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	<title>I Will Teach You To Be Rich</title>
	
	<link>http://www.iwillteachyoutoberich.com</link>
	<description>Personal finance blog for college students, recent graduates and everyone else -- including entrepreneurship -- for getting rich. Featured in the Wall Street Journal and New York Times.</description>
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		<title>Where I’ve been for the last two weeks</title>
		<link>http://feedproxy.google.com/~r/IWillTeachYouToBeRich/~3/n_9CSgaGuI0/</link>
		<comments>http://www.iwillteachyoutoberich.com/blog/where-ive-been-for-the-last-two-weeks/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:11:54 +0000</pubDate>
		<dc:creator>Ramit Sethi</dc:creator>
				<category><![CDATA[Dream job]]></category>
		<guid isPermaLink="false">http://www.iwillteachyoutoberich.com/?p=7848</guid>
		<description>After a month of hyper consumption of caffeine, sleeping 4 hours/night, and a team around the world that outperformed any team I&amp;#8217;ve ever worked with, the Dream Job launch is complete. Here&amp;#8217;s a PDF with 50+ pages of uncensored feedback from new Dream Job students talking about why they joined my new course on finding [...]&lt;p&gt;&lt;!--&lt;div style="font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;"&gt;
&lt;p&gt;&lt;strong&gt;Join the free 30-day course to hustle your way to the top&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Here's a sample of what I'll be sending out:&lt;/p&gt;
&lt;p&gt;- A invite to my private webcast with Tim Ferriss - where you'll learn his top time-management techniques, how to create your first muse, and how he hustled 2 books onto the NYT #1 seller list when 26 publishers turned him down. &lt;br/&gt;
- A full recording of my private webcast with Tim Ferriss - in case you can't make it...&lt;br/&gt;
- Earn1 Bonus Case Study - Unlocking side income: From $0 to $1,500/month in 2 weeks&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.iwillteachyoutoberich.com/hustle/week4/?utm_source=iwtytbr-rss-feed&amp;utm_medium=feed&amp;utm_campaign=earn1k-rss-ad&amp;utm_content=rss-footer"&gt;Become a top performer now&lt;/a&gt;&lt;/p&gt;
&lt;/div&gt;--&gt;
&lt;!-- &lt;a href="http://www.iwillteachyoutoberich.com/blog/where-ive-been-for-the-last-two-weeks/"&gt;Where I&amp;#8217;ve been for the last two weeks&lt;/a&gt; is a post from: &lt;a href="http://www.iwillteachyoutoberich.com"&gt;I Will Teach You To Be Rich&lt;/a&gt;--&gt;&lt;/p&gt;</description>
			<content:encoded><![CDATA[</p>
<p>After a month of hyper consumption of caffeine, sleeping 4 hours/night, and a team around the world that outperformed any team I&#8217;ve ever worked with, the Dream Job launch is complete.</p>
<p>Here&#8217;s a PDF with 50+ pages of uncensored feedback from new Dream Job students talking about why they joined my new course on finding your Dream Job:</p>
<p><a href='https://s3.amazonaws.com/dreamjob/testimonials/Why-I-joined-Dream-Job.pdf'>&#8220;Why I joined Dream Job&#8221;</a> (PDF, no opt-in required).</p>
<p>The course was an instant IWT bestseller, and it&#8217;s closed to new students now. Soon, I&#8217;ll share some of the marketing lessons behind the launch.</p>
<p>I&#8217;m doing my traditional February caffeine detox, so things will be a little slow around here while I sit and watch movies for 15 hours/day. Talk to you guys soon.</p>
<p>P.S. If you want to get some of the private material that the people in the PDF got (free) &#8212; including word-for-word negotiation scripts &#8212; <a href="http://www.findyourdreamjob.com">sign up here</a>.
<p><!--
<div style="font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;">
<p><strong>Join the free 30-day course to hustle your way to the top</strong></p>
<p>Here&#8217;s a sample of what I&#8217;ll be sending out:</p>
<p>- A invite to my private webcast with Tim Ferriss &#8211; where you&#8217;ll learn his top time-management techniques, how to create your first muse, and how he hustled 2 books onto the NYT #1 seller list when 26 publishers turned him down. <br/><br />
- A full recording of my private webcast with Tim Ferriss &#8211; in case you can&#8217;t make it&#8230;<br/><br />
- Earn1 Bonus Case Study &#8211; Unlocking side income: From $0 to $1,500/month in 2 weeks</p>
<p><a href="http://www.iwillteachyoutoberich.com/hustle/week4/?utm_source=iwtytbr-rss-feed&#038;utm_medium=feed&#038;utm_campaign=earn1k-rss-ad&#038;utm_content=rss-footer">Become a top performer now</a></p>
</div>
<p>&#8211;></p>
<p><!-- <a href="http://www.iwillteachyoutoberich.com/blog/where-ive-been-for-the-last-two-weeks/">Where I&#8217;ve been for the last two weeks</a> is a post from: <a href="http://www.iwillteachyoutoberich.com">I Will Teach You To Be Rich</a>&#8211;></p>
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		<item>
		<title>What I think of information addicts</title>
		<link>http://feedproxy.google.com/~r/IWillTeachYouToBeRich/~3/Bf1VRyIyvdk/</link>
		<comments>http://www.iwillteachyoutoberich.com/blog/what-i-think-of-information-addicts/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 03:04:53 +0000</pubDate>
		<dc:creator>Ramit Sethi</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[Dream job]]></category>
		<category><![CDATA[Dream Job Boot Camp]]></category>
		<category><![CDATA[Earn more money]]></category>
		<category><![CDATA[Earning more]]></category>
		<guid isPermaLink="false">http://www.iwillteachyoutoberich.com/?p=7846</guid>
		<description>I’ve spent a lot of time thinking about giving away free material vs. charging for it. Here’s a recent 1-hour interview where I talk about free vs. paid material, including how I went from charging $4.95 for my first ebook to $12,000 for my most recent course. I also did another interview on the psychology [...]&lt;p&gt;&lt;!--&lt;div style="font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;"&gt;
&lt;p&gt;&lt;strong&gt;Join the free 30-day course to hustle your way to the top&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Here's a sample of what I'll be sending out:&lt;/p&gt;
&lt;p&gt;- A invite to my private webcast with Tim Ferriss - where you'll learn his top time-management techniques, how to create your first muse, and how he hustled 2 books onto the NYT #1 seller list when 26 publishers turned him down. &lt;br/&gt;
- A full recording of my private webcast with Tim Ferriss - in case you can't make it...&lt;br/&gt;
- Earn1 Bonus Case Study - Unlocking side income: From $0 to $1,500/month in 2 weeks&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.iwillteachyoutoberich.com/hustle/week4/?utm_source=iwtytbr-rss-feed&amp;utm_medium=feed&amp;utm_campaign=earn1k-rss-ad&amp;utm_content=rss-footer"&gt;Become a top performer now&lt;/a&gt;&lt;/p&gt;
&lt;/div&gt;--&gt;
&lt;!-- &lt;a href="http://www.iwillteachyoutoberich.com/blog/what-i-think-of-information-addicts/"&gt;What I think of information addicts&lt;/a&gt; is a post from: &lt;a href="http://www.iwillteachyoutoberich.com"&gt;I Will Teach You To Be Rich&lt;/a&gt;--&gt;&lt;/p&gt;</description>
			<content:encoded><![CDATA[</p>
<p>I’ve spent a lot of time thinking about giving away free material vs. charging for it. <a href="http://www.therisetothetop.com/interesting-entrepreneur/ramit-sethi-interview/">Here’s a recent 1-hour interview</a> where I talk about free vs. paid material, including how I went from charging $4.95 for my first ebook to $12,000 for my most recent course.</p>
<p>I also did another interview on the <a href="http://socialtriggers.com/social-triggers-ramit-sethi/">psychology of monetization</a>, too, where I cover more academic psychological and marketing theory. This is for the true psychology/marketing nerds, so I reveal some gems that only they would appreciate. Based on the kinds of emails I get, I assume about 80% of you are huge huge nerds.</p>
<p>So, let’s talk about monetization and information addicts. Whenever people say “all information should be free,” I laugh. Nonsense. I feel absolutely comfortable charging premium prices for my most valuable courses because they deliver <a href="http://earn1k.com/preview/student-results/">quantifiable results</a>, and I give away so much free material &#8212; free material that I aim to make better than anyone else’s paid stuff.</p>
<p>Sometimes, though, I offer something in between. I’ll give away something I could charge hundreds of dollars for for free, like a <a href="../blog/premium-content-emails-earning-money/">4,355-word email</a>. But I always ask for something from you &#8212; because if I invest in you, I expect you to invest in yourself by taking action. Sometimes it’s leaving a comment. Sometimes it’s sharing with a friend. Or sometimes it’s joining my email list.</p>
<p>I ask you to take action because I’m not simply giving away information. Anyone can give away information. (Just google Top 10 [anything].) In fact, there’s something far more powerful than information alone.</p>
<p>For example, when I released <a href="../blog/bj-fogg-interview-persuasion-psychology/">my interview with Stanford psychologist and persuasion expert BJ Fogg</a>, which took me 16 hours to prepare for, I told my readers that I could charge $1,000 for the material in the interview. (It has easily been worth 1000x that to me.) But I gave it away for free. Instead of charging, I told my readers to treat it like a $1,000 purchase, and to implement the strategies we outlined, in order to effect true behavioral change from it.</p>
<p>And that’s the real goal: behavioral change. It is far more challenging and rewarding to change behavior than to write some crappy pageview-generating post with “information” alone.</p>
<p>All of this is designed to sift the true action-takers from the information addicts &#8212; the people who wake up every morning, load their RSS reader/Twitter, and look for that new information to flow over them. “AHHHH! I NEED IT!! GIMME THAT BLOGGY GOODNESS!!!” they cry. I kick their asses to the curb.</p>
<p>I have no interest in information addicts. They use phrases like, “This site jumped the shark! Why don’t you write about investing any more?” When I calmly reply, “Have you read my book?” they say, “No&#8230;I should definitely do that&#8230;.”</p>
<p>When I hear morons like this, I retreat to my happy place, a dream-like state where I am sitting on a behavioral-change throne, dismissively waving off losers and whiners with one hand, while holding a gold scepter in the other. Naturally, I am being fanned with bald-eagle-feathered wands waved by bikini-clad women.</p>
<p>Of course, I have to earn my way into your life. Why would you invest your time unless my material actually produces results? To judge for yourself, here’s some of the free material I’ve released this month on finding your Dream Job:</p>
<ul>
<li><a href="../blog/how-to-use-natural-networking-to-connect-with-anyone-including-the-exact-email-scripts/">How to use Natural Networking to connect with anyone &#8212; including the exact email scripts</a> (160+ comments)</li>
