Imbibe News

Grocers Cash In As Americans Eat Cheap

Thanks to growing interest in store brands, the downturn is a blessing, not a curse.

Store Brands Squeeze Big Food Firms

After Profiting From Higher Prices, ConAgra and Other Makers Are Rethinking Strategy as Volume Falls.

Private-Label Food and Beverage Sales Set to Soar Past $56 Billion by 2011

Leaving behind the nondescript packaging and "generic" identity of a decade ago, private-label or store-brand food and beverage sales are soaring, according to Private Label Food and Beverages in the U.S., a new report from market research firm Packaged Facts.

Economy, price gains hit beverage market, help private label

Private label beverages picked up a 1.6 percent share gain on the overall beverage market on the strength of smaller price increases than their name-brand rivals.

Aldi Looks to U.S. for Growth

German Discount Chain's Emphasis on Store Brands Gets Lift From Economic Woes.

Shoppers pick up store brands

In slowdown, consumers are drawn to, may stick with labels that typically cost 25% less.

Imbibe warmly received at 2008 PLMA

Imbibe thanks everyone who contributed to our success at this year’s 2008 PLMA in Rosemont! With over 350 people visiting our booth in the course of two days, The Drink Tank is filled to the brim with beverage initiatives for the upcoming year.

The Sopranos Italian Sodas

Imbibe, Inc. has launched a line of old-fashioned Italian sodas in "honor" of the Sopranos featuring three (more to come) classic Italian beverage flavors--Limoncello, Amaretto and Chianti.

Exclamation Energy Drink is Now Available Nationwide

Consumers can now consume less calories and less sugar in a 12 oz can of Exclamation Energy without sacrificing any of the active energy ingredients found in most 16oz energy drinks.

Jolly Rancher Soda Review

Jolly Rancher Soda is a new beverage derived form the very popular Jolly Rancher Candy.