Website Optimization (SEO PPC) Tips & Tactics

New Google Web Analytics Flaws

2012-04-16T04:32:00.000-07:00

New Google Analytics interface gives a good dashboard for analysing website performance and at the same time confusing a few. For instance, In-Page Analytics from Google Analytics is a very important aspect for Website performance analysis. With In-Page Analytics, you can see your Google Analytics data superimposed on your website as you browse.

But, the problem is that the new GA interface does not collate the Goals on each of the pop-ups of this In-Page-Analytics interface.

Hope this problem will be addressed post Beta of this New Google Analytics.

Google Panda Update and your Search Rankings

2012-03-09T18:45:00.002-08:00

Panda is a site wide penalty... Be careful!

Google's Android Technology in Embedded

2011-11-27T22:52:00.001-08:00

$35 World's Cheapest Tablet PC

2011-10-13T04:32:00.001-07:00

World's Cheapest Tablet PC at $35 is a device that was earlier slated to be a laptop, but it changed its form over the three years it was being created.

The tablet will be assembled in India and the government will waive duties to help minimise the cost of production. One lakh tablets have been ordered initially and about a million pieces will be produced in the next stage if the pilot works well.

The low internal memory, at 256MB, may make the tablet slow in accessing the already slow speeds of internet in Indian colleges. Only about half the 25,000 colleges have been linked to the internet under the government's National Mission of Education. Out of these, less than 15% of the colleges have broadband with speeds of at least 512 kbps.

Earlier, the government had invited an expression of interest from Indian companies, but the tender was issued afresh as earlier vendors were not being able to deliver at the price point which the government wanted.

This world's cheapest tablet computer, which will be unwrapped on Wednesday, will go on sale in India starting December, the maker of the device has said.

Created for use by students, the tablet will first be made available to colleges at Rs 1,750 a piece.

Why Display Advertising NOT Effective

2011-10-08T21:08:00.000-07:00

As it was said in the topic "Search is the high school prom king and queen that gets all the attention, but display is the workhorse without which the internet economy would collapse. Search is still 60% of where your online ad dollars are spent, but it's not where 60% of your time gets spent! Display runs everywhere, it reaches more people, it achieves basic brand metrics better than search, and it is more effective at creating customer behavior than search."
There is a need for how marketers should be using display to drive growth and understand the product theme before starting a display campaign like for instance, here are a few display campaigns that failed to attract the Website Visitors. Here are some of the display campaigns look and feel...

But, but, how to control the websites where we buy media from... Love to hear your views. Happy Advertising!

SEO Tips for Joomla Websites

2011-09-27T01:12:00.000-07:00

It is always good to have a Joomla or Drupal or any other CMS website rather than just a PHP or ASP or just html for that matter.

This will not only give greater user experience in terms of managing the content of a website but also promotes websites in an SEO perspective and improves the ranks on Search Engines providing a quick page rank to the website.

So, do try your hands on building your website on CMS and also promoting it through simple SEO Tools and techniques.

Here are Top 10 tips to SEO Joomla or any CMS based website:

Whenever you are deciding the title of your article, you need to keep in mind that this tittle will be in the tittle tag of Joomla and moreover in in-site links. So it is very important to choose the title of article very carefully, keeping the trends of search engine in mind.
Use anchor text in your article as inbound links using the keywords which you want to be in ranked in search engine ranking results.
Try to get more and more external sites links to web page of your website. But always keep the quality in order to increase the page-rank of web page of your website. For that, create quality content web page with help of Joomla to get bound links.
It is better if the age of site is more, so keep extending your domain registration because registration of spam sites is not done for longer period and having higher age of your website increases trust on website and helps increasing page rank also.
Never forget the link popularity within the website. Use in-site links to navigate from your one webpage to another. You can use site map for that in your home page. If there are so many web pages in your website, then that will also increase your page rank.
This is good if you get so many inbound links from other website to your web page but you need to assure that you are getting qualitative inbound links. Qualitative links means links from external website having high page rank and link from related field also.
Keywords of your content are very useful. It can increase the page rank of your web page. For that, write the quality content and then find out the keyword density in your content. From keyword density, pick up top two or three words and add them to the meta keywords.
Smaller sites usually have higher ranking in Google but generally, size of file is not responsible for ranking in search engines. Always optimize the images you have in your website.
When you are working in Joomla and want your website to be search engine friendly, make use of clean URL with few parameters.
There comes error pages like 404 or file not found, in your screen. It happens when connection does not build up with the destined server and displays 404 error. Mostly people forget about this error page. Error pages should always be utilized by placing text links to site pages.