<li><a href="../blog/what-the-pros-know-about-networking-that-you-dont/">What the pros know about networking that you don’t</a> (100+ comments)</li>
<li><a href="http://www.youtube.com/ramitsethi">YouTube videos</a></li>
</ul>
<p>I invite you to compare my free material to anyone else’s paid material to see how it stacks up. I don’t say this to be arrogant, but because I invest years in studying this material so I can offer you the best &#8212; and I respect you enough not to pander to the lowest common denominator.</p>
<p>So, for the final week of the Dream Job Boot Camp &#8212; starting today &#8212; this blog will be quiet. I’m releasing new material <strong>only</strong> to the people who sign up for my Dream Job launch list. Here’s what you’ll get in the next 7 days:</p>
<ul>
<li>The Dream Job Guide to Finding Your Passion (never before released)</li>
<li>How to get paid what you’re worth</li>
<li>Specific psychological insights on regret</li>
<li>A BONUS live webinar about&#8230;well, you have to be on the list to find out.</li>
</ul>
<p>I’ll also be releasing my new Find Your Dream Job course only to people on my launch list. (Interesting behind-the-scenes note: When I first released Earn1K, I told people I might raise the price down the road. And in fact, just as I promised and based on student feedback, I doubled the price immediately afterwards. IWT readers who didn’t join the first time had to pay 2x what my pioneer students paid.)</p>
<h3>Live Webcast Tonight: Master-Level Interviewing</h3>
<p>And I intend to make it worth your time &#8212; like the 100,000+ others who have joined and gotten material that the public will never see.</p>
<p>If you’ve ever wondered how the masters interview, tonight I’ll show you &#8212; down to the exact words and psychological strategies used.</p>
<p>I’m doing a live webcast TONIGHT &#8212; Monday, 1/23 &#8212; at 9pm EST. You will learn the subtle psychological and verbal strategies used in high-level interviews. No, I will not make recordings. No, not even if you live in Spain and it’s 3am there. Last time, 3,000+ people from around the globe attended, live, and said it was one of the best things I’d ever done.</p>
<p>I hope to see you tonight, and I hope to see you on the launch list. I’m about to release some of my best material ever, and I genuinely hope to see you there.</p>
<p><script type="text/javascript" src="http://forms.aweber.com/form/15/904279915.js"></script></p>
<p><center><small>Can&#8217;t see the above form? <a href="http://forms.aweber.com/form/15/904279915.htm">Click here</a> to join.</small></center>
<p><!--
<div style="font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;">
<p><strong>Join the free 30-day course to hustle your way to the top</strong></p>
<p>Here&#8217;s a sample of what I&#8217;ll be sending out:</p>
<p>- A invite to my private webcast with Tim Ferriss &#8211; where you&#8217;ll learn his top time-management techniques, how to create your first muse, and how he hustled 2 books onto the NYT #1 seller list when 26 publishers turned him down. <br/><br />
- A full recording of my private webcast with Tim Ferriss &#8211; in case you can&#8217;t make it&#8230;<br/><br />
- Earn1 Bonus Case Study &#8211; Unlocking side income: From $0 to $1,500/month in 2 weeks</p>
<p><a href="http://www.iwillteachyoutoberich.com/hustle/week4/?utm_source=iwtytbr-rss-feed&#038;utm_medium=feed&#038;utm_campaign=earn1k-rss-ad&#038;utm_content=rss-footer">Become a top performer now</a></p>
</div>
<p>&#8211;></p>
<p><!-- <a href="http://www.iwillteachyoutoberich.com/blog/what-i-think-of-information-addicts/">What I think of information addicts</a> is a post from: <a href="http://www.iwillteachyoutoberich.com">I Will Teach You To Be Rich</a>&#8211;></p>
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		<slash:comments>35</slash:comments>
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		<item>
		<title>What The Pros Know About Networking That You Don’t</title>
		<link>http://feedproxy.google.com/~r/IWillTeachYouToBeRich/~3/ShoopmMAXMM/</link>
		<comments>http://www.iwillteachyoutoberich.com/blog/what-the-pros-know-about-networking-that-you-dont/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 17:57:47 +0000</pubDate>
		<dc:creator>Ramit Sethi</dc:creator>
				<category><![CDATA[Dream job]]></category>
		<category><![CDATA[Dream Job Boot Camp]]></category>
		<category><![CDATA[Earn more money]]></category>
		<category><![CDATA[Earning more]]></category>
		<category><![CDATA[Videos]]></category>
		<guid isPermaLink="false">http://www.iwillteachyoutoberich.com/?p=7845</guid>
		<description>When I was on the Today Show a couple years ago, I sat down to prep a few minutes before air time. About 45 seconds before we went live, Meredith Viera came onto set. She took one look at the topic sheet, then reached out to shake all of our hands. In the next 30 [...]&lt;p&gt;&lt;!--&lt;div style="font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;"&gt;
&lt;p&gt;&lt;strong&gt;Join the free 30-day course to hustle your way to the top&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Here's a sample of what I'll be sending out:&lt;/p&gt;
&lt;p&gt;- A invite to my private webcast with Tim Ferriss - where you'll learn his top time-management techniques, how to create your first muse, and how he hustled 2 books onto the NYT #1 seller list when 26 publishers turned him down. &lt;br/&gt;
- A full recording of my private webcast with Tim Ferriss - in case you can't make it...&lt;br/&gt;
- Earn1 Bonus Case Study - Unlocking side income: From $0 to $1,500/month in 2 weeks&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.iwillteachyoutoberich.com/hustle/week4/?utm_source=iwtytbr-rss-feed&amp;utm_medium=feed&amp;utm_campaign=earn1k-rss-ad&amp;utm_content=rss-footer"&gt;Become a top performer now&lt;/a&gt;&lt;/p&gt;
&lt;/div&gt;--&gt;
&lt;!-- &lt;a href="http://www.iwillteachyoutoberich.com/blog/what-the-pros-know-about-networking-that-you-dont/"&gt;What The Pros Know About Networking That You Don&amp;#8217;t&lt;/a&gt; is a post from: &lt;a href="http://www.iwillteachyoutoberich.com"&gt;I Will Teach You To Be Rich&lt;/a&gt;--&gt;&lt;/p&gt;</description>
			<content:encoded><![CDATA[</p>
<p>When I was on the Today Show a couple years ago, I sat down to prep a few minutes before air time. About 45 seconds before we went live, Meredith Viera came onto set. She took one look at the topic sheet, then reached out to shake all of our hands. In the next 30 seconds, she asked a couple questions to get to know us, and then we started the segment.</p>
<p style="text-align: center;"><a href="http://www.youtube.com/watch?v=BC5No51fBdo"><img class="aligncenter size-full wp-image-7844" title="Ramit on Today show" src="http://iwt.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/Ramit-on-Today-show.png" alt="" width="507" height="306" /></a></p>
<p>What was fascinating was that, within those 30 seconds, she was so personable that we instantly felt a connection to her (“Wow, she’s so friendly!”). And I realized that the masters &#8212; like the world’s top TV anchors, politicians, and business leaders &#8212; are the best for a reason. One of their skills is the invisible talent of being able to instantly connect with someone. Bill Clinton, for example, is legendary for this.</p>
<p>How was Meredith able to instantly connect with all of us? Was it about the words she used? The body language she employed? Or was there something deeper going on?</p>
<p>Building soft skills and deep personal relationships is a mystery to most of us. And what we don’t understand, we’re skeptical of.</p>
<p>That’s why we’re almost all skeptical of “networking” and “building relationships.” We all hear phrases like “The majority of jobs are found through personal contacts.” But how does that actually work? How do you go from knowing your friends to turning that into jobs?</p>
<p>We don’t understand how this works, so we create false dichotomies like&#8230;</p>
<ul>
<li>“Whatever, networking is for douches”</li>
<li>“I’m not good at selling myself”</li>
<li>“I’d rather get a job based on WHAT I know instead of WHO I know”</li>
</ul>
<p>They say hell hath no fury like a woman scorned. I will add Ramit’s Maxim #38: Hell hath no fury like an anonymous internet commenter who sees something going on he does not understand. Witness the <a id="internal-source-marker_0.6746269503339377" href="http://lifehacker.com/5877193/negotiate-your-salary-with-the-briefcase-technique">angry comments on my Lifehacker post from yesterday</a>.</p>
<p>We get skeptical of things we can&#8217;t immediately grasp. We see people who are doing insanely impressive things (like my students earning tens of thousands of dollars), and we don’t understand how it’s possible they’re doing it but we cannot. So we start throwing around words like “Ugh, he’s just a networker/slimeball/fake.” This is for people we’ve never met, but we’re sure they must be&#8230;otherwise, how would they be doing so well?</p>
<p>To try to do something about it, we seek out shiny tactics to earn more and find our Dream Jobs. We try them &#8212; like tweaking our resumes and finding a new job website &#8212; but we’re never really sure which random techniques will work and which ones won’t. We’re basically shooting in the dark, never aware of the <a id="internal-source-marker_0.6746269503339377" href="../blog/2012-the-year-of-mastering-the-game-being-played-around-you/">entire game being played around us</a>.</p>
<h3>The Million-Dollar Sentence: Some of the best advice I’ve ever received</h3>
<p>A few years ago, I got introduced to a senior person at a company very similar to IWT &#8212; except they were earning $40m/year. I was curious to learn what insights they’d had along the way. (I outline this very principle in <a id="internal-source-marker_0.6746269503339377" href="http://www.getrichslowly.org/blog/2008/10/12/the-best-20-youll-ever-spend/">The Best $20 You’ll Ever Spend</a>.)</p>
<p>“Ramit,” this woman told me, “your tactics are great, but over time, they’ll become commodities. But when you can connect with people’s psychological and emotional barriers, you can massively help them.”</p>
<p>My initial reaction was denial: “You don’t understand&#8230;my tactics are REALLY GOOD.” But a few days after that call, I started to understand.</p>
<p>Now, years later, I think about that simple sentence almost every week. If you’ve been reading my site for years, you’ve seen the changes over time &#8212; I’ve stuck by my idea of providing you the best tactics to earn more, save more, and get an edge in life, but I’ve also started to rail against “information seekers” who simply want yet another tactic&#8230;without ever delving into their own psychological barriers.</p>
<p>In fact, I could give you the best tactics in the world, and if you have psychological barriers, they simply won’t matter. There are infinite numbers of worthless bloggers who will give you “Top 10” lists&#8230;but we already KNOW we should be spending less than we earn. We “know” we should be networking. We “know” we should be working out.</p>
