10 Golden Rules Internet Marketing Strategy Blog

Remember The 4 P's

2015-10-12T12:07:00.002-04:00

Hi guys it’s Matt the Intern! I recently learned about the 4 P’s of Internet Marketing. The 4 P’s include Product, Price, Place, and Promotion. These four P’s comes from old-fashion marketing, and they set a backbone for your website, as well as a great structure build on.

Product

If you work on a website, it is important to view yourself as a product manager; you are the one who should manage the products on your website. For example, Google calls their different divisions ‘products’, so things such as Search, Google+ and Google Drive are products.

View the different areas or divisions of your website as if you are a product manager. My awesome boss, Jay Berkowitz (coolest guy I know) was once a product manager for Coca-Cola. One of the tasks he had was to develop the new plastic Sprite bottles that were curvy and had dimples like the classic glass bottles. It is also very important to take a survey of your customers; what are they looking for? What else could you provide them? What are the things that they would love to get from a company like yours? These are some typical questions that a product manager should ask, and should act on the answers given by the customer.

Price

Price online. Typically, price online is going to be less than the offline counterparts. Your price is going to be less online than offline, and you’ve got to make sure you’re competitive with the other online companies. It’s almost become a standard now that you get free shipping and free returns, which is something that Amazon, in particular, has created as a differentiator, but now it’s almost become a standard practice.

Place

The really important ways to think about “place” in the online model is two things. One is a Google Maps result. You must check that your business is accurately listed on Google Maps and comes up when people search it, or even the town that it is in. Two is when the location of your business comes up when the name of your website is searched in Google. “Location, location, location,” this is an old saying stating how important a retail company’s location is; today it is just as important for a company to show up on a search engine. How high up does your website come up in the left, free side, and how are you performing in the pay-per-click results when people search your website.

Promotion

You can promote your products or services online through banner ads, keywords and phrases, and retargeting ads. For other ways to promote and optimize your products and services, check out this blog about how to drive more traffic to your website. How To Get Free SEO Traffic To Your Website and How To Get Free SEO Traffic To Your Website (Part 2).

The ABC's of SEO

2015-08-29T18:26:00.000-04:00

Hi guys its Matt the Intern. Today I learned about the ABC’s of SEO. These ABC’s are the fundamentals of becoming noticed by search engines such as Google, Yahoo, and Bing, and are the fundamentals to drive free ‘organic’ traffic to your website.

A is the Architecture and the structure of your website. The most important parts of the website must include a clean design that is easy for the Google spiders to read (Wordpress works well), meta tags, and a site map. After the basics, ask yourself if theres anything else that needs to be added or changed. Is the content organized and easy to read? Is it welcoming? Is it clear where to click for the main thing that your company is offering?

B is the Backlinks. This is when other sites link your website. When they do that it is beneficial because it is like a vote for your website in Google's algorithm. So, you want to have interesting and valuable things on your website that people want to link to. And now, social media ‘signals’ are valued like links to your website. Some examples are, tweets on Twitter, Likes on facebook, and pluses from Google+. The more links you have, the more important you are in the algorithms of the search engine. There have been times in the past where people would pay for links to their site or make a website with the primary purpose of linking to other websites. When Google found out about these, they made an algorithm update called Penguin, which penalizes you for bad or paid links, Google will not give your website a thumbs up in their algorithm.

Content- What keywords, images and videos do you have on your website. You have to have the words that people are searching for to find your website. It is good to have 250-1000 keywords on a page. This will help people to find your website. Your content must be great. You must have a wide spread of words that you use, so that Google will place you higher on keyword searches..

Free Content With Or Without Email Required?

2015-07-27T11:45:00.000-04:00

Hey everyone, Matt the Intern here. Today I learned about the difference between free content with or without an email, and how they compare to each other when trying to capture leads on a website.

What’s the difference between requiring an email, or not?

Let's say that a website offers free content such as white paper, eBook, or a free software trial. When you go to download the content, you are often required to enter your email. This is the “Email Required” tactic. When the content is available without an email requirement, it’s called the “ No Email” tactic.