These are few tips for working with a CMS website and put your website in the higher ranking of search engine. Utilize these tips to get your website in higher ranking in search engines and increase your page rank also.

Google Doodle - Jim Henson

2011-09-23T23:17:00.000-07:00

Today, I stumbled upon Google Doodle that lets users to try their Hand at Digital Puppetry.

This doodle marks Jim Henson's Anniversary.

This is an interactive Doodle, Search giant Google today (on Saturday) is paying tribute to the late puppeteer James Maury "Jim" Henson, creator of the world-famous Muppets.

Visitors to Google's homepage (www.google.com) on Saturday will see six Muppets side by side, each able to interact at the click of a mouse.

Google Plus Beta

2011-07-05T19:15:00.001-07:00

One more new coin - Google+ (Google plus) recently launched by Google is on its way to lead the Social Media race that may even be a Facebook killer.

What are you waiting for? If you're eager to begin trying out Google+ and can't find someone with a spare invitation, you can sign up to request a Google+ account. Or, request any of your friends who are already there. Enjoy!

However, today I got invited by my friend who is also excited about this new Social Networking app from Google. We figured out that Google is trying to become Facebook killer, but what is the need of having one more Orkut (a social networking website that is owned and operated by Google Inc). How is it different from Orkut?

Lets think and see if this is going to be a successful one or not. In my next post I shall jot down some differences by comparing these two Apples from Google.

Google Engage Program

2011-05-17T09:41:00.000-07:00

Applying and join the Google Engage program?

Simply fill out the form and tell Google about your business and the services you offer. A Google representative will review your application and contact you by phone or email within 10 - 15 business days with further details.

Google Page Rank Update - Jan 2011

2011-02-09T04:18:00.000-08:00

First Google Page Rank update of 2011 is observed on january 20th 2011. This has given many marketers and SEOs a gerk through increase and decrease in their website page ranks.

Well what is a Page Rank?

Pagerank is about whether you are in Google’s main index, or not in A higher pagerank won’t rank about a low PR page just on PR. The only good thing about a lot of Google Pagerank, is you can get a lot more pages into Google – that’s it. It does not improve rank – it only allows a page to rank, and MORE pages to rank.

GoGoLeave GooGle?

2010-11-30T23:11:00.000-08:00

Google Dominence Going to Last How Long?

With nearly 14 billion online searches every month and social media sites that rival populations of large countries, there’s unlimited opportunity for businesses and Google aswell. But I wonder to the fate of Google from the buzz happening on its Search Tools and its business.

With the recent chargesheet filed by European union, as it has fined a total 1.68 billion euros ($2.4 billion) for antitrust infringements in Europe. if guilty, Google is liable to pay a fine of 10% of its global turnover. It has slapped a record 1.06 billion euros in fine on Intel in the past for abuse of market dominance. REUTERS

EU regulators opened a formal investigation into Google on Tuesday, putting pressure on the world’s top Internet search engine to offer concessions to settle antitrust complaints and avert a lengthy battle like Microsoft.

The move by the European Commission came more than nine months after British price comparison site Foundem and French legal search engine ejustice.fr alleged Google’s search algorithm demoted their sites in Web search results because they were rivals. Microsoftowned Ciao, from Bing, also filed a complaint with the European Commission about Google’s standard terms and conditions. “The (European) Commission will investigate whether Google has abused a dominant market position in online search by allegedly lowering the ranking of unpaid search results of competing services,” the EU executive said in a statement.

But Competition Commissioner Joaquin Almunia said it was premature to say there was a problem with Google’s business practices. “I want to be very clear that this does not mean that there is definitely a problem—it is far too early to say that,” he told a European Parliamentary hearing. Google said it would cooperate with the regulator. “There is always going to be room for improvement, so we will be working with the Commission to address any concerns,” a Google spokesman said.