<p>Yet we don’t. Why?</p>
<p>The subtle answer to this question is why I’ve been able to get results for IWT readers like <a id="internal-source-marker_0.6746269503339377" href="../blog/its-my-birthday-today-will-you-do-me-a-favor/">this</a> &#8212; and why most “experts” continue writing <a id="internal-source-marker_0.6746269503339377" href="../blog/why-personal-finance-experts-continue-writing-worthless-advice/">yet another worthless piece on 5 ways to save on groceries</a> &#8212; or <a id="internal-source-marker_0.6746269503339377" href="../blog/the-worst-career-advice-in-the-world/">useless career advice</a>.</p>
<p>And it’s precisely what we’re going to dig into today &#8212; a look behind the veil &#8212; in the area that has been the single-most influential area of my life.</p>
<p style="text-align: center;">* * *</p>
<p style="text-align: left;"><strong>What we WANT vs. what we NEED</strong></p>
<p style="text-align: left;">I get a lot of people emailing, wondering how I grew my blog or monetized or got on TV. Or sometimes they just want to know about themselves, like how they can interview better or find their passion.</p>
<p>What they WANT is a shiny tactic &#8212; like the actual email scripts I used to reach out to people. <a id="internal-source-marker_0.6746269503339377" href="../blog/losers-love-tactics/">Losers love tactics</a>.</p>
<p>What they NEED is to understand the strategy behind it.</p>
<p>I realized that the sites that provide only tactics quickly become a morass of useless, pageview-generating “Top 10” lists desperately consumed by shiny tactic-seeking losers.</p>
<p>Yet sites that provide “strategic advice” are often so high-level that they’re not actionable.</p>
<p>I want to give you both, but show you how they work together. Earlier this week, I gave you <a id="internal-source-marker_0.6746269503339377" href="../blog/how-to-use-natural-networking-to-connect-with-anyone-including-the-exact-email-scripts/">the actual email scripts you can use to meet extremely busy people</a>.</p>
<p>Today, let’s go deeper. Let’s examine the strategy and psychology of building a great network &#8212; a group of people who WANT to help you. A group of people who keep an eye out for jobs and can actually get you hired at jobs that aren’t even public yet. We can ALL have friends and business relationships like this &#8212; and none of it involves being sleazy, slimy, or scammy.</p>
<p>Let me show you how.</p>
<h3>How To Separate Yourself from Scammy Networkers</h3>
<p>Michael Ellsberg at Forbes just wrote a <a id="internal-source-marker_0.6746269503339377" href="http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect/">long piece</a> on building relationships and the importance of single-author blogs. He quoted me at length:</p>
<blockquote><p>“I asked Ramit the Million Dollar Question: let’s say you’ve identified this Holy Grail blogger. How do you get on his or her radar?</p>
<p>“Here’s the worst way. The worst way is to send one email with a ton of content saying, ‘Hey, I would love for you to review my product. I think it’s great. I think your readers would really love it’ and then it’s just a bunch of gibberish markety stuff.</p>
<p>“Guess what? Any big blogger gets at least 50 of those a week. I wish we could answer all of them, but they just get deleted. The more effective way is to take a long-term approach. The real misfortune is that nobody else does it. So people will nod and say, ‘Yeah, I should really do that,’ and then they don’t.</p>
<p>“You want to focus on the idea, ‘I’m going to add value to this person over time.’ The first thing you could do is leave some thoughtful comments on their blog. Next, you could send them some email saying, ‘Hey, that was really great, but I thought you may have missed this one point. Here’s an interesting article with a different perspective on it.’ If you thought it through and did some research, the author will think, ‘Wow, thanks very much!’ and you are not asking for anything.</p>
<p>“All of a sudden now you’ve differentiated yourself first by adding value. You are not going directly for the kill. Eventually, you could reach out and say, ‘Hey, these are a couple of things I noticed you’re doing that I think that I could help with. I’d love to connect you to this person, etc.’ Then eventually, you can ask, ‘If it’s okay, I just want to ask you for about 60 seconds,’ and ask them about your thing and say, ‘Do you have any advice?’ and ‘Do you think maybe this might be interesting to your audience?’</p>
<p>“No pressure. One mistake people make is they often have a ‘one shot and done’ attitude about this: ‘If I don’t get my pitch in, and they don’t like it, it’s over.’ Wrong. It’s really about building a relationship over the long-term. Sounds like a lot of work? Good! Because 99% of people will not do that. That’s why they will send one email, it will be rejected and they’ll complain that, ‘Oh this blogger’s not nice,’ or ‘Oh, it’s too hard to get media. If only I had connections.’ The point is to reach those people, it’s not about luck or magic, it’s about being really thoughtful and systematic about how you can help them first.”</p></blockquote>
<p>Now let’s deconstruct what’s going on there.</p>
<h3>The 5 Barriers to Becoming a Master Connector</h3>
<p>Networking is one of those things we nod, shrug, and say, “Yeah, I need to figure that out.” But we don’t:</p>
<p><center><object width="528" height="297"><param name="movie" value="http://www.youtube.com/v/1_BoV4yUsHs?version=3&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/1_BoV4yUsHs?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="528" height="297" allowscriptaccess="always" allowfullscreen="true"></embed></object></center><br />
Ironically, in our search for tactics, we become less and less likely to take action. We say things like, “I don’t know where to begin.” Two days ago, I gave you scripts and powerful tactics to start meeting busy people so you could learn from their expertise and shortcut your learning cycle by months or years. How many of you actually did it?</p>
<p>Instead, we constantly search for more and more tactics. And we make assumptions that people who network are sleazy, etc. (To see what I mean, go check out what the young/engineering guys at Hacker News <a id="internal-source-marker_0.6746269503339377" href="http://www.hnsearch.com/search#request/all&amp;q=tim+ferriss">say</a> about my friend Tim Ferriss. The bitterness is palpable, because it’s easy to be skeptical on the internet.)</p>
<p>All of these are assumptions, but we never test them. Some of my really good friends, like Tim, are consummate networkers, but if you met them in person, you’d just like them because they’re cool and fun.</p>
<p>It turns out that we have deep psychological barriers around networking. And because it is such an invisible art &#8212; with no clear step-by-step formula &#8212; it’s easy to let the barriers overwhelm us.</p>
<p>Watch this video where I deconstruct these very psychological barriers:</p>
<p><center><object width="528" height="297"><param name="movie" value="http://www.youtube.com/v/CFEN0SA2nAQ?version=3&amp;hl=en_US&amp;hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/CFEN0SA2nAQ?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="528" height="297" allowscriptaccess="always" allowfullscreen="true"></embed></object></center><br />
Based on our research of 20,000+ people, here are some of the top psychological barriers around networking. Remember, without understanding your own barriers, no tactic matters.</p>
<ul>
<li><strong>“It’s not about WHAT you know, it’s about WHO you know.”</strong> This phrase has been bitterly spit out by countless unemployed Brooklyn hipsters who make me want to take their plaid Keffiyehs and shove them&#8230;never mind. You know what? They’re right! The more you progress in your career, the more important relationships are &#8212; sometimes even more than your technical skills. So you can either (1) Whine about the way the world is constructed and complain about the President/tax policy/geo-political affairs and why you don’t have the right connections, or (2) Learn the skills of meeting the right people, helping them, and learn the invisible game being played around you.</li>
<li><strong>“I’m not the kind of person who could network. I hate selling myself.”</strong> The invisible script here is “only naturals know how to network” and “I’m not that kind of person.” Wrong, wrong, wrong. When you meet people who have learned to build long-term relationships, you realize how much practice they’ve put into it. There’s a secondary invisible script here: People who use this phrase typically don’t have any positive role models as examples of ethical networkers. It’s not sleazy or slimy. In fact, it’s the height of serving other people &#8212; like <a id="internal-source-marker_0.6746269503339377" href="../blog/networking-case-study/">how my friend got $20,000 of my time</a>.</li>
<li><strong>“I wouldn’t know what to say.”</strong> Of course you wouldn’t &#8212; you haven’t done this before. I look back at some of my early emails to meet people and they were just awful. But you study the greats, you practice, and you get better. If you ever heard a kid saying, “But I don’t know how to ride a bike!” you would laugh, pat him on the head, and shove his ass on that bike. You would not let him use “I don’t know how” as a crutch&#8230;for the rest of his life. Again, I can’t wait to be an Asian parent.</li>
</ul>
<h3>3 Case Studies: Learning Instant Soft Skills</h3>
<p>I recently ran a program called “Dream Job Elite,” a focused course where I taught a small group of students some of my most inside material on finding Dream Jobs, interviewing, negotiation, and soft skills.</p>
<p>I invited them to New York and spent hours and hours showing them subtle tweaks on how to improve their storytelling, persuasive skills, and body language. As much as I wish I could help everyone one on one, this was an elite, $12,000-a-head program designed to demonstrate that all of us can make rapid gains using subtle soft skills.</p>
<p><em>I want to show you these examples because they’re people just like you &#8212; who made massive gains in their ability to connect with people.</em></p>
<p><strong>“I used to think I was really good at networking, but this&#8230;showed me what a novice I was&#8230;”</strong></p>
<blockquote><p>“I used to think I was really good at networking, but this module showed me what a novice I was.</p>
<p>I knew that important people were always busy, but I never took the time to think through what they were feeling on their end and how to impress them by making their lives easier.</p>
<p>I’ve reached out to 5 people who are either directly related or indirectly related to my first choice and second choice dream jobs. I used the methods in module 4 to craft emails that were brief but effective with specific times so it makes it easier to say yes&#8230; I’m waiting to hear back from three and the other two already responded but we’re working through scheduling conflicts. I should be able to have coffee with them sometime around Thanksgiving.”<br />
