This article offers some suggestions on how to get a bunch of links quickly. I haven’t tried, though I’ve looked at similar offerings in the past. Enjoy

Blogging is fun, you enjoy every minute of it. But there are some aspects you would really like to avoid, and yet they are a vital part of your strategy, like submitting to social bookmarking sites. Let’s face it without exposure there is no audience. how to get a post listed on 25 sites in just a few minutes . You could use a service like OnlyWire to help get it done quicker.

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Spacky is an interesting keyword tool that you might like to try out next time you are searching for keywords for your blog or marketing campaign.

It’s called Spacky and it provides search results and volumes for the top 3 search engines: one word, one site… three sets of results to compare. Add this one to your arsenal.

To use the site enter your keyword, and the captcha phrase. Then hit query, and you’re done. The answers are provided in a jiffy.

Free keyword research tool – Overture, Google, MSN keyword estimator

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For marketers and business people everywhere, I thought this article would be worth mentioning on my blog!

How to Tap Into Your Customer’s Inner Desires for Fun and Big Profits

When Did This Become About You?
The evolutionary biologists and psychologists are right about one thing – humans have a tendency to put themselves first. That makes sense – for example, you can’t save someone else from drowning until you’ve saved yourself first. Those scientists would argue that this is simply a survival mechanism, a way to help propagate the species.However, what started out as a survival mechanism has spilled over into every part of our lives. Americans in particular are known to put their individual needs ahead of the group’s needs. Perhaps you’ve seen this selfish behavior taken to sickening levels – face it, we all have the friend who only talks about herself and never asks anyone what’s going on in their life….moreadwritingtips

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I received a lot of criticism for the investment opportunity I put forward, but I still stand behind it. In fact, I think it was actually a very generous opportunity. But I’m fine with how things turned out, as now I can now reap all the rewards (if any) myself.

There is a lot of risk though – I’ve never developed a game before, so this is a completely new venture for me. Together with Movie-Vault, this will have been $20,000 that I’ve invested into my projects during the past 6-8 weeks, which is the most I’ve ever invested at once before.

I still have a mortgage to pay, so this really is quite a risk for me. But few people get anywhere by always playing it safe.

My response: So we really begin to see what is going on.

First, Tyler needed the cash. It’s likely he didn’t have all the cash up front to invest, so he decided to tap these loans. Unfortunately, taking out a loan to fund an investment isn’t usually a good idea if the investment has no assets, no income and no known market. Risk for the lender is high, so a conventional loan would have had a punitively high interest rate, if one had been available at all.

So to raise the capital, he then tried to create a deal where the risk was on the shoulders of the lender, rather than the recipient of the loan. Which he then framed as an ‘investment’. The problem with calling it an investment is that he has capped the upside and offers a deal where the lender can lose upto 100% of the initial investment.

In other words, if the site does well, he buys out the lender; if the site does poorly, the lender could lose his share of the cash (if the site is pulled totally) or could be paid back very slowly indeed (increasing risk because of technological development and game fatigue). But other variations are also possible: what if the site needs more money (many investments do become money pits); suppose he brings a co-owner to shoulder the costs and development, what happens to the upside; what happens if the site is never finished because he encounters intractable developers or serious development issues; what happens if the game becomes outdated so fast that no-one wants to play it;… and so on.

I’ve already gone over the rest of the details in the other post, why I think any ‘investor’ would have to work hard to get due diligence done. The real issue is that while he’s never developed a game before, he clearly also has never had a business partner before either. I wonder what he would say if I offered him a similar deal for one of my projects. But that’s what concerns me the most: he never admits that the deal is a problem for the other investor, never actually discusses the alternatives to this approach, only pushes forward his confidence in his deal and his abilities.

Yes, it’s a risk. Of course, it is. That he’s putting up the money himself will highlight the concerns of the other potential investors. The odd thing is that he revealed so much of the project, yet didn’t reveal the most important details at all, avoided the hard questions in the discussion, refused to refute many of the points raised, and then went about claiming "I think it was actually a very generous opportunity". Well, it was: it was very generous to himself, …

The facts that the people he talked to would also have shared these concerns and that he is now funding the site himself both highlight how ill-conceived the financing arrangements were in the beginning. I only hope the development for the site itself shows more sophistication than this. Don’t get me wrong, I wish him well in this project, and all of the others he has, though I cannot help but feel that this bravado will prove ill-founded.

