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	<title>Impossible Dreams Media</title>
	
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	<description>Internet and Social Media Marketing</description>
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		<title>Video: Pete Cashmore On How He Grew Mashable</title>
		<link>http://feedproxy.google.com/~r/ImpossibleDreamsMedia/~3/br55e7BpT78/</link>
		<comments>http://www.impossibledreamsmedia.com/2010/07/08/video-pete-cashmore-on-how-he-grew-mashable/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 19:47:54 +0000</pubDate>
		<dc:creator>Chris Jones</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[pete cashmore]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.impossibledreamsmedia.com/2010/07/08/video-pete-cashmore-on-how-he-grew-mashable/</guid>
		<description><![CDATA[Here’s Mashable’s founder and CEO Pete Cashmore on how he grew Mashable into one of the world’s most profitable and influential blogs. var so = new FlashObject ("http://bizweektv.pb.feedroom.com/businessweek/bizweektv/pboneclip/player.swf", "Player", "425", "344", "8", "#FFFFFF"); so.addVariable ("Environment", ""); so.addVariable ("SkinName", "pboneclip"); so.addVariable ("SiteID", "bizweektv"); so.addVariable ("SiteName", "bizweektv"); so.addVariable ("ChannelID", ""); so.addVariable ("StoryID", "ddcb0e9ffa0953416a06e1cc644a7bbbc5fd16e3"); so.addVariable ("Volume", ".5"); so.addVariable [...]]]></description>
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<p>Here’s Mashable’s founder and CEO Pete Cashmore on how he grew <a href="http://mashable.com/" target="_blank">Mashable</a> into one of the world’s most profitable and influential blogs. <script type="text/javascript" src="http://static.feedroom.com/affiliate/_common/js/fr_embed.js"></script></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>WordPress.com Passes 200 Million Blog Posts</title>
		<link>http://feedproxy.google.com/~r/ImpossibleDreamsMedia/~3/1A1PFLg4_D8/</link>
		<comments>http://www.impossibledreamsmedia.com/2010/06/18/wordpress-com-passes-200-million-blog-posts/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 22:24:21 +0000</pubDate>
		<dc:creator>Chris Jones</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.impossibledreamsmedia.com/?p=471</guid>
		<description><![CDATA[ The installable version of WordPress just reached version 3.0 , but the hosted version –- WordPress.com &#8212; has its own milestone to report today: 200,000,000 blog posts on the platform since its inception. That total comes from 11.4 million blogs that are hosted on the site, and in all, WordPress reports the site is seeing more than 260 million people visit its blogs every month (according to data from Quantcast). ]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.impossibledreamsmedia.com%2F2010%2F06%2F18%2Fwordpress-com-passes-200-million-blog-posts%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.impossibledreamsmedia.com%2F2010%2F06%2F18%2Fwordpress-com-passes-200-million-blog-posts%2F&amp;source=realchrisjones&amp;style=compact&amp;service=bit.ly" height="61" width="50" title="WordPress.com Passes 200 Million Blog Posts" alt=" WordPress.com Passes 200 Million Blog Posts" /><br />
			</a>
		</div>
<p>The installable version of WordPress just reached version 3.0 , but the hosted version –- WordPress.com — has its own milestone to report today: 200,000,000 blog posts on the platform since its inception. That total comes from 11.4 million blogs that are hosted on the site, and in all, WordPress reports the site is seeing more than 260 million people visit its blogs every month (according to data from Quantcast).</p>
<p><img src="http://www.impossibledreamsmedia.com/wp-content/uploads/2010/06/7b1a54b27ass-com.jpg-150x137.jpg" alt="7b1a54b27ass com.jpg 150x137 WordPress.com Passes 200 Million Blog Posts"  title="WordPress.com Passes 200 Million Blog Posts" /></p>
<p>Go here to see the original:<br />
<a title="WordPress.com Passes 200 Million Blog Posts" href="http://feeds.mashable.com/~r/Mashable/SocialMedia/~3/QLh_b_xbX2A/" target="_blank">WordPress.com Passes 200 Million Blog Posts</a></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Video: Mashable Media Summit Live Stream</title>
		<link>http://feedproxy.google.com/~r/ImpossibleDreamsMedia/~3/cY6COOTg0DE/</link>
