Darryl King's blog ireckon

Is TV now just for sport?

Darryl — Tue, 14 Feb 2012 13:56:27 +0000

So far over the last couple of years we have seen disruption hitting many industries hard. The ‘crowd’ is doing what it wants, and not behaving in ways that marketing teams and brands are fully understanding. Many are playing catch up as best they can, but internal bureaucracy, systems that are outdated and which have [...]

Shouldn’t you have been doing this already?

Darryl — Thu, 19 Jan 2012 11:11:18 +0000

I don’t care how you spell it or shape it. Social media is only really doing what business should be doing anyway! Yes. You know. Talking to customers, listening to them, having meaningful dialogue with them and making sure their needs are met. I know. I know. That isn’t easy; I mean seriously you have [...]

Are there too many rules in your design?

Darryl — Tue, 17 Jan 2012 15:02:54 +0000

Over the last 6 months I have been having a lot of discussions with my team about the way a creative process should flow across the numerous different outputs we deliver (apps, web sites, graphics, social pages etc). Over the last week I have also seen a number Designers discussing trying to find ‘the [...]

Is a like really an advertisement? How it might affect your campaign.

Darryl — Tue, 13 Dec 2011 00:53:59 +0000

Liking a page on Facebook is one of those things people do without too much thought. You visit a page or update on Facebook about something or someone you know, you press like, you move on. Facebook likes are sought after as a way of indicating popularity of a product or service and as a [...]

YOU MUST BURN…

Darryl — Tue, 06 Dec 2011 09:51:40 +0000

A post recently caught my attention and it has been burning in my head ever since. A wake up call or a reminder for myself. Thus I share. All my life I have been driven by passion. I am a passionate person, for better or worse, I get fired up about things and driven by [...]