Oh, and if Tyler didn’t want someone to critique his investment opportunities, then why on earth would he advertise so openly, leave the comment thread open, and then post again later? He may stand by his ‘deal’, but I stand by my criticisms, too.

The hardest thing he did, to which I give him credit, he is trying to create a new project, he is trying to find his value, he is trying to do something that he is challenging himself to do. That is the huge upside for him, come success or failure. He will walk away with experience that he will be able to use later.

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6 Fool-Proof Steps to Make More Money With Your WebsiteDosh Dosh

Every website has a bunch of web pages which get more search traffic than others. These pages are constantly visited daily by new visitors, people who have never seen the site in question before. I call these ‘money pages’ because they are a reliable source of immediate and future income.But they’re not just ‘money’ because they bring in revenue: they are one of the easiest ways to grow your audience without much work. If you learn how to optimize these money pages (its not hard to do), you’ll really improve your website in so many ways. More revenue, more members, more influence and authority. Doesn’t that sound good? from Dosh Dosh | Internet Marketing & Social Media

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In this post I want to present some visuals on how I’ve expanded one of my blogs and diversified its income streams. * How do I expand upon my blog and add different elements to my site? * How do I move beyond the basics of making money with AdSense on my blog?I’m asked these two questions a lot and in this post I want to share, with some visuals, how I do it on one of my own sites.

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This is the holiday calendar for 2010. Sorry, I couldn’t find the Chinese one yet. Get your 2010 Calendar Courtesy of ?????-?????,????? | Calendar 2010: Holidays and More

Image via CrunchBase

As a longtime webmaster, I think that the new Google sidewiki feature could be seriously abused.

I reserve the right to control who sees/says what when they visit my site(s)… as such I just don’t know why Google hasn’t implemented an opt-out/opt-in feature….

This is decidedly high handed IMHO, esp. as there is NO way to control or edit the content. PLEASE restore the rights of your webmasters otherwise your Google Toolbar users will face a degraded experience when visiting other sites.

Having seen the quality and stupidity of many comments on YouTube, I wouldn’t want to have any of that associated with my sites. In the end, the only one who gets tarred is Google for creating a system that could be so seriously abused as this. It’s dumb.

And Google says: "…" Still waiting!

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Image via Wikipedia

I was pondering this question today when I was reading the announcements of the Amazon Kindle for International Sales. Which of these would make a better reader?

Pricing: Kindle 1 vs. T91 0

The Kindle is at least $240 cheaper than the Asus Eee PC T91 series, so on price alone, the Asus T91 would lose, except…

Power: Kindle 1 vs. T91 1

The Asus Eee PC T91 is, in fact, a TABLET PC! Yes, it’s a fully fledged PC that can run software, browse, send email, read books, and a whole bunch of things that an ordinary PC could do. Even more, you are not tied to one reader or one e-book store, esp. if you buy PC software for reading ebooks, or install the Kindle for PC. So, in short, you avoid serious customer lock-in.

Features: Kindle 1 vs. T91 2

The Kindle is totally grayscale, while the T91 offers a touchscreen interface with tablet functionality, and even note taking features.

Size: Kindle 2 vs. T91 2

The T91 offers much in a small space, but the Kindle can easily slip into your bag or purse, without additional cables, power points, etc., unless you are going on a longer journey. The batteries will keep you reading for quite a while, certainly more than the T91 can ever do.

Dedicated: Kindle 3 vs. T91 2

The Amazon Kindle is in fact a dedicated machine, with simpler and more robust features. So it is designed to fulfill one function well. Unlike the Asus Eee PC T91 which is a flexible, and therefore, perhaps less reliable machine. So it boots faster, closes down quicker, and gets to the main function faster than any PC ever could.

Of course, in a perfect world, one would have both. At a combined price of less than $800, this is actually feasible. And avoids one of the pitfalls of an all-in-one type machine. You don’t have to rely one machine for EVERYTHING. Always a plus, in my book.

What would you buy? The Asus Eee PC T91 or the Amazon 6" Kindle or both or neither?

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Will you be upgrading or buying it on a new system? I already decided that one!

