Insight Marketing Group

Contagious Confidence: Learn to Get Out of Your Own Way - Coffee Club Thursday

2009-08-25T09:38:00.001-04:00

We've all been there before. The pressure is on and it's time for a big decision. But, you hesitate. You second guess yourself. And then the moment passes.Learn how you can put a stop to your worries and gain Contagious Confidence this Thursday at Coffee Club from renowned public speaker Monica Wofford, CEO of Contagious Companies.

About Our Speaker:
Monica Wofford began her speaking career more than 19 years ago serves as President of Monica Wofford International, Incorporated and CEO of Contagious Conferences. Monica's strategies, techniques and powerful insights into effective leadership are designed to make you and your employees lead better, stay longer, complain less and produce more.She was recently nominated as a Woman of Distinction by the Girl Scouts Citrus Council and even Vice President Dick Cheney has complimented Monica on Contagious Leadership.

Coffee Club is FREE because of our monthly sponsor:
Rinse Cleaners uses cutting edge, state-of-the-art and (most importantly) 100% environmentally friendly technology to ensure that your dry cleaning looks good and feels great. Really Clean. Truly Safe. Call 407.249.3332 to learn more.

Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott at 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at www.OrlandoCoffeeClub.com to learn more.

Grow Your Business in a Shrinking Economy - Thursday at Coffee Club

2009-08-17T16:04:00.002-04:00

Business can be tough, especially during an economic slowdown. But, there is still plenty of opportunity and room for growth -- we just have to be resourceful. Learn how one local business owner is expanding her business the right way, right now, as we welcome Christy Delk, owner of Kids R Kids, to share her inspiring story and present her tips on "Growing Your Business in a Shrinking Economy."Attendance continually strengthens - Don't miss your opportunity!

Coffee Club is FREE because of our monthly sponsor:
Rinse Cleaners uses cutting edge, state-of-the-art and (most importantly) 100% environmentally friendly technology to ensure that your dry cleaning looks good and feels great. Really Clean. Truly Safe. Call 407.249.3332 to learn more.

Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott at 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at www.OrlandoCoffeeClub.com to learn more.

5 Business Killing Mistakes Exposed - Thursday at Coffee Club

2009-08-11T10:37:00.002-04:00

Learn 5 Common Business Killing Mistakes and how to avoid them this Thursday at Coffee Club as we welcome Ed Alexander, from the Law Offices of Ed Alexander, to present "5 Business Killing Mistakes."

Did you miss last week's Coffee Club? Check out pictures here! Over 70 people in attendance!

About Our Speaker:
Ed Alexander is a technology, corporate, business and commercial law attorney representing businesses and their owners. He has been practicing since 1993, and is admitted to practice law in both Florida and New York.Ed is primary counsel to technology businesses for everything from contractual matters to business sales and entity formation and structuring. He is a member of the Greater Orlando Chamber of Commerce Entrepreneurial Advisory Counsel and the United States Small Business Administration Small Business Referral Network.Ed taught New Venture Finance as an Adjunct Professor for the University of Central Florida and was 2007 Chairman of the East Orlando Chamber of Commerce. Ed works with the Orange County Legal Aid Society as a volunteer guardian ad-litem for abused and neglected children.

Coffee Club is FREE because of our monthly sponsor:
Rinse Cleaners uses cutting edge, state-of-the-art and (most importantly) 100% environmentally friendly technology to ensure that your dry cleaning looks good and feels great. Really Clean. Truly Safe. Call 407.249.3332 to learn more.

Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott at 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at www.OrlandoCoffeeClub.com to learn more.

Insight Marketing Boot Camp Starts Friday

2009-08-05T09:13:00.002-04:00

Give your business the leg-up it deserves with our four week, intensive, interactive marketing program designed to give you a tactical advantage over your competition.

Walk away with a customized marketing plan
Gain an army of marketing knowledge - from identifying your unique selling proposition to the most successful marketing tools of today
Increase your Customer base through media
Learn social media tools, tips and strategies
Unlimited access to the Insight Marketing Group team
Worksheets, case studies, exercises and more
Giant information binder is yours to keep and reference

100% of Boot Camp Enlistees say they would recommend this program to a friend!

KNOWLEDGE. POWER. RESULTS.

Click Here to Register Right Now Before It's Too Late.

