SymphonyIRI Group CPG Blog

Navigating Pricing Turbulence: How to Take a More Strategic Approach to Pricing

May 22nd, 2012

By: Sharat Mathur

Industry practitioners have always adjusted prices to create or diminish value, but, in this turbulent market, the pricing process is much more complicated–and important. The simple, carefree pricing methods of the past are no longer adequate. Volatile commodity prices, price-conscious retailers, thrifty customers, and the Internet’s influence on shopper behavior mandate a strategic pricing approach [...]

Tags: cpg, economy, financial situation, manufacturers, pricing, Retailers
Posted in Pricing & Promotion | 1 Comment »

There’s No Mystery to Digital Marketing ROI Measurement

May 16th, 2012

By: Monica Brown

As digital media becomes an increasingly important part of the marketing mix, management teams are demanding an increasing amount of measurement to understand ROI, just as they have done for traditional print, radio and TV ad campaigns. There have been many articles that have appeared in the media that claim measuring digital marketing campaigns is [...]

Tags: Digital Marketing
Posted in Digital Media | No Comments »

Understanding and Activating Shoppers in the 21st Century

May 9th, 2012

By: Paul Lainis

Today’s consumers are a force to be reckoned with. A variety of evolving factors, including economic volatility, new product introduction and consumer-centricity, fed by the adoption of technology (smartphones, tablet computers, etc.) have armed consumers with the wherewithal to challenge brands to meet their specific needs. Technology has enabled shoppers to be more educated about [...]

Tags: consumer and shopper marketing, consumer insights, DigitaLink, Paul Lainis, pricing, Retail Solutions, Segmentation, shopper attitudes, shopper behavior
Posted in Shoppers | No Comments »

Mother Knows Best: Moms Stay Optimistic, Shop Smart

May 2nd, 2012

By: Susan Viamari

After a tumultuous 2011, consumers are starting to regain confidence in their personal finances. This week, we released the SymphonyIRI Group Q1 2012 MarketPulse™ survey and found that 19 percent of consumers feel their financial position has improved over the past year. Forty percent feel it has remained unchanged, and 41 percent feel it has [...]

Tags: coupons, cpg, economy, grocery, manufacturers, Marketing, MarketPulse, moms, new media, Retailers, shopper attitudes, shopper behavior, Social Media, SymphonyIRI, Women Shoppers
Posted in Moms | No Comments »

2011 New Product Pacesetters: Learning from the Top CPG Launches

April 24th, 2012

By: Susan Viamari

More than 1,500 new CPG products entered the market in 2011, but only 291 achieved SymphonyIRI New Product Pacesetter (NPP) status. We’re celebrating these successful product launches in SymphonyIRI’s 2011 New Product Pacesetters report, a benchmark analysis of the best-performing new CPG brands in the food and beverage and non-food categories. Launching new products is [...]

Tags: consumer rituals, Consumers, cpg, CPG trends, Eating Habits, economy, health options, manufacturers, niche, retail innovation, sales, shopper behavior, shopping trends, SymphonyIRI, year-one
Posted in New Products | No Comments »

Redefining the Next Decade of Consumer and Retail Analytics

April 2nd, 2012

By: Robert Holston

It’s time to revamp our approach to CPG and retail analytics as we face the perfect storm of technology, a radical shift in shopper behavior and advanced, predictive analytical models. Predictive analytical models can enable industry leaders to understand nearly infinite details about consumers, reshaping the complete range of product development, pricing, promotion, assortments and [...]

Tags: Analytics2020, consumer analytics, cpg, Grocery Manufacturer’s Association, manufacturers, predictive analytics, pricing, promotion, retail analytics, Retail Solutions, Robert Holston, Social Media
Posted in Retail Updates | 1 Comment »

Using Purchase Data to Go Above and Beyond Traditional Segmentation

March 26th, 2012

By: Carl Edstrom

Traditional segmentation serves as an excellent initial effort to tailor marketing messages to key groups. But, simple cluster analysis lacks the actual behavioral information contained in advanced segmentation solutions which may be a more effective use of meager marketing budgets. In “Trying to Bring the Numbers Alive,” a recent article in Quirks’s Marketing Research Review, [...]

Tags: behavioral data, Benjamin Woll, Carl Edstrom, cluster analysis, consumer segments, Jyanping Rung, Latent class analysis, National Consumer Panel, purchase data, segmentation methodology, targeting
Posted in Segmentation | No Comments »

Helping Your Consumer Buy

March 22nd, 2012

By: Ben Perkins

Be careful—the following might blow your mind: Consumer confidence is down; spending is flat We are coming out of a recession and commodity/food prices will continue to rise Shocking, I know…and yes, it is hard to type with my tongue so far in my cheek. Obviously, it isn’t breaking news that for most consumers, the [...]

Tags: couponing, Dr. David Katz, NFC, NuVal program, retailer loyalty, VeriFone, Wegman’s Weis
Posted in Retail Solutions | No Comments »

A Deeper Dive on Digital Segmentation and Activation – Q&A with Carl Edstrom and Paul Lainis

March 22nd, 2012

By: John McIndoe

At the end of January, we announced DigitaLink, a new digital segmentation solution that leverages SymphonyIRI’s Consumer Network Panel, MarketPulse research and analytic capabilities to provide new insights into how quickly consumers are embracing digital media and what digital devices and platforms they are using. We identified which demographic groups are most interested in near-term [...]

Tags: Carl Edstrom, cpg, DigitaLink, manufacturer, MarketPulse, online consumers, Phil Lainis, retailer, Segmentation, SymphonyIRI Consumer Network Panel
Posted in Digital Media | No Comments »

Frugality, List Making and a Taste for Gourmet: 2011 in Review

March 15th, 2012

By: Susan Viamari

With minimal economic improvement, rising commodity prices and continued consumer frugality, 2011 was another challenging year for the CPG industry. During our recent webinar, “Times & Trends: CPG 2011 Year in Review,” I discussed the key economic and consumer trends that impacted CPG performance across various channels, departments and categories in 2011. These include: Ongoing [...]

Tags: Consumers, cpg, economy, Frugal, grocery, pricing, Retail Solutions, Retailers, shopper attitudes, shopper behavior, Shoppers, shopping, SymphonyIRI, Times & Trends
Posted in CPG | No Comments »

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