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I am basing the following options on the project costing $5,000:

Investment Return Buyout

$1,000 15% for 18 months 5x
$2,500 37.5% for 18 months 5x
$5,000 75% for 18 months 5x

I will only accept investors up to when the cost of the project is met (Ex. If 2 investors want in at the $2,500 level then it will be closed there).

The Return is based on site income, whether it be from advertisements on the site or paid memberships.

If you do the math, the site would need to make a total of $6,666 (bad omen? haha) during the first 18-months in order for you just to break even. This works out to an average of $370 a month. Therefore, if the site manages to make $13k during the first year-and-a-half, you’ve doubled your investment.

There will be a buyout clause, where at any point I can buyout the shareholder for 5x their investment. This buyout will be on top of any return they have received so far. For example, if an investor invests $1,000 and after 5 months I want to buy them out, they will keep whatever Returns they have made so far, plus $5,000 (5x) for the buyout.

The 18-month Return timeframe will begin once the site is finished its development and goes live to the public. (More)

I can’t understand this at all, Tyler.

Are you borrowing the money or asking for an investor? Really. If you are borrowing you should offer repayments as part of the plan, a potential interest rate to evaluate the risk involved.

If you’re looking for an investor, then you really ought to be looking for someone who can bring both cash and expertise (ideally). If not expertise, at least cash. But then you must sell them part ownership.

Are you looking for a payment from future cashflow? Then if so, what is your security?

I can’t understand, from a potential client’s position, what you are looking for, nor can I see any real reason to invest. You don’t cap my risk, but you cap my profits. It really seems like you want to have your cake and eat it, with respect. If I were doing this, I would cap the risk, so my investor’s feel better, and reduce/remove the cap on the profits. Given your situation, though, the relative small size of the investment, why don’t you just pony up the money yourself, and avoid all this hassle?

If I were a BBC Dragon, and if I had to listen to this, I would reject it out of hand for the reasons outlined. There’s no product to showcase, no example, no cashflow projections other than airy-fairy numbers, no estimates of expenses (server costs, design costs, admin costs), no security for investors (not even partial ownership), nor do you even clarify if the return of capital comes from income or after costs.

So what is this? I would love to know. Let me know.

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Image via Wikipedia

I don’t know why people waste their breath on the traditional PC vs. Mac wars. It seems rather ‘fruitless’ to me. A computer is a computer, after all.

What do you use it for?

A PC of any kind is only as good as what it’s used for. Most people will only surf the blogs, download music, and browse the occasional jobs ads or facebook. A mac is sufficient for that kind of internet. For sure. A PC, too. Even a netbook.

A broken Mac is useless

If I were smart, I’d have both. Trouble: a broken Mac is a huge pain, and rotten piece of fruit. A broken PC is easily repaired, again and again and again, if needs be. I will challenge anyone to say that a Mac is as easy to repair outside North America as a PC.

We have a regular PC store across the road. When things go wrong, they can replace a motherboard, a hard-drive, a CD-drive, a video-card within 48 hours (at most). They can reinstall Windows in about 24 hours. I challenge any Mac lover to get me service as good as that, anywhere. Granted, I have to pay for the changes to the system; but I can have it fixed near my home for basic costs.  Oh, and that’s despite the hardware on Mac being the same (essentially) a a PC!

Overpriced but flashy

Nice graphics, too, on the Mac. But when it comes down to it, do the graphics really help you get things done? Do they? I challenge anyone to say SnowLeopard helps them be more efficient than Windows 7 any day.

Software, Software, Software

The fact remains: Software on the PC is really the widest, most affordable range of commercial software on any OS. There are a few things on a Mac that you can’t find on a PC, but who uses them? I don’t. I can, however, run any number of commercial, free, and opensource software programs on my PC, and I don’t have to wait for Steve Jobs’ imprimatur or the latest update from the Apple crew.

And, yes, even Mac’s can run Windows. Congratulations, welcome to the world of interoperability! Now, when we can install SnowLeopard on our PCs as a virtual machine? Oh, we can’t.

In fact,

Windows runs on the widest range of hardware, has the largest range of software, in the most languages allowing users to do the whatever task they need to. And, the hardware or software is usually the best value available. What more can you say? Apple tried to do the same thing, and failed miserably. Yet, the Apple cult goes on. At least it gives me fodder to post…

So what do you use? Are you a Windows User or a Mac Fan? Or do you use both, like any reasonable user?

