs>http://www.rssboard.org/rss-specification</docs><title>Josh Cochran's Blog</title><language>en-us</language><atom:link href="http://www.diversecti.com/Rss.aspx?ContentID=586832" rel="self" type="application/rss+xml" /><itunes:author>www.diversecti.com</itunes:author><itunes:owner><itunes:name>Josh Cochran</itunes:name><itunes:email /></itunes:owner><itunes:category text="" /><itunes:explicit>no</itunes:explicit><link>http://www.diversecti.com</link><pubDate>Fri, 31 Aug 2018 15:15:56 GMT</pubDate><description>Josh Cochran's Blog</description><itunes:summary>Josh Cochran's Blog</itunes:summary><lastBuildDate>Mon, 03 Oct 2011 14:45:02 GMT</lastBuildDate><item><title>Business Development</title><link>http://www.diversecti.com/business-development</link><pubDate>Tue, 06 Apr 2010 16:25:27 GMT</pubDate><itunes:author /><dc:creator>Josh Cochran</dc:creator><description><![CDATA[<p>This morning at the Inc. Collective meeting I was reminded of a couple<br />
things related to the topic we are covering - Business Development. This<br />
topic is definitely one of my central passions and I wanted to blog a<br />
bit about some of the ideas and thoughts that spur and motivate me to<br />
work on business development...</p>]]></description><itunes:summary>This morning at the Inc. Collective meeting I was reminded of a couple
things related to the topic we are covering - Business Development. This
topic is definitely one of my central passions and I wanted to blog a
bit about some of the ideas and thoughts that spur and motivate me to
work on business development...</itunes:summary><content:encoded><![CDATA[<p></p>
<div style="text-align: left;">
<p>This morning at the Inc. Collective meeting I was reminded of a couple things related to the topic we are covering - Business Development. This topic is definitely one of my central passions and I wanted to blog a bit about some of the ideas and thoughts that spur and motivate me to work on business development. </p>
<h3><span style="font-size: 16px;">Succeed on Purpose:</span></h3>
<p>You need a plan! Very few people are successful by accident. Maybe the guys who gets lucky playing the lotto or the friend of a friend who got in on a great stock at just the right time.  But wherever those guys are, there are other people behind the scenes who are successful on purpose. They have a plan to succeed and they are following that plan. </p>
<p>However it happens, though, somewhere along the way we get derailed from our plan. Usually in my experience it's because I just have a loose outline of a plan in my head. Often I don't take the time to put that plan on paper. To move that plan from the world of thought into a physical reality is of paramount importance. We could talk for hours on why it makes a difference, but I think it mostly boils down to this: Accountability. Once you have something down on paper you can be accountable to it. At this point you can start critiquing it and creating processes by which you will accomplish the plan. This process is a deep mine of business gems that I won't get into now!</p>
<h3>Questions I Ask Myself:</h3>
<p>I find myself asking myself questions all the time that keep me focused on business development. The reason? The biggest road block to development is... drum roll.... ME. Keeping an open mind in order to receive the ideas and coaching we all need is crucial to our success. Many times I am just not open. I don't even realize it. And the reason I am not open is simply because... I am not paying attention. I'm engrossed in my business duties.</p>
<p>Someone once said, "Don't work IN your business, work ON your business." True dat! So many times I catch my self working in my business and not ON it. As a result I am blinded to the need to develop some aspect of my business further. So... I have developed a habit of asking myself these sorts of questions to help remind me to open my mind. </p>
<ul>
    <li>There are people out there who are more successful and more profitable than I am, right?  ANSWER: yes - Why?</li>
    <li>Are they smarter or more intelligent than you? ANSWER: Well some are but not all... so, No in overall sense.</li>
    <li>Then do they know something that you don't? ANSWER: Yes</li>
</ul>
Andy Andrews in the Seven Decisions brings out the point that our BEST decisions have resulted in where we are now. The reasoning being that we don't try to make BAD decisions. We try to make the best decisions we can. So if that is the case then we always need to be improving our thinking in order to be constantly moving forward and developing.
<p>Hope you enjoyed my thoughts. Now let's hear from you! Comment below or send me an email! </p>
</div>]]></content:encoded><guid>http://www.diversecti.com/business-development</guid></item><item><title>The Future of Computers in the Office Environment</title><link>http://www.diversecti.com/the-future-of-computers-in-the-office-environment</link><pubDate>Thu, 08 Oct 2009 05:00:00 GMT</pubDate><itunes:author /><dc:creator>Josh Cochran</dc:creator><description><![CDATA[As a technology consultant I can say one of the funnest parts of my job
is keeping an eye out as to what the future holds for technology. As a
kid and even now as an adult I still have an extremely over-active
imagination. I love seeing and reading sci-fi movies and books because
of the future environments and technology applications I get to see and
imagine. Movies like irobot and Minority Report are awesome examples of
getting to see possible applications of technology in the future.]]></description><itunes:summary>As a technology consultant I can say one of the funnest parts of my job
is keeping an eye out as to what the future holds for technology. As a
kid and even now as an adult I still have an extremely over-active
imagination. I love seeing and reading sci-fi movies and books because
of the future environments and technology applications I get to see and
imagine. Movies like irobot and Minority Report are awesome examples of
getting to see possible applications of technology in the future.</itunes:summary><content:encoded><![CDATA[<p>As a technology consultant I can say one of the funnest parts of my job is keeping an eye out as to what the future holds for technology. As a kid and even now as an adult I still have an extremely over-active imagination. I love seeing and reading sci-fi movies and books because of the future environments and technology applications I get to see and imagine. Movies like irobot and Minority Report are awesome examples of getting to see possible applications of technology in the future. </p>
<p>With that being said, I found this clip from a recent Microsoft presentation that you might find interesting! Here comes the future! </p>
<p> </p>
<object height="344" width="425">
<param name="movie" value="http://www.youtube.com/v/BVJ24bT8BcM&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1">
<param name="allowFullScreen" value="true">
<param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/BVJ24bT8BcM&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="425" height="344"></object>]]></content:encoded><guid>http://www.diversecti.com/the-future-of-computers-in-the-office-environment</guid></item><item><title>Do You Have A Life Plan?</title><link>http://www.diversecti.com/do-you-have-a-life-plan</link><pubDate>Thu, 24 Sep 2009 16:05:38 GMT</pubDate><itunes:author /><dc:creator>Josh Cochran</dc:creator><description><![CDATA[<p><img alt="" style="vertical-align: top;" src="../../../../../../Websites/dcti/Images/Blog%20Pics/life%20instructions.png" /></p>
<p><span style="font-size: 13px;">Life plans are like blueprints for our lives. With
out one you are still going to build, but how and what are you
building? And are you going to have to come back later to tear out what
you built in order to build what you really need? Life plans can be
written in many different ways, but essentially it is just taking the
different areas of your life and writing down what your goals are.
Areas you might write about are...</span></p>
]]></description><itunes:summary>
Life plans are like blueprints for our lives. With
out one you are still going to build, but how and what are you
building? And are you going to have to come back later to tear out what
you built in order to build what you really need? Life plans can be
written in many different ways, but essentially it is just taking the
different areas of your life and writing down what your goals are.
Areas you might write about are...
</itunes:summary><content:encoded><![CDATA[<div style="text-align: center;">
</div>
<p><img alt="" style="vertical-align: top;" src="http://www.diversecti.com/Websites/dcti/Images/Blog%20Pics/life%20instructions.png" /></p>
<p><span style="font-size: 13px;">Life plans are like blueprints for our lives. With out one you are still going to build, but how and what are you building? And are you going to have to come back later to tear out what you built in order to build what you really need? Life plans can be written in many different ways, but essentially it is just taking the different areas of your life and writing down what your goals are. Areas you might write about are:</span></p>
<ul>
    <li><span style="font-size: 13px;">Spiritual</span></li>
    <li><span style="font-size: 13px;">Family</span></li>
    <li><span style="font-size: 13px;">Fitness</span></li>
    <li<span style="font-size: 13px;">Work/Professional</span></li>
    <li><span style="font-size: 13px;">Education</span></li>
    <li><span style="font-size: 13px;">Financial </span></li>
</ul>
<p><span style="font-size: 13px;">Some people break down these points into further points, but you get the idea. If you consider your own experience, the goals that you accomplish in life are the ones that you write down and track your progress in some way. Why would your life be any different? Another point about goals is that if we don't set a time period or a date that we want to have things accomplished by, we wind up have a "rolling" goal. A goal that we want to accomplish this year and somehow "this year" turns into next which turns in next and so on. We just "roll" our goal along because we haven't ever anchored it into a time and then tracked ourselves. </span></p>
<p><span style="font-size: 13px;">Another thing that our life plan should accomplish - it should very clearly state our motivations, values, and principles for why we are doing a certain thing. Don't just state that you are going to do a certain thing. Back it up with a why. Keep asking yourself "why" over and over again until you get down to the real root of why. If you don't, then you will not really be motivated to accomplish that goal, because you haven't uncovered your real motivator. Here is an excerpt from my own life plan in the area of fitness.</span></p>
<p>
<meta content="text/html; charset=utf-8" http-equiv="Content-Type" />
<meta content="OneNote.File" name="ProgId" />
<meta content="Microsoft OneNote 12" name="Generator" />
</p>
<p style="margin: 0in 0in 0in 0.375in; font-family: calibri; font-size: 11pt;">My
ultimate goal is to be healthy for my entire life. I want to feel good. I want
to remain at a healthy weight and look good into my old age. I believe that if
I don't start the habits now of taking care of my body and eating right that I
will not achieve these goals and the harder it will be to change my habits as I
get older. I DO NOT want to be old and fat when my kids are grown. I want to be
able to wear nice clothes and bear a proper testimony in the matter of my
personal fitness. I want to be able to exert myself during sports and
recreational activities and not be huffing and puffing and needing to sit down.
I want to be able to work hard and be able to help friends and family. I also believe my health is
important to God, because He is limited in his use of me if I am not
healthy.</p>
<p style="margin: 0in 0in 0in 0.375in; font-family: calibri; font-size: 11pt;"> </p>
<ul style="margin-left: 0.375in; direction: ltr; unicode-bidi: embed; margin-top: 0in; margin-bottom: 0in; list-style-type: disc;">
    <li style="margin-top: 0pt; margin-bottom: 0pt; vertical-align: middle;"><span style="font-size: 11pt; font-family: calibri;">I will exercise 5 -7 times
    throughout a week:</span>
    <ul style="margin-left: 0.375in; direction: ltr; unicode-bidi: embed; margin-top: 0in; margin-bottom: 0in; list-style-type: circle;">
        <li style="margin-top: 0pt; margin-bottom: 0pt; vertical-align: middle;"><span style="font-size: 11pt; font-family: calibri;">At least 3 times in the
        morning if not every morning.</span></li>
        <li style="margin-top: 0pt; margin-bottom: 0pt; vertical-align: middle;"><span style="font-size: 11pt; font-family: calibri;">2 time a week in the evening</span></li>
        <li style="margin-top: 0pt; margin-bottom: 0pt; vertical-align: middle;"><span style="font-size: 11pt; font-family: calibri;">Engage in some health
        activity on the weekend</span></li>
    </ul>
    </li>
</ul>
<ul style="margin-left: 0.375in; direction: ltr; unicode-bidi: embed; margin-top: 0in; margin-bottom: 0in; list-style-type: disc;">
    <li style="margin-top: 0pt; margin-bottom: 0pt; vertical-align: middle;"><span style="font-size: 11pt; font-family: calibri;">I will eat healthy:</span>
    <ul style="margin-left: 0.375in; direction: ltr; unicode-bidi: embed; margin-top: 0in; margin-bottom: 0in; list-style-type: circle;">
        <li style="margin-top: 0pt; margin-bottom: 0pt; vertical-align: middle;"><span style="font-size: 11pt; font-family: calibri;">Stay away from soft drinks
        throughout the week as much is possible</span></li>
        <li style="margin-top: 0pt; margin-bottom: 0pt; vertical-align: middle;"><span style="font-size: 11pt; font-family: calibri;">Stay away from caffeine as
        much as possible</span></li>
        <li style="margin-top: 0pt; margin-bottom: 0pt; vertical-align: middle;"><span style="font-size: 11pt; font-family: calibri;">Eat healthy portions and
        stop eating when I am full</span></li>
        <li style="margin-top: 0pt; margin-bottom: 0pt; vertical-align: middle;"><span style="font-size: 11pt; font-family: calibri;">Eat snacks throughout the
        day in order to keep up my metabolism and not be ravenously hungry when
        mealtime comes around.</span></li>
    </ul>
    </li>
</ul>
<p><span style="font-size: 13px;">You'll notice that after I stated what my motivations were, I then stated some practical life practices or goals. This is the practical part of your life plan. Try to start with something simple. Don't set the bar so high the first time that there isn't a way to achieve success. </span></p>
<p><span style="font-size: 13px;">This week in the our sales meeting we were doing a review of some elements
that we consider to be the foundation of our sales philosophy at
Diverse CTI. One of those elements was a life plan. Once again I was
struck with the importance of not just having a life plan, but
reviewing it. Review your life plan often. If you are part of a family, encourage other members to create a life plan as well. Read each others life plans and encourage one other in your goals. Some families even create a separate life plan for the family as a whole!<br />
</span></p>
<p><span style="font-size: 13px;">Finally, update your life plan. You need to update your life plan as your life changes. The whole point of a life plan is to achieve goals. Your life plan needs to be updated as things change. Life is dynamic so what once was a goal may change over time. Don't stop working your plan when your goals change.</span></p>
<p><span style="font-size: 13px;">I encourage you to read your life plan often. Especially the motivations and values parts. Reading your plan keeps those values and principles motivating you. We are humans! We forget! Anchor yourself and your goals by creating a life plan!</span></p>
<p><span style="font-size: 13px;"> </span></p>
<p><span style="font-size: 13px;">Thoughts or comments? Post them below! Let me know what you think!</span></p>
<p> </p>
]]></content:encoded><guid>http://www.diversecti.com/do-you-have-a-life-plan</guid></item><item><title>Are Your Products As Easy To Understand As A Beer Holster?</title><link>http://www.diversecti.com/easy-to-understand</link><pubDate>Mon, 10 Aug 2009 20:14:38 GMT</pubDate><itunes:author /><dc:creator>Josh Cochran</dc:creator><description><![CDATA[<br />]]></description><itunes:summary /><content:encoded><![CDATA[<p><img alt="" src="http://www.diversecti.com/Websites/dcti/Images/Blog%20Pics/Beer-Holster.jpg" style="width: 500px; height: 250px; vertical-align: middle; margin-top: 8px; margin-right: 8px; margin-bottom: 8px; margin-left: 8px; ;" /></p><p>As entrepreneurs, business owners, executives, and even managers we need to be constantly reviewing our product to make sure our customers can understand what the product does and how it applies to them. This is definitely one of the more overlooked principles in business. Many times as a company we get comfortable with our products, explanations, and marketing material and we think that our presentations make sense to our potential customers. After doing to many presentations and demos we often have a mindset that our audience gets it. But personally I think I get to comfortable in that mindset. </p><p>Several  months ago I was looking at a product with another project coordinator. This product has been in our company for years and yet we realized that our presentation was no longer creating value or even explaining it's goal and purpose well. This has led us to re-creating an entirely new presentation of the product with completely new set of goals for our customers. It has even led to changing our processes of installation and our procedures. </p><p>This realization is a key one in business. We have to make sure that our customers really are seeing the value and be careful not to deceive ourselves into thinking they do. This journey of revamping and re-tooling caused me even to go back an look at our more recent presentations and product and review them. I have realized on the products and services we sell more of, we do a good job of making sure they are up to date and relevant. However, the product and services have haven't sold in a while don't always get the attention they deserve.</p><p>I saw this silly product in the above picture and thought it was a good example of how simple, but effective our presentations need to be. </p><ol>    <li>Above all the customer needs to be able to understand purpose of the product or service.</li>    <li>The customer needs to be able to understand how it applies to their business</li>    <li>Then they need to see they have a need for it.</li></ol><p>I am sure other authors and bloggers more intelligent and experienced than me have put it better. But at the core, I believe these three principles are the guide to effective presentations of our products and services. </p><p>Let me know what you think! Leave your comments below! </p>]]></content:encoded><guid>http://www.diversecti.com/easy-to-understand</guid></item><item><title>Keeping Up Is Overwhelming Sometimes In SMB Marketplace</title><link>http://www.diversecti.com/keeping-up-is-overwhelming-sometimes-in-smb-marketplace</link><pubDate>Wed, 01 Jul 2009 19:09:45 GMT</pubDate><itunes:author /><dc:creator>Josh Cochran</dc:creator><description><![CDATA[<p style="text-align: center;"><img alt="" src="http://www.diversecti.com/Websites/dcti/Images/Blog%20Pics/file-overwhelm.jpg" style="width: 292px; height: 219px; float: left; margin-right: 8px;" /></p>
<p>In my previous blog "Keeping Up Is Intimidating Sometimes" I talked about how intimidating it is to keep up with business. Since then I have been doing a TON of research and surfing to educate myself further and I have found some great tools to use. I thought it might be helpful to some of you if I listed some of them.As with all of the information that you read or watch you need to filter it. Don't just take it all at face value. The "experts" that you are reading or watching may have different values than you do or may just believe something as truth that may not be. Glean what works for you. Open your mind and let some of these ideas spark something in you!</p>
<p><span style="font-size: 16px;"><strong>yoursaleschannel.com</strong></span><br />
Check this out with you can. You do have to sign up, but its free and when you do it gives you access to tons of videos from todays leading business experts. The topics are extremely varied and very insightful. It's a british websight and so many of the experts are british. That makes it all the more intreresting for me, but remember the point - glean and learn, pick and choose what works for you.</p>
<p><span style="font-size: 16px;"><strong>Addict-o-matic.com</strong></span><br />
This is what is called a mash-up search engine. This will go out and search the web for the latest news about whatever you search for. If you want to educate yourself on something this is great place to start looking for relavent data. </p>
<p><span style="font-size: 16px;"><strong>Google Alerts</strong></span><br />
This is an awesome tool! Type in something that you want to keep up on, from people to subjects, to companies, and anytime any new information becomes available <a href="http://www.google.com/alerts" target="_blank">Google Alerts</a> will email it to you. Talk about easy! </p>
<p> </p>
<p>That's all I have time for at the moment, but I am sure I will add more soon! </p>
]]></description><itunes:summary>
In my previous blog "Keeping Up Is Intimidating Sometimes" I talked about how intimidating it is to keep up with business. Since then I have been doing a TON of research and surfing to educate myself further and I have found some great tools to use. I thought it might be helpful to some of you if I listed some of them.As with all of the information that you read or watch you need to filter it. Don't just take it all at face value. The "experts" that you are reading or watching may have different values than you do or may just believe something as truth that may not be. Glean what works for you. Open your mind and let some of these ideas spark something in you!
yoursaleschannel.com
Check this out with you can. You do have to sign up, but its free and when you do it gives you access to tons of videos from todays leading business experts. The topics are extremely varied and very insightful. It's a british websight and so many of the experts are british. That makes it all the more intreresting for me, but remember the point - glean and learn, pick and choose what works for you.
Addict-o-matic.com
This is what is called a mash-up search engine. This will go out and search the web for the latest news about whatever you search for. If you want to educate yourself on something this is great place to start looking for relavent data. 
Google Alerts
This is an awesome tool! Type in something that you want to keep up on, from people to subjects, to companies, and anytime any new information becomes available Google Alerts will email it to you. Talk about easy! 
 