&#8211; “Jessica,” Dream Job Elite graduate</p></blockquote>
<p><strong>“Of the 5 e-mails, I got 4 responses. 3 offered to respond&#8230;”</strong></p>
<blockquote><p>“I really think this [course] gives more structure and guidance to how I approach networking.</p>
<p>The multi-touch strategy is a great way to keep in touch without just taking and never giving back. It is also an easier way to follow up after the initial meeting, which I’ve always had trouble with, and gives me guideposts on what I should be doing after the initial meeting.</p>
<p>I reached out to 5 people this week. All were cold e-mails to people I do not have connections with. Of the 5 e-mails, I got 4 responses. 3 offered to respond to questions and communicate via e-mail.”<br />
&#8211; “Steve,” Dream Job Elite graduate</p></blockquote>
<p><strong>“I’d honestly never even considered this&#8230;”</strong></p>
<blockquote><p>“[I learned] very specifically what my goals should be from these initial meetings with experts on my potential dream jobs. Prior to the lesson, I understood the general idea that I should be getting in touch with experts on particular job titles, but now I know exactly what my I’m after: 1) &#8220;Would I enjoy this job?&#8221; 2) &#8220;Can I get this job and how to best do so?&#8221;</p>
<p>[I learned] that acting on an expert’s advice is a way to add value back to them. (I’d honestly never even considered this). I&#8217;ve always gotten hung up on how to give value back to an expert who&#8217;s helped me. This always turns in to a barrier for me and I tend to not follow up for a long time. And I always assumed their advice was for me to simply take back and execute quietly on my own. So, it&#8217;s great to understand that top performers really do like seeing their advice put into practice and knowing that a new contact is succeeding.</p>
<p>Have reached out to 6 UI Designers at Apple in total so far RESULTS: 50% response rate = 1 IM chat, 1 email with my questions answered, 1 offer to answer my questions on Quora.”<br />
&#8211; “Lance,” Dream Job Elite graduate</p></blockquote>
<p>By the way &#8212; I have the actual before &amp; after videos, showing the actual teardowns and techniques employed. You’ll be astonished when you see them. And I’ll give some of you access, soon.</p>
<h3>How can you apply this TODAY?</h3>
<p>I love pointing out that there are always <a id="internal-source-marker_0.6746269503339377" href="../blog/2012-the-year-of-mastering-the-game-being-played-around-you/">hundreds more comments</a> on the posts where people can just jot down something they feel vs. posts where I ask them to <a id="internal-source-marker_0.6746269503339377" href="../blog/how-to-stand-out-and-get-hired/">do something concrete</a>. It’s a classic example of <a id="internal-source-marker_0.6746269503339377" href="../blog/i-use-small-barriers-to-avoid-kooks/">using small barriers to avoid kooks</a>.</p>
<p>You saw this earlier this week, when <a id="internal-source-marker_0.6746269503339377" href="../blog/how-to-use-natural-networking-to-connect-with-anyone-including-the-exact-email-scripts/">people spent tons of time writing email scripts</a>&#8230;but how many of you actually emailed people and set up a coffee meeting?</p>
<p>Today, I challenge you to try putting this into practice.</p>
<p><strong>To Do Today</strong></p>
<ol>
<li>Leave a comment: Identify 3 barriers you have about networking (e.g., “I always thought that networking meant ____ but recently, I realized that it means _____. But I’m still stuck at _____.”)</li>
<li>Tell me 1 specific thing you will do by MONDAY &#8212; 3 days from now &#8212; to start on the path to meeting interesting people. Do not say something vague like “I’m really gonna try hard to think about who I should meet,” because if you do I will kill you. BE SPECIFIC.</li>
</ol>
<p>I will be doing a live webcast covering how to interview &#8212; the exact phrases, body language, and answers to master interviewing. This will be next Monday, 1/23 at 9pm EST. “Waaa Ramit, I live in Antarctica, can u pls record it?” No recordings, no whining. If you can make it, I’m thrilled to show you inside techniques you’ve never seen.</p>
<p>Sign up below so I know where to send the invitation link.</p>
<p><script type="text/javascript" src="http://forms.aweber.com/form/04/233486604.js"></script></p>
<p><center><small>Can’t see the above form? Click here to join the list.</small></center>
<p><!--
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<p><strong>Join the free 30-day course to hustle your way to the top</strong></p>
<p>Here&#8217;s a sample of what I&#8217;ll be sending out:</p>
<p>- A invite to my private webcast with Tim Ferriss &#8211; where you&#8217;ll learn his top time-management techniques, how to create your first muse, and how he hustled 2 books onto the NYT #1 seller list when 26 publishers turned him down. <br/><br />
- A full recording of my private webcast with Tim Ferriss &#8211; in case you can&#8217;t make it&#8230;<br/><br />
- Earn1 Bonus Case Study &#8211; Unlocking side income: From $0 to $1,500/month in 2 weeks</p>
<p><a href="http://www.iwillteachyoutoberich.com/hustle/week4/?utm_source=iwtytbr-rss-feed&#038;utm_medium=feed&#038;utm_campaign=earn1k-rss-ad&#038;utm_content=rss-footer">Become a top performer now</a></p>
</div>
<p>&#8211;></p>
<p><!-- <a href="http://www.iwillteachyoutoberich.com/blog/what-the-pros-know-about-networking-that-you-dont/">What The Pros Know About Networking That You Don&#8217;t</a> is a post from: <a href="http://www.iwillteachyoutoberich.com">I Will Teach You To Be Rich</a>&#8211;></p>
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		<title>How to use Natural Networking to connect with anyone — including the exact email scripts</title>
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		<pubDate>Wed, 18 Jan 2012 16:36:50 +0000</pubDate>
		<dc:creator>Ramit Sethi</dc:creator>
				<category><![CDATA[Dream job]]></category>
		<category><![CDATA[Dream Job Boot Camp]]></category>
		<category><![CDATA[Earn more money]]></category>
		<category><![CDATA[Earning more]]></category>
		<category><![CDATA[Scripts]]></category>
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		<description>How many of us have heard career experts telling us to “go out there and network”? What does that actually mean? They never seem to specify. So we end up going to 1 or 2 pointless networking events, which actually turn out to be a bunch of unemployed people looking for jobs, until we realize [...]&lt;p&gt;&lt;!--&lt;div style="font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;"&gt;
&lt;p&gt;&lt;strong&gt;Join the free 30-day course to hustle your way to the top&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Here's a sample of what I'll be sending out:&lt;/p&gt;
&lt;p&gt;- A invite to my private webcast with Tim Ferriss - where you'll learn his top time-management techniques, how to create your first muse, and how he hustled 2 books onto the NYT #1 seller list when 26 publishers turned him down. &lt;br/&gt;
- A full recording of my private webcast with Tim Ferriss - in case you can't make it...&lt;br/&gt;
- Earn1 Bonus Case Study - Unlocking side income: From $0 to $1,500/month in 2 weeks&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.iwillteachyoutoberich.com/hustle/week4/?utm_source=iwtytbr-rss-feed&amp;utm_medium=feed&amp;utm_campaign=earn1k-rss-ad&amp;utm_content=rss-footer"&gt;Become a top performer now&lt;/a&gt;&lt;/p&gt;
&lt;/div&gt;--&gt;
&lt;!-- &lt;a href="http://www.iwillteachyoutoberich.com/blog/how-to-use-natural-networking-to-connect-with-anyone-including-the-exact-email-scripts/"&gt;How to use Natural Networking to connect with anyone &amp;#8212; including the exact email scripts&lt;/a&gt; is a post from: &lt;a href="http://www.iwillteachyoutoberich.com"&gt;I Will Teach You To Be Rich&lt;/a&gt;--&gt;&lt;/p&gt;</description>
			<content:encoded><![CDATA[</p>
<p>How many of us have heard career experts telling us to <a href="http://www.iwillteachyoutoberich.com/blog/the-worst-career-advice-in-the-world/">“go out there and network”</a>?</p>
<p>What does that actually mean? They never seem to specify.</p>
<p>So we end up going to 1 or 2 pointless networking events, which actually turn out to be a bunch of unemployed people looking for jobs, until we realize the pointlessness of random networking. We stop going. But we keep hearing about the importance of our network, and we hear about how most jobs are found through personal contacts. Pretty soon, it becomes clear to us that it’s WHO you know, not WHAT you know. But we have no idea how to actually turn that realization into something actionable.</p>
<p>There’s <a href="http://www.youtube.com/watch?v=tGY4QIIrJCc">a game going on around us</a> that we don’t even see.</p>
<p>And today, I want to show you exactly how to decode it &#8212; along with the specific email scripts to use. If you’ve been waiting for the real story on how networking actually works, this is it.</p>
<p>The funny thing is, most career “experts” have no specific advice about networking because they don’t know how to do it. They give high-level advice (“add value!”) without understanding how people can turn that into action. And here we are, the sad recipients of this useless information, wondering why others seem to get ahead, but we can’t. What if we don’t even HAVE a network?</p>
<h3>Look at these regrets</h3>
<p>I like to study regrets. It makes me understand what people want to do, but cannot or will not. Look at these regrets I found in my Dream Job research of 20,000+ people:</p>
<blockquote><p>”I regret not taking advantage of the multiple networking events that occur due to the type of business my company is in. I could have made a ton of networking contacts that could have facilitated career advancement.”<br />
-Sean</p>
<p>“After ~11 years, I find myself in role largely dictated by the first position I took out of college&#8230;. I&#8217;ve looked into other positions but found a reverse grass-is-greener problem &#8212; everything else seems boring or unimportant. My skills outside of my career are varied and vibrant, always expanding, but something about the daily grind has ground me down.”<br />
-Jeff</p>
<p>“I wish that 4 years ago when I realized I wanted to make a career change and go into psychology, I hadn&#8217;t been deterred by the application process. I could be partially through my graduate degree by now, rather than trying to figure out how I&#8217;m going to change careers, get married, and start a family. I balked because I didn&#8217;t know who to get recommendations from.”<br />
-Erin</p>
<p>“Taking two full years to realize that being a &#8220;self-starter&#8221; wasn&#8217;t just a trait you were born with &#8211; it&#8217;s something that&#8217;s cultivated, aggressively&#8230;I took the &#8220;appropriate&#8221; career path, but sat back waiting for a job to come to me.”<br />