Related articles for you to chew on!

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Zemanta LiveWriter Plugin | Zemanta Ltd.

I’ve used their Zemanta Blogging tool, but as a plugin to the popular LiveWriter, it could be pretty helpful to bloggers.

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RadioSure: A Great New Alternative

It’s easy to install, easy to use, and it plays the stream just as Windows Media Player would, but it seems to use a lot less resources on my PC. Always good.

I’ve been trying it out for a couple of days, it includes multi-format playback, buffering and a record feature that records in MP3 format at different (and high quality) bit-rates. I’m not sure where it pulls the station data from, so it’s not immediately obvious how up-to-date it is. It would be nice to see some station list update feature. Otherwise, it’s on my hit list of great music software, now.

There are a couple of other neat design features: click on the graphing window, and it goes silent; right clicking on station produces a table that you can update yourself with feed type, details, etc.; and a copy URL feature on right clicking to make those long URLs much easier to enter.

Do try it out. There’s even a simpler no-install Portable version which is the one I’m using. Perfect for your Eee PC, your USB Stick, or even no hassle install on your regular PC. Sorry, not available for Mac or Linux.

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Who wanted it? Well, here’s my list of top three online music providers who were delighted to take my money, and provide me with great music to listen to. So drum rolls, please!

 KKBox wanted my money, so I put down a subscription with them. And they made it so easy to pay: I could have paid in any of a dozen different ways, including just going to the local convenience store, and handing over my cash! This is a screenshot that includes some recently popular songs. The only caveat was that I had to set my default language on my PC to Chinese, which of course, broke one of my blogging applications. Never mind.

No problem. Last.FM made it really easy, too. So I plumped to spend money with them. Nothing needed to download, but it works. And there are software programs you can use if you need to.

I also put my money with Sky.FM who wanted it. Nothing to download here. Just play the stream in your favorite player.

It’s not that I didn’t want to give it to Emusic – they wanted too much with too many conditions attached, including paying for a catalogue that I couldn’t access – well done, Sony BMG!; iTunes wanted the money for the products (iPod, iPhone, iTouch, etc.) but didn’t want to provide the services to my country of residence; Pandora just shrank from the challenge of facing too many lawyers, without a good excuse.

After all, when did lawyers run a company? In fairness, lawyers are paid to respect the law, to follow the law and to help understand and interpret the law for other people. But, it seems that they are increasingly being used as an excuse by business leaders to hide behind.

Legal Music Alternatives

So I put my money where I could; and I’ll likely start buying even more CDs courtesy of Amazon, etc., … by the time that Emusic, iTunes, and Pandora wake up to the HUGE LEGAL opportunities they’ve missed, it will be too late for them to capture the market in many countries. Why? Because while they can wait, other hungry companies can’t, and neither can audiences. The world won’t wait for Pandora, Emusic or iTunes to grasp what’s being offered in terms of markets. Instead, these markets will take their ball, and play another game altogether.

Think that it hasn’t happened in Taiwan before? Think again.

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Steve Sutherland, the "The Start-Up Expert" wrote:

I hear that all the time on WarriorForum – stick with one thing, choose one business model and persevere until you succeed. Unfortunately my business model involves content creation, copywriting, website development, article marketing, other SEO techniques and pretty soon email marketing etc! (Hardly getting good at one thing).

And in the same breath and email:

Sales are up anyway …!

So he was doing something right, for sure! However, I was turning this over in my own mind when I wrote my reply to him, and also to you:

I don’t think they mean get good at one (discrete) task, I can’t see how success could be based on one task, ONLY. I think they simply mean one business (this may involve multiple tasks) but keeping the focus on what YOU are good at. It doesn’t mean you have to be a MASTER of all trades! Obviously, you have to be reasonable at all of them and in some tasks you may have to be even better.

For example, when you buy a car, you could choose a Ferrari that excels in speed and acceleration. But the repair bills for simple things like oil changes are huge, AND, you won’t be able to drive it on less than standard roads. So you look for something more reasonable, say a Toyota. Toyota excels in producing great cars at affordable prices, but NONE of them will race as fast as that first car you looked at. However, that is their focus. And their customers like that. Toyotas are successful, not because they everything perfect, but because they do well in most important areas: engine capability, comfort, economy, efficiency, pricing, and repair service. They may not be the best, fastest, cheapest, MOST reliable, most comfortable, most powerful… but they are certainly successful. I think that’s the point.