That's all I have time for at the moment, but I am sure I will add more soon! 
</itunes:summary><content:encoded><![CDATA[<p style="text-align: center;"><img alt="" src="http://www.diversecti.com/Websites/dcti/Images/Blog%20Pics/file-overwhelm.jpg" style="width: 292px; height: 219px; float: left; margin-right: 8px;" /></p>
<p>In my previous blog "Keeping Up Is Intimidating Sometimes" I talked about how intimidating it is to keep up with business. Since then I have been doing a TON of research and surfing to educate myself further and I have found some great tools to use. I thought it might be helpful to some of you if I listed some of them.As with all of the information that you read or watch you need to filter it. Don't just take it all at face value. The "experts" that you are reading or watching may have different values than you do or may just believe something as truth that may not be. Glean what works for you. Open your mind and let some of these ideas spark something in you!</p>
<p><span style="font-size: 16px;"><strong>yoursaleschannel.com</strong></span><br />
Check this out with you can. You do have to sign up, but its free and when you do it gives you access to tons of videos from todays leading business experts. The topics are extremely varied and very insightful. It's a british websight and so many of the experts are british. That makes it all the more intreresting for me, but remember the point - glean and learn, pick and choose what works for you.</p>
<p><span style="font-size: 16px;"><strong>Addict-o-matic.com</strong></span><br />
This is what is called a mash-up search engine. This will go out and search the web for the latest news about whatever you search for. If you want to educate yourself on something this is great place to start looking for relavent data. </p>
<p><span style="font-size: 16px;"><strong>Google Alerts</strong></span><br />
This is an awesome tool! Type in something that you want to keep up on, from people to subjects, to companies, and anytime any new information becomes available <a href="http://www.google.com/alerts" target="_blank">Google Alerts</a> will email it to you. Talk about easy! </p>
<p> </p>
<p>That's all I have time for at the moment, but I am sure I will add more soon! </p>
]]></content:encoded><guid>http://www.diversecti.com/keeping-up-is-overwhelming-sometimes-in-smb-marketplace</guid></item><item><title>Find Your Motivation</title><link>http://www.diversecti.com/find-your-motivation</link><pubDate>Mon, 29 Jun 2009 22:58:36 GMT</pubDate><itunes:author /><dc:creator>Josh Cochran</dc:creator><description><![CDATA[<a href="http://www.chrisauman.com/wp-content/uploads/thinker.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" src="http://www.chrisauman.com/wp-content/uploads/thinker.jpg" style="border-style: solid; border-width: 0px; margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 497px; height: 294px;" /></a>
<span style="font-size: 13px;">This morning in our sales meeting we were exploring the ability to keep many fronts moving at the same time; "spinning the plates" as we called it. As one of our team members that is especially good at spinning the plate was sharing some of these habits and practices, we all began to consider what makes someone good at spinning the plates?<br />
<br />
Personally I believe the the ability comes out of our character, out of the person of who we are. But what shapes the person we are? Why are we who we are? Ultimately I believe that we are who we are because of our values and principles. When it comes down to it, our values and our principles are what guide us, motivate us, and build our character to make us who we are. The ability to multitask and keep many projects moving forward at the same time boils down to what we believe. If you are a good plate spinner it is because at some point a value or principle motivated you to build a habit/character trait that keeps plates spinning.<br />
<br />
Consider the reverse. Imagine that you are not motivated to keep all of the projects you have moving forward. Why aren't you motivated? Because either you don't possess or you aren't aware of the value. If you did see the value in it you would do it right? Not entirely. I have seen the value in doing something before and yet for some reason didn't follow through. Let's come back to this thought in order to consider an allegory.<br />
<br />
There was once two fat guys. Both of them hated being fat. Both remembered a time in their lives in which they were in shape and felt good. Both hated not being able to fit into their old clothes and were dissatisfied with how they looked. Both wanted to be able to play with their children and do physical things without getting completely exhausted and having to stop. Even more than that both realized that if they didn't change soon they would start having serious health problems. Not to mention the self-esteem and self-image problems they were both experiencing. One day, one of them woke up in the morning and something clicked. From that moment on he began dieting and exercising and got himself into shape. Whatever it took, he did. The other man remained in his condition never able to change.<br />
<br />
Why? What was the difference between these two? They both saw the consequences. Both knew what needed to be done. Did one man have better reasons than the other? Maybe one just loved his kids more? Certainly not!? Obviously one was more motivated than the other, but why? What clicked in the first man that didn't click in the second?<br />
<br />
Motivation comes from desire. Desire for achievements, success, possessions, or whatever it may be. And our desire comes from what we value. When we can recognize the things we value then we can create principles and values - truths by which to live by. Those truths affect our character and habits. They affects what we say, how we act, and what we do. Our actions create outcomes and outcomes are what we desire!
But still the nagging questions remains. Often we still don't do what we know is important to do. How do we become motivated to change? What was the difference between the two men?<br />
<br />
<a href="http://childrensbook.files.wordpress.com/2008/01/light-bulb-716935.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" src="http://childrensbook.files.wordpress.com/2008/01/light-bulb-716935.jpg" style="border-style: solid; border-width: 0px; margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 256px; height: 200px;" /></a>I think it was because he somehow began a personal journey that got him more in touch with his desire than the other man. He began to consider his values and principles and went beyond just recognizing the value of doing something. He took those principles and values and began to let them change him. Who he was and what he valued needed to change and he saw that. He chose to let his guard down and allowed the reality of his situation to penetrate. Then he began to feed those values and principles to himself everyday. He embraced his failures and accepted his shortcomings - not to become OK with where he was at, but to see clearly what needed to be done.<br />
<br />
I believe that we must identify what our desires are, then constantly feed on those so that we are motivated to create the values and principles that will allow us to forge our habits and character into the mechanisms that will shape the daily lives we want to live. We should not become different people that who we are. But if we are honest with ourselves we will discover areas in our lives where we are not </span>
<span style="font-style: italic; font-size: 13px;">living </span><span style="font-size: 13px;">who we are. Areas where we aren't </span><span style="font-style: italic; font-size: 13px;">being </span><span style="font-size: 13px;">who we </span><span style="font-style: italic; font-size: 13px;">already </span><span style="font-size: 13px;">are. Both fat men had a healthy and fit person on the inside. But only one was able to take the personal journey to shape his habits and character into reflecting who he was already.<br />
<br />
Finally I will say also that there is a certain amount of pain involved. It is uncomfortable to have these considerations going on in our mind. It is painful to ask yourself these questions. Sometimes even more uncomfortable to answer them. Mark Twain said, "Do something every day that you don't want to do; this is the golden rule for acquiring the habit of doing your duty without pain." The more you consider and ponder your desires and motivation and arrive at the point of action the easier the process becomes!<br />
<br />
"But pain... seems to me an insufficient reason not to embrace life. Being dead is quite painless. Pain, like time, is going to come on regardless. Question is, what glorious moments can you win from life in addition to the pain?"<br />
- Lois McMaster Bujold
</span><br />
<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=6cbc60c6-681b-416c-8407-9fec88b7f977&type=website&embeds=true&post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin&headerTitle="></script>
<div style="visibility: hidden; top: -999px; left: -999px;" class="stwrapper" id="stwrapper"><iframe height="598" frameborder="0" width="353" scrolling="no" src="http://wd.sharethis.com/share3x/lightbox.3.9.2-rc1.html#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1246316176538.0398/fpc=3162175-120f95e36a4-5ea9de9b-125/pUrl=http%253A%252F%252Fwww.diversecti.com%252Fjosh-cochran%252FKey%252FEdit%252BPost%252FContentID%252F586832%252FPostID%252F75762%253FReturnUrl%253DLwBqAG8AcwBoAC0AYwBvAGMAaAByAGEAbgA%2525253d" style="top: 0px; left: 0px;" name="stframe" class="stframe" id="stframe" allowtransparency="true"></iframe><img alt="" height="8" width="8" style="position: absolute;" class="stclose" title="close" src="http://w.sharethis.com/images/pic3.gif" /></div>
<div style="visibility: hidden; top: -999px; left: -999px;" class="stwrapper" id="stwrapper"><iframe height="598" frameborder="0" width="353" scrolling="no" src="http://wd.sharethis.com/share3x/lightbox.3.9.2-rc1.html#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1246316320795.4875/fpc=3162175-120f95e36a4-5ea9de9b-127/pUrl=http%253A%252F%252Fwww.diversecti.com%252Fjosh-cochran%252FKey%252FEdit%252BPost%252FContentID%252F586832%252FPostID%252F75762%253FReturnUrl%253DLwBqAG8AcwBoAC0AYwBvAGMAaAByAGEAbgA%2525253d" style="top: 0px; left: 0px;" name="stframe" class="stframe" id="stframe" allowtransparency="true"></iframe><img alt="" height="8" width="8" style="position: absolute;" class="stclose" title="close" src="http://w.sharethis.com/images/pic3.gif" /></div>
<div style="visibility: hidden; top: -999px; left: -999px;" class="stwrapper" id="stwrapper"><iframe height="598" frameborder="0" width="353" scrolling="no" src="http://wd.sharethis.com/share3x/lightbox.3.9.2-rc1.html#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1246316320795.4875/fpc=3162175-120f95e36a4-5ea9de9b-127/pUrl=http%253A%252F%252Fwww.diversecti.com%252Fjosh-cochran%252FKey%252FEdit%252BPost%252FContentID%252F586832%252FPostID%252F75762%253FReturnUrl%253DLwBqAG8AcwBoAC0AYwBvAGMAaAByAGEAbgA%2525253d" style="top: 0px; left: 0px;" name="stframe" class="stframe" id="stframe" allowtransparency="true"></iframe><img alt="" height="8" width="8" style="position: absolute;" class="stclose" title="close" src="http://w.sharethis.com/images/pic3.gif" /></div>
<div id="stwrapper" class="stwrapper" style="visibility: hidden; top: -999px; left: -999px;"><iframe height="598" frameborder="0" width="353" scrolling="no" allowtransparency="true" id="stframe" class="stframe" name="stframe" style="top: 0px; left: 0px;" src="http://wd.sharethis.com/share3x/lightbox.3.9.2-rc1.html#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1246316376440.0913/fpc=3162175-120f95e36a4-5ea9de9b-129/pUrl=http%253A%252F%252Fwww.diversecti.com%252Fjosh-cochran%252FKey%252FEdit%252BPost%252FContentID%252F586832%252FPostID%252F75762%253FReturnUrl%253DLwBqAG8AcwBoAC0AYwBvAGMAaAByAGEAbgA%2525253d"></iframe><img alt="" height="8" width="8" src="http://w.sharethis.com/images/pic3.gif" title="close" class="stclose" style="position: absolute;" /></div>
]]></description><itunes:summary>
This morning in our sales meeting we were exploring the ability to keep many fronts moving at the same time; "spinning the plates" as we called it. As one of our team members that is especially good at spinning the plate was sharing some of these habits and practices, we all began to consider what makes someone good at spinning the plates?