However, Google defended its formula for ranking websites and said it had stopped using exclusive contracts almost two years ago. “We built Google for users, not websites, and the nature of ranking is that some websites will be unhappy with where they rank,” the spokesman said.

“Those sites have complained and even sued us over the years, but in all cases there were compelling reasons why their sites were ranked poorly by our algorithms.” The Commission said it would also look into allegations that Google sets exclusivity obligations on advertising partners, preventing them from placing certain types of competing ads on their websites, as well as on computer and software vendors, with the aim of shutting out competing search tools.

Furthermore, an advertizing company Aimclear recently cameup with a case-study on Google's Keyword Search tool, showing its bad performance.

This shows that Google is either making big changes its business being more commercial than before or focussing on other major issues that are not user friendly as it used to be.

Ads not Showing up on Sponsored Listings

2010-10-01T00:12:00.000-07:00

I feel that Google is occupied with too many things!

Here is a case study that I want to share with my fellow Adwords Advertisers. Moreover with the Adwords Team to enhance their Auto reply below that may turn out to be helpful for the advertisers:

Dear Advertiser,
Thank you for writing to us about your ad's visibility.
Your ad's visibility depends on your budget, the bid you set for your keywords, the number of other advertisers who choose the same keywords, and many other factors. The best way to tell if your ad is running is to check the impression and click statistics in your AdWords account.
Here are some other common reasons why your ad may not be appearing, along with ways to address them:
Ad approval status/disapproved ad: All ads must comply with our advertising policies and will need to be reviewed before they can run on the Google Network. Ads that do not meet our policies won't run. View all AdWords Advertising Policies at http://adwords.google.com/support/aw/bin/static.py?hl=en&page=guide_toc.cs&path=policy.
Ad Rank: Your ad's position may not be high enough for it to show on certain sites in the Google Network. The number of ads appearing on pages in the Google Network is often limited, so only the highest ranked Google AdWords ads will be shown on any given page. Your ad's position on Display Network site is based on its Display Network bid and its past performance on those and on similar sites. If you haven't entered a Display Network bid amount, our system will use an automatic bid based on an average of your default and keyword-level ad group CPC bids. Learn more about Display Network bids at https://adwords.google.com/support/bin/answer.py?answer=50129&topic=15888&?utm_id=au.
Partner requirements: Some sites in the Google Network may restrict advertising or keywords based on their own policies regarding content and editorial standards. These restrictions (not influenced by Google) may prevent your ad from showing on certain sites. At this time, we're unable to disclose details about the guidelines of individual sites.
Payment declined: Please visit your Billing Summary page to see if your payment has been declined. In this scenario, your ads won't run until we receive a new payment.
For a free tutorial on common reasons why you may be unable to see your ad, visit http://adwords.google.com/support/aw/go/courses?hl=en-US&utm_source=usft4.
If you have additional questions on this topic, please reply to this email. We'll get back to you within three business days. For other issues, please contact us through http://adwords.google.com/support/aw/bin/request.py.
Sincerely,
The Google AdWords Team

Simple and short! But I wish to add one more case which will be very useful for the advertisers, avoiding panic and waste of time. Here is what I like to share:

Please check your negative keywords list.

Another case where the Ads do not show-up are when there is a low search volume for a given keyword. I wonder how in this world can other competitors rank when there is a Low Search count for some keywords. Check it for example: computer on module linux is one such a keyword. But the ad preview tool shows all our competitors in the sponsored listings.

Football and Octopus

2010-07-12T02:44:00.000-07:00

There is no wonder that Octopus (cephalopod) having a soft oval body with eight long tentacles can never imagine kicking a Football. But it is evident that Paul- The Octopus can predict the winners of the football matches very well as it is proved in this FIFA 2010 Season.

The matches were played in ten stadiums in nine host cities around the country, with the final played at the Soccer City stadium in South Africa's largest city, Johannesburg.