Coffee Club Calendar Correction: The Importance of Arts in the Community

2009-08-04T16:14:00.001-04:00

Contrary to our previous notice this morning, Monica Wofford and her Contagious Confidence presentation will not be this Thursday at Coffee Club. She will be speaking instead at Coffee Club on August 27, as she was originally scheduled to do. We apologize for any inconvenience.

This Thursday at Coffee Club, join us as we discover the importance of arts in building a successful, thriving community. Meet new contacts guaranteed and learn what the arts can do for you as we welcome Margot Knight, CEO of United Arts of Central Florida.

About Our Speaker:
Since 2001, Margot H. Knight has been President & CEO of United Arts of Central Florida. She currently serves on the boards of both the Orlando Regional Chamber of Commerce and the Orlando/Orange County Convention and Visitors Bureau, as well as the executive board of myregion.org. Margot is also on the Alumni board of James Madison University.The Girl Scouts of Citrus Council honored her as a Woman of Distinction and she received the Woman's Achievement Award in Arts & Culture in 2006. Also, in 2007 she received the prestigious national Michael Newton Award from Americans for the Arts.As an arts administrator, she was assistant director of the National Assembly of State Arts Agencies, Executive Director of the Idaho Commission on the Arts and President and CEO of the United Arts Fund in Raleigh, NC.

Coffee Club is FREE because of our monthly sponsor:
Rinse Cleaners uses cutting edge, state-of-the-art and (most importantly) 100% environmentally friendly technology to ensure that your dry cleaning looks good and feels great. Really Clean. Truly Safe. Call 407.249.3332 to learn more.

Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott at 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at www.OrlandoCoffeeClub.com to learn more.

Meet at Least 10 New Contacts at Coffee Club This Thursday

2009-07-28T09:12:00.002-04:00

What's one of the main reasons we, as small business owners, attend networking events? We go to meet new people, grow our contacts and build trust of course. And that's is exactly what Coffee Club this week is about. Well that, and free coffee. Come out to participate in organized networking activities to maximize your time and meet your next client.

Be sure to check out Coffee Club host and Insight Marketing Group president, Jennifer Thompson, talking about Coffee Club and more in the most recent Orlando Business Journal by clicking here.

Coffee Club is FREE because of our monthly sponsor:
DMA Consulting has been helping small businesses define, plan and reach their goals for more than 20 years through the use of everything from custom programming to strategic planning. Starting a business? Looking to make some extra cash? DMA is here to help you thrive, not just survive. Call 321.235.5700 to learn more.

Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott at 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at www.OrlandoCoffeeClub.com to learn more.

Build a Weekly Lead Generation Machine - Coffee Club Thursday

2009-07-21T10:43:00.001-04:00

When Orlando needs its business news it turns to the Orlando Business Journal. Find out how you can use the leading business paper to grow your business this Thursday at Coffee Club as we welcome Robert Bobroff, circulation sales executive, from the Orlando Business Journal to discuss "Growing Your Business with the OBJ.

"Don't miss tips, leading strategies and meeting dozens of new contacts in just one hour this Thursday.

About Our Speaker:
Robert Bobroff was born and raised in the Orlando area, and is a graduate of the University of Central Florida with a degree in Marketing. He has over 13 years of sales and sales management experience. In his position as Circulation Sales Executive with Orlando Business Journal, he educates readers on how to use Orlando Business Journal to generate leads and increase sales. He also teaches seminars geared toward readers in transition or looking for a career change to assist in their job search through utilizing the OBJ.Robert is married with two daughters. He enjoys sports and spending time with his family.

Coffee Club is FREE because of our monthly sponsor:
DMA Consulting has been helping small businesses define, plan and reach their goals for more than 20 years through the use of everything from custom programming to strategic planning. Starting a business? Looking to make some extra cash? DMA is here to help you thrive, not just survive. Call 321.235.5700 to learn more.

Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott at 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at www.OrlandoCoffeeClub.com to learn more.

Sponsor Coffee Club during the month of August. Email david@insightmg.com. for details.

Will Direct Mail Work for Your Business? Find Out at Coffee Club Thursday

2009-07-14T10:39:00.002-04:00

Direct mail can be one of the most effective ways to grow your business in a hurry. Need to get clients in the door? Have a very specific target you need to reach? Direct mail may be for you. But how does it all work? What are some of the most successful tips and trends? Hear from direct mail expert Darren Crampton from one of Central Florida's leading direct mail companies, Performance Business Solutions, to discuss "Direct Mail Trends."