Personally I believe the the ability comes out of our character, out of the person of who we are. But what shapes the person we are? Why are we who we are? Ultimately I believe that we are who we are because of our values and principles. When it comes down to it, our values and our principles are what guide us, motivate us, and build our character to make us who we are. The ability to multitask and keep many projects moving forward at the same time boils down to what we believe. If you are a good plate spinner it is because at some point a value or principle motivated you to build a habit/character trait that keeps plates spinning.

Consider the reverse. Imagine that you are not motivated to keep all of the projects you have moving forward. Why aren't you motivated? Because either you don't possess or you aren't aware of the value. If you did see the value in it you would do it right? Not entirely. I have seen the value in doing something before and yet for some reason didn't follow through. Let's come back to this thought in order to consider an allegory.

There was once two fat guys. Both of them hated being fat. Both remembered a time in their lives in which they were in shape and felt good. Both hated not being able to fit into their old clothes and were dissatisfied with how they looked. Both wanted to be able to play with their children and do physical things without getting completely exhausted and having to stop. Even more than that both realized that if they didn't change soon they would start having serious health problems. Not to mention the self-esteem and self-image problems they were both experiencing. One day, one of them woke up in the morning and something clicked. From that moment on he began dieting and exercising and got himself into shape. Whatever it took, he did. The other man remained in his condition never able to change.

Why? What was the difference between these two? They both saw the consequences. Both knew what needed to be done. Did one man have better reasons than the other? Maybe one just loved his kids more? Certainly not!? Obviously one was more motivated than the other, but why? What clicked in the first man that didn't click in the second?

Motivation comes from desire. Desire for achievements, success, possessions, or whatever it may be. And our desire comes from what we value. When we can recognize the things we value then we can create principles and values - truths by which to live by. Those truths affect our character and habits. They affects what we say, how we act, and what we do. Our actions create outcomes and outcomes are what we desire!
But still the nagging questions remains. Often we still don't do what we know is important to do. How do we become motivated to change? What was the difference between the two men?

I think it was because he somehow began a personal journey that got him more in touch with his desire than the other man. He began to consider his values and principles and went beyond just recognizing the value of doing something. He took those principles and values and began to let them change him. Who he was and what he valued needed to change and he saw that. He chose to let his guard down and allowed the reality of his situation to penetrate. Then he began to feed those values and principles to himself everyday. He embraced his failures and accepted his shortcomings - not to become OK with where he was at, but to see clearly what needed to be done.