I think the focus is what you said earlier: "The Start a Business Niche Expert". You’ve found a number of useful and sellable products, developed a marketing approach and put it into action more than 8 times already. Even better, you’re getting great feedback on sales/visitors on what sells, what is profitable, what works, and more importantly, what doesn’t. That is YOUR thing, isn’t it?

Even as a blogger, you have to know a bunch of skills, in some ways similar to Steve’s skill set, but you also have to know how to use Wordpress, LiveWriter, and a whole bunch of skills. Being even a moderately successful blogger requires development of more than one skill, even though you may excel at one particular skill or subset of skills. Without some grasp of other skills, you will not achieve your aims.

What do you say, gentle readers?

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Pick One at the Business Lyceum.

I’ve already bought a couple of accounts and am busy researching my own markets. There’s a great community of support, very helpful materials, and (if you like a challenge) a good amount of reading to get done.

But don’t be put off, you can always just watch the videos, too!

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So why not just buy an Asus Eee PC for a few hundred dollars, esp. with Linux and ONLY use it for online banking? Safe, secure, and not infected with virii.

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Of course, though, I wouldn’t equate gambling with starting a business. Why? Apart from the odds issue, there are far more factors that you can control when you start a business. If you gamble, esp. in a casino, the odds are absolutely stacked against you: the house controls the cards, the house controls the dealers, the house controls who plays, the house monitors ‘cheating’ strategies (and bans anything that is mildly profitable, even ‘card counting’…)…

Gambling is for suckers

Basically, if you gamble, you’re a sucker. But in business, you actually have a good chance of ‘being successful’ and keeping your original stake at the very least. However, there are many reasons a business ‘fails’ including the fact that the owners just get tired or sell out to others or close up one day or die… None of these in particular suggests that the business was an unprofitable one.

It’s in the blood, or not

It’s likely that as Brits, we tend to shy away from doing business, worry about the undue risks, plan until there’s no breath left to actually run the business, borrow lots of money to go into business (IMHO, a huge mistake and a massive risk, but common in the UK), are unusually PESSIMISTIC about doing business, and (even now) still ‘look down’ on entrepreneurs as a breed.

Keep your ass covered

When we started our school, we didn’t worry so much about the risks (and there are many), we just wanted to try it ourselves after seeing so many people screw up royally (is that an adverb?)… we didn’t overly plan except that we knew we could pay the rent on our school for six months without ANY income at all even after setting up the school, we paid ourselves no salary either, we didn’t borrow any money to invest (a huge relief), and we were neither pessimistic nor optimistic about our chances, … Did we have a concrete business plan? No, we didn’t. Did we need one? Not really, we already knew the business in many respects.

Manage the risks, not the luck

IMO, most unsuccessful business owners here fail to manage the basic risks first, don’t make these kind of decisions, and wince at the first hurdles. How? They fail to secure a source of personal income (that covers life expenses, not including their business) first; they overly underestimate the expense of starting up and running for months with little income preferring to spend as much as possible in the first few weeks, and reserving nothing or having nothing to draw on afterwards; aren’t willing to pay themselves a pittance to get things started because they (likely) see a salary for themselves as ‘deserved’; don’t really market themselves well enough except through discounts (a prime strategy) that does NOT work well here… attracts the wrong customers, diverts attention, undermines your profit structure (esp. if you haven’t done your work properly); and so on…

While many seem to believe luck plays a role in starting a business, I like to think of it as luck comes to those who are ready; if you’re not ready, then it’s wasted largely.

Working Hard Not Smart

Usually, restaurants are cheaper to open, require less capital to start up, most believe they ‘can’ cook, and reasons like that… but restaurants are bloody hard work, esp. if you focus on doing a lot of meals or full-day service. My sis-in-law had a restaurant for six months or so, I remember working in it, but they really didn’t know how to run it optimally. Instead they opened at 11:30 and ran it until 11:30pm every day. So they nearly killed themselves doing it, too.

Focus, focus, focus

While I had no access to the financials, it didn’t make much sense to work so long, esp. as lunch hours were always the most busy. I would have preferred to have very busy lunches where people were served quickly, afternoon teas, and close up at 5pm each day. Instead they did dinners, bar hours, etc… and I’m not sure why they thought it was necessary. There is the belief in business here: more is better; you’ll see it everywhere, too.