Coffee Club is FREE because of our monthly sponsor:
DMA Consulting has been helping small businesses define, plan and reach their goals for more than 20 years through the use of everything from custom programming to strategic planning. Starting a business? Looking to make some extra cash? DMA is here to help you thrive, not just survive. Call 321.235.5700 to learn more.

Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott at 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at www.OrlandoCoffeeClub.com to learn more.

Developing Your Social Media Strategy - Coffee Club Thursday

2009-07-07T18:49:00.002-04:00

You've heard of social media. But do you know how to use it? Social media can be one of the most powerful, useful strategies to grow your business, and best of all, it's all free to use.Now the only problem is figuring it all out. You won't want to miss this week's Coffee Club where it will all be explained by social media guru Rob Williams, president of OrangeJack, to discuss "10 Tips to Developing Your Social Media Strategy."

Coffee Club is FREE because of our monthly sponsor:
DMA Consulting has been helping small businesses define, plan and reach their goals for more than 20 years through the use of everything from custom programming to strategic planning. Starting a business? Looking to make some extra cash? DMA is here to help you thrive, not just survive. Call 321.235.5700 to learn more.

Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott at 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at www.OrlandoCoffeeClub.com to learn more.

Marketing Without a Marketing Plan?

2009-06-25T16:42:00.004-04:00

Boot camp is ideal for small business owners who are marketing without a marketing plan. Take the next step for your business this July with our four week, intensive, interactive marketing program designed specifically to give you a tactical advantage over your competition.

Boot Camp Benefits:

Walk away with a customized marketing plan
Gain an army of marketing knowledge - from identifying your unique selling proposition to the most successful marketing tools of today
Increase Your Customer Base and Market Share Through New and Traditional Media
Receive One-On-One Coaching From Top Marketing Executives
Unlimited access to the Insight Marketing Group team
Worksheets, case studies, exercises and more
Giant information binder is yours to keep and reference for the future

100% of Boot Camp Enlistees say they would recommend this program to a friend!

KNOWLEDGE. POWER. RESULTS.

To learn more about Insight Marketing Boot Camp, click here. Secure your spot now by emailing David@insightmg.com or calling 407.382.5660.

Dr. Pam Lennox - CEO of the Girl Scouts of Citrus Council - Thursday at Coffee Club

2009-06-23T20:05:00.002-04:00

The girls of today are the women of tomorrow. Our future business leaders are being groomed right now by the Girl Scouts.Sound far-fetched? Hardly. Find out what the Girl Scouts are doing to shape the future Thursday at Coffee Club as we welcome Dr. Pamela Lennox, CEO of the Girl Scouts of Citrus Council, to present "2009 Progress: Our Girls, Your Future."

About Our Speaker:
Dr. Pamela Lennox is CEO of Girl Scouts of Citrus Council, Inc., which is changing the lives of nearly 20,000 girls, ages 5-17, in Brevard, Lake, Orange, Osceola, Seminole and Volusia counties. She's assisted in this effort by 8,400 adult volunteers and a staff of 51. She took this position in October of 2008.Pam received her Ed.D. from UCLA in career development and has 25 years experience managing university career centers and employment partnerships. Before joining GSCC, Pam served as Associate Provost for Long Island University, C.W. Post Campus. She also serves the Central Florida community as a member of the Kissimmee Rotary, the Heart of Florida United Way Executive Director Committee, eWomen Networking, Business and Professional Women, YaYa Conference, Pearls 4 Women, and is a sponsor of the Oh! Woman and Girl Power events to be held at the convention center in August. She is also a member of various chambers of commerce and frequently speaks at events.

About Our Sponsor:
Coffee Club this month sponsored by Insight Marketing Boot Camp. Make your business all it can be and enlist today to get the marketing knowledge, power and results you deserve. Walk away with a custom marketing plan and true one-on-one assistance at a fraction of the cost. Click here to learn more or call 407.382.5660.

Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott at 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at www.OrlandoCoffeeClub.com to learn more.

Stay Sharp (and Thrive) in Today's Economy - Find Out How at Coffee Club Thursday

2009-06-16T16:15:00.002-04:00

You're working as hard as you can to survive in this economy. As a small business owner, you're doing everything you can to make your business as successful as possible.But what else could you be doing to make your business thrive? How can you work smarter?