I believe that we must identify what our desires are, then constantly feed on those so that we are motivated to create the values and principles that will allow us</itunes:summary><content:encoded><![CDATA[<a href="http://www.chrisauman.com/wp-content/uploads/thinker.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" src="http://www.chrisauman.com/wp-content/uploads/thinker.jpg" style="border-style: solid; border-width: 0px; margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 497px; height: 294px;" /></a>
<span style="font-size: 13px;">This morning in our sales meeting we were exploring the ability to keep many fronts moving at the same time; "spinning the plates" as we called it. As one of our team members that is especially good at spinning the plate was sharing some of these habits and practices, we all began to consider what makes someone good at spinning the plates?<br />
<br />
Personally I believe the the ability comes out of our character, out of the person of who we are. But what shapes the person we are? Why are we who we are? Ultimately I believe that we are who we are because of our values and principles. When it comes down to it, our values and our principles are what guide us, motivate us, and build our character to make us who we are. The ability to multitask and keep many projects moving forward at the same time boils down to what we believe. If you are a good plate spinner it is because at some point a value or principle motivated you to build a habit/character trait that keeps plates spinning.<br />
<br />
Consider the reverse. Imagine that you are not motivated to keep all of the projects you have moving forward. Why aren't you motivated? Because either you don't possess or you aren't aware of the value. If you did see the value in it you would do it right? Not entirely. I have seen the value in doing something before and yet for some reason didn't follow through. Let's come back to this thought in order to consider an allegory.<br />
<br />
There was once two fat guys. Both of them hated being fat. Both remembered a time in their lives in which they were in shape and felt good. Both hated not being able to fit into their old clothes and were dissatisfied with how they looked. Both wanted to be able to play with their children and do physical things without getting completely exhausted and having to stop. Even more than that both realized that if they didn't change soon they would start having serious health problems. Not to mention the self-esteem and self-image problems they were both experiencing. One day, one of them woke up in the morning and something clicked. From that moment on he began dieting and exercising and got himself into shape. Whatever it took, he did. The other man remained in his condition never able to change.<br />
<br />
Why? What was the difference between these two? They both saw the consequences. Both knew what needed to be done. Did one man have better reasons than the other? Maybe one just loved his kids more? Certainly not!? Obviously one was more motivated than the other, but why? What clicked in the first man that didn't click in the second?<br />
<br />
Motivation comes from desire. Desire for achievements, success, possessions, or whatever it may be. And our desire comes from what we value. When we can recognize the things we value then we can create principles and values - truths by which to live by. Those truths affect our character and habits. They affects what we say, how we act, and what we do. Our actions create outcomes and outcomes are what we desire!
But still the nagging questions remains. Often we still don't do what we know is important to do. How do we become motivated to change? What was the difference between the two men?<br />
<br />
<a href="http://childrensbook.files.wordpress.com/2008/01/light-bulb-716935.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" src="http://childrensbook.files.wordpress.com/2008/01/light-bulb-716935.jpg" style="border-style: solid; border-width: 0px; margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 256px; height: 200px;" /></a>I think it was because he somehow began a personal journey that got him more in touch with his desire than the other man. He began to consider his values and principles and went beyond just recognizing the value of doing something. He took those principles and values and began to let them change him. Who he was and what he valued needed to change and he saw that. He chose to let his guard down and allowed the reality of his situation to penetrate. Then he began to feed those values and principles to himself everyday. He embraced his failures and accepted his shortcomings - not to become OK with where he was at, but to see clearly what needed to be done.<br />
<br />
I believe that we must identify what our desires are, then constantly feed on those so that we are motivated to create the values and principles that will allow us to forge our habits and character into the mechanisms that will shape the daily lives we want to live. We should not become different people that who we are. But if we are honest with ourselves we will discover areas in our lives where we are not </span>
<span style="font-style: italic; font-size: 13px;">living </span><span style="font-size: 13px;">who we are. Areas where we aren't </span><span style="font-style: italic; font-size: 13px;">being </span><span style="font-size: 13px;">who we </span><span style="font-style: italic; font-size: 13px;">already </span><span style="font-size: 13px;">are. Both fat men had a healthy and fit person on the inside. But only one was able to take the personal journey to shape his habits and character into reflecting who he was already.<br />
<br />
Finally I will say also that there is a certain amount of pain involved. It is uncomfortable to have these considerations going on in our mind. It is painful to ask yourself these questions. Sometimes even more uncomfortable to answer them. Mark Twain said, "Do something every day that you don't want to do; this is the golden rule for acquiring the habit of doing your duty without pain." The more you consider and ponder your desires and motivation and arrive at the point of action the easier the process becomes!<br />
<br />
"But pain... seems to me an insufficient reason not to embrace life. Being dead is quite painless. Pain, like time, is going to come on regardless. Question is, what glorious moments can you win from life in addition to the pain?"<br />
- Lois McMaster Bujold
</span><br />
<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=6cbc60c6-681b-416c-8407-9fec88b7f977&type=website&embeds=true&post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin&headerTitle="></script>
<div style="visibility: hidden; top: -999px; left: -999px;" class="stwrapper" id="stwrapper"><iframe height="598" frameborder="0" width="353" scrolling="no" src="http://wd.sharethis.com/share3x/lightbox.3.9.2-rc1.html#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1246316176538.0398/fpc=3162175-120f95e36a4-5ea9de9b-125/pUrl=http%253A%252F%252Fwww.diversecti.com%252Fjosh-cochran%252FKey%252FEdit%252BPost%252FContentID%252F586832%252FPostID%252F75762%253FReturnUrl%253DLwBqAG8AcwBoAC0AYwBvAGMAaAByAGEAbgA%2525253d" style="top: 0px; left: 0px;" name="stframe" class="stframe" id="stframe" allowtransparency="true"></iframe><img alt="" height="8" width="8" style="position: absolute;" class="stclose" title="close" src="http://w.sharethis.com/images/pic3.gif" /></div>
<div style="visibility: hidden; top: -999px; left: -999px;" class="stwrapper" id="stwrapper"><iframe height="598" frameborder="0" width="353" scrolling="no" src="http://wd.sharethis.com/share3x/lightbox.3.9.2-rc1.html#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1246316320795.4875/fpc=3162175-120f95e36a4-5ea9de9b-127/pUrl=http%253A%252F%252Fwww.diversecti.com%252Fjosh-cochran%252FKey%252FEdit%252BPost%252FContentID%252F586832%252FPostID%252F75762%253FReturnUrl%253DLwBqAG8AcwBoAC0AYwBvAGMAaAByAGEAbgA%2525253d" style="top: 0px; left: 0px;" name="stframe" class="stframe" id="stframe" allowtransparency="true"></iframe><img alt="" height="8" width="8" style="position: absolute;" class="stclose" title="close" src="http://w.sharethis.com/images/pic3.gif" /></div>
<div style="visibility: hidden; top: -999px; left: -999px;" class="stwrapper" id="stwrapper"><iframe height="598" frameborder="0" width="353" scrolling="no" src="http://wd.sharethis.com/share3x/lightbox.3.9.2-rc1.html#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1246316320795.4875/fpc=3162175-120f95e36a4-5ea9de9b-127/pUrl=http%253A%252F%252Fwww.diversecti.com%252Fjosh-cochran%252FKey%252FEdit%252BPost%252FContentID%252F586832%252FPostID%252F75762%253FReturnUrl%253DLwBqAG8AcwBoAC0AYwBvAGMAaAByAGEAbgA%2525253d" style="top: 0px; left: 0px;" name="stframe" class="stframe" id="stframe" allowtransparency="true"></iframe><img alt="" height="8" width="8" style="position: absolute;" class="stclose" title="close" src="http://w.sharethis.com/images/pic3.gif" /></div>
<div id="stwrapper" class="stwrapper" style="visibility: hidden; top: -999px; left: -999px;"><iframe height="598" frameborder="0" width="353" scrolling="no" allowtransparency="true" id="stframe" class="stframe" name="stframe" style="top: 0px; left: 0px;" src="http://wd.sharethis.com/share3x/lightbox.3.9.2-rc1.html#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1246316376440.0913/fpc=3162175-120f95e36a4-5ea9de9b-129/pUrl=http%253A%252F%252Fwww.diversecti.com%252Fjosh-cochran%252FKey%252FEdit%252BPost%252FContentID%252F586832%252FPostID%252F75762%253FReturnUrl%253DLwBqAG8AcwBoAC0AYwBvAGMAaAByAGEAbgA%2525253d"></iframe><img alt="" height="8" width="8" src="http://w.sharethis.com/images/pic3.gif" title="close" class="stclose" style="position: absolute;" /></div>
]]></content:encoded><guid>http://www.diversecti.com/find-your-motivation</guid></item><item><title>Does your company have an advisory board?</title><link>http://www.diversecti.com/does-your-company-have-an-advisory-board</link><pubDate>Wed, 17 Jun 2009 16:33:49 GMT</pubDate><itunes:author /><dc:creator>Josh Cochran</dc:creator><description><![CDATA[<p>Recently I read an article on a company using an advisory board to help them plan an expansion of their business. By bringing in an advisory board, they brought every member’s experience to bear on the project and in doing so were able to save money, limit their risk, and complete the expansion on time.<br />
<br />
It really caused me to think about my own experience. As Diverse CTI has grown over the years we have had many relationships with different companies. Those relationships have been key for growing our business. The insight that we have received and still receive from our relationships with those companies has been invaluable. These companies, though some knew and some didn’t, were Diverse CTI’s advisory board!  Which brings me to the question; does your company have an advisory board?<br />
<br />
So what is the function of an advisory board? Really, it can be anything you need it to be. You can meet one on one, or bring them all together as a group. When you are making decisions it is good to get some advice on what to do, especially in areas of business you aren’t familiar with. Andy Andrews calls this your ‘board of directors’ and makes the point that you should have a personal advisory board as well.<br />
<br />
The simple fact is no one can see the whole picture. Many times we have people in our lives with amazing depths of experience and yet we never tap into those gold mines. This happens both personally and professionally.  The wonderful thing about these people is that most of them will help you for no cost at all. <br />
<br />
I encourage you to begin assembling your ‘advisory board’!</p>
]]></description><itunes:summary>Recently I read an article on a company using an advisory board to help them plan an expansion of their business. By bringing in an advisory board, they brought every member’s experience to bear on the project and in doing so were able to save money, limit their risk, and complete the expansion on time.

It really caused me to think about my own experience. As Diverse CTI has grown over the years we have had many relationships with different companies. Those relationships have been key for growing our business. The insight that we have received and still receive from our relationships with those companies has been invaluable. These companies, though some knew and some didn’t, were Diverse CTI’s advisory board!  Which brings me to the question; does your company have an advisory board?

So what is the function of an advisory board? Really, it can be anything you need it to be. You can meet one on one, or bring them all together as a group. When you are making decisions it is good to get some advice on what to do, especially in areas of business you aren’t familiar with. Andy Andrews calls this your ‘board of directors’ and makes the point that you should have a personal advisory board as well.

The simple fact is no one can see the whole picture. Many times we have people in our lives with amazing depths of experience and yet we never tap into those gold mines. This happens both personally and professionally.  The wonderful thing about these people is that most of them will help you for no cost at all. 