Cram schools here open multiple classes including math/art, Chinese, Science … instead of focusing on one thing. Restaurants try to serve all kinds of food (I know restaurants that sell rice, noodles and spaghetti!) to all customers at all times. Stores sell everything… there is a lack of focus in many businesses here. Market stalls sell fresh pork and underwear… it’s quite amazing how people relate two disparate businesses.

In the end,…

In reality, it’s the ones who take their money (or someone else’s) and actually try to do something with it in the creation of their SMB, they will learn the experience of being IN business. Most serious entrepreneurs are also SERIAL entrepreneurs, in other words, they will try and try again till they get it right, even if that means they run 5 or 10 businesses in their lives…

No guts, no glory

And I’m sorry to say, no matter what MBA you take, what business course you attend, what class you take, no matter what you read or study, it won’t make a jot of difference unless you actually try to set up and/or run a real business. Fundamentally, Entrepreneurship is a practical skill; so whenever I see academics on TV lecturing on business fundamentals, I really have to wonder what they bring to the table when they themselves don’t bear any risk at all. It’s that willingness to bear the risk that illuminates who will be entrepreneurs and who won’t. That’s what separates entrepreneurs from salaried workers, … the knowledge that next month, if there’s no profit, you won’t take a home salary.

Hope the ramble influences you to think about starting your own business. Drop your comments here.

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Well, it’s challenging in its own way and the range of tasks I do through the month is surprising: from the beginning of the month, payments and billing; middle of the month, admin and publicity; and the end of the month, all the other things we forgot!

We typically start our day at about 2pm with a trip to the bank to deposit the previous days takings, update the school bank account, then we arrive at school, it’s time for cleaning, updating the accounts, sorting out the books, checking the attendance papers, figuring out who needs help, answering customers questions, promoting new activities, updating the website (if necessary)… then we need to prepare lessons for the day. By the time students arrive, we’ve already been busy for 2 hours or more.

When the students arrive at 5pm, we arrange temperature checks, handwashing and maskgiving (if needed due to H1N1), then it’s off to see who didn’t come and call them. Class starts, before we’re done with homework, quizzes and assignments most of the classtime is gone in the first hour… break time… toilets are checked, … students are entertained, encouraged and chastised… we grab time for our water breaks, back to class… this is repeated three more times… till 9o’clock. Between 5pm and 9pm, parents are coming, suppliers are calling and the phone is ringing usually so all of this has to be handled, too.

After students go, we tidy up our books, classrooms, clean the toilets, mop the floors, and make sure things are presentable for the next day. Sometimes, we’ll also discuss some pressing issues that we haven’t had time to finalize yet. Then we then grab some time for dinner…

The most challenging part of our work is that we have to accomplish a whole day’s work including counselling, teaching, saleswork, marketing, etc. in only a part of the time most companies have. We’re only there for about 7 hours a day, and most of the time 4:45~9:15pm is the core hours where we have to do most of the stuff… it’s highly concentrated work.

That’s pretty much how we work at Dickson’s English school… sometimes we love it to death, we really enjoy the work, othertimes… it’s a bit of a pain (like waiting for workmen to show up…cleaning up rainwater after a typhoon, etc.) But that’s what happens when you own your business.

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"I hope the answers are helpful, though some are not obviously relevant. My school site is http://nozkidz.com (be sure to have Chinese enabled on your PC/Mac when you view it, otherwise you won’t see much!)

- What was the reason for deciding on blogging about your personal experiences in business and financial ventures?

Partly context, partly opportunity, partly interest. I had been blogging for a while on my main blog (investorblogger.com) when I found that it was quite an interesting and challenging task. So in 2006, I moved my blog to a new location, and refounded InvestorBlogger as a more focused blog. By then, I was noticing things that I found interesting and began to develop more of a content. The opportunity came in the form of PayPerPost which started paying bloggers for certain posts, and I found the spur to write was the need to have solid content between paid posts, and for paid posts. That was when I really started to see improvements in my blogging. Of course, in 2006, I had been a co-business owner for quite some time, and a very poor investor for a decade, so these were contributing factors. There was no overarching reason or motivation. Life is not that simple.