		<comments>http://www.impossibledreamsmedia.com/2010/06/08/video-mashable-media-summit-live-stream/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 18:54:39 +0000</pubDate>
		<dc:creator>Chris Jones</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[mashable media summit]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.impossibledreamsmedia.com/2010/06/08/video-mashable-media-summit-live-stream/</guid>
		<description><![CDATA[mashable on livestream.com. Broadcast Live Free]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.impossibledreamsmedia.com%2F2010%2F06%2F08%2Fvideo-mashable-media-summit-live-stream%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.impossibledreamsmedia.com%2F2010%2F06%2F08%2Fvideo-mashable-media-summit-live-stream%2F&amp;source=realchrisjones&amp;style=compact&amp;service=bit.ly" height="61" width="50" title="Video: Mashable Media Summit Live Stream" alt=" Video: Mashable Media Summit Live Stream" /><br />
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<div style="text-align: center; width: 560px; font-size: 11px; padding-top: 10px"><a title="Watch mashable" href="http://www.livestream.com/mashable?utm_source=lsplayer&amp;utm_medium=embed&amp;utm_campaign=footerlinks">mashable</a> on livestream.com. <a title="Broadcast Live Free" href="http://www.livestream.com/?utm_source=lsplayer&amp;utm_medium=embed&amp;utm_campaign=footerlinks">Broadcast Live Free</a></div>
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		<item>
		<title>Google TV Is Here</title>
		<link>http://feedproxy.google.com/~r/ImpossibleDreamsMedia/~3/f1Ru37IQvY8/</link>
		<comments>http://www.impossibledreamsmedia.com/2010/05/20/google-tv-is-here/#comments</comments>
		<pubDate>Thu, 20 May 2010 20:36:19 +0000</pubDate>
		<dc:creator>Chris Jones</dc:creator>
				<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google tv]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.impossibledreamsmedia.com/2010/05/20/google-tv-is-here/</guid>
		<description><![CDATA[Google officially unveiled Google TV today before a live audience at its Google I/O Conference. Suffice it to say, it’s as cool as you you’d think it would be. Maybe even cooler. Take a look:]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.impossibledreamsmedia.com%2F2010%2F05%2F20%2Fgoogle-tv-is-here%2F"><br />
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			</a>
		</div>
<p>Google officially unveiled <a href="http://www.google.com/tv/" target="_blank">Google TV</a> today before a live audience at its Google I/O Conference. Suffice it to say, it’s as cool as you you’d think it would be. Maybe even cooler.</p>
<p>Take a look:</p>
<p> <object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/diTpeYoqAhc&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xd0d0d0&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/diTpeYoqAhc&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xd0d0d0&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="640" height="385"></embed></object></p>
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</div><img src="http://feeds.feedburner.com/~r/ImpossibleDreamsMedia/~4/f1Ru37IQvY8" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Start Slowly With Social Media</title>
		<link>http://feedproxy.google.com/~r/ImpossibleDreamsMedia/~3/VWHDQkCNfHU/</link>
		<comments>http://www.impossibledreamsmedia.com/2010/05/20/start-slowly-with-social-media/#comments</comments>
		<pubDate>Thu, 20 May 2010 18:38:26 +0000</pubDate>
		<dc:creator>Chris Jones</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://www.impossibledreamsmedia.com/2010/05/20/start-slowly-with-social-media/</guid>
		<description><![CDATA[I can’t tell you the number of times I’ve seen people just starting out with social media try and be everywhere at once. Businesses especially need to understand that being on more networks is not necessarily better. If you’re trying to get your brand some social media exposure for the first time take it slow. [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.impossibledreamsmedia.com%2F2010%2F05%2F20%2Fstart-slowly-with-social-media%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.impossibledreamsmedia.com%2F2010%2F05%2F20%2Fstart-slowly-with-social-media%2F&amp;source=realchrisjones&amp;style=compact&amp;service=bit.ly" height="61" width="50" title="Start Slowly With Social Media" alt=" Start Slowly With Social Media" /><br />