-Nita</p>
<p>“I wish I would have started networking and talking to people earlier. I had always assumed that accomplishments were only worth it if you did it completely alone, but every successful person around me has a large network of people that has helped them to get there. I don&#8217;t have to do everything myself; there&#8217;s no shame in getting other people to help, especially at the stuff I&#8217;m not good at.”<br />
-Andrea</p>
<p>“I wish I had started early when it came to networking to find a job/make contacts while I was an undergrad&#8230;. I felt a little betrayed by my schools career development office &#8211; but have realized that I am the only person that is 100% looking out for me and my career.”<br />
-Matt</p></blockquote>
<p>These are extraordinarily insightful and honest.</p>
<p>What you’re seeing is the difference between what’s IMPORTANT and what’s URGENT. It’s always urgent to respond to that email, or to watch that TV show, or to do any of the 50 things we’re confronted with each day.</p>
<p>But <a href="http://www.iwillteachyoutoberich.com/blog/how-to-stand-out-and-get-hired/">doing the important things</a> is more difficult. Cultivating a network, managing our finances, really discovering what we love &#8212; these are things that are more important than any email. Yet we don’t do them because we wait to <a href="http://www.youtube.com/watch?v=1_BoV4yUsHs">“figure it out” later</a>.</p>
<p>That’s why we put it off for one more day, then another and another. Pretty soon, 10 years have gone by and we’re in a similar job as yesterday. Or we’ve hopped from job to job, never really knowing what you want, how to find it, and how to connect it to a Dream Job. Some of us are even making 6 figures, but still not where we want to be.</p>
<p>So what do we do? Usually, nothing. We claim we need to “figure it out” some day. For some of us, we get motivated like a sputtering engine &#8212; sending out 20 or 30 resumes in a month &#8212; but when we don’t hear back, we settle back down, resigned to our place in life.</p>
<p>Not cool. Not cool at all.</p>
<h3>We can do more than regret</h3>
<p>I wanted to show you that you can actually take the stuff you “know” you should do &#8212; managing your money, earning more, negotiating your salary, finding your passion, and even finding your Dream Job &#8212; and <a href="http://www.youtube.com/watch?v=MQjFdPDJ75Q">do it today</a>.</p>
<p>Most of the time, you don’t have to wait until some mythical day when you have enough experience.</p>
<p>But I wasn’t sure people would actually care. See, people “claim” they want to find a mentor &#8212; and I actually thought about developing a course on how to find amazing mentors &#8212; but nobody wants to pay for something like that. They “claim” they want to lose weight&#8230;but adherence rates to lifestyle changes are incredibly difficult. It turns out that changing our behavior is really hard &#8212; even when we genuinely want something.</p>
<p>But I don’t give a damn. I decided to put together this 3-week Dream Job Boot Camp because I knew some people would find massive value in it. The rest would skim along, nodding and saying, “Yeah, I should really do that&#8230;” while others would be soaring ahead. And that’s fine &#8212; I’d rather work with <a href="http://forms.aweber.com/form/59/312308659.htm">the small group of people who take action</a> than a massive group of unwashed masses who want tactic after tactic.</p>
<p>So let me show you the ins and outs of networking. This is material you’ve never seen anywhere else before.</p>
<h3>How networking REALLY works</h3>
<p>I mentioned before that I’ve been testing my Dream Job material for years. What I didn’t mention is that I’ve been testing it in ways most people don’t realize.</p>
<p>Here’s a segment on negotiation I did on ABC, where I tested a small tweak in negotiation advice I’d discovered. I waited for results from viewers, as well as sending this to a few of my readers to try out.</p>
<p><center><object width="528" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/gljHlbBBdlA?version=3&amp;hl=en_US&amp;hd=1" /><param name="allowfullscreen" value="true" /><embed width="528" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/gljHlbBBdlA?version=3&amp;hl=en_US&amp;hd=1" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></center></p>
<blockquote><p>“I was a fresh college graduate making around $32k a year. After doing a bit of studying and really putting what I learned into action, I&#8217;m now making six figures (a year and a half later). I&#8217;m revealing this because I think literally anyone can do this if they just get up and take action. It&#8217;s really cliche, but that&#8217;s what it all comes down to.<br />
-Eric S.</p>
<p>“Taking a testing approach to a project or goal can move me much more quickly to action. By choosing to take INCREMENTAL steps, the stakes don’t feel so high for a given activity. Fear of failure is reduced and it becomes much easier to stay motivated for taking action.”<br />
-Logan Y., Dream Job Elite graduate</p></blockquote>
<p><a href="http://www.iwillteachyoutoberich.com/blog/losers-love-tactics/">Testing</a> applies to networking, as well.</p>
<p>Most people think networking is about being sleazy, slimy, and scammy. They imagine the slick-haired business guy flitting around a room, handing out business cards, then winking and saying “Catch ya later!” Wrong, wrong, wrong. This is a false dichotomy people concoct to avoid learning how networking really works. It’s easier to be disgusted by networking than to learn how to do it right &#8212; a classic pre-emptive defense mechanism.</p>
<p>Unfortunately, the dissmisive pleasure is short-lived. While you say “Networking is sleazy,” other people are getting ahead &#8212; ethically and rapidly.</p>
<p>I call this “Natural Networking,” because it truly is natural. In fact, many of the journalists and CEOs I know will read this. They won’t be alarmed or skeeved out. THAT is how comfortable I am revealing these methods &#8212; because not only are they effective, but I can share them publicly.</p>
<p>The first thing you’ll notice is that it’s far more powerful to spend a week trying to meet with one person than a week trying to go to random networking events. In this case, “less is more” is true &#8212; it’s far more effective to focus and meet interesting, relevant people than to blindly throw your business cards into the wind. I don’t even think I have business cards any more.</p>
<p>Top performers build their network BEFORE they need it. That’s how they can get laid off on a Monday and have a better job lined up by Friday. Read that sentence again, please &#8212; it means that top performers are comfortable meeting people and cultivating relationships with no specific purpose. In fact, it’s almost always to help the other person!</p>
<p>Now, the Dream Job course covers networking in depth, including the specific words to use in emails and even in coffee-shop conversations. Today, I want to show you how to get started. And I intend for this free material to rival any paid material on networking, anywhere.</p>
<h3>The first step to networking</h3>
<p>We’ve all heard about “informational interviews” but few of us do it. What is it? How does it work? And how can you use subtle techniques to make an informational interview help you &#8212; and more importantly, the other person &#8212; even if you have seemingly little to offer?</p>
<p>First, an informational interview is an opportunity to meet someone you’re curious about and learn from them. Maybe you’re curious what a Product Manager really does. Maybe you want to know what the culture at IDEO is like. That’s what an informational interview allows you to do.</p>
<p>Second, THIS IS NOT WEIRD. What’s weird is a bunch of whiny 20- and 30-somethings doing the same damned mindless resume submitting, then wondering why they don’t have jobs. Are you seriously kidding me? Informational interviews are one of the most powerful techniques in your Dream Job arsenal, yet because they seem “weird,” people don’t do them. You continue thinking they’re weird while I sail around in a flying car paid for by my Dream Job, which I got because I used effective informational interviews. I hate you.</p>
<p>Next, people WANT to meet with smart people. That means you, if you send a great email, have incisive questions, and are interesting. People do not want to meet with idiots, which includes people who&#8230;</p>
<ul>
<li><strong>Ask worthless questions</strong> (“Dear Ramit, what should I do with my money?” Uh&#8230;.read the last 8 years of my site?)</li>
<li><strong>Ramble</strong> (“Hi I’m blah blah and I’m really interested in blah blah and once when I was a kid we went to the park and blah blah and&#8230;well I guess this got really long, so&#8230;yeah. Thanks for reading.” SUICIDE IS PERMITTED FOR YOU)</li>
<li><strong>Only talk about themselves</strong> (Hi Mr. Senior Exec at a Fortune 100 company, let me tell you about my background, what I studied in school, what I’m interested in&#8230;.” You are there to LEARN FROM THE IMPORTANT PERSON. NOBODY CARES ABOUT YOU AND YOUR STUPID INTERESTS).</li>
</ul>
<p>Ok, so let’s talk about what makes a great informational interview.</p>
<p>Here are the people who have reached out to me, stood out, met with me, and I’ve helped them find jobs (or even hired them myself). By the way, I’m not that important, but I’m just using myself as an example of someone who gets a lot of emails/day (600+) so it’s challenging to reach me.</p>
<ul>
<li><strong>They reached out through a warm contact.</strong> If they didn’t have one, they spent the time to find one by studying who I know. (The info is out there, you lazy asses. Facebook, Twitter, 8 million pages I’ve written, the “Acknowledgements” page of my book. And this isn’t just about me, it’s about any busy person you want to meet.)</li>
<li><strong>They explained any similarities we had.</strong> An alum reaches out to me who seems genuine? I’ll almost always take a phone call or, if convenient, a coffee meeting. Maybe they grew up in my hometown, or went to my high school. Even I have a small semblance of emotion, leading me to occasionally act like a normal human being.</li>
<li><strong>They reached out with a BRIEF, CONCISE EMAIL.</strong> I will show you the exact words to use in my Dream Job course so you don’t instantly eliminate yourself.</li>
<li><strong>They met with me and asked very insightful questions.</strong> GOOD: I noticed you did XYZ. It’s interesting because Very-Important-Person took a different approach and did ABC. What was your thinking? BAD: I’m so unhappy at my job. What should I do with my life? Ugh. Get a bowl of soup and a therapist. That’s not the kind of question you ask at an informational interview.</li>
<li><strong>They asked questions for 90% of the informational interview,</strong> interjecting insightful comments once in a while, showing that they’d done their homework. In the last 10%, they mentioned what they were working on and asked for advice. When they were especially impressive/likeable, I offered to introduce them to people I know, or outright offered to hire them.</li>