Find out Thursday at Coffee Club as we welcome David Lang, CRO at the UCF Executive Development Center to present "Stay Sharp (and Thrive) in Today's Economy."

About Our Speaker:
David Lang started his career several years ago working for a company that manufactured and installed interior furnishings within the hospitality industry. During his time with this organization he held positions in project management, operations management, sales and marketing. There, he developed a passion for marketing that led him to explore the science and art of sales and marketing in other industries. He has excelled in marketing locally made furnishings and globally produced construction materials, as well as financial products and higher education. Currently, he is a visiting executive at the University of Central Florida's Executive Development Center where he is creating partnerships with the business community and the center.

About Our Sponsor:
Coffee Club this month sponsored by Insight Marketing Boot Camp. Make your business all it can be and enlist today to get the marketing knowledge, power and results you deserve. Walk away with a custom marketing plan and true one-on-one assistance at a fraction of the cost. Click here to learn more or call 407.382.5660.

Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott at 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at www.OrlandoCoffeeClub.com to learn more.

Politics & Your Business - What's Next? - Coffee Club Thursday

2009-06-09T18:36:00.002-04:00

Some aspects of politics are about as clear as a Central Florida summer afternoon sky.

Do you wonder what's really going on in your district, your state and your country?
How does it affect you as a resident and a business owner?

Find out Thursday at Coffee Club as we welcome John Dowless, political consultant, to present "Politics: When it Rains, it Pours!"

About Our Speaker:
John Dowless is a native Floridian with over eighteen years of experience in Florida politics that include two presidential campaigns, multiple state legislative races and many local campaigns. Between elections, John has worked for several corporate clients on local, state and federal issues.John's political experience includes positions with the National Republican Congressional and Senatorial Committees, the Republican Party of Florida and serving as executive director of the Florida Christian Coalition. John has developed a strong reputation for winning Special Elections, especially Primaries.

He started Millennium Consulting in 1998 and it has grown into a full-service marketing and public relations company specializing in political campaigns, corporate and community relations, governmental affairs, issue advocacy and grassroots organizing.

About Our Sponsor:
Coffee Club this month sponsored by Insight Marketing Boot Camp. Make your business all it can be and enlist today to get the marketing knowledge, power and results you deserve. Walk away with a custom marketing plan and true one-on-one assistance at a fraction of the cost. Click here to learn more or call 407.382.5660.

Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott at 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at www.OrlandoCoffeeClub.com to learn more.

Heath Care and Your Bottom Line - Thursday at Coffee Club

2009-06-02T11:28:00.000-04:00

Did you know that less than 47 percent of small businesses with three to nine employees offer their employees health insurance? Most simply can't afford it, but those who can are attracting better employees. This is just one developing trend in the small business health care arena. But, what other trends are developing in health care and how do they really affect your business?Find out Thursday at Coffee Club as we welcome Bea Kochheiser, market leader for Solantic Walk-In Urgent Care, to tell us "Trends in Health Care and How They Affect Your Business."

Coffee Club this month sponsored by Insight Marketing Boot Camp. Make your business all it can be and enlist today to get the marketing knowledge, power and results you deserve. Walk away with a custom marketing plan and true one-on-one assistance at a fraction of the cost. Click here to learn more or call 407.382.5660.

Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott. 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at www.OrlandoCoffeeClub.com to learn more.

2009 Central Florida Regional Progress Report - Coffee Club Thursday

2009-05-26T13:12:00.000-04:00

When community leaders come together for a cause, you know it's important. When they come together to create a comprehensive plan for an entire region's future (that you do business in) - you better pay attention. Right now, thanks in part to MyRegion.org, leaders from all forms of industry and government are doing just that across Central Florida. The goal? To create a coordinated, collective plan designed to ensure our prosperity and quality of life for generations to come. To learn more about this incredible undertaking and get your questions answered, come out to Coffee Club Thursday for our "2009 Progress Report of the Central Florida Region" straight from Shelley Lauten, president of MyRegion.org.

Coffee Club this month is sponsored by Martin Federal Credit Union. Keeping your money safe and secure, Martin Federal Credit Union has served the Orlando community since 1978. To learn more about what Martin Federal Credit Union can do for you, click here today.

Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott. 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at www.OrlandoCoffeeClub.com to learn more.

State Representative Steve Crisafulli at Coffee Club This Thursday

2009-05-19T10:34:00.002-04:00

Being a good representative for us in Tallahassee means knowing how we think and what is important in our community. What were the bottom lines of this year's State Legislation? What's being done for us as a community? Find out Thursday at Coffee Club as we welcome State Representative Steve Crisafulli to give us a direct review and "Wrap-Up of the 2009 Legislative Session."

Coffee Club this month is sponsored by Martin Federal Credit Union. Keeping your money safe and secure, Martin Federal Credit Union has served the Orlando community since 1978. To learn more about what Martin Federal Credit Union can do for you, click here today.

Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott. 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at www.OrlandoCoffeeClub.com to learn more.

We still need a Coffee Club sponsor for the month of June. Contact David@insightmg.com if you are interested in finding out more.

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May 22 - Insight Marketing Boot Camp Week - Now accepting June Registrations

Join our four week, intensive marketing immersion Boot Camp designed to give you an edge up on your competition and to:
Provide You With An Army of Marketing Knowledge
Develop and Implement Custom, Proven Tactics Into Your Marketing Plan
Increase Your Customer Base and Market Share Through New and Traditional Media
Grow Your Business Using Focused, Measurable Tactics
June Registration is Open - At the end of the full 4 week program you will have a custom marketing plan and timeline ready to implement immediately for your business.

100% of May's Boot Camp Enlistees say they would recommend this program to a friend!
Now enlisting for our June camp! ($499 for the month - best value)
Click here to learn more

KNOWLEDGE. POWER. RESULTS.

10 Tips for Partnership Success

2009-05-19T10:32:00.000-04:00

Last week's Coffee Club featured Alan Byrd of Alan Byrd and Associates presenting his Top 10 Tips for Partnership Success. There was such a large request for his tips we wanted to include them for everyone right here. Check 'em out:
1. Find your passion
2. Aim for the top
3. Look at the board of directors
4. Ask board members to meet
5. Step up to the plate
6. Track your leads
7. Be open and honest about business
8. Don't give your product away
9. Don't send out mass letters - if you must, be specific
10. Target members

Community Partnerships Increase Your Bottom Line - Coffee Club Thursday

2009-05-12T16:45:00.002-04:00

We are all aware that we can't do everything on our own. At some point, we will need the help of someone else -- be they vendors, customers, builders, or lenders (just to name a few).But just how much can these individuals within our community help grow our businesses? How can we take full advantage of these opportunities? Find out Thursday at Coffee Club as we welcome Alan Byrd of Alan Byrd & Associates to show us how to "Leverage Community Partnerships to Increase Our Bottom Line."

Coffee Club this month is sponsored by Martin Federal Credit Union. Keeping your money safe and secure, Martin Federal Credit Union has served the Orlando community since 1978. To learn more about what Martin Federal Credit Union can do for you, click here today. Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott. 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at www.OrlandoCoffeeClub.com to learn more.
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May 15 - Coffee Club Marketing Boot Camp Week 2 - Know Your Customer

This week focuses on "Communicating With Your Customer." From understanding new media to knowing your customer - you need to be here. Just $149 for this week's class. To register, call 407.382.5660 today. (2) Two seats still available for May weekly classes.

Registration for May's four week program is closed - but you can still enlist as a part-time recruit!

Select your specific week in May designed to:

Provide You With An Army of Marketing Knowledge
Develop and Implement Custom, Proven Tactics Into Your Marketing Plan
Increase Your Customer Base and Market Share Through New and Traditional Media
Grow Your Business Using Focused, Measurable Tactics

June Registration is Open - At the end of the full 4 week program you will have a custom marketing plan and timeline ready to implement immediately for your business.
Now enlisting for our June camp! ($499 for the month - best value)
Click here to learn more
KNOWLEDGE. POWER. RESULTS.
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May 15 - Deadline for Insight Magazine's June IssueWould you like to reach your customers in East Orlando like never before? Advertise in the all new Insight Magazine for as little as $65!

Bright white pages
Online advertiser directory with clickable links to YOUR Web site
Higher interior print quality
And more!

All sizes and colors available - Call David at 407.382.5660 to reserve your spot before Friday.