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<p align="justify"><a href="http://www.impossibledreamsmedia.com/wp-content/uploads/2010/05/SocialMediaFatigue.jpg"><img style="border-bottom: 0px; border-left: 0px; margin: 5px 0px 0px 5px; display: inline; border-top: 0px; border-right: 0px" title="Social Media Fatigue" border="0" alt="Social Media Fatigue" align="right" src="http://www.impossibledreamsmedia.com/wp-content/uploads/2010/05/SocialMediaFatigue_thumb.jpg" width="151" height="137" /></a> I can’t tell you the number of times I’ve seen people just starting out with social media try and be everywhere at once. Businesses especially need to understand that being on more networks is not necessarily better.</p>
<p align="justify">If you’re trying to get your brand some social media exposure for the first time take it slow. Establish a presence on Facebook and Twitter to start with, or maybe Twitter and LinkedIn. You can decide which networks are going to be best for your brand, but the important thing is not to get carried away.</p>
<p align="justify">There are too many people who never met a social network they didn’t like &#8212; don’t be one of them.</p>
<p align="justify">Focusing good quality attention on one or two networks can usually yield better results than spending 3 or 4 minutes on 5 or 6 networks.</p>
<p align="justify">Personally, I don’t think you can go wrong focusing on the mighty 3 &#8212; Facebook, Twitter, and LinkedIn. However, you may find that you get better results using something else.</p>
<p align="justify">Whatever networks you decide to use you should focus on those and don’t allow yourself to be distracted by the new flavor of the week.</p>
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		<item>
		<title>Video: Flexibility Is the Key To Success</title>
		<link>http://feedproxy.google.com/~r/ImpossibleDreamsMedia/~3/FTrliAgisVQ/</link>
		<comments>http://www.impossibledreamsmedia.com/2010/02/17/video-flexibility-is-the-key-to-success/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 19:35:26 +0000</pubDate>
		<dc:creator>Chris Jones</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[gary vaynerchuk]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.impossibledreamsmedia.com/2010/02/17/video-flexibility-is-the-key-to-success/</guid>
		<description><![CDATA[Here are some words of wisdom from Gary Vaynerchuk on the necessity of keeping your business fast acting and flexible in the age of social media.]]></description>
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			</a>
		</div>
<p>Here are some words of wisdom from <a href="http://garyvaynerchuk.com/" target="_blank">Gary Vaynerchuk</a> on the necessity of keeping your business fast acting and flexible in the age of social media.</p>
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</div><img src="http://feeds.feedburner.com/~r/ImpossibleDreamsMedia/~4/FTrliAgisVQ" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Toyota Confronts Recall Head-On With New Ad</title>
		<link>http://feedproxy.google.com/~r/ImpossibleDreamsMedia/~3/C__v-Bz9r2c/</link>
		<comments>http://www.impossibledreamsmedia.com/2010/02/08/toyota-confronts-recall-head-on-with-new-ad/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 05:50:14 +0000</pubDate>
		<dc:creator>Chris Jones</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[toyota]]></category>
		<category><![CDATA[toyota recall]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.impossibledreamsmedia.com/2010/02/08/toyota-confronts-recall-head-on-with-new-ad/</guid>
		<description><![CDATA[Even though 2010 has just begun it’s hard to imagine a PR disaster this year worse than the one Toyota is currently facing. Critics of the auto-maker contend that Toyota should have gotten out in front of the recall and begun fixing the situation before it exploded on an unsuspecting public. While this is no [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.impossibledreamsmedia.com%2F2010%2F02%2F08%2Ftoyota-confronts-recall-head-on-with-new-ad%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.impossibledreamsmedia.com%2F2010%2F02%2F08%2Ftoyota-confronts-recall-head-on-with-new-ad%2F&amp;source=realchrisjones&amp;style=compact&amp;service=bit.ly" height="61" width="50" title="Toyota Confronts Recall Head On With New Ad" alt=" Toyota Confronts Recall Head On With New Ad" /><br />