The “No Email” tactic can often get 10x more downloads than the “email Required” tactic.

An example of where “No Email” and “Email Required” would be tested is on a website. Let’s say that over the course of a week that 1,000 people come to the website. At the website they offer a free ebook. If the “Email Required” tactic is used, typically 1-2% of the visitors will enter their email to access the content, reaching only 10-20 people. If the “No Email” tactic is used, and they give access to the free content without having people enter an email, then the percentage of content downloads get multiplied by ten moving the amount of downloads to 100-200 people.

In the “old days” of internet marketing Ten Golden Rules always recommended the email required strategy because once someone left a site they were gone forever. Today we can do remarketing (Here’s a blog about remarketing) and show them a banner to bring them back to the website to make a purchase or fill out a lead form.

So, in order to determine the best results you need to test email required, vs no email required combined with remarketing.

How come banner ads follow me!?

2015-07-23T10:38:00.000-04:00

Whats up guys, its Matt the Intern. Today I learned about retargeting, and why it feels like I’m being stalked or followed by certain ads.

What is retargeting?

Retargeting is a technique that companies use to draw their customers back to a website.

An example would be to get retargeted by a clothing website. Let’s say that you need a new pair of flip flops. You visit Pacsun to see what they have to offer. You have a few that you like, but you don’t buy anything. Later that day, you check the weather, and to your surprise you see an ad for pacsun. It may just seem like a crazy coincidence, but what you didn't know is that you were being retargeted.

The Goal

The reason why companies like to retarget is because it they already know that you are interested in their products or services, and it may remind you to go back and buy whatever you were looking at.

General and Specific

If you only visited Pacsun’s website without checking out any flipflops, the retargeting ad may just be for Pacsun’s website. If you visited Pacsun’s flip flop page, then the ad may be specified to Pacsun’s flip flops. If there was a pair of flip flops that you checked out on the website, then you could even be retargeted to that specific pair.

The Results

Retargeting is one of the most profitable types of digital marketing for most of our clients. If they have a Cost Per Sale of $10 in their Google Pay Per Click, the retargeting Cost Per Sale might come in at only $2 or $3.

Create a Virtual Sales Force: Whats a Commission? Whats an Affiliate?

2015-07-22T09:21:00.001-04:00

Hi everyone it’s Matt the Intern. Today I learned some great information about what an affiliate is and how commissions work.

What is a commission sale?

A commission sale is when you make a percentage of money off of something that you helped to sell.

For example, let's say you work at a surf shop and receive minimum wage. The store allows that for every surfboard you help sell, you get 10% commission on that sale. If a board that you helped sell was $200, then you would get an additional $20 added to your paycheck.

An example of how you could help sell a surfboard is through reviews. Let's pretend that you are a part of an affiliate program. You have a website where your goal is for the customer to buy the product that you are promoting. You could write a review about one of the surfboards that the company sells. At the bottom of the page you would have a link that sends the customer back to the page where that surfboard is being sold. If a customer clicks that link and buys the board, you will be given commision; the link notifies the surfboard website that you sent the customer.

What is an affiliate?

An affiliate is the title of the person who gets the commission.

To find affiliate programs to sign up for, go to the website and see if they have an affiliate program link on the website.

You can also go to popular affiliate programs such as, Commision Junction, and ShareASale.

You can even join the Amazon Affiliate Program.

What Are The Best Sales Prospects?

2015-07-21T11:16:00.001-04:00

Hey everyone, Matt the Intern here. Today I learned who the best sales prospects are and am going to share this with you.

First off, what is a sales prospect?

A sales prospect is a potential customer for a company that has gone through some qualification to show that they are interested in what the company has to offer.

A sales prospect represents a solid opportunity for a sale.

The Best Sales Prospects:

Someone who is actively looking for your products or services. They ask one of his/her clients about who they use, and the client recommends you. Because the sales prospect was recommended by a friend or business associate that they trust, he/she is more inclined to come to you vs your competitors.