<li><strong>They never outright asked for a job,</strong> which you never, ever do in an informational interview. They also gave me an “out” in case I couldn’t/didn’t want to help them.</li>
<li><strong>NOTE: These were not all the most socially smooth people.</strong> Some of them were downright socially awkward. Doesn’t matter! Sometimes, awkward can be endearing! Not everyone is Rico Suave. But the very best showed a remarkable level of preparation, which anyone can do &#8212; but few actually do.</li>
</ul>
<p>As a result, many of these people stood out among tens of thousands of others who left comments/emails/tweets. Not only do the very best top performers have an uncanny ability to reach extremely busy people, but they can turn a one-time meeting into a long-term relationship. And over time, that is worth more than almost any technical skill or amount of experience.</p>
<h3>Use these email scripts to meet anyone</h3>
<p>Follow these steps:</p>
<ol>
<li>Brainstorm list of 10 people you’d like to could connect with. Start with these people: People who have a job title you’re interested in learning more about. People who work at companies you’re interested in potentially working at. And people who are doing interesting things you want to learn more about (e.g., you read about them in a magazine/blog post).</li>
<li>Get their email address. If you can’t find this you fail at life. But you read this site so I suspect you’re cool.</li>
<li>Use these scripts &#8212; from an upcoming course I’m launching.</li>
</ol>
<p><strong>How to set up an informational interview</strong></p>
<p>An informational interview is an opportunity to meet someone who works in a position or industry you&#8217;d like to work in, where you can ask them questions about their job and get the inside scoop.</p>
<p>Never, ever directly ask for a job in an informational interview. That&#8217;s a big no-no. You <em>can</em> turn an informational interview into a potential job opportunity, but only if you approach it wisely. Here&#8217;s the first step of that process: The email introduction for an informational interview.</p>
<p>By the way, the best place to get informational interviews is via your alumni association. People who went to the same college have a bond with each other, even decades later.</p>
<blockquote><p>To: Jane<br />
From: Samantha<br />
Subject: Michigan State grad &#8212; would love to chat about your work at Deloitte</p>
<p>Hi Jane,</p>
<p>My name is Samantha Kerritt. I&#8217;m a &#8217;04 grad from Michigan State (I know you were a few years before me) and I came across your name on our alumni site. [TELL THEM HOW YOU CAME ACROSS THEIR NAME SO YOU DON'T SEEM LIKE A CREEP]</p>
<p>I&#8217;d love to get your career advice for 15-20 minutes. I&#8217;m currently working at Acme Tech Company, but many of my friends work in consulting and each time they tell me how much they love their job, I get more interested. [THE FIRST SENTENCE SAYS WHAT SHE WANTS. MOST PEOPLE ARE FLATTERED THAT PEOPLE WANT/VALUE THEIR ADVICE.</p>
<p>Most of them have told me that if I'm interested in consulting, I have to talk to someone at Deloitte. Do you think I could pick your brain on your job and what motivated you to choose Deloitte? I'd especially love to know how you made your choices after graduating from Michigan State. [THE PHRASE “PICK YOUR BRAIN” IS ONE OF THE BEST WAYS TO ASK FOR ADVICE AND FLATTER, AND "MICHIGAN STATE" REINFORCES SHARED BOND]</p>
<p>I can meet you for coffee or at your office&#8230;or wherever it&#8217;s convenient. I can work around you! [THE BUSY PERSON IS MORE IMPORTANT THAN YOU. TREAT THEM ACCORDINGLY.]</p>
<p>Would it be possible for us to meet? [A BUSY PERSON CAN SIMPLY REPLY TO THIS WITH A "YES" -- PERFECT. NOTE THAT I DIDN'T ASK FOR THE TIME/LOCATION AS THAT'S TOO MUCH INFORMATION IN THE FIRST EMAIL.]</p>
<p>Thanks,</p>
<p>-Samantha</p></blockquote>
<p><strong>How to ask for recommendations for people to talk to</strong></p>
<blockquote><p>Hello John,</p>
<p>Hope all is well.</p>
<p>If you recall, we spoke a few months ago when I was exploring new career opportunities in information security (I was your student at the time). Thanks again for agreeing to be my reference! [REMIND THE BUSY PERSON HOW YOU KNOW EACH OTHER</p>
<p>I was browsing the the Acme Career site the other day and the Research Scientist role caught my eye. I think it’d be perfect for me considering my work on insider threat-related projects at Current Company. [NOTE THAT THE FOCUS OF THIS EMAIL IS ASKING FOR RECOMMENDATIONS, NOT DIRECTLY ASKING FOR A JOB. JOHN UNDERSTANDS YOU’RE LOOKING FOR WORK AND DOESN’T WANT TO BE PUT ON THE SPOT. IF HE WANTS TO TALK TO YOU ABOUT THE POSITION, HE WILL.]</p>
<p>From what I remember, it sounds pretty similar to the work you do at Acme. By any chance, do you know of anyone there that you think I should chat with? I’d love to learn more about the role so I can see if it’s the right fit for me.</p>
<p>If not, no problem — just wanted to keep you in the loop. Thanks again for all your help!</p>
<p>Take care,<br />
Roger</p></blockquote>
<p>You now have both the tactics (the email scripts) as well as a strategic approach (narrowing down your networking, focusing on helping others, and understanding the power dynamic).</p>
<p>All in one day.</p>
<h3>The powerful results of Natural Networking</h3>
<p>Don’t just listen to me. Look at these student results:</p>
<blockquote><p>I was about to close the loop with some of my [contacts] when they both contacted me. It appears I have allies willing to help me out&#8230; it’s crazy how rapidly this stuff changes.<br />
- Chris C., Dream Job Elite graduate</p>
<p>“I used to think I was really good at networking, but this module showed me what a novice I was. It took natural networking to a whole different (and higher) level. I always got stuck with what to do after I sent the thank you notes from my coffee meetings. Now I know how to follow up with the closing the loop technique. This would have taken me YEARS to figure out, if at all.”<br />
- Annie L., Dream Job Elite graduate</p></blockquote>
<p>This is just the tip of the iceberg.</p>
<p>I have over 10+ hours of detail on Natural Networking in the upcoming course, including more email scripts and a powerful tactic that has resulted in invitations to international conferences, TV appearances, and job offers. (I&#8217;ll be sharing more of this with the people on my free Dream Job Insider&#8217;s list. <a href="http://forms.aweber.com/form/59/312308659.htm">Click here</a> to join.)</p>
<h3>To Do Today</h3>
<p>What will you do with this? Will you nod and shrug and say, “Yeah, I should really do this&#8230;”</p>
<p>Or will you identify 10 people, emailing all of them, knowing that 2-3 will get back to you and agree to talk?</p>
<p>This isn’t URGENT. But it is important. And a year from now, you can be in the same place&#8230;or you can have built relationships with superb people, helping them, and knowing that they want to help you, too.</p>
<p>I want you to take action today. I want you to know that networking is not about being sleazy, slimy, or scammy. It’s about helping others and doing more preparation than anyone else so they want to help you.</p>
<p><strong>Do this:</strong></p>
<p>Brainstorm 10 people you want to or should meet. Get their email addresses. Use the scripts above. Schedule and take the coffee meetings. Use second script to ask for referrals for other informational interviews.</p>
<p>I gave you one pitch in this post: &#8220;Can I pick your brain?” I cover more in the Dream Job course. But today I want to challenge you to come up with great pitches yourself. Leave a comment with your best one below.</p>
<p><strong>How to get my personal answers to your toughest career questions.</strong> To the person who submits my favorite, I’m giving 30 minutes of one-on-one career coaching. I normally charge $3,000/hour for consulting so this is something I don’t do very often. No limit to the number of submissions, but make them good or I will mock you. Good luck.</p>
<p>Btw, next week I&#8217;m releasing private material to my Dream Job launch list (aka, not on this blog). If you&#8217;ve been impressed with this material, you haven&#8217;t seen anything yet. Get on the list here:</p>
<p><script type="text/javascript" src="http://forms.aweber.com/form/59/312308659.js"></script></p>
<p><center><small>Can&#8217;t see the above form? <a href="http://forms.aweber.com/form/59/312308659.htm">Click here</a> to join.<br />
</small></center>
<p><!--
<div style="font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;">
<p><strong>Join the free 30-day course to hustle your way to the top</strong></p>
<p>Here&#8217;s a sample of what I&#8217;ll be sending out:</p>
<p>- A invite to my private webcast with Tim Ferriss &#8211; where you&#8217;ll learn his top time-management techniques, how to create your first muse, and how he hustled 2 books onto the NYT #1 seller list when 26 publishers turned him down. <br/><br />
- A full recording of my private webcast with Tim Ferriss &#8211; in case you can&#8217;t make it&#8230;<br/><br />
- Earn1 Bonus Case Study &#8211; Unlocking side income: From $0 to $1,500/month in 2 weeks</p>
<p><a href="http://www.iwillteachyoutoberich.com/hustle/week4/?utm_source=iwtytbr-rss-feed&#038;utm_medium=feed&#038;utm_campaign=earn1k-rss-ad&#038;utm_content=rss-footer">Become a top performer now</a></p>
</div>
<p>&#8211;></p>
<p><!-- <a href="http://www.iwillteachyoutoberich.com/blog/how-to-use-natural-networking-to-connect-with-anyone-including-the-exact-email-scripts/">How to use Natural Networking to connect with anyone &#8212; including the exact email scripts</a> is a post from: <a href="http://www.iwillteachyoutoberich.com">I Will Teach You To Be Rich</a>&#8211;></p>
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		<item>
		<title>How to write a resume that wins</title>
		<link>http://feedproxy.google.com/~r/IWillTeachYouToBeRich/~3/AYwIl6fqXM0/</link>
		<comments>http://www.iwillteachyoutoberich.com/blog/how-to-write-a-resume-that-wins/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 18:31:43 +0000</pubDate>
		<dc:creator>Ramit Sethi</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[Dream job]]></category>
		<category><![CDATA[Dream Job Boot Camp]]></category>
		<category><![CDATA[Earn more money]]></category>
		<category><![CDATA[Earning more]]></category>
		<category><![CDATA[Videos]]></category>
		<guid isPermaLink="false">http://www.iwillteachyoutoberich.com/?p=7830</guid>
		<description>Last night, 3,000+ IWT readers from all over the world tuned in, live, to learn the inside techniques to craft a winning resume. These are the same techniques I used to get jobs at Google, Intuit, and many other companies. Attention jackasses: These are not my curtains. I&amp;#8217;m not 78 years old. I was at [...]&lt;p&gt;&lt;!--&lt;div style="font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;"&gt;