Jerry Ross from Disney Entrepreneur Center at Coffee Club this Thursday

2009-05-06T08:23:00.004-04:00

Potential. It's a word each of us hear all too often. The question is, are you reaching your full potential? If not, how can you?

For answers to these questions, join us this Thursday as we welcome Jerry Ross of the Disney Entrepreneur Center as he speaks about unlocking your business potential with the right keys.

Coffee Club this month is sponsored by Martin Federal Credit Union. Keeping your money safe and secure, Martin Federal Credit Union has served the Orlando community since 1978. To learn more about what Martin Federal Credit Union can do for you, click here today.

Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott. 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at http://www.orlandocoffeeclub.com/ to learn more.

Bringing a Bowl Game to UCF - Find Out How at Coffee Club Thursday!

2009-04-28T10:39:00.004-04:00

Are YOU ready for some football?! Whether you're a fan or not, you can't miss Coffee Club this Thursday as we find out "What it Takes to Bring a Bowl Game to UCF" with Alan Gooch, director of the Orlando Sports Foundation. College football bowl games create millions upon millions of dollars for their surrounding economy over the course of just a few days. Learn how your business can take advantage of this incredible opportunity when Bowl for the Cure (benefiting Making Strides Against Breast Cancer and the Susan G. Komen Breast Cancer Foundation) comes to Brighthouse Networks Stadium.

Coffee Club this month is sponsored by Rinaldi's Air Conditioning Service. Celebrating their 40th Anniversary, Rinaldi's has been providing friendly and quality A/C services to the residents of Central Florida since 1969. To learn more about what Rinaldi's can do for you, click here today.

Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott. 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at www.OrlandoCoffeeClub.com to learn more. _________________________________________________________________
May 8 - Coffee Club Marketing Boot Camp Powered by Insight Marketing Group

Make your business all that it can be. Enlist today for an intensive four week marketing program designed to:

Provide You With An Army of Marketing Knowledge
Develop and Implement Custom, Proven Tactics Into Your Marketing Plan
Increase Your Customer Base and Market Share Through New and Traditional Media
Grow Your Business Using Focused, Measurable Tactics

At the end of the program you will have a custom marketing plan and timeline ready to implement immediately for your business. To learn more, call 407.382.5660 today. Limited seating available, starting May 8 at Florida Technical College.

Click here to learn more and register today!
KNOWLEDGE. POWER. RESULTS.

Shape Up and Ship Out Your Marketing Plan! Coffee Club Marketing Boot Camp

2009-04-22T10:22:00.004-04:00

Are you ready to make your business all that it can be?

Coffee Club Marketing Boot Camp Powered by Insight Marketing Group is an intensive four week marketing "Boot Camp" designed specifically to:

Provide You With An Army of Marketing Knowledge
Develop and Implement Custom, Proven Tactics Into Your Marketing Plan
Increase Your Customer Base and Gain Market Share Through New and Traditional Media
Grow Your Business Using Focused, Measurable Tactics

ENLISTMENT INCLUDES:

Access to our four week intensive marketing "boot camp" to include 12 hours of marketing curriculum designed specifically to increase your bottom line and give you an edge over your competition.
The giant Marketing "Boot Camp" Planning Toolkit and Reference Guide.
A comprehensive, written evaluation of your current marketing and sales programs with practical applications for immediate improvements in yourbusiness.
Unlimited access to one-on-one marketing support and advice throughout the four week program.
Walk away with a written, customized strategic marketing plan with specific tactics for increasing sales and attracting revenue.
Certificate of Completion.
And more!

Please click the link below to learn more and enlist today!
http://www.orlandocoffeeclub.com/marketing-boot-camp/

KNOWLEDGE. POWER. RESULTS.

Higher Education Through Partnership - Coffee Club Thursday featuring VCC Lake Nona

2009-04-21T11:48:00.002-04:00

By now we are all well aware of the boundless opportunities for our businesses in Lake Nona. But, did you know that there are also dozens of continuing educational opportunities, like a new Valencia Community College campus, opening soon?

With the new school opening, it creates limitless potential for partnership with you and your business. Learn what they've done and how you can implement similar successful practices for your business Thursday as we welcome Michael Bosely, assistant provost of Valencia Community College at Lake Nona, to learn more.