I encourage you to begin assembling your ‘advisory board’!
</itunes:summary><content:encoded><![CDATA[<p>Recently I read an article on a company using an advisory board to help them plan an expansion of their business. By bringing in an advisory board, they brought every member’s experience to bear on the project and in doing so were able to save money, limit their risk, and complete the expansion on time.<br />
<br />
It really caused me to think about my own experience. As Diverse CTI has grown over the years we have had many relationships with different companies. Those relationships have been key for growing our business. The insight that we have received and still receive from our relationships with those companies has been invaluable. These companies, though some knew and some didn’t, were Diverse CTI’s advisory board!  Which brings me to the question; does your company have an advisory board?<br />
<br />
So what is the function of an advisory board? Really, it can be anything you need it to be. You can meet one on one, or bring them all together as a group. When you are making decisions it is good to get some advice on what to do, especially in areas of business you aren’t familiar with. Andy Andrews calls this your ‘board of directors’ and makes the point that you should have a personal advisory board as well.<br />
<br />
The simple fact is no one can see the whole picture. Many times we have people in our lives with amazing depths of experience and yet we never tap into those gold mines. This happens both personally and professionally.  The wonderful thing about these people is that most of them will help you for no cost at all. <br />
<br />
I encourage you to begin assembling your ‘advisory board’!</p>
]]></content:encoded><guid>http://www.diversecti.com/does-your-company-have-an-advisory-board</guid></item><item><title>Implementing Technology</title><link>http://www.diversecti.com/implementing-technology</link><pubDate>Thu, 04 Jun 2009 16:04:54 GMT</pubDate><itunes:author /><dc:creator>Josh Cochran</dc:creator><description><![CDATA[<br />
]]></description><itunes:summary>
</itunes:summary><content:encoded><![CDATA[<p>You know one of the most awesome things about technology is that it is always progressing! That is one of the biggest reasons I like it so much.</p>
<p>Because it is always changing, morphing, and progressing, it is constantly challenging us to progress with it. Technology is constantly changing the way we interact and accomplish the day to day human things we do. And that is why I LOVE MY JOB!!!</p>
<p><img alt="" height="189" width="262" style="float: left; margin-right: 8px;" src="http://www.diversecti.com/Websites/dcti/Images/Blog%20Pics/lady%20taking%20photo.jpg" />I really enjoy getting to apply the changes and updates in technology to the way businesses communicate and interact. Being able to take new technology and discover how it can affect the way we do business is certainly a rewarding experience, but just implementing technology isn't the goal. It needs to improve what we do in an impactful way. Do you see the woman in the picture? She understands the technology, but doesn't know how to apply it!</p>
<p>For that reason it is important, when you are applying a technology to a business, to understand that business and the way it works extremely well. Not just what they sell or how many employees it has, but what the business processes they use are. How do they interact with their customers? Where do the majority of their sales come from? What is the demographic of their customer base?</p>
<p>All of these questions and more are what create a good plan of implementation for apply new technology. If you don't take into consideration these important factors you can wind up hurting the way a business operates instead of enhancing it.</p>
<br />
<script src="http://w.sharethis.com/button/sharethis.js#publisher=6cbc60c6-681b-416c-8407-9fec88b7f977&type=website&embeds=true&post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin&headerTitle=" type="text/javascript"></script>
<div id="stwrapper" class="stwrapper" style="visibility: hidden; top: -999px; left: -999px;"><iframe height="462" frameborder="0" width="350" scrolling="no" allowtransparency="true" id="stframe" class="stframe" name="stframe" style="top: 0px; left: 0px;" src="http://w.sharethis.com/share3x/lightbox.html?stv=3-6-2RC1#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1241539039145.962/fpc=3162175-120f95e36a4-5ea9de9b-21"></iframe><img alt="" height="8" width="8" src="http://w.sharethis.com/images/pic3.gif" title="close" class="stclose" style="position: absolute;" /></div>
<div id="stwrapper" class="stwrapper" style="visibility: hidden; top: -999px; left: -999px;"><iframe height="462" frameborder="0" width="350" scrolling="no" allowtransparency="true" id="stframe" class="stframe" name="stframe" style="top: 0px; left: 0px;" src="http://w.sharethis.com/share3x/lightbox.html?stv=3-6-2RC1#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1241539039145.962/fpc=3162175-120f95e36a4-5ea9de9b-21"></iframe><img alt="" height="8" width="8" src="http://w.sharethis.com/images/pic3.gif" title="close" class="stclose" style="position: absolute;" /></div>
<div style="visibility: hidden; top: -999px; left: -999px;" class="stwrapper" id="stwrapper"><iframe height="598" frameborder="0" width="353" scrolling="no" src="http://wd.sharethis.com/share3x/lightbox.3.9.0-rc1.html#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1244131383194.2197/fpc=3162175-120f95e36a4-5ea9de9b-68/pUrl=http%253A%252F%252Fwww.diversecti.com%252Fblog-template%252FKey%252FContent%252FContentID%252F649610%252FPageContentID%252F716334%253FReturnUrl%253DLwBiAGwAbwBnAC0AdABlAG0AcABsAGEAdABlAA%2525253d%2525253d" style="top: 0px; left: 0px;" name="stframe" class="stframe" id="stframe" allowtransparency="true"></iframe><img alt="" height="8" width="8" style="position: absolute;" class="stclose" title="close" src="http://w.sharethis.com/images/pic3.gif" /></div>
]]></content:encoded><guid>http://www.diversecti.com/implementing-technology</guid></item><item><title>Open Your Mind</title><link>http://www.diversecti.com/open-your-mind</link><pubDate>Thu, 28 May 2009 21:20:42 GMT</pubDate><itunes:author /><dc:creator>Josh Cochran</dc:creator><description><![CDATA[<p><img alt="" height="233" width="186" src="http://www.vosibilities.com/wp-content/uploads/2009/05/bpm-questions-you-should-ask-your-bpms-vendor1.jpg" style="float: left; margin-right: 7px;" />As a person the best tool we have is our mind and as I talked about last time we need to be constantly sharpening our mind. It is the tool that shapes and directs everything we do. One of the many practices that I have developed over the years is constantly asking myself questions that will sharpen my mind. </p>
<p>A good way to form a <span style="font-size: 16px;">sharpening question</span> is to base it on a value or principle. One of my favorites is - You don't know, what you don't know. This inevitably leads me to the question of - <span style="font-size: 16px;">What do I not know?</span></p>
<p>This is a great question! But it lacks its sharpening power if it isn't asked in the right context. Asking a question like this in a general way doesn't give you direction. Your sharpening questions are best applied in a way or in a situation that will give you some direction. I always ask myself this question when I am up against an impossible situation. Or maybe when I need to grow my business. Or when I need to find a way to do something in a better, more efficient way. </p>
<p>When I ask myself a sharpening question in the proper way I can't help but commit to finding the answer. Finding the answer can many times be a painful process. Most of the time the pain is simply the time and effort it will take to find my answer. </p>
<p>The nice thing about the process of sharpening your mind is that although your mind can dull over time, the process of <span style="font-size: 16px;">sharpening yields experience</span>. Experience is invaluable. You can't lose it. And that makes it one of the best investments in world.</p>
<p>The more sharpening questions you ask yourself the easier the process of finding answers becomes. You will develope resources and methods that are priceless. Get into this habit. And fight the fear and apathy that will inevitably follow a good sharpening question! </p>
]]></description><itunes:summary>As a person the best tool we have is our mind and as I talked about last time we need to be constantly sharpening our mind. It is the tool that shapes and directs everything we do. One of the many practices that I have developed over the years is constantly asking myself questions that will sharpen my mind. 
A good way to form a sharpening question is to base it on a value or principle. One of my favorites is - You don't know, what you don't know. This inevitably leads me to the question of - What do I not know?
This is a great question! But it lacks its sharpening power if it isn't asked in the right context. Asking a question like this in a general way doesn't give you direction. Your sharpening questions are best applied in a way or in a situation that will give you some direction. I always ask myself this question when I am up against an impossible situation. Or maybe when I need to grow my business. Or when I need to find a way to do something in a better, more efficient way. 
When I ask myself a sharpening question in the proper way I can't help but commit to finding the answer. Finding the answer can many times be a painful process. Most of the time the pain is simply the time and effort it will take to find my answer. 
The nice thing about the process of sharpening your mind is that although your mind can dull over time, the process of sharpening yields experience. Experience is invaluable. You can't lose it. And that makes it one of the best investments in world.
The more sharpening questions you ask yourself the easier the process of finding answers becomes. You will develope resources and methods that are priceless. Get into this habit. And fight the fear and apathy that will inevitably follow a good sharpening question! 
</itunes:summary><content:encoded><![CDATA[<p><img alt="" height="233" width="186" src="http://www.vosibilities.com/wp-content/uploads/2009/05/bpm-questions-you-should-ask-your-bpms-vendor1.jpg" style="float: left; margin-right: 7px;" />As a person the best tool we have is our mind and as I talked about last time we need to be constantly sharpening our mind. It is the tool that shapes and directs everything we do. One of the many practices that I have developed over the years is constantly asking myself questions that will sharpen my mind. </p>
<p>A good way to form a <span style="font-size: 16px;">sharpening question</span> is to base it on a value or principle. One of my favorites is - You don't know, what you don't know. This inevitably leads me to the question of - <span style="font-size: 16px;">What do I not know?</span></p>
<p>This is a great question! But it lacks its sharpening power if it isn't asked in the right context. Asking a question like this in a general way doesn't give you direction. Your sharpening questions are best applied in a way or in a situation that will give you some direction. I always ask myself this question when I am up against an impossible situation. Or maybe when I need to grow my business. Or when I need to find a way to do something in a better, more efficient way. </p>
<p>When I ask myself a sharpening question in the proper way I can't help but commit to finding the answer. Finding the answer can many times be a painful process. Most of the time the pain is simply the time and effort it will take to find my answer. </p>
<p>The nice thing about the process of sharpening your mind is that although your mind can dull over time, the process of <span style="font-size: 16px;">sharpening yields experience</span>. Experience is invaluable. You can't lose it. And that makes it one of the best investments in world.</p>
<p>The more sharpening questions you ask yourself the easier the process of finding answers becomes. You will develope resources and methods that are priceless. Get into this habit. And fight the fear and apathy that will inevitably follow a good sharpening question! </p>
]]></content:encoded><guid>http://www.diversecti.com/open-your-mind</guid></item><item><title>Don't Stop Sharpening The Saw!</title><link>http://www.diversecti.com/dont-stop-sharpening-the-saw</link><pubDate>Fri, 15 May 2009 16:30:10 GMT</pubDate><itunes:author /><dc:creator>Josh Cochran</dc:creator><description><![CDATA[<p>This Tuesday our May edition of the newsletter will be coming out and I am very excited about all of the awesome information and articles it going to have in it! Of course I should disclose that I am probably proud of it because of all of the work I personally have put into it! Anyway, I am reminded as I am putting all of the newsletter together about the principle of sharpening the saw. How important this is! </p>
<p>One of the important parts of the principle of sharpening the saw or in other words always educating yourself, is putting into practice what you learn. Listen, if you don't put into practice what you learn, at worst you will lose it altogether and at best you will only know about it. But when you take what you learn and begin to put it into practise you begin to truly possess that knowledge. </p>
<p>For instance, let's say you go out and buy some land. You could drive by it, have pictures of it, and have the surveys of it. But until you get out and go walk the land, looking at its trees and dirt and plants and hills, you only know about it. When you go walk the land and experience it, only then can can you truly use it. You know how to apply the land. You know what parts are fertile for farming, what parts are suitable for building on, what would be good land for grazing, what needs to be cleared for timber and so on. </p>
<p>How many times have you met someone that really has only learned the head knowledge and has never put it into practice. Doctors follow the method of - See One, Do One, Teach One. What a great method! This really makes the knowledge practical. Whatever you are involved in, whatever you are doing, whatever profession you have chosen, NEVER STOP LEARNING!!! And then, never stop applying that knowledge! Sharpen the saw and then start cutting!</p>
]]></description><itunes:summary>This Tuesday our May edition of the newsletter will be coming out and I am very excited about all of the awesome information and articles it going to have in it! Of course I should disclose that I am probably proud of it because of all of the work I personally have put into it! Anyway, I am reminded as I am putting all of the newsletter together about the principle of sharpening the saw. How important this is! 
One of the important parts of the principle of sharpening the saw or in other words always educating yourself, is putting into practice what you learn. Listen, if you don't put into practice what you learn, at worst you will lose it altogether and at best you will only know about it. But when you take what you learn and begin to put it into practise you begin to truly possess that knowledge. 
For instance, let's say you go out and buy some land. You could drive by it, have pictures of it, and have the surveys of it. But until you get out and go walk the land, looking at its trees and dirt and plants and hills, you only know about it. When you go walk the land and experience it, only then can can you truly use it. You know how to apply the land. You know what parts are fertile for farming, what parts are suitable for building on, what would be good land for grazing, what needs to be cleared for timber and so on. 
How many times have you met someone that really has only learned the head knowledge and has never put it into practice. Doctors follow the method of - See One, Do One, Teach One. What a great method! This really makes the knowledge practical. Whatever you are involved in, whatever you are doing, whatever profession you have chosen, NEVER STOP LEARNING!!! And then, never stop applying that knowledge! Sharpen the saw and then start cutting!
</itunes:summary><content:encoded><![CDATA[<p>This Tuesday our May edition of the newsletter will be coming out and I am very excited about all of the awesome information and articles it going to have in it! Of course I should disclose that I am probably proud of it because of all of the work I personally have put into it! Anyway, I am reminded as I am putting all of the newsletter together about the principle of sharpening the saw. How important this is! </p>
<p>One of the important parts of the principle of sharpening the saw or in other words always educating yourself, is putting into practice what you learn. Listen, if you don't put into practice what you learn, at worst you will lose it altogether and at best you will only know about it. But when you take what you learn and begin to put it into practise you begin to truly possess that knowledge. </p>
<p>For instance, let's say you go out and buy some land. You could drive by it, have pictures of it, and have the surveys of it. But until you get out and go walk the land, looking at its trees and dirt and plants and hills, you only know about it. When you go walk the land and experience it, only then can can you truly use it. You know how to apply the land. You know what parts are fertile for farming, what parts are suitable for building on, what would be good land for grazing, what needs to be cleared for timber and so on. </p>
<p>How many times have you met someone that really has only learned the head knowledge and has never put it into practice. Doctors follow the method of - See One, Do One, Teach One. What a great method! This really makes the knowledge practical. Whatever you are involved in, whatever you are doing, whatever profession you have chosen, NEVER STOP LEARNING!!! And then, never stop applying that knowledge! Sharpen the saw and then start cutting!</p>
]]></content:encoded><guid>http://www.diversecti.com/dont-stop-sharpening-the-saw</guid></item><item><title>Blogs I follow</title><link>http://www.diversecti.com/blogs-i-follow</link><pubDate>Fri, 08 May 2009 00:15:30 GMT</pubDate><itunes:author /><dc:creator>Josh Cochran</dc:creator><description><![CDATA[<p><img alt="" src="http://blog.ning.com/blog/blog_logo.jpg" style="width: 270px; height: 214px; float: left; margin-right: 8px;" /></p>
<p>Following my last blog someone asked me what some of the blogs that I followed were and I thought it cool to share some of my favorite sites and blogs. I also thought I would talk about some of the key things I look for in a good blog or what makes a credible source of information.</p>
<p>First I will start with some of my favorite blogs and sites. Here they are in no particular order.</p>
<br />
- <a href="http://www.engadget.com">Engadget.com</a> - This is great gadget site. These guys are always on top of the latest technology news and gizmo's. There are tons of links that talk about everything under the sun regarding tech stuff and some that don't. I like this site and other's like it because it helps me keep a finger on the pulse of all things tech. What's the next big thing? You can find out here. Great site to get your geek fix and get your technolust on!<br />
<br />
- <a href="http://www.ducttapemarketing.com/">DucttapeMarketing.com</a> - Great seat of the pants marketing site full of blogs vetted by the Duct Tape Marketing folks. This is a broad site with tons of different contributing editors. That means you will have to read around a bit to familiarize yourself with the site and what it has to offer. As with a lot of sites like this you will need to filter out the ok authors from the really good one's. Click the about us link to learn more about the site.<br />
<br />
- <a href="http://www.fastcompany.com">FastCompany.com</a> - Fast Company is really better in a magazine, but for some reason they stopped sending me a free subscription! I enjoy the fast paced quality to the website, but what really draws me are the new and unique entrepreneurial stories. I really enjoy hearing about what new companies are doing out there.<br />
<br />
- <a href="http://money.cnn.com/smallbusiness/">Fortune Small Business</a> - I really don't like CNN, but I do like Fortune Small Business. They have a lot of interviews with SMB owners and I really like that. I like hearing their perspective and I have found the magazine to be fairly balanced. The coolest thing they do is bring in 3 business experts to help a floundering business. The experts give their advice and then they come back a year later and check up on the business. Very interesting!<br />
<br />
- <a href="http://www.hellomynameisscott.com/landing.aspx">The Name Tag Guy</a> - If you haven't heard of this guy... you will soon. I have recently discovered him and he is a wealth of information on marketing and business in general. I find his blogs extremely helpful.
<br />
<p><span style="font-size: 16px;">Well let me stop there for now. I will give you more as I can. Let just take a second and talk about how to identify an expert. </span></p>
<strong>-</strong> First they should love what they do. Find some one who loves what they do and you have an expert my friend! They won't be able to help it! They will love the stuff so much that it will be in them.<br />
<br />
<strong>- </strong>Second, if someone can take something complicated and make it simple? They are an expert. That is what happens with people who know their stuff.<br />
<br />
<strong>- </strong>Third, find someone with the heart of a teacher. If they want you to pay for all kinds of secrets or they aren't really getting to the heart of a matter quickly, don't waste your time. Find someone who will teach because they love it! (Point number one!)
<br />
<br />
<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=6cbc60c6-681b-416c-8407-9fec88b7f977&type=website"></script>
<div id="stwrapper" class="stwrapper" style="visibility: hidden; top: -999px; left: -999px;"><iframe height="598" frameborder="0" width="353" scrolling="no" allowtransparency="true" id="stframe" class="stframe" name="stframe" style="top: 0px; left: 0px;" src="http://w.sharethis.com/share3x/lightbox.html?stv=3-7-0RC2#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/sessionID=1241741155213.9727/fpc=3162175-120f95e36a4-5ea9de9b-48"></iframe><img alt="" height="8" width="8" src="http://w.sharethis.com/images/pic3.gif" title="close" class="stclose" style="position: absolute;" /></div>
<div id="stwrapper" class="stwrapper" style="visibility: hidden; top: -999px; left: -999px;"><iframe height="598" frameborder="0" width="353" scrolling="no" allowtransparency="true" id="stframe" class="stframe" name="stframe" style="top: 0px; left: 0px;" src="http://w.sharethis.com/share3x/lightbox.html?stv=3-7-0RC2#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/sessionID=1241741155213.9727/fpc=3162175-120f95e36a4-5ea9de9b-48"></iframe><img alt="" height="8" width="8" src="http://w.sharethis.com/images/pic3.gif" title="close" class="stclose" style="position: absolute;" /></div>
]]></description><itunes:summary>
Following my last blog someone asked me what some of the blogs that I followed were and I thought it cool to share some of my favorite sites and blogs. I also thought I would talk about some of the key things I look for in a good blog or what makes a credible source of information.
First I will start with some of my favorite blogs and sites. Here they are in no particular order.