It was a great fun watching FIFA Finals match yesterday. This is an oportunity for me to dedicate this article to the lovely Paul - The Octopus.

In the final, though it started with lots of fouls and frustation, the European champions and second-ranked team, Spain defeated third-time finalists the Netherlands 1–0 after extra time, with Andrés Iniesta’s goal giving Spain their first-ever world crown in the FIFA world cup 2010.

This 2010 finals have amplified international public awareness of the vuvuzela, a long horn blown by fans throughout matches. However, many World Cup competitors have criticised and complained about the noise caused by the vuvuzela horns I loved watching the fans blowing them.

One Line SiteLinks

2009-08-24T23:38:00.000-07:00

In my previous post on Google Site Links I explained the nature and the importance of Google Sitelinks on top of the Search Results for a popular search or a website.

In its latest update, Google Operating System blog noticed that some of the One line Sitelinks are now supporting links within the same page, that points the searcher down to a portion of the same page. That means Google Sitelinks are now Supporting HTML Anchor texts. For instance, a search for [Raja Ravi Varma] in Google returns a Wikipedia result at the top. The result has the classic one line Sitelinks, but instead of the Sitelinks hyperlinking to different pages, they hyperlink to the same page, but point down to the page to a specific section.

Normally, Google's "One Line" Sitelinks points links to different web pages within a website. For instance, Search engine query on Google Search shows one line sitelinks for top two results (Dogpile and Altavista), pointing to different pages within those websites.

IMO, Yahoo’s quick links have been doing this for a while now. But, search for [Raja Ravi Varma], Yahoo takes the different set of Anchor texts within the page when compared to the Google Search Engine.

To sum-up the topic, one line site links is not new, but the anchors feature seems to be new from a Google search page perspective.

Importance of NoFollow Tags

2009-08-19T23:05:00.000-07:00

Website SEO with Link Building Efforts

While optimizing Websites, SEO experts believe in building links with good neighbourhood & niche related websites as very important, and the links will be of no use and moreover they look spammy in the eyes of Search Engine Spiders if the links pointed to their sites with a No-Follow Attribute. There are 3 types of Website Links - Internal linking within a website, External Incoming links, and External Outgoing links. I would like to give you a clear picture on the External Outgoing links and the importance of NoFollow tags.

External Outgoing links

These are the links that are pointed to the external (related) websites. Though these are not considered as important in a SEO standpoint for a website, because of link juice dissipation. But, these are considered by the Search Engine Algorithms when they are less in number and related to the context (or the topic of a web page).

External links are categorised in two ways (Direct links & Links with NoFollow Tags) - Direct linking from a website will have citations directly linking to a website and that is considered (or followed) by search engine spiders, giving value to those links. Whereas, No-Follow links from a website are the links to external website(s), that cannot be theoritically followed by the Search Engines.

NoFollow Tags and its importance:

No-Follow links on a website are the links to external website(s) with a tag rel="nofollow". This will allow a website to link to external sites without losing its valuable link juice. That means the anchor text links with NoFollow tags will allow a website or a webpage to retain its quality in an SEO perspective.

In early 2005, Google announced that hyperlinks with nofollow attribute would "not" influence the link target's PageRank (in addition, the Yahoo and Bing search engines also respect this attribute), allowing to retain the value of a website on which they are used. For instance: Wikipedia.org.

However, contradictions in category (2) are more difficult to, Matt Cutts in his recent video answers two related questions about the Nofollow links and whether Google considers NoFollow tags as its ranking factors or not.

Question – Do you feel that the widespread and blanket use of Nofollow tags is devaluing Google’s search algorithms? Examples such as Wikipedia where are links are nofollow. Does Wikipedia mean nothing to Google algorithms? (by Vince Samios UK)
Question – Does Google take into account quality factors from nofollowed links when the links come from well established authority websites such as Wikipedia? (by Jonaths , UK)

Matt Cutts answers to them saying:

Nofollow links are actually a very small percentage of the entire web.
Wikipedia links wont directly help you in any rank boost on the SERPs.
There are lot of factors that help determine whether a site or person linking using the nofollow tag (From Wikipedia or otherwise) carries “trust” or not. If they are trusted sources, then the nofollow tag could be ignored.
Basically the nofollow tag is a tool to keep away spammers.