&lt;p&gt;&lt;strong&gt;Join the free 30-day course to hustle your way to the top&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Here's a sample of what I'll be sending out:&lt;/p&gt;
&lt;p&gt;- A invite to my private webcast with Tim Ferriss - where you'll learn his top time-management techniques, how to create your first muse, and how he hustled 2 books onto the NYT #1 seller list when 26 publishers turned him down. &lt;br/&gt;
- A full recording of my private webcast with Tim Ferriss - in case you can't make it...&lt;br/&gt;
- Earn1 Bonus Case Study - Unlocking side income: From $0 to $1,500/month in 2 weeks&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.iwillteachyoutoberich.com/hustle/week4/?utm_source=iwtytbr-rss-feed&amp;utm_medium=feed&amp;utm_campaign=earn1k-rss-ad&amp;utm_content=rss-footer"&gt;Become a top performer now&lt;/a&gt;&lt;/p&gt;
&lt;/div&gt;--&gt;
&lt;!-- &lt;a href="http://www.iwillteachyoutoberich.com/blog/how-to-write-a-resume-that-wins/"&gt;How to write a resume that wins&lt;/a&gt; is a post from: &lt;a href="http://www.iwillteachyoutoberich.com"&gt;I Will Teach You To Be Rich&lt;/a&gt;--&gt;&lt;/p&gt;</description>
			<content:encoded><![CDATA[</p>
<p>Last night, 3,000+ IWT readers from all over the world tuned in, live, to learn the inside techniques to craft a winning resume. These are the same techniques I used to get jobs at Google, Intuit, and many other companies.</p>
<p><img class="aligncenter size-full wp-image-7832" title="Live Dream Job Webcast - Resume Teardown" src="http://iwt.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/Live-Dream-Job-Webcast-Resume-Teardown.png" alt="" width="472" height="379" /><br />
<center><small>Attention jackasses: These are not my curtains. I&#8217;m not 78 years old. I was at a hotel.</small></center></p>
<p>I had nothing to sell. I just wanted to show people that &#8212; instead of blaming the economy, or believing that “I don’t have enough experience” is a valid excuse &#8212; they could take their Dream Job search into their own hands.</p>
<p>Here’s what attendees had to say:</p>
<blockquote><p>“Just watched an AMAZING livecast on #resume writing with @ramit, I am EXCITED to do my year-end review, wow.”<br />
- Ashley</p>
<p>“@ramit great info tonight. I&#8217;m actually going to apply it to my RESUME WRITING SERVICE!! haha that last comment hit me hard”<br />
- Rod W.</p>
<p>Watching @ramit tear down a resume. Love his insights. bit.ly/best-resume<br />
Libby K.</p></blockquote>
<p>The #1 question I’m getting today is, “Can you send me a copy of the webcast?” The answer is no. When I said <a id="internal-source-marker_0.42573217490450455" href="../blog/tonight-live-resume-boot-camp/">I wasn’t sure I would record it</a>, I meant it. This was a one-time only event for the people who invested their evening into learning how to craft a master-level resume.</p>
<p>But I can give you the next best thing. I have an excerpt of the best of my resume advice &#8212; including my teardown of the resume that helped many of my students secure jobs from the world’s top companies.</p>
<p>You won’t get the entire presentation from yesterday. But you will be able to see some of the critical insights that you can apply to make your resume stand out from all the unwashed masses.</p>
<p><center><img class="aligncenter size-full wp-image-7828" title="How to write a resume that wins" src="http://iwt.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/Ramit-resume-screencap.png" alt="" width="524" height="290" /></center>This 15-minute video is only available via my Dream Job launch list. Here you go&#8230;</p>
<p><script type="text/javascript" src="http://forms.aweber.com/form/42/1785068142.js"></script></p>
<p><center><small>Can&#8217;t see the above form? <a href="http://forms.aweber.com/form/42/1785068142.htm">Click here</a> to sign up.</small></center>
<p><!--
<div style="font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;">
<p><strong>Join the free 30-day course to hustle your way to the top</strong></p>
<p>Here&#8217;s a sample of what I&#8217;ll be sending out:</p>
<p>- A invite to my private webcast with Tim Ferriss &#8211; where you&#8217;ll learn his top time-management techniques, how to create your first muse, and how he hustled 2 books onto the NYT #1 seller list when 26 publishers turned him down. <br/><br />
- A full recording of my private webcast with Tim Ferriss &#8211; in case you can&#8217;t make it&#8230;<br/><br />
- Earn1 Bonus Case Study &#8211; Unlocking side income: From $0 to $1,500/month in 2 weeks</p>
<p><a href="http://www.iwillteachyoutoberich.com/hustle/week4/?utm_source=iwtytbr-rss-feed&#038;utm_medium=feed&#038;utm_campaign=earn1k-rss-ad&#038;utm_content=rss-footer">Become a top performer now</a></p>
</div>
<p>&#8211;></p>
<p><!-- <a href="http://www.iwillteachyoutoberich.com/blog/how-to-write-a-resume-that-wins/">How to write a resume that wins</a> is a post from: <a href="http://www.iwillteachyoutoberich.com">I Will Teach You To Be Rich</a>&#8211;></p>
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		<title>Tonight: Live Resume Boot Camp</title>
		<link>http://feedproxy.google.com/~r/IWillTeachYouToBeRich/~3/Ld9NI0tAPrA/</link>
		<comments>http://www.iwillteachyoutoberich.com/blog/tonight-live-resume-boot-camp/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 16:18:45 +0000</pubDate>
		<dc:creator>Ramit Sethi</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[Dream job]]></category>
		<category><![CDATA[Dream Job Boot Camp]]></category>
		<category><![CDATA[Earn more money]]></category>
		<category><![CDATA[Earning more]]></category>
		<category><![CDATA[Videos]]></category>
		<guid isPermaLink="false">http://www.iwillteachyoutoberich.com/?p=7827</guid>
		<description>Welcome to Week 2 of the 3-week Dream Job Boot Camp. As you know, I got tired of seeing the same old career advice from 68-year-old people who have never been through serious recruiting. As a result, even when they tried to offer advice &amp;#8212; even when they genuinely believed it would help! &amp;#8212; it [...]&lt;p&gt;&lt;!--&lt;div style="font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;"&gt;
&lt;p&gt;&lt;strong&gt;Join the free 30-day course to hustle your way to the top&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Here's a sample of what I'll be sending out:&lt;/p&gt;
&lt;p&gt;- A invite to my private webcast with Tim Ferriss - where you'll learn his top time-management techniques, how to create your first muse, and how he hustled 2 books onto the NYT #1 seller list when 26 publishers turned him down. &lt;br/&gt;
- A full recording of my private webcast with Tim Ferriss - in case you can't make it...&lt;br/&gt;
- Earn1 Bonus Case Study - Unlocking side income: From $0 to $1,500/month in 2 weeks&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.iwillteachyoutoberich.com/hustle/week4/?utm_source=iwtytbr-rss-feed&amp;utm_medium=feed&amp;utm_campaign=earn1k-rss-ad&amp;utm_content=rss-footer"&gt;Become a top performer now&lt;/a&gt;&lt;/p&gt;
&lt;/div&gt;--&gt;
&lt;!-- &lt;a href="http://www.iwillteachyoutoberich.com/blog/tonight-live-resume-boot-camp/"&gt;Tonight: Live Resume Boot Camp&lt;/a&gt; is a post from: &lt;a href="http://www.iwillteachyoutoberich.com"&gt;I Will Teach You To Be Rich&lt;/a&gt;--&gt;&lt;/p&gt;</description>
			<content:encoded><![CDATA[</p>
<p>Welcome to Week 2 of the 3-week Dream Job Boot Camp.</p>
<p>As you know, I got tired of seeing the same old career advice from 68-year-old people who have never been through serious recruiting. As a result, even when they tried to offer advice &#8212; even when they genuinely believed it would help! &#8212; it really didn’t. There’s only so many times we can listen to someone tell us to shorten our resume to 1 page before we start to contemplate suicide via a butter knife.</p>
<p>Instead, I want to pull back the veil on how top performers find their Dream Jobs.</p>
<p>These are people who use their immense personal networks to land jobs before they’re ever announced. These are people who negotiate tens of thousands of dollars of raises &#8212; without being adversarial. And these are people who have found their passions, and they’re being paid well to do them every day.</p>
<p>You don’t have to negotiate $20K raises or tap into a network of 75 CEOs. Even if you did 1/10th of that, that’s a Big Win.</p>
<p>The code for this week is: ACCELERATE. I want to help you take the things you’re ALREADY doing&#8230;and accelerate them. The truth is, most of us could get huge wins if we focused on doing the right things (e.g., not wasting time at yet another career fair or mindlessly updating your resume) and did them masterfully. You actually do LESS, but do it better.</p>
<p>Here’s an example from one of my Dream Job Elite students:</p>
<p><center><object width="528" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/MQjFdPDJ75Q?version=3&amp;hl=en_US&amp;hd=1" /><param name="allowfullscreen" value="true" /><embed width="528" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/MQjFdPDJ75Q?version=3&amp;hl=en_US&amp;hd=1" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></center>&nbsp;</p>
<h3>What I Covered in Week 1 of the Dream Job Boot Camp</h3>
<p>Last week, we covered how to decommoditize yourself &#8212; or how to stand out in ways that immediately separate you from other people trying to find their Dream Job.</p>
<p>Here are posts you should be caught up on:</p>
<ul>
<li><a id="internal-source-marker_0.2972208535535804" href="../blog/introducing-the-3-week-dream-job-boot-camp/">Introducing the 3-week Dream Job Boot Camp</a> (400 comments)</li>
<li><a href="../blog/how-to-stand-out-and-get-hired/">The Principle of Decommoditization: How to Stand Out to Hiring Managers </a>(100+ comments)</li>
<li><a href="../blog/losers-love-tactics/">Losers love tactics</a> (40+ comments)</li>
</ul>
<p>As you read these, identify 2 insights you can apply to your Dream Job search. For example, “I used to do ____ and now I realize I should be doing ____.”</p>
<p>Now, here’s what’s coming your way this week.</p>
<h3>Tonight: Resume Teardown</h3>
<p>TONIGHT &#8212; Monday, 1/16 &#8212; a Live Resume Teardown. I’m doing a live event at 10pm EST (7pm PST) where&#8230;</p>
<ul>
<li>I’ll take an actual resume and tear it down, live, showing you what works and what doesn’t</li>
<li>Then I’ll show you the actual resume I used to get job offers at Google, Intuit, etc — and the psychology and reasoning behind the EXACT words I used</li>
<li>You’ll learn how to get deep in the heads of the hiring manager so you can read their minds</li>
<li>By the end of this, you’ll have insights into resumes that you can IMMEDIATELY put to work</li>
<li>Once you know how to make your resume stand out, you’ll also see how this fits into your entire Dream Job search. This is a powerful strategic + tactical approach.</li>
</ul>