Someone who is not actively looking but they hear about your company. An example is somebody who sees our CEO, Jay Berkowitz speak in an event hosted by the American Marketing Association. They see that Jay knows about digital marketing, but he still wasn’t endorsed by a friend, and they aren’t necessarily in the market for a digital agency.

Cold calling - A client has never heard of your company, you just cold call them up out of the blue. There is no form of endorsement, they do not trust you, are most likely not interested in what you have to offer. These are very low quality prospects with a very low percentage of conversion to paying customers.

Facebook Only Shows 10% Of What You Post

2015-07-20T23:53:00.001-04:00

Hey guys, Matt the Intern here. Today I learned that Facebook only shows fans of a page 10% of what companies post.

The biggest misconception companies have is that their fans see everything that they post. Facebook has a secret algorithm, and they determine how much of your content that they want to show to your fans.

So how should companies get Facebook to show more their content?

Get a higher engagement rate.

If more people “like, comment, or share” your content, then facebook will show more of your posts.

Here is an example of High engagement from the World Surf League (one of my favorite fan pages).

Here you can see that World Surf League’s post was perfect for their audience.
They received 23,000+ likes, 3,300+ shares, and 500+ comments on their video.
And, the video received over half a million views.

Spreading posts through your fans

If a fan “likes” your post, then that post will show up on the fan’s news feed for all of his/her friends to see. The same goes with commenting on and sharing a post.
When friends click on the post and come to you fan page you also get more engagement.

How do you get high engagement?

It is important to use videos or memes that people will engage with.

Here is a great example from MorningCoach.com’s facebook page
The purpose of this post is to engage the reader and spark positive energy into him/her, and to get likes shares and comments.

Run ads

Basically what Facebook is saying is that if you want more people to see your posts, you have to pay for the right to have them show up.

What ads can you run?

Dark Posts: A post that would show up on facebook anywhere except your fan page. This is an ad that targets people outside of your fan page.
Boosted post: A post that is advertised to people who seem to be a fit for what you are promoting. These types of ads target people through their likes, interests, and locations.

Ads can show up in 3 different places (see illustration below)

Mobile News feed. These kinds of ads come up on a mobile device such as a smartphone.
Desktop News Feed. Ads like these will show up on your news feed.
Right Column. These ads will show up on the right hand side of your newsfeed.

Periscope Breathes New Life Into Twitter

2015-07-17T19:21:00.000-04:00

Hey everyone, it’s Matt the Intern. A new app came out called Periscope, and I’m going to give you a rundown on what it is.

Flickr photo credit: Anthony Quintano

Periscope is a video streaming app where you can broadcast whatever you want to the whole world. All you need is a smartphone and internet connection, and you will be able to stream whatever you are doing live to the whole world.

Both Periscope and, it’s rival, Meerkat came to prominence at South by Southwest festival in Austin Texas this past spring.

Twitter clearly valued the app by buying it for just less than 100 million dollars cash.

Here’s an article about it: http://www.wsj.com/articles/twitter-acquires-live-video-streaming-startup-periscope-1425938498

The 3 current most loved Periscopes:

Matthew Santoro
Fahad
Suisidegirls

All three of these Scopers have been love tapped over 50 million times!

In this case, a ‘love tap’ is when a viewer taps the screen while the broadcast is playing. As they tap the screen a heart flies up from the bottom right corner.

When a Scoper starts to broadcast, his/her followers will be notified on their smartphone.

This app looks like it has a bright future. Go download it now!

Amazing Insight From Google Analytics!

2015-07-17T18:38:00.000-04:00

Hi, it’s Matt the Intern. Today I’m going to give you some insight on Google Analytics!

Google Analytics is great tool; all websites should use it. It will give you free info about how many people go to your website, where they come from, and what they do when on your website.