- Engadget.com - This is great gadget site. These guys are always on top of the latest technology news and gizmo's. There are tons of links that talk about everything under the sun regarding tech stuff and some that don't. I like this site and other's like it because it helps me keep a finger on the pulse of all things tech. What's the next big thing? You can find out here. Great site to get your geek fix and get your technolust on!

- DucttapeMarketing.com - Great seat of the pants marketing site full of blogs vetted by the Duct Tape Marketing folks. This is a broad site with tons of different contributing editors. That means you will have to read around a bit to familiarize yourself with the site and what it has to offer. As with a lot of sites like this you will need to filter out the ok authors from the really good one's. Click the about us link to learn more about the site.

- FastCompany.com - Fast Company is really better in a magazine, but for some reason they stopped sending me a free subscription! I enjoy the fast paced quality to the website, but what really draws me are the new and unique entrepreneurial stories. I really enjoy hearing about what new companies are doing out there.

- Fortune Small Business - I really don't like CNN, but I do like Fortune Small Business. They have a lot of interviews with SMB owners and I really like that. I like hearing their perspective and I have found the magazine to be fairly balanced. The coolest thing they do is bring in 3 business experts to help a floundering business. The experts give their advice and then they come back a year later and check up on the business. Very interesting!

- The Name Tag Guy - If you haven't heard of this guy... you will soon. I have recently discovered him and he is a wealth of information on marketing and business in general. I find his blogs extremely helpful.

Well let me stop there for now. I will give you more as I can. Let just take a second and talk about how to identify an expert. 
- First they should love what they do. Find some one who loves what they do and you have an expert my friend! They won't be able to help it! They will love the stuff so much that it will be in them.

- Second, if someone can take something complicated and make it simple? They are an expert. That is what happens with people who know their stuff.

- Third, find someone with the heart of a teacher. If they want you to pay for all kinds of secrets or they aren't really getting to the heart of a matter quickly, don't waste your time. Find someone who will teach because they love it! (Point number one!)





</itunes:summary><content:encoded><![CDATA[<p><img alt="" src="http://blog.ning.com/blog/blog_logo.jpg" style="width: 270px; height: 214px; float: left; margin-right: 8px;" /></p>
<p>Following my last blog someone asked me what some of the blogs that I followed were and I thought it cool to share some of my favorite sites and blogs. I also thought I would talk about some of the key things I look for in a good blog or what makes a credible source of information.</p>
<p>First I will start with some of my favorite blogs and sites. Here they are in no particular order.</p>
<br />
- <a href="http://www.engadget.com">Engadget.com</a> - This is great gadget site. These guys are always on top of the latest technology news and gizmo's. There are tons of links that talk about everything under the sun regarding tech stuff and some that don't. I like this site and other's like it because it helps me keep a finger on the pulse of all things tech. What's the next big thing? You can find out here. Great site to get your geek fix and get your technolust on!<br />
<br />
- <a href="http://www.ducttapemarketing.com/">DucttapeMarketing.com</a> - Great seat of the pants marketing site full of blogs vetted by the Duct Tape Marketing folks. This is a broad site with tons of different contributing editors. That means you will have to read around a bit to familiarize yourself with the site and what it has to offer. As with a lot of sites like this you will need to filter out the ok authors from the really good one's. Click the about us link to learn more about the site.<br />
<br />
- <a href="http://www.fastcompany.com">FastCompany.com</a> - Fast Company is really better in a magazine, but for some reason they stopped sending me a free subscription! I enjoy the fast paced quality to the website, but what really draws me are the new and unique entrepreneurial stories. I really enjoy hearing about what new companies are doing out there.<br />
<br />
- <a href="http://money.cnn.com/smallbusiness/">Fortune Small Business</a> - I really don't like CNN, but I do like Fortune Small Business. They have a lot of interviews with SMB owners and I really like that. I like hearing their perspective and I have found the magazine to be fairly balanced. The coolest thing they do is bring in 3 business experts to help a floundering business. The experts give their advice and then they come back a year later and check up on the business. Very interesting!<br />
<br />
- <a href="http://www.hellomynameisscott.com/landing.aspx">The Name Tag Guy</a> - If you haven't heard of this guy... you will soon. I have recently discovered him and he is a wealth of information on marketing and business in general. I find his blogs extremely helpful.
<br />
<p><span style="font-size: 16px;">Well let me stop there for now. I will give you more as I can. Let just take a second and talk about how to identify an expert. </span></p>
<strong>-</strong> First they should love what they do. Find some one who loves what they do and you have an expert my friend! They won't be able to help it! They will love the stuff so much that it will be in them.<br />
<br />
<strong>- </strong>Second, if someone can take something complicated and make it simple? They are an expert. That is what happens with people who know their stuff.<br />
<br />
<strong>- </strong>Third, find someone with the heart of a teacher. If they want you to pay for all kinds of secrets or they aren't really getting to the heart of a matter quickly, don't waste your time. Find someone who will teach because they love it! (Point number one!)
<br />
<br />
<script type="text/javascript" src="http://w.sharethis.com/button/sharethis.js#publisher=6cbc60c6-681b-416c-8407-9fec88b7f977&type=website"></script>
<div id="stwrapper" class="stwrapper" style="visibility: hidden; top: -999px; left: -999px;"><iframe height="598" frameborder="0" width="353" scrolling="no" allowtransparency="true" id="stframe" class="stframe" name="stframe" style="top: 0px; left: 0px;" src="http://w.sharethis.com/share3x/lightbox.html?stv=3-7-0RC2#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/sessionID=1241741155213.9727/fpc=3162175-120f95e36a4-5ea9de9b-48"></iframe><img alt="" height="8" width="8" src="http://w.sharethis.com/images/pic3.gif" title="close" class="stclose" style="position: absolute;" /></div>
<div id="stwrapper" class="stwrapper" style="visibility: hidden; top: -999px; left: -999px;"><iframe height="598" frameborder="0" width="353" scrolling="no" allowtransparency="true" id="stframe" class="stframe" name="stframe" style="top: 0px; left: 0px;" src="http://w.sharethis.com/share3x/lightbox.html?stv=3-7-0RC2#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/sessionID=1241741155213.9727/fpc=3162175-120f95e36a4-5ea9de9b-48"></iframe><img alt="" height="8" width="8" src="http://w.sharethis.com/images/pic3.gif" title="close" class="stclose" style="position: absolute;" /></div>
]]></content:encoded><guid>http://www.diversecti.com/blogs-i-follow</guid></item><item><title>Keeping Up Is Intimidating Sometimes In SMB Marketplace</title><link>http://www.diversecti.com/keeping-up-is-intimidating-sometimes-in-smb-marketplace</link><pubDate>Thu, 07 May 2009 23:58:02 GMT</pubDate><itunes:author /><dc:creator>Josh Cochran</dc:creator><description><![CDATA[<img alt="" height="268" width="467" style="vertical-align: middle; margin-top: 20px; margin-right: 20px;" src="http://digitalmindframe.net/images/photos/intimidation.jpg" />
<p>Time and time again, especially since I am in the technology sector, I have felt the feelings of being swept away in the deluge of the new developments out there. Whether in technology or in business practices themselves I have experienced the overwhelming and daunting feelings of staying competitive in the marketplace. In no group of people is this more true than with entrepreneurs and SMB owners. We are constantly striving to improve and better ourselves and our businesses and maintain the competitive edges that we have developed.</p>
<p>All of us have our natural areas of expertise and training, the area's of business that we are naturally good at. Just as true, we also have the areas that we are not as good at or simply aren't educated in. In those area's especially it can be quite frustrating knowing where to start and how to proceed. All the while we know that someone, somewhere out there is doing the same thing we are, trying to do it faster, better, cheaper. Sometimes it can be a lot of pressure. </p>
<p>However, recently as I have been blogging and writing more than I ever have before, I stopped to realize how much the internet has become a resource for me. Researching and reading other people's blogs and articles has begun to take up a much larger part of my daily routine than it has before. Reading and learning should be something that we are doing everyday. But part of what we are reading can be live, relevant, and up to the minute by simply subscribing to blogs and articles that we are interested in. </p>
<p>A great way to start is to spend a little time every day following up on authors of books or articles that you like or have impressed you. How about industry websites or associations that you belong to? Many times they may have an expert that is writing articles and blogging with information that is relevant to your business. This can be a great resource in educating yourself about trends in your business or new technology that could help your business. I encourage you to take some time to do some research. Many times you will discover that thing that has been worrying you so much... isn't all that difficult to accomplish!</p>
<script src="http://w.sharethis.com/button/sharethis.js#publisher=6cbc60c6-681b-416c-8407-9fec88b7f977&type=website&embeds=true&post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin&headerTitle=" type="text/javascript"></script>
<div id="stwrapper" class="stwrapper" style="visibility: hidden; top: -999px; left: -999px;"><iframe height="462" frameborder="0" width="350" scrolling="no" allowtransparency="true" id="stframe" class="stframe" name="stframe" style="top: 0px; left: 0px;" src="http://w.sharethis.com/share3x/lightbox.html?stv=3-6-2RC1#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1241539039145.962/fpc=3162175-120f95e36a4-5ea9de9b-21"></iframe><img alt="" height="8" width="8" src="http://w.sharethis.com/images/pic3.gif" title="close" class="stclose" style="position: absolute;" /></div>
]]></description><itunes:summary>
Time and time again, especially since I am in the technology sector, I have felt the feelings of being swept away in the deluge of the new developments out there. Whether in technology or in business practices themselves I have experienced the overwhelming and daunting feelings of staying competitive in the marketplace. In no group of people is this more true than with entrepreneurs and SMB owners. We are constantly striving to improve and better ourselves and our businesses and maintain the competitive edges that we have developed.
All of us have our natural areas of expertise and training, the area's of business that we are naturally good at. Just as true, we also have the areas that we are not as good at or simply aren't educated in. In those area's especially it can be quite frustrating knowing where to start and how to proceed. All the while we know that someone, somewhere out there is doing the same thing we are, trying to do it faster, better, cheaper. Sometimes it can be a lot of pressure. 
However, recently as I have been blogging and writing more than I ever have before, I stopped to realize how much the internet has become a resource for me. Researching and reading other people's blogs and articles has begun to take up a much larger part of my daily routine than it has before. Reading and learning should be something that we are doing everyday. But part of what we are reading can be live, relevant, and up to the minute by simply subscribing to blogs and articles that we are interested in. 
A great way to start is to spend a little time every day following up on authors of books or articles that you like or have impressed you. How about industry websites or associations that you belong to? Many times they may have an expert that is writing articles and blogging with information that is relevant to your business. This can be a great resource in educating yourself about trends in your business or new technology that could help your business. I encourage you to take some time to do some research. Many times you will discover that thing that has been worrying you so much... isn't all that difficult to accomplish!


