Jesper Åström – Ideas worth keeping to yourself https://jesperastrom.com/ Wed, 27 Jan 2021 22:13:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.7 https://jesperastrom.com/wordpress/wp-content/uploads/favicon.png Jesper Åström – Ideas worth keeping to yourself https://jesperastrom.com/ 32 32 Why was there a Bernie Sanders Viral Meme Effect? https://jesperastrom.com/viral-campaigns/why-was-there-a-bernie-sanders-viral-meme-effect/ https://jesperastrom.com/viral-campaigns/why-was-there-a-bernie-sanders-viral-meme-effect/#respond Wed, 27 Jan 2021 22:12:35 +0000 https://jesperastrom.com/?p=6208 I got this question from a friend; “Why does everyone share this image of Bernie Sanders… I don’t get it…”. Her question makes perfect sense: Why would anyone want to share a photo of a sleeping old man? The short answer It could basically have been anything. But it became Bernie. People needed to relate ... Read more

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]]> https://jesperastrom.com/viral-campaigns/why-was-there-a-bernie-sanders-viral-meme-effect/feed/ 0 Sell digital products online https://jesperastrom.com/business/sell-digital-products-online/ https://jesperastrom.com/business/sell-digital-products-online/#respond Tue, 19 May 2020 17:51:04 +0000 http://jesperastrom.com/?p=6104 In this article about selling digital products online How to sell digital products online video tutorial How to sell books & reports online Sellfy store to sell any digital product online So how should I reach my customer base for my digital products 10 steps to setup your Sellfy Account and start selling digital products ... Read more

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]]> https://jesperastrom.com/business/sell-digital-products-online/feed/ 0 How to Create a Mission Statement https://jesperastrom.com/digital-product-development/how-to-create-a-mission-statement/ https://jesperastrom.com/digital-product-development/how-to-create-a-mission-statement/#respond Sat, 02 May 2020 14:01:43 +0000 http://jesperastrom.com/?p=6066 The mission statement is one of the first things you need to create when you set off to launch a digital product. Not only because it will give you a sense of direction, but also because it is important to use whilst trying to tell the story of what you are doing before you have ... Read more

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]]> https://jesperastrom.com/digital-product-development/how-to-create-a-mission-statement/feed/ 0 Interest Reports in Google Analytics https://jesperastrom.com/google-analytics/interest-reports-in-google-analytics/ https://jesperastrom.com/google-analytics/interest-reports-in-google-analytics/#respond Tue, 12 Feb 2019 06:30:43 +0000 http://jesperastrom.com/?p=5849 If you are looking to find audiences for your targeting of ads through Google Ads products, then the Interest reports section might very well be the place for you. There are essentially three types of “Interests” that are defined by Google Analytics. Affinity Interest In-Market Interest Other Interest In the video above I go through ... Read more

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]]> https://jesperastrom.com/google-analytics/interest-reports-in-google-analytics/feed/ 0 How to Set Goals in Google Analytics https://jesperastrom.com/google-analytics/how-to-set-goals-in-google-analytics/ https://jesperastrom.com/google-analytics/how-to-set-goals-in-google-analytics/#respond Tue, 12 Feb 2019 05:54:59 +0000 http://jesperastrom.com/?p=5832 If you are to measure whether or not you are on the right path, it is good to know where you’re going. Goals will help you do that… Goals in Google Analytics are no different. If you want to create a full Audit of your Google Analytics account you can probably find some help using ... Read more

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]]> https://jesperastrom.com/google-analytics/how-to-set-goals-in-google-analytics/feed/ 0 How to get Facebook Insights into Google Data Studio | Video Tutorial https://jesperastrom.com/google-analytics/how-to-get-facebook-insights-into-google-data-studio-video-tutorial/ https://jesperastrom.com/google-analytics/how-to-get-facebook-insights-into-google-data-studio-video-tutorial/#respond Thu, 31 Jan 2019 05:39:53 +0000 http://jesperastrom.com/?p=5732 Have you ever wanted to get Facebook Insights into Google Data Studio? Well, there is no real direct way of doing it. You can always subscribe to Supermetrics and harvest the data through their service, but if you don’t want to pay their fees, there is actually a way to do it manually. This video ... Read more

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]]> https://jesperastrom.com/google-analytics/how-to-get-facebook-insights-into-google-data-studio-video-tutorial/feed/ 0 How to Create an Audience for Retargeting in Google Analytics https://jesperastrom.com/google-analytics/how-to-create-an-audience-for-retargeting-in-google-analytics/ https://jesperastrom.com/google-analytics/how-to-create-an-audience-for-retargeting-in-google-analytics/#respond Wed, 16 Jan 2019 06:01:28 +0000 http://jesperastrom.com/?p=5643 Creating an Audience in Google Analytics that can be used as a secondary dimension, as a retargeting audience in Google Search Ads or Google Display & Video 360 is fairly simple. All you have to do is to follow the steps in this video. 1. Start out by visiting your Admin section of your Google ... Read more

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]]> https://jesperastrom.com/google-analytics/how-to-create-an-audience-for-retargeting-in-google-analytics/feed/ 0 When to use Demographics in Google Analytics https://jesperastrom.com/google-analytics/when-to-use-demographics-in-google-analytics/ https://jesperastrom.com/google-analytics/when-to-use-demographics-in-google-analytics/#respond Tue, 15 Jan 2019 06:27:04 +0000 http://jesperastrom.com/?p=5664 The Demographics report in Google analytics will show you an approximation of the gender and the age of your visitors. This data alone doesn’t tell you that much, but if you combine it with other data using segments and audiences you will be able to draw some pretty good generalisations about the group of people ... Read more

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]]> https://jesperastrom.com/google-analytics/when-to-use-demographics-in-google-analytics/feed/ 0 Active Users report in Google Analytics – Definition https://jesperastrom.com/google-analytics/active-users-report-in-google-analytics-definition/ https://jesperastrom.com/google-analytics/active-users-report-in-google-analytics-definition/#respond Mon, 14 Jan 2019 06:07:15 +0000 http://jesperastrom.com/?p=5503 In Google Analytics, the term "Active users" appear in two different places and mean two different things.

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]]> https://jesperastrom.com/google-analytics/active-users-report-in-google-analytics-definition/feed/ 0 Cohorts Report in Google Analytics – Measure new users separately https://jesperastrom.com/google-analytics/cohorts-report-in-google-analytics-measure-new-users-separately/ https://jesperastrom.com/google-analytics/cohorts-report-in-google-analytics-measure-new-users-separately/#respond Fri, 11 Jan 2019 05:59:09 +0000 http://jesperastrom.com/?p=5620 If you want to know how the new users during a specific period of time are interacting with your website the Cohort report in Google Analytics is a great place to begin. Together with Segments it is one of the most powerful reports that exist in analytics when you want to study a specific portion ... Read more

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