To set up Google Analytics:

analytics.google.com
Follow the steps to create an account.
Add the code to your website.
Set up conversion goals. (Read more about conversions here)

purchases
contact us forms
white paper downloads

When you open Google Analytics, they present you with a dashboard.

Set the date range in the top right portion of the dashboard.

You can also set a comparison range. You can compare a time period to the prior to previous ones (days, weeks, months, or years).

The analytics dashboard is the equivalent of the dashboard of a car or plane.

you can see all the important information in one place.

In a car, you can see your speed, and how much gas you have left, your radio station, and even if there are any safety warnings.

In analytics: you can see all your key web traffic measures.

In this example, we find out that we had 14,215 users (unique visitors) to the website

this year vs last year where we had 5,812 last year.

Some other key information: our bounce rate has decreased.

Google defines bounce rate as the number of people that come to your website and leave without visiting a second page, so they “bounce off,” of the website.

Bounce rate has decreased from 85.62% TO 78.73%, which is good.

Our percentage of new visitors has remained relatively constant at 85%.

In this chart we get a breakdown of where the traffic comes from. 61% of all visitors to the website came from organic, or free search.

19.3% came from referral which means links from other websites.

13% was direct traffic, which means that they typed the website address into their web browser.

Only 1.4% was paid for through paid search.

This section of analytics shows:

Goal completions

This site has gone from 12 goals per month to 90 goals per month.

Needless to say, our client was very happy when we showed him this report.

How To Spy On Your Competitors

2015-07-17T09:00:00.000-04:00

Hey guys, Matt the Intern here! Today I’m going to explain how to spy on your competitors.

This is the legal style of monitoring marketing activities, not the illegal spying you see in movies.

Here are three websites that we used for a client when they wanted to know what a competitor in California did for their online advertising:

Compete.com
semrush
SpyFu

First we entered the competitor's website address into Compete.com, this showed us a 24 month history of how many unique visitors they had on their website. They had 12,467 visitors also called "uniques".

Next, using SpyFu, we were able to analyze how much they spent on paid Google Ads, they spent an amazing $469,000 per month! We also get a breakdown of the keywords they use, the ads they show on Google, and the landing pages they direct different keyword to, really amazing info!

The last tool is SEMRush (this is our CEO Jay Berkowitz's favorite) , it gives us a report on how the company performs in free Google listings or SEO. The company we analyzed has 845 terms on page 1 or page 2 of Google, very strong performance for SEO.

These websites give you the opportunity to measure your competition, and we use them to track on a quarterly basis. Also, when we looked at the keywords, ads and landing pages we got several ideas we will test for our clients.

How to get free SEO traffic to your website (part 2)

2015-07-14T17:50:00.001-04:00

Hi everyone! Today I’m going to explain some more factors to get free SEO traffic on your website. - Matt the Intern

Build links to your website

You can help optimize your website by adding links on other websites that link directly back to your website. There must be a valid relationship between the two sites for this to have a positive effect.

How do I build links to my website? First option is to get listed in web directories:

Doing this will boost your credibility in Search Engines. This will help your company rank higher.

Create website Meta Tags

Meta Tags: Descriptors that appear at the beginning of the HTML code. They are not visible, but they are recognized by search engines and are incorporated as a part of their ranking algorithms.

Optimize Images

When you search something on google, pictures will come up as well as websites. Make sure that pictures of your website or its logo come up when someone searches for your site.

Reputation management

Definition: The strategy of proactively ensuring that your brand is protected on that all-important first page of Google.

For example: My boss and I start a surfboard company. When someone looks up my, or my boss's name, our website will come up first on Google. Doing this helps protect our brand.

How To Get Free SEO Traffic To Your Website

2015-07-13T18:01:00.000-04:00

Hey guys, it’s Matt the Intern. One of the first things I learned here at Ten Golden Rules is how to get free SEO (Search Engine Optimization) traffic to a website. After a few weeks I’ve been able to understand it even more, and I am going to break it down for you guys to understand.

Use The Right Words.