Check out Matt's video:

I have demonstrated a NoFollow Checker Tool in my previous topic - SEO Tools for "SEO aspirants" to check whether or not a website points External Links with "No-Follow Tags". This tool will allow to check whether or not a website or web pages points links to the external sites with Nofollow.

SEO Tools - Latest

2009-07-06T09:59:00.001-07:00

Use the right SEO Tools for better SEO analysis and better search engine optimization (SEO) strategies for Top rankings on Search Engines. Here are the two SEO Tools that I developed recently and that gained popularity. 1. Google Snippet Optimization Tool and 2. No-Follow Checker Tool.

Google Snippet Builder Tool: This tool is used to optimize your Titles, Metatags - Meta Description tags for a web page. Ideally they should fit into the limit of the snippet that Google displays on the SERPs, it means that a web page should contain 10 words on Title, 25 Words on Description and the size of 25Kb should not be exceeded for any given webpage. Well, what if you exceed? Simple, it will be shown as "..." at the end of Title or Description or both.

So, if you are finding it difficult to remember these while creating Titles and Meta Tags for your Web Pages, then follow and use this Google Snippet Optimizer/Builder Tool.

NoFollow Links Checker Tool: As I already mentioned in my previous post on How to optimize websites, the Backlinks are one of the most important factors that many of the Search Engines consider to weigh a website.

Further more, here is a new tool that I developed and you can use this tool to check the websites that offer backlinks without a NoFollow Tag to any website. This however makes the link value (Link Juice) flow from site A to Site B and will be effective to gain links from such kind of websites.

If you want to know about a website, whether or not it offers links without a Nofollow tag, then try this Nofollow links Checker Tool.

Rubik Cube for Branding

2009-06-25T17:06:00.000-07:00

Well whats special on my blog for now? Lets say, Rubiks Cube for Branding!
Seriously, Rubik's cube can bolster brand building efforts through Rubik's Cube, apart from other marketing strategies like - SEO, Pay-Per-Click campaigns, and Google base among others.

However, this post is dedicated to Rubik the inventor of the famous Cube, which can be used as brand promotion efforts.

Rubix Cube
Yes, you are right, the Rubik's Cube could be the best sought after promotional product for brand building efforts and it offers new challenges to your customers, whilst appearing easier than the 3x3 Cube.

History of Rubix Cube: As per wikipedia post, Rubik's Cube is a 3-D mechanical puzzle invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik. Originally called the "Magic Cube", the puzzle was licensed by Rubik to be sold by Ideal Toys in 1980 and won the "German Game of the Year" special award for Best Puzzle that year.

As of January 2009, 350 million cubes have sold worldwide making it the world's top-selling puzzle game. It is widely considered to be the world's best-selling toy. In a classic Rubik's Cube, each of the six faces is covered by 9 stickers, among six solid colors.

A pivot mechanism enables each face to turn independently, thus mixing up the colors. For the puzzle to be solved, each face must be a solid color. Similar puzzles have now been produced with various numbers of stickers, not all of them by Rubik.

The most interesting thing is that The original 3×3 cube celebrated its twenty-fifth anniversary in 2005.

Building brand with Rubik's Cube is by selling them in online stores like these with Brand images on the cube, obviously with 8 different promotional sides.

Check this Video of World Record for fixing Rubiks Cube in 9.77 Seconds:

Get Perfection With Domain Change

2009-06-11T03:17:00.000-07:00

Change as per your requirement :)
But tell Google about your domain change
Normally, when website owners change their domain names as per their company's ongoing requirements, most of the webmasters and website owners face a headache to get along with the new domain name and its age in terms of Google Page Rank. Now it is a good news for everyone who are interested in changing their domain name.

Google has announced a new feature in Google Webmaster Tools named change of address. This feature allows webmasters to notify Google when they move domain names.
Further more, Google also states that one should make sure that their original site is not a subdomain (for example, http://newsite.example.com).

Finally, Google posted a help document on moving your domain to aid webmasters with this process.