</itunes:summary><content:encoded><![CDATA[<img alt="" height="268" width="467" style="vertical-align: middle; margin-top: 20px; margin-right: 20px;" src="http://digitalmindframe.net/images/photos/intimidation.jpg" />
<p>Time and time again, especially since I am in the technology sector, I have felt the feelings of being swept away in the deluge of the new developments out there. Whether in technology or in business practices themselves I have experienced the overwhelming and daunting feelings of staying competitive in the marketplace. In no group of people is this more true than with entrepreneurs and SMB owners. We are constantly striving to improve and better ourselves and our businesses and maintain the competitive edges that we have developed.</p>
<p>All of us have our natural areas of expertise and training, the area's of business that we are naturally good at. Just as true, we also have the areas that we are not as good at or simply aren't educated in. In those area's especially it can be quite frustrating knowing where to start and how to proceed. All the while we know that someone, somewhere out there is doing the same thing we are, trying to do it faster, better, cheaper. Sometimes it can be a lot of pressure. </p>
<p>However, recently as I have been blogging and writing more than I ever have before, I stopped to realize how much the internet has become a resource for me. Researching and reading other people's blogs and articles has begun to take up a much larger part of my daily routine than it has before. Reading and learning should be something that we are doing everyday. But part of what we are reading can be live, relevant, and up to the minute by simply subscribing to blogs and articles that we are interested in. </p>
<p>A great way to start is to spend a little time every day following up on authors of books or articles that you like or have impressed you. How about industry websites or associations that you belong to? Many times they may have an expert that is writing articles and blogging with information that is relevant to your business. This can be a great resource in educating yourself about trends in your business or new technology that could help your business. I encourage you to take some time to do some research. Many times you will discover that thing that has been worrying you so much... isn't all that difficult to accomplish!</p>
<script src="http://w.sharethis.com/button/sharethis.js#publisher=6cbc60c6-681b-416c-8407-9fec88b7f977&type=website&embeds=true&post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin&headerTitle=" type="text/javascript"></script>
<div id="stwrapper" class="stwrapper" style="visibility: hidden; top: -999px; left: -999px;"><iframe height="462" frameborder="0" width="350" scrolling="no" allowtransparency="true" id="stframe" class="stframe" name="stframe" style="top: 0px; left: 0px;" src="http://w.sharethis.com/share3x/lightbox.html?stv=3-6-2RC1#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1241539039145.962/fpc=3162175-120f95e36a4-5ea9de9b-21"></iframe><img alt="" height="8" width="8" src="http://w.sharethis.com/images/pic3.gif" title="close" class="stclose" style="position: absolute;" /></div>
]]></content:encoded><guid>http://www.diversecti.com/keeping-up-is-intimidating-sometimes-in-smb-marketplace</guid></item><item><title>Partnerships through watering</title><link>http://www.diversecti.com/partnerships-through-watering</link><pubDate>Tue, 05 May 2009 19:56:06 GMT</pubDate><itunes:author /><dc:creator>Josh Cochran</dc:creator><description><![CDATA[<img alt="" height="206" width="288" src="http://www.oerthers.com/lawn/lawn.jpg" style="float: left; margin-right: 10px;" />
<p>Two weeks ago I spent the weekend planting some grass seed in some bare spots in my lawn. The bare spots were a result of my successful anti-weed campaign last year, so this being spring time I spent the time to plant some grass seed in those bare spots. I faithfully read the directions and followed them exactly, preparing the soil, and planting the seed. After that my only job was to water my seed. However not an hour after completing all of the work, my neighbor came over and said things like, "I think you are supposed to do it this way." His suggestions and input immediatly cast doubt on everything I had done and I began to worry about whether or not I had done the planting properly. I had to go back and re-read the directions and arrive at all my conclusions all over again. I even got onto the internet and read up on some of the lawn care sites to reassure myself I had done things properly. </p>
<p>Days went by and nothing happened. I faithfully watered the seed every day, but each day I struggled with the doubt and anxiety of whether or not I had done it properly. After a week I thought for sure all my work had been in vain and I needed to start over. I was tempted to go out several times and rake the soil and replant. Day seven brought a few sparse, incredibly small sprouts. "That's it," I thought. "That's all I am going to get." I was sure I had done it wrong. Too much water, not enough water, or I planted it incorrectly. However, I resolved yet again to wait and see and to continue watering. </p>
<p>Day nine brought hundreds of sprouts. Glorious sprouts. Bright and healthy green, they were pushing up through the soil. There was much rejoicing throughout the land (my front porch). Later as I was contemplating my experience, I realized that people can be this way while they are prospecting for new business. At Diverse CTI, our process of prospecting is all about growing relationships. We do not "hunt" for customers. We are farmers. We have learned to grow relationships with people until they are ready to buy on their own time. </p>
<p>For new "farmers" this can be very frustrating at times because it is easy to lose patience with the process. Doubt and worry begin to creep in and make us think that it isn't working. Our false instinct can cause us to revert back to "hunting". Although this can be successful, in the end it only leads to win-lose relationship. You have beaten the customer into buying and have "won" the deal, but you have lost the trust and long term relationship that would have grown over time yielding far more than one deal. </p>
<p> For you sales people out there I encourage you to become farmers! What a reward it is to grow partnerships with people rather than hunt them. Learn to be good waterer's, do not grow weary or lose heart. The results certainly take longer and far more patience is required, but the results are lasting and yield many times over.
</p>
<p> - Take time to sharpen the saw by honing your relationship building skills. Read books that strengthen your "empathy bone" so to speak.
</p>
<p> - Make sure that you are feeling what your customer is going through and respond in a real way, avoiding the scripted responses to objections and concerns. </p>
<p> - Finally, do things every so often that remind them of you without constantly asking them if they are ready to buy. Form broad relationships with people, instead of narrow constricting ones that only allow you to talk about whether or not they are going to buy something or not.</p>
<script src="http://w.sharethis.com/button/sharethis.js#publisher=6cbc60c6-681b-416c-8407-9fec88b7f977&type=website&embeds=true&post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin&headerTitle=" type="text/javascript"></script>
<div style="visibility: hidden; top: -999px; left: -999px;" class="stwrapper" id="stwrapper"><iframe height="462" frameborder="0" width="350" scrolling="no" src="http://w.sharethis.com/share3x/lightbox.html?stv=3-6-1RC1#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1241449249988.4116/fpc=3162175-120f95e36a4-5ea9de9b-17" style="top: 0px; left: 0px;" name="stframe" class="stframe" id="stframe" allowtransparency="true"></iframe><img alt="" height="8" width="8" style="position: absolute;" class="stclose" title="close" src="http://w.sharethis.com/images/pic3.gif" /></div>
<div style="visibility: hidden; top: -999px; left: -999px;" class="stwrapper" id="stwrapper"><iframe height="462" frameborder="0" width="350" scrolling="no" src="http://w.sharethis.com/share3x/lightbox.html?stv=3-6-1RC1#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1241449249988.4116/fpc=3162175-120f95e36a4-5ea9de9b-17" style="top: 0px; left: 0px;" name="stframe" class="stframe" id="stframe" allowtransparency="true"></iframe><img alt="" height="8" width="8" style="position: absolute;" class="stclose" title="close" src="http://w.sharethis.com/images/pic3.gif" /></div>
<div style="visibility: hidden; top: -999px; left: -999px;" class="stwrapper" id="stwrapper"><iframe height="462" frameborder="0" width="350" scrolling="no" src="http://w.sharethis.com/share3x/lightbox.html?stv=3-6-1RC1#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1241449249988.4116/fpc=3162175-120f95e36a4-5ea9de9b-17" style="top: 0px; left: 0px;" name="stframe" class="stframe" id="stframe" allowtransparency="true"></iframe><img alt="" height="8" width="8" style="position: absolute;" class="stclose" title="close" src="http://w.sharethis.com/images/pic3.gif" /></div>
<div style="visibility: hidden; top: -999px; left: -999px;" class="stwrapper" id="stwrapper"><iframe height="462" frameborder="0" width="350" scrolling="no" src="http://w.sharethis.com/share3x/lightbox.html?stv=3-6-1RC1#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1241449249988.4116/fpc=3162175-120f95e36a4-5ea9de9b-17" style="top: 0px; left: 0px;" name="stframe" class="stframe" id="stframe" allowtransparency="true"></iframe><img alt="" height="8" width="8" style="position: absolute;" class="stclose" title="close" src="http://w.sharethis.com/images/pic3.gif" /></div>
]]></description><itunes:summary>
Two weeks ago I spent the weekend planting some grass seed in some bare spots in my lawn. The bare spots were a result of my successful anti-weed campaign last year, so this being spring time I spent the time to plant some grass seed in those bare spots. I faithfully read the directions and followed them exactly, preparing the soil, and planting the seed. After that my only job was to water my seed. However not an hour after completing all of the work, my neighbor came over and said things like, "I think you are supposed to do it this way." His suggestions and input immediatly cast doubt on everything I had done and I began to worry about whether or not I had done the planting properly. I had to go back and re-read the directions and arrive at all my conclusions all over again. I even got onto the internet and read up on some of the lawn care sites to reassure myself I had done things properly. 
Days went by and nothing happened. I faithfully watered the seed every day, but each day I struggled with the doubt and anxiety of whether or not I had done it properly. After a week I thought for sure all my work had been in vain and I needed to start over. I was tempted to go out several times and rake the soil and replant. Day seven brought a few sparse, incredibly small sprouts. "That's it," I thought. "That's all I am going to get." I was sure I had done it wrong. Too much water, not enough water, or I planted it incorrectly. However, I resolved yet again to wait and see and to continue watering. 
Day nine brought hundreds of sprouts. Glorious sprouts. Bright and healthy green, they were pushing up through the soil. There was much rejoicing throughout the land (my front porch). Later as I was contemplating my experience, I realized that people can be this way while they are prospecting for new business. At Diverse CTI, our process of prospecting is all about growing relationships. We do not "hunt" for customers. We are farmers. We have learned to grow relationships with people until they are ready to buy on their own time. 
For new "farmers" this can be very frustrating at times because it is easy to lose patience with the process. Doubt and worry begin to creep in and make us think that it isn't working. Our false instinct can cause us to revert back to "hunting". Although this can be successful, in the end it only leads to win-lose relationship. You have beaten the customer into buying and have "won" the deal, but you have lost the trust and long term relationship that would have grown over time yielding far more than one deal. 
 For you sales people out there I encourage you to become farmers! What a reward it is to grow partnerships with people rather than hunt them. Learn to be good waterer's, do not grow weary or lose heart. The results certainly take longer and far more patience is required, but the results are lasting and yield many times over.

 - Take time to sharpen the saw by honing your relationship building skills. Read books that strengthen your "empathy bone" so to speak.

 - Make sure that you are feeling what your customer is going through and respond in a real way, avoiding the scripted responses to objections and concerns. 
 - Finally, do things every so often that remind them of you without constantly asking them if they are ready to buy. Form broad relationships with people, instead of narrow constricting ones that only allow you to talk about whether or not they are going to buy something or not.