Coffee Club this month is sponsored by Rinaldi's Air Conditioning Service. Celebrating their 40th Anniversary, Rinaldi's has been providing friendly and quality A/C services to the residents of Central Florida since 1969. To learn more about what Rinaldi's can do for you, click here today.

Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott. 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at www.OrlandoCoffeeClub.com to learn more. ________________________________________________________________________________
Coffee Club Sponsorship for May is OPEN - with Bonus IncentivesSponsor during the month of May and receive 3 months advertising in Insight Magazine absolutely free. Here's what your $1,000 sponsorship includes:

3 minute speaking opportunity every Thursday
list of all attendees throughout the month
logo inclusion on monthly 1/2 page advertisement in Insight Magazine promoting Coffee Club
logo inclusion on all table top signs and posters
inclusion in weekly email blast
inclusion as sponsor at www.orlandocoffeeclub.comCall David at 407.382.5660 for more information.

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April 21 - Super Fund Raising & Relay For Life of Lake Nona Bank Night Super Suppers at Nona Commons will be holding a Super Fund Raiser on Tuesday, April 21 at 7:00 p.m. in addition to being the official location of Relay For Life Bank Night. Proceeds will go to the American Cancer Society Lake Nona Relay For Life.Your $12 donation includes:

Super Suppers dinner served fresh from our ovens (Appetizers, entrees, sides and desserts).
Refreshments
1 Raffle Ticket for a free Super Suppers entree
Unique "Sign for Survivors" spot. We will have a tablecloth for you to sign in honor of someone you know who is a Survivor or have lost to cancer. On Relay Day we will display the signed memorial and donate it to the American Cancer Society.

Orlando Coffee ClubThis fundraiser is open to the entire Lake Nona community, not just Relay teams, so help spread the word and share the spirit of RELAY! Call Lisa at 407.275.0362 for more information. ________________________________________________________________________________April 24 - Relay For Life of Lake Nona @ Northlake Park Elementary - Join Insight!

Come on out Friday evening at 6pm to Northlake Park Elementary School to join us for a night of food and fun for a great cause. Relay For Life benefits the American Cancer Society and we will be there to help remember, celebrate and fight back all night long. We'd love for you to join us! If you would like to donate food, drinks or other cookout supplies, please contact Corey Gehrold at 407.382.5660 or click here to e-mail him. Special thanks to everyone that came out to help support cancer research last week at the East Orlando edition of Relay For Life!

Coffee Club Thursday, April 16 - Better your business through better people skills

2009-04-15T11:25:00.000-04:00

Dominance. Influence. Steadiness. Conscientiousness. These traits make up the DISC personality assessment, influencing the way we interact with others and determining the success rate of our relationships and our business.

If you've ever wanted to know how your personality affects your business (or potential business) join us Thursday at Coffee Club as we welcome Bob Hopper, Certified DISC Trainer, to present "Ways to Better Your Business By Using Better People Skills."

Coffee Club this month is sponsored by Rinaldi's Air Conditioning Service. Celebrating their 40th Anniversary, Rinaldi's has been providing friendly and quality A/C services to the residents of Central Florida since 1969. To learn more about what Rinaldi's can do for you, click here today.

Coffee Club meets every Thursday from 8:30-9:30am at the Airport Marriott. 7499 Augusta National Drive. Parking at the Marriott is $5.00 for all cars. Visit us online at www.OrlandoCoffeeClub.com to learn more.
_________________________________________________________________________________ April 16 - THIS Thursday - Defining Your Unique Selling Proposition Seminar What sets your business apart from the competition? Why should a customer go to you instead of next door? Is it price? Is it service? Is it something entirely different? If you are unsure of the answer, then you need help defining your unique selling proposition. Learn from the pros following Coffee Club

THIS THURSDAY on April 16 in a limited seating marketing seminar event. Following Coffee Club, 10-11am a discussion led by Insight Marketing Group President, Jennifer Thompson.
Cost is $15. RSVP today to Amanda@insightmg.com.