Enhanced Search Query Performance reports

2009-05-19T18:38:00.000-07:00

Inside AdWords: Enhanced Search Query Performance reports: "more granular insight into the queries that trigger advertisers ads." What does that mean?

The search query report will no longer show unknown keywords or additional queries lumped into one report that aren’t available. But, the advertisers can still use the highest volume queries, but even these additional smaller queries can give ideas for new keywords.

Google with New Skin - Better Search Experience

2009-05-14T05:31:00.000-07:00

Better Google Search Experience:

Google Search Options, Rich Snippets and Google Squared
Google Searchology event 2009 highlights a break through in an other new algorithmic update video by Google. and brought in new features that really explore search from a broad and entirely new perspective.

Google's earlier Searchology event was two years ago with a launch of Universal Search, a feature that blended results of different types (web pages, images, videos, books, etc.) on the SERPs. Since then Universal Search has grown quite a bit, adding new types of results, expanding to new countries, and triggering on ten times as many queries as it did when we launched it.

Google Search Options:

Google has now announced in its official blog that it has come up with a new feature having wide range of information on the web and quickly connect people to just the precious data as found on the Internet, they need at that moment. This helps users find more useful information, and do more useful things with it.

Google seeks web publishers help with microformats or RDFa standards to mark the HTML and bring this structured data to the surface. This will help people better understand the information you have on your page so they can spend more time there and less on Google.

Rich Snippets:

Google will be rolling this feature out gradually to ensure that the quality of Google's search results stays high. Webmaster who are further interested in participating, can visit the rich snippets help page to learn more. Also, Google's official blog states that "The Search Options panel also gives the ability to view results in new ways. One view gives more information about each result, including images as well as text, while others let you explore and iterate search in different ways."

Google Squared:
Finally, during the event, Google showed a preview of a new tool that we're calling Google Squared. Unlike a normal search engine, Google Squared doesn't find webpages about the topic — instead, it automatically fetches and organizes facts from across the Internet. This will beup to users later this month on Google Labs.

Here is the Video:Stay tuned!

SEO for Firefox Extention

2009-04-29T03:52:00.000-07:00

How does SEO for Firefox Extention work?
Learn how to use the SEO for Firefox extension an awesome tool and perform competitive research.

Download the SEO for Firefox Extension and use the data to compile from lists for all websites that are currently ranking higher than your website and enhance your websites accordingly.

Here is the video if you need more info on how to do it.

Cheers!

Wikimedia 2009 Application for Sponsorship

2009-04-20T22:34:00.000-07:00

Wikimedia's International Conference
Wikimedia Foundation, the official organizer of Wikimania 2009 Buenos Aires, is offering a limited number of scholarships to help attendees defray the cost of attending Wikimania 2009.

Wikimedia 2009 Sponsorship Application
Here is the application for sponsorship for attendees of Wikimania 2009, Wikimedia's international conference. This is not a scholarship for university study.

Attendees can click on the link and apply for sponsorship and avail a chance to attend the conference in Buenos Aires, Argentina This is for a limited number of scholarships to help attendees defray the cost of attending Wikimania 2009.

Who is eligible?

Any active contributor to a Wikimedia project or any active volunteer is eligible.

What expenses are covered

Expenses to attend Wikimania 2009 Buenos Aires that are eligible for the scholarship award:

Travel costs to and from Buenos Aires.

Registration fee for Wikimania 2009 (includes access to all sessions, lunch on meeting days and access to the party)

What expenses are not covered

Expenses to attend Wikimania 2009 Buenos Aires that NOT eligible for the scholarship award:

Accommodations (hotel)

Daily allowance for meals or incidental expenses

Local transportation

Timeline

April 8, 2009: Scholarship applications made available.
April 30, 2009: Deadline for submission of applications (at 23:59:59 UTC).
May 15, 2009: Notification of scholarship awards.
May 22, 2009: Deadline to accept award.
May 30, 2009: Notification to those on waiting list of scholarship awards.

Disbursement of Scholarships

Transportation costs will be paid for directly by the Wikimedia Foundation through a travel agent. After awards are given, coordination will be handled by a member of the Scholarship Review Committee.