- What has the response to your blog been like? Is there a demographic trend in your readership?

The blog response has been lukewarm at best: why? Mostly because I failed to establish the blog in a clear and obvious niche market, I really didn’t know anything about SEO until recently, and I didn’t track my stats properly for the longest time. So in fact, I was just doing it for the writing and didn’t care that much about my readership. In that sense, it was very personal.

- You mentioned that the blog consists of three "nodes" of interest: blogging, money and technology. Do you view your blog as an important communication platform for aspiring business people?

No. Because I’m not teaching a course in how to be a business person or investor or blogger. It isn’t organized that way. Though perhaps it could be.

- What is the social media scene like in Taiwan? What role does it play for individuals who wish to invest in Taiwanese businesses?

Social Media is recently becoming very popular in Taiwan, though there are some weird ideas about its role. FaceBook just took off because of the games, though it had been gaining ground for quite a while. Twitter is a non-event here, largely (thank god). But the bigger 2.0 properties seem to be Plurk (which I never use). I would say: for average individuals, it plays almost no role at all. Why? Because technology here is largely dependent on which age group you are in contact with: with over 50’s faxes are all the rage; with over 40’s it’s email; with over 30’s it’s FaceBook; with over 20’s it’s the mobile Internet…. With under 20’s it’s all gaming… on PC, XBox, PSP, etc. But if you are wishing to invest in businesses here, unless it’s Technology, you’ll need serious face time: to understand who you can do business with, who you should avoid, and the cultural mores.

- You mentioned in one of your posts that you were utilizing a dual strategy of promotion (on and offline content) for the Dickson English House. What are some of the challenges faced with both traditional and online forms of communication? Have you considered using other social media platforms such as wretch.cc or Facebook? Why or why not?

We have a FaceBook and Wretch Page as well as a couple of others, though that was mostly for SEO reasons. The sites are largely undeveloped compared to the main blog. Simply because I lack the written fluency to write for them, and the other people in the business are already too busy or too uninformed to do it. Since improving the SEO of our main site, though, we’ve noticed a big jump in rankings on Yahoo! TW and on Google as we targeted about a dozen keywords and now rank on page 1 for most of them. We also experimented with Hubpages, Squidoo, Wordpress.com, EzineArticles etc. but frankly speaking building SEO placement and traffic is relatively more difficult (fewer options) in Taiwan and much more about on page optimization than anyone admits than external linking (that goes for Google, too!). Offline, options are limited for small businesses like ours: ads on radio/tv – too expensive, too ineffective; newspaper – irrelevant; AdWords – ineffective so far; posters, flyers and word of mouth are the most successful means for reaching customers; and our website is helping increase our profile but only in our own narrow niche "English Schools in Tamsui".

- People are usually critical about corporate blogging and other affiliated online content. Do you think this is so in Taiwan? If yes, how can businesses go around this?

I’m not sure about that. But perhaps because of my own personal opinions, we do not dress up our site or our students particularly when we feature their speeches (Youtube) or writing on the website. I try to portray as accurately as possible what our students can (and can’t) do… I leave it to our competitors to lie and paint rosy pictures (like Hess Schools) that delude customers. So our videos are largely what happened (rarely cut or redone), and never retouched. If I had the resources, perhaps I would do more with the postings/content, but I think our website is attractive because it’s ‘au naturel’, as it were. If potential customers come looking for rosy visions or impossible dreams (for their kids), then they are not our customer type. They don’t get what we’re about. Luckily, we see few such customers, and we chase them away in the end.

- What should businesses know before they engage the social media in Taiwan?

Perhaps the only thing: if you want to build a static site, then you shouldn’t use any social media. Why? Social media requires that there are people and resources available to monitor and run the operation. Most Taiwanese sites (ESL types) tend to focus on static type sites, and are much more formal. We chose to set up a blog because it made thing easier to operate and manage. Then it turned out that we were able to capitalize on that in a number of way: riding the 2.0 trend, creating a more vibrant site, and that it was something we cared about, not just a way to attract more students. But it’s that commitment to making the site uptodate and relevant to what we’re doing that is needed. Too often, people start 2.0 type sites and then months go by and nothing is updated at all. It just looks stale. Static sites don’t look stale by comparison.

If I may, I’d like to share some of my answers with my readers, too. Hope that helps.

Kenneth"

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