“Mr./Mrs. Guru won’t help me…”

“Man, I wish my vendors delivered as promised…”

I’m a BIG proponent of self-accountability.

This is an enormous hot button for me…I throw up in my mouth almost every time I hear the whining, moaning, groaning, and complaining about what goes wrong, who does it wrong…and why there aren’t any shortcuts to make business so easy you can operate it from an armchair.

So it’s time to deliver the big concept that will change all of that, so you can have and enjoy all the perks of a business (like I enjoy).

Ready?

You have to turn your business into a magnet.

No, not the kind you stick on the kitchen refrigerator, the kind that attracts the right people, resources, and energies to your business.

In simpler terms, you have to build a business that is bigger than yourself…you can’t be the centerpiece of your business. Instead you have to separate yourself from your business…and you have to build a business that people enjoy interacting with…and want to support.

You are part of that plan, no doubt about it…but the business and the vision behind it MUST be worth supporting in the first place.

You build a business that the affiliate network takes notice of, and gives preferential treatment to…

…a business that a successful business person will notice, and want to work with you sharing resources towards success for both of you (not just you, Mr. Greedy)…

…a business that vendors (website designers, copywriters, etc…etc…) take notice of and pay extra special attention to…

But the hard part of all of this is…you have to build and create the vision that drives this type of business.

In your actions every day, make yourself an “easy to get along with” person (if you aren’t already)…try to help other people when you can (like I do with content and Skype chats from time to time)…in essence…

Try to be what other whiny, moany, groany business owners aren’t…a magnet.

Even if you’re not the “extreme” example of the business person I point to in this post…I’m sure you can think of several ways to improve starting now.

Think about it today.

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Small to medium sized companies (sales volumes $10 – 500 million annually) can use this Internet thing to reduce customer acquisition costs.

Novel idea huh?

Use the Internet to replace or supplement your current lead generation efforts (correctly of course) so it costs less to acquire new customers for your business.

Wow, what a revelation.

How come more businesses aren’t doing it? (or aren’t doing it correctly, in fact not even close)

Interesting.

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There has been a term thrown around recently on the blogs of several well-known marketers and pro-consumer advocates…

The Internet Marketing Syndicate

A group of Internet Marketers allegedly forming a “closed door” endorsed marketing and product launch sequence that results in sales of high-ticket info-products being sold (most for  $1997 each).

My view on this trend, disturbing.  Very sad and very disturbing.

When you endorse a product, it’s extremely important that you’ve used that product, or reviewed that product so you can make a justified determination in your endorsement for the reader of your email or blog post.

This doesn’t seem to be happening in this close-knit circle of marketers.

Now, I’m no lawyer, so the legal aspects of this are best left to them to discuss…but ethically, this needs to be challenged.

In reading some of the blog posts circulating about this subject, I’m finding that to join this Internet Marketing Syndicate, you must promote a schedule of products, no matter what.  Yours then gets promoted once as a result of being part of this group…no matter what.

What…the…hell?

So…products are being promoted randomly, without a second thought to the person forking over their hard-earned $1997 to buy them?

Are these individuals that desperate for income or something?

At what point do you make the leap from teaching a market of people to do something (keyword: people), to simply trying to extract money from that market without regard to the quality of products being sold?

To me, you don’t cross that bridge.  To me, if you do cross that bridge, you cross into the dark underbelly of the marketing world, and even worse… by example as a “leader” in the market (a term I use loosely), you justify these actions as “ok” for new people entering the marketing business.

And that’s NOT ok.

Now, I’m going to admit I haven’t been 100% perfect when it comes to endorsed marketing (I don’t think anyone has), but I always strive to be as close to that 100% perfect as I possibly can.

This alleged Syndicate is far from perfect at all, or so it seems.  Do they think they’re above common business ethics?

I’m starting to wonder.

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Recently, as in the last 3 years or so…it seems that published authors are “pushing” books out.

Enter, the book factory.

I’ve read Think and Grow Rich over 30 times, literally, from cover to cover. I’ve read the “Rich Dad, Poor Dad” book many times.  Obviously, I’ve read other books…but these I would term classics.

But recently, it’s rare that a book written in the “business” genre is actually written to engage the reader.  Instead, you have to wade through “information vomit” to get to any scraps of engaging content.

Naturally, as with anything, there are rare exceptions (one author of a few that comes to mind is David Meerman Scott).

Why is that I wonder?

Are authors writing books with a purpose to engage their audience?  Or just to “get a book out”?  To say they are an author maybe?

Hmmm…

Before you submit your book to the book factory, perhaps get an unbiased* consensus about how engaging and entertaining the content is? Then, maybe, more people will read past page 18 before calling it quits.

*by unbiased, I mean not a member of your “inner circle” of marketing friends who will go to Amazon when your book hits the streets and publish “fluff” reviews.

By the way, I’m currently writing a book, a manifesto based on my personal observations about business and the people who run those businesses.  By the time it hits print, it should prove to be an engaging, entertaining, and useful read.

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