Wikimedia Help

The Scholarship Committee may be reached by leaving comments on the talk page of this page, or by emailing wikimania-scholarships@wikimedia.org.

Cheers for your contributions on Wikimedia. Lets enjoy!

Two new improvements to Google Organic SERPs

2009-03-31T05:05:00.000-07:00

Google rolled out two new improvements to Google SERPS (Search Engine Result Pages) with tweaks on its unbeatable Algorithms for a better search experience for its users with Related terms and Longer snippets.

The first offers an expanded list of useful related searches and the second is the addition of longer search result descriptions both of which help guide users more effectively to the information they need.

More and better search refinements is the ability to better understand associations and concepts called as "semantics" a new technology that can better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).

Longer snippets while users type longer queries on the search box will fetch you the results starting with a dark blue title and is followed by a few lines of text is called as a "snippet", which together gives an idea of what each page is about. This gives more clarity on the context, this snippet shows how the words of a query appear on the page by highlighting them in bold.

When user enters a longer query, with more than three words, regular-length snippets may not give them enough information and context. In these situations, Google increases the number of lines in the snippet to provide more information and show more of the words users type in the context of the page. Exciting! Huh!

What else does a user need other than these. Do post your feedback on my blog.

Happy Searching!

Google Maps Street View

2009-03-26T22:59:00.000-07:00

Google Street View is an amazing interface officially launched by Google during early December 2008 for curious people out there who are interested to know whats the color of their car, people moving around and the type of houses around, among others.

Google has currently mapped UK version of its Street View service, which allows users to browse a selection of pictures taken along city streets. This interface brings Street View to more people in more places. Every time Google adds imagery for a new city or town, they are not just benefiting its Users, who now can preview their driving route or check for parking meters outside their dentist's office etc., but anyone traveling to those places or teaching about it or simply curious to see more of the world will benefit from this Street View.

So people can enjoy looking at those street, and particularly, for the state administrators who inspire and have a plan to keep their areas neat and clean.

Adwords Placement Targeting Beta

2009-03-09T22:51:00.000-07:00

Adwords Placement Targeting Placements, like keywords, are a way to determine where ads can appear. Placement targeting lets AdWords advertisers choose individual spots in the Google content network where advertisers would like to see their ads displayed.

As in Google Answers, few things to know about placement targeting:

A site must be part of the Goo gle Network in order to be available for placement targeting.

The AdWords Placement Tool can help you find placements for your ad as you create a new campaign or ad group.

As with all AdWords advertising, you'll compete for space with other advertisers. If you choose very prominent and popular placements, you'll need a higher price to win the ad position.

How to create placements?

You can add placements to an existing ad group at any time by clicking the Placements tab on the main page of the ad group. You can also begin with placements when you create a new campaign or ad group.

Learn how to add placements to an existi ng ad group.

Learn how to begin a new campaign with placements.

Learn how to begin a new ad group with placements.

Learn more about placements and the content network.

Tips and Tactics on Placement Targeting:

We can use reports from Google Ad Planner to make life easier, Google introduced a research and media planning tool that connects advertisers and publishers. This tool can be used to check out what all websites publish Text ads and Video ads and others like banners. Then extract the repport that targets your business. Then...

Run a placement performance report from adwords report central and get the actual number of websites that drive traffic on Content Network. Also, from this report you should pick the websites that incurr less in Cost per conversions (after sorted according less cost per conversions).

Align the above two reports for better placement targeting.

Google Adwords Placement Targeting Beta

Having explained the traditional process to leverage the websites of publishers to better target for placements, the latest is a Google placement targeting interface beta! Advertisers should be able to use this new interface in the near future.

Greatest benefits to this is that we can see top-level content network performance without having to run a report, and export the reports.

This is a new feature at Google Placement Targeting Beta Interface. The beta might have gone into a larger roll out phase, I am not sure, but I was able to get the screen shots from the SEM pro.

However, we shall have to wait to see how it works when they roll this out but it sounds like you are now able to identify poor performing content partners running the ads.

Please let me know if anyone of you came across the advancement of this new Google Placement Targeting Interface Bata.