This is the most important part of getting free traffic to a website. While creating a website, it is crucial to have many keywords so that your website comes up on Google more. Each page should ideally have 250-1000 words. The words should be relevant to what the company does.

Keywords for a website selling surfboards:

Improper example: The, website, sell, buy, ect.
Proper example: Best price for surfboards, surfboard shop, Ft. Lauderdale surf shop, ect.

If you use keyword phrases that people are searching, this will make it easier for people to find your website, and therefore will bring you more free traffic.

Use Google’s Free Keyword Tool.

This tool is a feature on Google Adwords that allows you to find additional keyword phrases after entering your own keyword. For example, I put in the terms surf shop and surf store, and google suggested terms like, used surfboards and surfboard rack.
Two additional tools:

These sites will show you the keywords that are commonly searched, as well as the amount of competition between companies for each keyword phrase.
The secret is to choose the highest searched keyword phrase with the least competition.

The Importance of Tracking Conversions

2015-07-10T10:26:00.000-04:00

Matt the Intern here. Today I’m going to explain the importance of measuring and tracking conversions in your digital marketing activities.

First off, what is a conversion?

A conversion is the aim of what you are trying to achieve through your marketing efforts.

Examples:

A lead
A phone call
A Facebook like
An online submission (live chat or form submission)
App install

Conversion Tracking: Tracking where the conversion came from, and what it was that triggered the conversion.

Why is Tracking Conversions Important?

There are many variables to Digital Marketing, and it’s very important to know which marketing tactics are working, and which ones are not. Knowing this can help decipher which strategies to increase, or commit more budget to, and which ones to revise, replace or stop.

How to Track Conversions:

The most popular ways to track conversions are through Google Analytics (conversions are called Goals in Analytics), Google AdWords Paid Advertising program, Yahoo/Bing Paid Advertising and Facebook Advertisings. You will need a separate Thank You page once the website visitor fills out a form or downloads a White Paper. On this thank you page, you thank the prospect for his or her interest in your company and you install tracking code from the various advertising vendors, and you create a Google Analytics Goal. Then you will know how many people clicked on ads or came to your website -- and how many completed an action such as filling out a form or downloading something.

More advanced advertising programs are tracking online chat such as nGage, Zopim and Apex as well as phone calls (ex Mongoose Metrics).

Communication is Key

2015-07-07T13:56:00.000-04:00

Matt the Intern here. I recently learned some important information about Company Communication on your website. When a company is selling a product or service to a consumer, they must be easy to get into contact with, in case the buyer has any questions.

The most important thing is to offer different options because people have different needs and preferred ways of communicating. The 3 main contact options for a website are phone, chat and forms.

One of the most reliable forms of communication is through phone calls.

Your phone number should appear in the top right corner of your website, and in the footer at the bottom of every page and on the Contact Us and About Us pages. If a customer is confused about something, and they can't find the answer on the website make it easy for them to contact you.

Another great form of communication is a chat box.

This gives the customer access to type a question to an online member of the company, and receive a quick answer. This very efficient because it is quick and requires little to no effort for the customer. Many consumers prefer chat, and adding chat has increased sales 10 - 30% for our clients.

A third fantastic form option is a form fill.

Form fill: An online form that a customer fills out so that the company can stay in contact with that customer. This works well with most companies because they can keep the customer up to date on new information or deals.

Accessibility and communication is key for success of your web business.

Strong communication can:

Bring a higher number of leads.
Increase the number of sales in a company.

It’s Not About What The HIPPO Thinks

2015-07-03T17:44:00.001-04:00

What’s up guys, it’s Matt the Intern.

My boss explained this concept to me: HIPPO (Highest paid person's opinion).

The saying is, “It’s not about what the HIPPO thinks”. This means that if you're in control of a project you can’t always make the decisions that are based on what you ‘think’ but instead, take other people’s opinions into account.

Today I learned an important lesson on how people function differently. We’ve all heard someone say, “Everybody’s different.” I never fully understood how important this idea is until today.

