The lawsuit says that Lattimore had agreed to be photographed after getting a haircut from a salon, for the exclusive use of the salon in promoting itself. Unfortunately for her, the photographer uploaded the photo to Stock.xchng, a free photo site owned by Getty Images.

According to her, then Match.com used her photo for ads on Facebook, implying that she was single. Friends and family in response wondered why her face was being used by Match.com. On top of that, she says that the photo was also used in a story about homosexual’s coming out of the closet, implying that she was gay.

More than likely Match didn’t use the photograph themselves, but an affiliate used it. Whoever the affiliate was, will most likely be sued also for using her likeness without permission. This seems to be a serious issue in our industry, especially with Facebook ads that are often created for companies by independent affiliates. Many times the affiliates just use photographs they find off the ‘net, but in this case the affiliate seems to have used a photograph on a free exchange that they believed to be legal to use.

What are your thoughts?

Copy of lawsuit below:

This time he has been arrested Weapons Violations (Felon with a Gun) and Forgery.

On top, there are now three separate restraining & injunction orders of protection against him, including from someone underage.

The lawsuit contains a list of complaints on message boards and via complaint forums from possible victims alleging everything from credit card fraud to deceptive practices. The lawsuit implies that Mylife’s name has become synonymous with credit card fraud, and that is how they made money.

From Performance Marketing Insider

He is associated with the following companies.
WebGiant Media | MediaJavelin |  MediaQuantics | TheRugged.com | Juggernaut Studios

AKAs: Andrew Cisek, Andrew Larsen, Eric Schmidt, Torq Larsen

ARREST/BOOKING #p793287

Read about the Lawsuit from RedOrbit here

According to the Commission’s complaint, the defendants’ websites, such as mypaydayangel.com and juniperloans.com, asked for consumers’ personal and financial information, such as social security, driver license, and bank account numbers. Near the end of the application form, the defendants offered unrelated “Direct Benefits” and “Voice Net” programs for food, travel and merchandise discounts, or for long distance calling and Internet access. Many consumers who clicked to “submit” a payday loan application were enrolled, unknowingly, into the programs, which initially charged their bank accounts up to $59.90 per month, and later charged up to $99.90 per year.

Read More here about the FTC Case Against PayDayLoan Marketers

Before I continue, I want talk about my good friend, Richard Newman. Simply stated, he is ‘The’ Internet Lawyer. I speak to Richard frequently about various business and legal matters shaping the performance marketing sector and I think he is amazing.

Richard Newman, out of New York and San Diego is considered one of the top Internet Attorneys, specializing both in Affiliate and Performance Marketing, commercial litgation, plus general Internet Law and Business Law. Another good friend of mine Jim Lillig introduced him a few months when I had some questions, and since then I have quickly realized that Richard is one the best attorneys and that I’ve ever dealt with.  He thinks outside box and always puts his clients’ interests first.

Despite his busy schedule, Richard is available 24/7.  He stays on top of the issues that face the performance marketing and communications industries. He is the only attorney that is a member of both the Performance Marketing Association and the private group, the Executive Council of Performance Marketing. On top of that, he’s a highly respected columnist on Internet Law and New Media & Technology for one of the top technology publications in the world.

Equally as impressive is that he is one of the only attorneys in the field that is admitted in both California and New York (the capitals of advertising), plus Nevada and Washington DC.  That’s extremely important as 90% of all Internet advertising cases currently happen in California and New York – that is where the majority of the agencies, networks and advertisers are!

If your attorney is admitted in, let’s say North Dakota where there isn’t a single interactive advertising company, he’s not going to be able to advise you or represent you in the biggest states.

Perhaps the best advice I can offer – speak with Internet Lawyer Richard Newman when you are doing business in the industry. You cannot afford to hire some guy just out of law school or someone who lacks legitimate, high-stakes experience in the industry.  There are a small handful of premier lawyers in this industry.  The elite deserve recognition.

I have to admit, my favorite quote from my article is:

When anyone mentions Petflow.com, there is always a comparison to the extremely famous downfall of Pets.com. Zhardanovsky thinks that there should be no comparison, saying that “the core focus of PetFlow.com is fundamentally different than that of Pets.com” and that “according to Julie Wainwright (The ex CEO of Pets.com), Pets.com only carried approximately 600 SKUs of pet foods out of their base of 15,000 products.  While Pets.com carried many interesting accessories and toys for pets, these products are not essential and are not bought on a regular basis.”

Of course, everyone also knows that part of Pets.com downfall was the $2M SuperBowl-commercial, plus their sock-puppet’s notorious drinking binges in Vegas.  Petflow.com promises to do neither of those.

Read Entire Petflow Article Here

People ask me all the time why I care so much about fighting fraud. For those who have been following me for the last decade or so, you’ll know that it’s something close to my heart. From my first publication ADBUMb , which spent half the time exposing fraud issues, to my current studies and work in fraud prevention, I have always been close to finding and preventing fraud in interactive advertising. In my opinion, fraud in my industry is an issue that is one of the most serious issues facing our industry and needs to be addressed at all levels

If you were to go on Netflix’s Facebook page this week, you would have been met with some 80,000 comments this week about the 60% price increase. These were almost all negative: customers voicing extreme outrage at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.

In fact, it was almost a level of angry hysteria usually reserved to those who kill puppies for fun.

Performance marketing is an industry full of interesting characters with rich back-stories, lots of ideas and a commitment to making things happen. Pace Lattin fits that description perfectly. He founded a leading online media publication, ADOTAS; he was a major player in the display advertising space and he now runs Inside The OfferVault, a newsletter focused on the CPA industry. He’s never short of an opinion, that’s for sure, so we were happy to catch up with him recently to find out what makes him run.

The biggest change is that we’ve become as an industry smarter and smarter about the value of media. Not to say that there aren’t still people out there selling media at 10x its value, but as direct response, performance based marketing becomes more and more mainstream; people expect more and more that online media prove its value. Seriously, just because someone shows you stats that say an audience is ‘really interested” in the product, doesn’t mean that you need to pay a high cost. With audiences growing more and more, there is always a plethora of inventory available for performance marketers.

Esie Azenabor