Defining Your Unique Selling Proposition Seminar

2009-04-13T10:12:00.001-04:00

April 16 - THIS Thursday - Defining Your Unique Selling Proposition Seminar What sets your business apart from the competition? Why should a customer go to you instead of next door? Is it price? Is it service? Is it something entirely different? If you are unsure of the answer, then you need help defining your unique selling proposition. Learn from the pros following Coffee Club on April 16 in a limited seating marketing seminar event. 7499 Augusta National Drive at the Airport MarriottFollowing Coffee Club, 10-11am. Cost is $15. RSVP today to David@InsightMG.com

Event and Trade Show Marketing 101

2009-04-09T10:17:00.002-04:00

By Jennifer Thompson

Between trade associations, Chambers of Commerce, outdoor festivals, community events, school carnivals, etc., there are countless opportunities to showcase your company to potential customers on any given day throughout Central Florida. Signing up and paying the fee for booth space is one thing, but having a plan on how best to work the event is another. No matter what type of show you’re working, your event plan is one of the most important aspects of your next event. It is critical to have a booth that will draw and engage potential customers while also helping you to determine if trade show and event marketing is worthwhile to your bottom line.

We have seen it time and time again where so many small business owners will sign up for an event and then show up on event day with only three items: a table, some literature and a banner. Consider what your booth looks like from the customer’s point of view. If like many small businesses you have a limited budget and cannot afford to have a professional trade show booth designed and built for your company, incorporate small touches into your booth display that will set you apart from your competitors. For example, if you have a landscape business, you might consider using a piece of indoor/outdoor carpet as the foundation of your display area. Add some visual appeal to your booth by bringing plants and brick pavers – actually creating a backyard landscape where your customers can visualize what it is your company does. Be careful not to get carried away with decorations. It is important to have a booth that is visually appealing but also one that is tidy and neat and stays ‘on message’ with what you are trying to accomplish.

Many times, signage is an afterthought to an event display. Small business owners will order a banner with their name on it and show up at the event without a plan for displaying it. Banners can be tricky. Should they be hung from the table or on the back of your tent? If you are planning to display your banner on the front of your table, try it out before your next event. Often times, the banner is the wrong size or is too heavy for tape. Grommets are usually in the wrong spot, making it difficult to use string or rope. Hanging it from the back of your tent can be a hazard as one gust of wind will make your outdoor display tent a virtual weapon (Tip: always bring something to weight your tent down at an outdoor event). When planning for signage, consider ordering a professional sign display unit or a custom light weight banner that can be easily adhered to your table. If you participate in a lot of outdoor events, you might want to order a custom ten by ten pop up tent with your logo on the canopy. Establish an event toolbox complete with Velcro, tape, scissors, pens, pencils, hole punch, etc.

Have a plan for engaging your potential customer. Just like planning how your booth will look, you need to have a plan for getting people to come into your booth and staying a while. Communicate, even practice, with your staff so that everybody is on the same page (staff are your front line to a successful event). Develop a list of open-ended questions for engaging your audience. If it is a family event, consider how you might occupy the children so that you have time to converse with the parents. You might hire a face painter, pony rides or bounce house whereas the kids and parents will line up to participate in your activity. Once you’ve got the kids occupied, the parents will be more apt to hear about your products and services. Work to create word of mouth advertising for your business booth amongst event goers. While working an outdoor festival last summer, we saw one booth with only a generator, a freezer and a banner. They handed out frozen pops to all the kids and parents. Every person who received a frozen pop was also asked to wear a sticker with the company name on it. By mid-day, just about every person was walking around the event with a sticker on their chest or sleeve. The company handed out over 4,000 pops that day. The point is, you must think outside the box if you want to get noticed.

More often than not, events are great for building brand awareness but not necessarily for increasing sales. It is critical to have a plan for capturing customer data and for following up on potential leads generated from the event. Having some sort of prize drawing or contest is a great way to collect contact information from event goers – although, a typical prize drawing will not necessarily set you apart from your competitors. Keepsake photos are a great way for capturing customer data. Consider hiring a celebrity, popular character or creating a fun scene for families to pose for their keepsake photos. Don’t print the photos at the event but rather email the photos post-event. Or better yet, send potential customers to your website to pick up their photo (There are actually companies that will do this for you). It is essential to have a post-event plan for sending out email, regular mail or making telephone calls to follow up on the contacts and leads you made during the event. The faster you reach out to your new prospects, the more likely you are to stand out from the crowd.

Events and trade shows can be a great source for building your brand, engaging with potential customers, establishing a customer database, generating sales and even building employee morale. When it comes to the unpredictability of working events, having a game plan is critical. Events are an investment in time and money and should be treated with the same seriousness as any other aspect of your marketing plan.