Everyone uses the web differently. I was with my boss earlier and I brought up the idea that we should have more informational videos instead of articles on the website. When I brought the idea up to the rest of the team, they all had different opinions. No one felt the same way that I did. Some of them would rather:

Skim the information on the website.
Make phone calls to the company asking specific details on what they’re looking for.
Contact the company through a web messaging system (if there is one).
Click on links that lead to related sites.

My boss explained this concept to me: HIPPO (Highest paid person's opinion).

Basically, the way the HIPPO or CEO views the project is not necessarily the way that the customer sees it; you cannot be narrow-minded when it comes to making an important decision. This is mandatory for further growth and success in a company.

3 Awesome Places to Find Images for Blog Post

2015-07-03T17:33:00.000-04:00

Hi guys, Matt the Intern here! I can’t believe it’s already been one week since I began working. Today I’m going to explain where to find pictures for blogs and websites, and how to upload them. I’ll also explain the things that you can NOT do when uploading a picture on a blog.

Here are a few useful websites that we use here at Ten Golden Rules:

If you are interested in free pictures, then flickr is a good website to use. Dollar Photo Club is inexpensive, and istockphoto has really high quality images and the Getty Collection for media and editorial use.

When you are searching for images, there is a tab that you can pull down called “Any License,” and choose “Commercial use allowed.” This will give you access to download the photos without having to pay, although you do have to give credit to the person who posted the picture.

After picking a picture and downloading it, save it onto your computer. This will be an effective and safe way to upload a picture on your blog.

What you CAN’T do

You can not take any picture you find on the internet and use it on your blog, because someone else owns the rights to that photo. If you get caught using someone else’s picture without permission, you could be forced to take it down, and even get sued.

What Is Your Cost Per Lead? What Is Your Cost Per Sale

2015-07-01T17:45:00.001-04:00

Hi everyone, it’s Matt the Intern! Today I experienced my first Client meeting and learned a ton about Cost Per Leads, and Cost Per Sales. I am really excited to share what I’ve learned, and have broken it down and in a way that should be easy to understand.

What Is Your Cost Per Lead?

Cost Per Lead is measuring the amount of money you spend on paid online advertising divided by the number of leads you acquire.

A Lead happens when someone fills out a form, calls the number on your website, downloads an app, ect.

Basically, you divide the amount spent on your Google advertising, by the number of people who contact your company.

For example: In our meeting today, our client spent $2448 on his Google ad campaign last week, and 79 people filled out a form or called the company. The Cost Per Lead ended up as $2448/79 leads = $30.98 Cost Per Lead.

What Is Cost Per Sale?

Cost Per Sale is calculated by measuring the amount of money you spend divided by the number of people that purchase goods or services from your company.

In our client’s case, we divided the amount spent ($2448) by the number of people that purchased a product or service from his company (22 sales). $2448/22 = $75 Cost Per Sale. And the total revenue from monthly web sales was $64,484.26 . The average revenue per sale was $2931.1 so the client was very happy with web performance last month!

Summer Intern

2015-06-30T16:11:00.000-04:00

Hi there, this is Matt the Intern.

I just started at Ten Golden Rules, and I've been learning so much about Digital Marketing.

As I work here over the summer, I will share information about it in a simple an easy way to understand.

Yahoo! Mail - The Most Unstable Giant?

2014-03-30T10:30:00.000-04:00

For the better part of 2014 (or really, ALL of 2014), Yahoo! Mail has seen repeated hacks of epic proportions. It all started back in early January when users started experiencing hacked email accounts, and it doesn't seem to have dwindled one bit. Security holes were made public by a single YouTube user as early as January 7th, but Yahoo! has since claimed that all breaches have been since patched, but that doesn't seem to be the case.

Speaking on a personal level, I made the switch to Gmail in 2006. Yahoo! Mail served me well over the years, but a clunky UI and slow servers turned me away in favor of Google's high-speed, simplistic online mailing service. Recent inbox sourcing revealed the very last email read and sent came in 2008. I simply stopped using Yahoo! for any further logged-in transactions. Sure, many accounts were still tied into the once-industry-leading mailer, but no physical clicking while signed in with a Yahoo! ID happened.