</itunes:summary><content:encoded><![CDATA[<img alt="" height="206" width="288" src="http://www.oerthers.com/lawn/lawn.jpg" style="float: left; margin-right: 10px;" />
<p>Two weeks ago I spent the weekend planting some grass seed in some bare spots in my lawn. The bare spots were a result of my successful anti-weed campaign last year, so this being spring time I spent the time to plant some grass seed in those bare spots. I faithfully read the directions and followed them exactly, preparing the soil, and planting the seed. After that my only job was to water my seed. However not an hour after completing all of the work, my neighbor came over and said things like, "I think you are supposed to do it this way." His suggestions and input immediatly cast doubt on everything I had done and I began to worry about whether or not I had done the planting properly. I had to go back and re-read the directions and arrive at all my conclusions all over again. I even got onto the internet and read up on some of the lawn care sites to reassure myself I had done things properly. </p>
<p>Days went by and nothing happened. I faithfully watered the seed every day, but each day I struggled with the doubt and anxiety of whether or not I had done it properly. After a week I thought for sure all my work had been in vain and I needed to start over. I was tempted to go out several times and rake the soil and replant. Day seven brought a few sparse, incredibly small sprouts. "That's it," I thought. "That's all I am going to get." I was sure I had done it wrong. Too much water, not enough water, or I planted it incorrectly. However, I resolved yet again to wait and see and to continue watering. </p>
<p>Day nine brought hundreds of sprouts. Glorious sprouts. Bright and healthy green, they were pushing up through the soil. There was much rejoicing throughout the land (my front porch). Later as I was contemplating my experience, I realized that people can be this way while they are prospecting for new business. At Diverse CTI, our process of prospecting is all about growing relationships. We do not "hunt" for customers. We are farmers. We have learned to grow relationships with people until they are ready to buy on their own time. </p>
<p>For new "farmers" this can be very frustrating at times because it is easy to lose patience with the process. Doubt and worry begin to creep in and make us think that it isn't working. Our false instinct can cause us to revert back to "hunting". Although this can be successful, in the end it only leads to win-lose relationship. You have beaten the customer into buying and have "won" the deal, but you have lost the trust and long term relationship that would have grown over time yielding far more than one deal. </p>
<p> For you sales people out there I encourage you to become farmers! What a reward it is to grow partnerships with people rather than hunt them. Learn to be good waterer's, do not grow weary or lose heart. The results certainly take longer and far more patience is required, but the results are lasting and yield many times over.
</p>
<p> - Take time to sharpen the saw by honing your relationship building skills. Read books that strengthen your "empathy bone" so to speak.
</p>
<p> - Make sure that you are feeling what your customer is going through and respond in a real way, avoiding the scripted responses to objections and concerns. </p>
<p> - Finally, do things every so often that remind them of you without constantly asking them if they are ready to buy. Form broad relationships with people, instead of narrow constricting ones that only allow you to talk about whether or not they are going to buy something or not.</p>
<script src="http://w.sharethis.com/button/sharethis.js#publisher=6cbc60c6-681b-416c-8407-9fec88b7f977&type=website&embeds=true&post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin&headerTitle=" type="text/javascript"></script>
<div style="visibility: hidden; top: -999px; left: -999px;" class="stwrapper" id="stwrapper"><iframe height="462" frameborder="0" width="350" scrolling="no" src="http://w.sharethis.com/share3x/lightbox.html?stv=3-6-1RC1#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1241449249988.4116/fpc=3162175-120f95e36a4-5ea9de9b-17" style="top: 0px; left: 0px;" name="stframe" class="stframe" id="stframe" allowtransparency="true"></iframe><img alt="" height="8" width="8" style="position: absolute;" class="stclose" title="close" src="http://w.sharethis.com/images/pic3.gif" /></div>
<div style="visibility: hidden; top: -999px; left: -999px;" class="stwrapper" id="stwrapper"><iframe height="462" frameborder="0" width="350" scrolling="no" src="http://w.sharethis.com/share3x/lightbox.html?stv=3-6-1RC1#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1241449249988.4116/fpc=3162175-120f95e36a4-5ea9de9b-17" style="top: 0px; left: 0px;" name="stframe" class="stframe" id="stframe" allowtransparency="true"></iframe><img alt="" height="8" width="8" style="position: absolute;" class="stclose" title="close" src="http://w.sharethis.com/images/pic3.gif" /></div>
<div style="visibility: hidden; top: -999px; left: -999px;" class="stwrapper" id="stwrapper"><iframe height="462" frameborder="0" width="350" scrolling="no" src="http://w.sharethis.com/share3x/lightbox.html?stv=3-6-1RC1#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1241449249988.4116/fpc=3162175-120f95e36a4-5ea9de9b-17" style="top: 0px; left: 0px;" name="stframe" class="stframe" id="stframe" allowtransparency="true"></iframe><img alt="" height="8" width="8" style="position: absolute;" class="stclose" title="close" src="http://w.sharethis.com/images/pic3.gif" /></div>
<div style="visibility: hidden; top: -999px; left: -999px;" class="stwrapper" id="stwrapper"><iframe height="462" frameborder="0" width="350" scrolling="no" src="http://w.sharethis.com/share3x/lightbox.html?stv=3-6-1RC1#init/publisher=6cbc60c6-681b-416c-8407-9fec88b7f977/type=website/embeds=true/post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin/headerTitle=/sessionID=1241449249988.4116/fpc=3162175-120f95e36a4-5ea9de9b-17" style="top: 0px; left: 0px;" name="stframe" class="stframe" id="stframe" allowtransparency="true"></iframe><img alt="" height="8" width="8" style="position: absolute;" class="stclose" title="close" src="http://w.sharethis.com/images/pic3.gif" /></div>
]]></content:encoded><guid>http://www.diversecti.com/partnerships-through-watering</guid></item><item><title>Mobile Telecommunications and Wireless</title><link>http://www.diversecti.com/mobile-telecommunications</link><pubDate>Mon, 27 Apr 2009 16:52:24 GMT</pubDate><itunes:author /><dc:creator>Josh Cochran</dc:creator><description><![CDATA[<p>I was researching SIP cordless phones today and stumbled onto a really cool video which I will post below. But I was really intrigued by the speaker and I dug a little deeper to find out where and what he was speaking for. It turns out there is and organization called TED that is a forum for all kinds of thoughts and ideas. Althought I am still finding out more, I explored their website and found tons of free videos by many famous people and interesting topics so I thought I would share it with you. Check it out and make up your own mind, but don't miss out on some of the really cool videos! <a href="http://www.ted.com" target="_blank">Check out TED here...</a></p>
<p> </p>
<object height="326" width="446">
<param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf">
<param name="allowFullScreen" value="true">
<param name="wmode" value="transparent">
<param name="bgColor" value="#ffffff">
<param name="flashvars" value="vu=http://video.ted.com/talks/embed/DavidPogue_2008P-embed-PARTNER_high.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/DavidPogue-2008P.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=495"><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgcolor="#ffffff" allowfullscreen="true" flashvars="vu=http://video.ted.com/talks/embed/DavidPogue_2008P-embed-PARTNER_high.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/DavidPogue-2008P.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=495" width="465" height="340"></object>
<script src="http://w.sharethis.com/button/sharethis.js#publisher=6cbc60c6-681b-416c-8407-9fec88b7f977&type=website&embeds=true&post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin&headerTitle=" type="text/javascript"></script>
]]></description><itunes:summary>I was researching SIP cordless phones today and stumbled onto a really cool video which I will post below. But I was really intrigued by the speaker and I dug a little deeper to find out where and what he was speaking for. It turns out there is and organization called TED that is a forum for all kinds of thoughts and ideas. Althought I am still finding out more, I explored their website and found tons of free videos by many famous people and interesting topics so I thought I would share it with you. Check it out and make up your own mind, but don't miss out on some of the really cool videos! Check out TED here...
 







</itunes:summary><content:encoded><![CDATA[<p>I was researching SIP cordless phones today and stumbled onto a really cool video which I will post below. But I was really intrigued by the speaker and I dug a little deeper to find out where and what he was speaking for. It turns out there is and organization called TED that is a forum for all kinds of thoughts and ideas. Althought I am still finding out more, I explored their website and found tons of free videos by many famous people and interesting topics so I thought I would share it with you. Check it out and make up your own mind, but don't miss out on some of the really cool videos! <a href="http://www.ted.com" target="_blank">Check out TED here...</a></p>
<p> </p>
<object height="326" width="446">
<param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf">
<param name="allowFullScreen" value="true">
<param name="wmode" value="transparent">
<param name="bgColor" value="#ffffff">
<param name="flashvars" value="vu=http://video.ted.com/talks/embed/DavidPogue_2008P-embed-PARTNER_high.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/DavidPogue-2008P.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=495"><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgcolor="#ffffff" allowfullscreen="true" flashvars="vu=http://video.ted.com/talks/embed/DavidPogue_2008P-embed-PARTNER_high.flv&su=http://images.ted.com/images/ted/tedindex/embed-posters/DavidPogue-2008P.embed_thumbnail.jpg&vw=432&vh=240&ap=0&ti=495" width="465" height="340"></object>
<script src="http://w.sharethis.com/button/sharethis.js#publisher=6cbc60c6-681b-416c-8407-9fec88b7f977&type=website&embeds=true&post_services=facebook%2Cdigg%2Cdelicious%2Cybuzz%2Ctwitter%2Cstumbleupon%2Creddit%2Ctechnorati%2Cmixx%2Cblogger%2Ctypepad%2Cwordpress%2Cgoogle_bmarks%2Cwindows_live%2Cmyspace%2Cfark%2Cbus_exchange%2Cpropeller%2Cnewsvine%2Clinkedin&headerTitle=" type="text/javascript"></script>
]]></content:encoded><guid>http://www.diversecti.com/mobile-telecommunications</guid></item><item><title>Get the right people on your team!</title><link>http://www.diversecti.com/your-team</link><pubDate>Tue, 21 Apr 2009 23:00:54 GMT</pubDate><itunes:author /><dc:creator>Josh Cochran</dc:creator><description><![CDATA[<p></p>
<p>Recently I have been reading the book Good to Great by Jim Collins. One of the principles that he puts forth in his book is that leaders waste a lot of time getting the company pointed in the right direction while not paying enough attention to who is on the bus. I have really been struck with the importance of this and how it somehow seems off. But checking with my experience I realize how right it is. Many times throughout our company history we have been so wrapped up in where the company is going that we have lost track of the fact that we have some people on the 'bus' that don't belong. Jim goes on to say that if you stop the bus and take some time getting the right people on you don't have to worry so much about where to go. When you have the right people on the bus they spontaneously help direct it where it needs to go. A great leader knows how to rely on his team to help lead the company in the right direction. Sometimes it's good to pull over and check with everyone on board and get clear about the destination. </p>
]]></description><itunes:summary>
Recently I have been reading the book Good to Great by Jim Collins. One of the principles that he puts forth in his book is that leaders waste a lot of time getting the company pointed in the right direction while not paying enough attention to who is on the bus. I have really been struck with the importance of this and how it somehow seems off. But checking with my experience I realize how right it is. Many times throughout our company history we have been so wrapped up in where the company is going that we have lost track of the fact that we have some people on the 'bus' that don't belong. Jim goes on to say that if you stop the bus and take some time getting the right people on you don't have to worry so much about where to go. When you have the right people on the bus they spontaneously help direct it where it needs to go. A great leader knows how to rely on his team to help lead the company in the right direction. Sometimes it's good to pull over and check with everyone on board and get clear about the destination. 
</itunes:summary><content:encoded><![CDATA[<p></p>
<p>Recently I have been reading the book Good to Great by Jim Collins. One of the principles that he puts forth in his book is that leaders waste a lot of time getting the company pointed in the right direction while not paying enough attention to who is on the bus. I have really been struck with the importance of this and how it somehow seems off. But checking with my experience I realize how right it is. Many times throughout our company history we have been so wrapped up in where the company is going that we have lost track of the fact that we have some people on the 'bus' that don't belong. Jim goes on to say that if you stop the bus and take some time getting the right people on you don't have to worry so much about where to go. When you have the right people on the bus they spontaneously help direct it where it needs to go. A great leader knows how to rely on his team to help lead the company in the right direction. Sometimes it's good to pull over and check with everyone on board and get clear about the destination. </p>
]]></content:encoded><guid>http://www.diversecti.com/your-team</guid></item></channel></rss>