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<p align="justify"><a href="http://www.impossibledreamsmedia.com/wp-content/uploads/2010/02/toyota_logo.jpg" target="_blank"><img style="border-bottom: 0px; border-left: 0px; margin: 10px 0px 0px 10px; display: inline; border-top: 0px; border-right: 0px" title="toyota_logo" border="0" alt="toyota logo thumb Toyota Confronts Recall Head On With New Ad" align="right" src="http://www.impossibledreamsmedia.com/wp-content/uploads/2010/02/toyota_logo_thumb.jpg" width="187" height="160" /></a> Even though 2010 has just begun it’s hard to imagine a PR disaster this year worse than the one Toyota is <a href="http://www.businessweek.com/news/2010-02-09/toyota-recall-cost-will-exceed-2-billion-estimate-lawyers-say.html" target="_blank">currently facing</a>. Critics of the auto-maker contend that Toyota should have gotten out in front of the <a href="http://www.toyota.com/recall/" target="_blank">recall</a> and begun fixing the situation before it exploded on an unsuspecting public.</p>
<p align="justify">While this is no doubt true, I think it’s more valuable from a public relations standpoint to focus on what they’re doing now. And what they are doing is setting a good example for all companies large and small.</p>
<p align="justify">Their first example is an obvious one &#8212; don’t allow a crisis of this magnitude to happen in the first place.</p>
<p align="justify">But the second and more serious example is showing the importance of a full-throated mea culpa. They screwed up huge and it’s causing hundreds of thousands, even millions of customers worry, hassle, and in some cases serious injury.</p>
<p align="justify">Companies who suffer a breach of trust with their customers on such a mass scale simply cannot apologize often enough or in too many venues.</p>
<p align="justify">Toyota has kicked off their apology tour with a <a href="http://www.youtube.com/watch?v=XZoBfpm1zHg" target="_blank">new commercial</a> recounting the company’s long history of building dependable, quality products and apologizing for letting customers down.</p>
<p align="justify">You can look for this to be the first of many ‘apology’ ads soon to be blanketing the globe on radio, television, billboards, and the Internet. </p>
<p align="justify">The lesson all companies should take to heart is the importance of owning up to mistakes rather than playing the blame game. Don’t get angry and defensive or lash out at customers and critics. </p>
<p align="justify">The very worst thing any company can do in a situation like this is to come off looking arrogant. Instead, admit your mistakes fully and completely and promise to make it right &#8212; no matter what it takes.</p>
<p align="justify">Consumers understand that mistakes happen sometimes and even if they’re furious right now, your decision to be up front and honest with them will go a long way to winning them back.</p>
<p align="justify">Toyota is an amazingly strong brand. They really do have a long history of making quality automobiles. Even if you’ve never owned a Toyota or a Lexus you know their brand is synonymous with quality &#8212; <em>and more recently for not taking bailout money</em> (but that’s for another article).</p>
<p align="justify">So as disastrous as this recall is for Toyota, and I believe it will get much worse before it gets better, they will ultimately emerge on the other side intact. Their track record is simply too good for a single incident (even as cataclysmic as this) to sour consumers on the brand &#8212; at least in the long term.</p>
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		<title>Documentary: MacHeads</title>
		<link>http://feedproxy.google.com/~r/ImpossibleDreamsMedia/~3/Re7TyxnSRA8/</link>
		<comments>http://www.impossibledreamsmedia.com/2010/01/30/documentary-macheads/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 08:12:55 +0000</pubDate>
		<dc:creator>Chris Jones</dc:creator>
				<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[macbooks]]></category>
		<category><![CDATA[macheads]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.impossibledreamsmedia.com/2010/01/30/documentary-macheads/</guid>
		<description><![CDATA[As a very recent convert to Mac I find this documentary particularly amusing. It’s the passion (however irrational it sometimes is) of Mac users that really pushed me to finally buy one. And I have to admit I really do love my Mac &#8212; just not in a funny hat wearing aging hippie way.]]></description>