Having worked for several online security firms, it's easy to be confident with ill-sourced links on the web. When in doubt, stay away -- and I've always heeded this advice. When I first heard of the Yahoo! hacking back in January (yup - I was a victim), I changed my password to 30-character, complex password that needed writing down to be remembered. Not exactly the safest alternative when you consider the two-factor authentication Google now pushes, but it made me confident that nobody would be hacking into my Yahoo! account again.

Or so I thought.

At more than ten weeks later, I continue to receive emails from friends and family members regarding a spam link I seem to have sent. I still haven't clicked through any links in my inbox or spam folders, and I even made the point to delete my account on March 18th. Eleven days later, I've been hacked twice more. Yahoo! still sits firmly in place of having fixed the issue, as reported by TNW in the below link, so is the company simply dreading water at this point?

The Next Web reported earlier this month that many accounts are still getting hacked:

http://thenextweb.com/insider/2013/03/06/despite-its-efforts-to-fix-vulnerabilities-yahoos-mail-users-continue-reporting-hacking-incidents/

Today's webinar with Nicholas Scalice: Social Media Marketing for Real Estate Professionals

2014-03-19T09:30:00.000-04:00

Wednesday Webinar: Social Media Marketing For Real Estate Professionals

In this 45-minute presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).

Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.

Click here to register for free (3-19-14 at 12:30pm EST)
http://bit.ly/1hwcAhs

About the Nicholas Scalice:

Nicholas has worked in the field of Internet marketing for over ten years. He is currently the business development manager for Ten Golden Rules, an Internet marketing agency based in Boca Raton, Florida.

A native of Boca Raton, Nicholas graduated from Florida Atlantic University with a bachelor’s degree and a master’s degree. He has a diverse background in direct sales, affiliate marketing, search engine optimization, and content marketing.

Click here to register for free (3-19-14 at 12:30pm EST)
http://bit.ly/1hwcAhs

Today's @tengoldenrules webinar with @JayBerkowitz: Pay Per Click Search Marketing Strategies and Tactics

2014-03-12T08:35:00.000-04:00

Jay Berkowitz, founder and CEO of Ten Golden Rules, wants your business to grow with pay per

click advertising. As one of the older and more traditional methods of online marketing, pay per click advertising brings your brand a new audience through careful algorithmic standards, well-placed adverts and financial feasibility. Everyone wins!

In this webinar, you'll learn:
• What is ‘Pay Per Click’ or ‘PPC’
• How to set up a Google PPC campaign
• How to measure conversions
• Landing Page Strategies
• Advanced PPC tips

Click here to register for free (3-12-14 at 12:30pm EST)
http://bit.ly/1nhNxpt

About Jay Berkowitz:

Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.

Click here to register for free (3-12-14 at 12:30pm EST)
http://bit.ly/1nhNxpt

Andrea Nierenberg's 2-2-2 Strategy for Networking

2014-03-03T15:56:00.005-05:00

Networking expert Andrea Nierenberg does a great job staying top-of-mind by sending out a monthy eNewsletter.

IN this month's article, she referred to her 2-2-2 Strategy for networking

Attend 2 meetings of a group to see if it meets your goals and needs.
Meet 2 people at each event a
Arrange 2 follow up meetings with the people you meet. And don’t limit yourself to only 2 people, it is a starting point.

PS - You can learn more form Andrea, I interviewed her for the Ten Golden Rules Internet Marketing Podcast In her newsletter, she referred to the 2-2-2 strategy for networking.

Today's webinar with @JayBerkowitz: Internet Marketing for the In-House Marketers

2014-02-26T10:05:00.000-05:00

This interactive session is designed for business owners and their marketing teams to learn the most current strategies for using the internet to immediately generate revenue for their business. You will learn from real-world case studies about programs currently being used by National and local companies to generate revenue through Google, Facebook, YouTube, Twitter and other leading web media.

• Up-to-date strategies for building a successful search engine marketing and social media program for your business

• Real-world case studies from national and local companies

• Actionable strategies to build your internet marketing programs

Click here to register 2/26/14:
http://bit.ly/1hx1OaY

About Jay Berkowitz:

Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.
• A strong understanding of the current best-practices for Search Engine Optimization and Pay Per Click search marketing

• Step-by-step actions for search marketing and social media

Click here to register 2/26/14:
http://bit.ly/1hx1OaY

This Wednesday's @TenGoldenRules Webinar with Lorrie Thomas Ross: Personal Branding

2014-02-17T11:31:00.000-05:00

Wednesday Webinar: Personal Branding with Lorrie Thomas Ross
In an age where online presence matters, your personal branding is dire. From your web-based focuses to your social media strategies, it's important to align your efforts toward a common goal. Lorrie Thomas Ross, M.A., author of The 36-Hour Course to Online Marketing, is coming to the Internet Marketing Club to infuse her powerful branding into an informative Wednesday Webinar.

In this presentation, you'll learn how to:

- manage relationships between yourself and the professional world
- represent a full portfolio across all major social channels
- remain credible through careful posting

Click here to register for FREE (2-19-14 at 12:30pm EST)
http://bit.ly/1izWhBO

About Lorrie Thomas Ross:

Lorrie Thomas Ross, M.A., The Marketing Therapist^®, is a marketing strategist, educator, writer, web marketing expert, speaker and author of The 36-Hour Course to Online Marketing (McGraw Hill). She has online marketing and branding courses on lynda.com. Lorrie launched a consultancy in 2005 focused on Making Small Businesses BIG with the Web!^®. Organizations bring her on as an expert advisor to get their web marketing on the fast track for success.
In 2009, when her "one wild web woman show" consultancy wasn’t big enough to serve multiple clients, Lorrie launched Web Marketing Therapy^®, a smart, fun, full-service marketing agency that diagnoses, prescribes and guides healthy marketing solutions. Her "wild web woman" (and men!) team serves small businesses, entrepreneurs and marketers - the common theme is all clients are passionate professionals committed to work that has significance (not industry specific). Web Marketing Therapy’s work ensures marketing treats the cause (vs band-aiding symptoms) so all marketing pieces click.
Whether Lorrie is teaching, speaking, offering one-on-one advisory or running her web marketing agency, her passion for marketing is contagious.
She teaches custom web marketing workshops for corporate and small businesses and also teaches web marketing courses through UC Berkeley Extension. Ms. Thomas was on the founding team at ValueClick Media. She speaks nationally on a number of marketing-related topics and caters her presentations to the business, niche, skill sets and professional concerns of her attendees.
In the name of giving back, Web Marketing Therapy is a member of 1% for the Planet, a growing global movement of companies that donate 1% of their sales environmental nonprofit organizations worldwide.

Click here to register for FREE (2-19-14 at 12:30pm EST)
http://bit.ly/1izWhBO

Today's @TenGoldenRules Webinar with @JayBerkowitz: Mastering Metrics

2014-02-05T10:37:00.000-05:00

Internet Marketing Club founder and TenGoldenRules.com CEO Jay Berkowitz is back with a powerful webinar. This week's presentation focuses on Google Analytics, mastering metrics and how you can use the power of information to enhance your marketing performance.

Ten Critical Analytics and Performance Measurement Strategies for Interactive Marketing

• In the age of Interactive marketing we have precise information about which programs are working

• How to baseline your competitor’s activities

• Social Media Measurement

• Read the minds of your customers

• Free and Paid Tools

Click here to register for FREE (2-5-14 at 12:30pm)
https://attendee.gotowebinar.com/reg...26748737446145

About Jay Berkowitz:

Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty years of marketing experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald's Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an Adjunct Professor with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.

Click here to register for FREE (2-5-14 at 12:30pm)
https://attendee.gotowebinar.com/reg...26748737446145