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			</a>
		</div>
<p>As a very recent convert to Mac I find this documentary particularly amusing. It’s the passion (however irrational it sometimes is) of Mac users that really pushed me to finally buy one. And I have to admit I really do love my Mac &#8212; just not in a funny hat wearing aging hippie way.</p>
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		<item>
		<title>5 Firefox Extensions You Should Have</title>
		<link>http://feedproxy.google.com/~r/ImpossibleDreamsMedia/~3/-xuoW76SuGw/</link>
		<comments>http://www.impossibledreamsmedia.com/2010/01/18/5-firefox-extensions-you-should-have/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 20:29:57 +0000</pubDate>
		<dc:creator>Chris Jones</dc:creator>
				<category><![CDATA[Cool Stuff]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[browsers]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[firefox extensions]]></category>

		<guid isPermaLink="false">http://www.impossibledreamsmedia.com/2010/01/18/5-firefox-extensions-you-should-have/</guid>
		<description><![CDATA[Here are my 5 top Firefox extensions. If you haven’t used these you should give them a try: Copy and Go – Copy marked text, paste it and Go to the URL on a new tab immediately. Image Zoom- Adds zoom and rotation functionality for images. Bulk Image Downloader- Download full sized images from almost [...]]]></description>
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			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.impossibledreamsmedia.com%2F2010%2F01%2F18%2F5-firefox-extensions-you-should-have%2F"><br />
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<p><a href="http://www.impossibledreamsmedia.com/wp-content/uploads/2010/01/mozillafirefox.jpg" target="_blank"><img style="border-bottom: 0px; border-left: 0px; margin: 0px 0px 0px 10px; display: inline; border-top: 0px; border-right: 0px" title="mozilla-firefox" border="0" alt="mozilla-firefox" align="right" src="http://www.impossibledreamsmedia.com/wp-content/uploads/2010/01/mozillafirefox_thumb.jpg" width="116" height="112" /></a> </p>
<p align="justify">Here are my 5 top Firefox extensions. If you haven’t used these you should give them a try:</p>
<ol>
<li>
<div align="justify"><a href="https://addons.mozilla.org/en-US/firefox/addon/6876" target="_blank">Copy and Go</a> – Copy marked text, paste it and Go to the URL on a new tab immediately.</div>
</li>
<li>
<div align="justify"><a href="https://addons.mozilla.org/en-US/firefox/addon/139" target="_blank">Image Zoom</a>- Adds zoom and rotation functionality for images. </div>
</li>
<li>
<div align="justify"><a href="https://addons.mozilla.org/en-US/firefox/addon/5657" target="_blank">Bulk Image Downloader</a>- Download full sized images from almost any thumbnailed web gallery.</div>
</li>
<li>
<div align="justify"><a href="https://addons.mozilla.org/en-US/firefox/addon/7661" target="_blank">Read It Later</a>- Read It Later allows you to save pages of interest to read later.</div>
</li>
<li>
<div align="justify"><a href="https://addons.mozilla.org/en-US/firefox/addon/2109" target="_blank">FEBE</a> &#8211; allows you to quickly and easily backup your Firefox extensions and bookmarks.</div>
</li>
</ol>
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		<item>
		<title>Is Domino’s Pizza The King Of Social Media?</title>
		<link>http://feedproxy.google.com/~r/ImpossibleDreamsMedia/~3/vKzMworF6jQ/</link>
		<comments>http://www.impossibledreamsmedia.com/2010/01/12/is-dominos-pizza-the-king-of-social-media/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 19:43:50 +0000</pubDate>
		<dc:creator>Chris Jones</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[chris jones]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.impossibledreamsmedia.com/2010/01/12/is-dominos-pizza-the-king-of-social-media/</guid>
		<description><![CDATA[What Domino’s Pizza is doing with social media is something all corporations should take notice of. Here’s my take:]]></description>
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<p>What Domino’s Pizza is doing with social media is something all corporations should take notice of.</p>
<p>Here’s my take:</p>
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