<p>By the way, please don’t ask about recordings or complain about the time zone. I know there’s no perfect time for everyone, but the truth is this site has gotten so large that I can’t appeal to everyone. Still, I’m optimistic: In the past, hundreds of people from around the world have stayed awake because they valued the material and knew they could not find it elsewhere. I’m not sure if I’ll release a recorded version, so hopefully you can make it.</p>
<p>To get access to tonight’s Live Resume Teardown, you’ll have to be on the Dream Job launch list. Here’s the link:<br />
<a id="internal-source-marker_0.2972208535535804" href="../dreamjob">http://www.iwillteachyoutoberich.com/dreamjob</a></p>
<h3>Coming This Week: Natural Networking</h3>
<p>One of the most requested areas of finding a Dream Job is how to network. Check out these questions I got:</p>
<blockquote><p>“Networking. I want to network and provide value instead of the leech-based networking that actually comes to my mind. The problem is 1) I don’t keep up with people in my network, 2) I am not sure what actually consists of who is included in my network (such as hiring mangers where I didn’t get the job, do hey count? and 3) my current network is small and the people in it are people I have known for years but we share different goals.”<br />
-P. Hunter</p>
<p>“Networking, I think, is the most important. Most of the interviews I’ve gotten in my current career have come through connections of varying degrees of strength. But I’ve historically had a strong aversion to putting myself out there, actively getting to know people. Partly this is due to my personality — I like being the one sought, not the seeker. But mostly it’s due to my ineptitude in approaching effectively.”<br />
-Jenny B.</p>
<p>“1. Worst career advice…where do I start? I have to go with: “Just network.” OK, maybe not terrible advice, but nobody tells you HOW to network in an unsleazy way, and then use that network to get a job.”<br />
-Dave</p></blockquote>
<p>Networking CAN be done without being sleazy, slimy, and scammy. Everyone has a network. And even if you don’t have years of experience, there are ways to reach out to busy people where they will WANT to help you.</p>
<p>I decided to hook you guys up with some of the inside techniques you can use to meet hiring managers, CEOs, and extremely busy people. This includes:</p>
<ul>
<li>How to connect with anyone &#8212; the specific email text to use, the mindset, and even the words to use when you meet them</li>
<li>How to make it worth a busy person’s time &#8212; even if you don’t have years of experience</li>
<li>The common mistakes people make when trying to network (hint: going to useless networking events with a bunch of unemployed people is not “networking”)</li>
</ul>
<p>I have new material, videos, and action steps for you this week.</p>
<p>Here are the results many of my students have gotten using these techniques:</p>
<blockquote><p>“In week 1 of outreach, it took me about 12 days to get roughly a 60% conversion rate (where conversion is defined as direct contact with a target). Here I am in Week 4 of outreach and my Monday e-mails have already yielded that same 60% hit rate and two deferrals (illness and maternity leave). So, if you exclude those 2 responses I&#8217;m at 80 &#8211; 90% response rate in 36 hours as opposed to 60% in 288 hours. I&#8217;m loving it and it&#8217;s really pushing my confidence level.”<br />
&#8211;Chris, Dream Job Elite graduate</p>
<p style="text-align: center;">* * *</p>
<p>“I have been following Ramit for 2 years or so; his refreshing &#8220;get out there the do it&#8221; approach has created some great results. One piece of advice I followed was to spend $10 and take some out for coffee to find out about what they know, pick their brain etc.</p>
<p>I called a guy I had met once or twice at an industry-specific networking function and he was on the board/committee of the group. I asked him about how the group was structured and about getting on the committee; 14 months later he is the President and I am the vice-president! If Ramit hadn&#8217;t suggested I spend the &#8220;best $10 of my life&#8221; who knows where I would be instead!”<br />
&#8211;Michelle</p></blockquote>
<h3>To Do Today</h3>
<p>1. Share a comment with your 2 biggest insights of last week. (For example: “I realized that I’ve been doing X all wrong&#8230;from now on, I’m going to do Y”). Also share a comment about the ONE THING I can help with on tonight’s Resume Teardown for you.</p>
<p>2. Be sure you’re on the Dream Job Insider’s List for tonight’s Live Resume Teardown. <a href="http://www.iwillteachyoutoberich.com/dreamjob">Here’s the link again.</a> See you at 10pm EST.
<p><!--
<div style="font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;">
<p><strong>Join the free 30-day course to hustle your way to the top</strong></p>
<p>Here&#8217;s a sample of what I&#8217;ll be sending out:</p>
<p>- A invite to my private webcast with Tim Ferriss &#8211; where you&#8217;ll learn his top time-management techniques, how to create your first muse, and how he hustled 2 books onto the NYT #1 seller list when 26 publishers turned him down. <br/><br />
- A full recording of my private webcast with Tim Ferriss &#8211; in case you can&#8217;t make it&#8230;<br/><br />
- Earn1 Bonus Case Study &#8211; Unlocking side income: From $0 to $1,500/month in 2 weeks</p>
<p><a href="http://www.iwillteachyoutoberich.com/hustle/week4/?utm_source=iwtytbr-rss-feed&#038;utm_medium=feed&#038;utm_campaign=earn1k-rss-ad&#038;utm_content=rss-footer">Become a top performer now</a></p>
</div>
<p>&#8211;></p>
<p><!-- <a href="http://www.iwillteachyoutoberich.com/blog/tonight-live-resume-boot-camp/">Tonight: Live Resume Boot Camp</a> is a post from: <a href="http://www.iwillteachyoutoberich.com">I Will Teach You To Be Rich</a>&#8211;></p>
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		<item>
		<title>Losers love tactics</title>
		<link>http://feedproxy.google.com/~r/IWillTeachYouToBeRich/~3/GhRa_V0pxsI/</link>
		<comments>http://www.iwillteachyoutoberich.com/blog/losers-love-tactics/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 15:54:38 +0000</pubDate>
		<dc:creator>Ramit Sethi</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[Dream job]]></category>
		<category><![CDATA[Dream Job Boot Camp]]></category>
		<category><![CDATA[Earn more money]]></category>
		<category><![CDATA[Earning more]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Videos]]></category>
		<guid isPermaLink="false">http://www.iwillteachyoutoberich.com/?p=7823</guid>
		<description>Here is a fascinating insight I discovered out of the millions of emails I have tested and sent to my IWT Insider’s List: You would think the best emails I send are the value-packed psychological insights, or the marketing nuggets, or the interviews I do with close friends like BJ Fogg and Tim Ferriss. Nope. [...]&lt;p&gt;&lt;!--&lt;div style="font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;"&gt;
&lt;p&gt;&lt;strong&gt;Join the free 30-day course to hustle your way to the top&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Here's a sample of what I'll be sending out:&lt;/p&gt;
&lt;p&gt;- A invite to my private webcast with Tim Ferriss - where you'll learn his top time-management techniques, how to create your first muse, and how he hustled 2 books onto the NYT #1 seller list when 26 publishers turned him down. &lt;br/&gt;
- A full recording of my private webcast with Tim Ferriss - in case you can't make it...&lt;br/&gt;
- Earn1 Bonus Case Study - Unlocking side income: From $0 to $1,500/month in 2 weeks&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.iwillteachyoutoberich.com/hustle/week4/?utm_source=iwtytbr-rss-feed&amp;utm_medium=feed&amp;utm_campaign=earn1k-rss-ad&amp;utm_content=rss-footer"&gt;Become a top performer now&lt;/a&gt;&lt;/p&gt;
&lt;/div&gt;--&gt;
&lt;!-- &lt;a href="http://www.iwillteachyoutoberich.com/blog/losers-love-tactics/"&gt;Losers love tactics&lt;/a&gt; is a post from: &lt;a href="http://www.iwillteachyoutoberich.com"&gt;I Will Teach You To Be Rich&lt;/a&gt;--&gt;&lt;/p&gt;</description>
			<content:encoded><![CDATA[</p>
<p>Here is a fascinating insight I discovered out of the millions of emails I have tested and sent to my <a href="http://www.iwillteachyoutoberich.com/dreamjob">IWT Insider’s List</a>: You would think the best emails I send are the value-packed psychological insights, or the marketing nuggets, or the interviews I do with close friends like BJ Fogg and Tim Ferriss.</p>
<p>Nope.</p>
<p>The single-best email I send is where I tell you what I’m GOING to give you.</p>
<p>Note: That’s NOT the actual email with the amazing material or life-changing insights. Instead, it’s the email telling you what you&#8217;re GOING to get.</p>
<p>Any idea why?</p>
<p>Two reasons:</p>
<ol>
<li>Because we love the anticipation of a free gift</li>
<li>Because someone telling us what we&#8217;re GOING to get requires no work</li>
</ol>
<p>In other words, it&#8217;s easier to feel good about the good stuff that&#8217;s coming than to actually USE the good stuff!</p>
<p><img class="aligncenter size-full wp-image-7825" title="IWT comment" src="http://iwt.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/IWT-comment.png" alt="" width="483" height="279" /></p>
<p>This is actually a very deep lesson on human behavior.</p>
<h3>We &#8220;Claim&#8221; We Want to Do Something&#8230;But We Don&#8217;t</h3>
<p>Any of these sound familiar?</p>
<ul>
<li>&#8220;Yeah, I really should work out more&#8221;</li>
<li>&#8220;Yeah, I really need to get my finances together&#8221;</li>
<li>&#8220;Ugh, I hate my job. I need to figure this shit out&#8221;</li>
</ul>
<p>We intuitively know this. All of us have something like this in our lives, usually around money, health, relationships, and careers. And when you ask people why, they are often unable to explain their own behavior &#8212; but they are delighted to opine about others.</p>
<p><strong>Question:</strong> Why do some people whine while others take action?<br />
<strong>Answer:</strong> <a href="http://www.iwillteachyoutoberich.com/blog/introducing-the-3-week-dream-job-boot-camp/">380+ responses</a>. Answers like, &#8220;It&#8217;s very simple…people are just lazy&#8221; or &#8220;He is clearly afraid of XYZ and if he just did ABC he would be successful.&#8221;</p>
<p><strong>Question: </strong>Why don&#8217;t YOU take action?<br />
<strong>Answer: </strong>&#8220;I dunno…&#8221; or &#8220;I&#8217;m just lazy…&#8221; or &#8220;I had a really busy project last year, but this year is different…&#8221;</p>
<p>In other words, we feel ultra-confident about assigning reasons for OTHER people&#8217;s behavior…but we are clueless about our own. In fact, we&#8217;re terrible at both!</p>
<p>Be honest: All of us have something we &#8220;claim&#8221; we want to do, but we haven&#8217;t taken action on it. Why? <a href="http://www.youtube.com/watch?v=1_BoV4yUsHs">Do you really think you&#8217;re going to figure it out later?</a> Do you really know why you haven&#8217;t done it?</p>
<p>If your answer is &#8220;I&#8217;m lazy&#8221; or &#8220;I&#8217;m not motivated,&#8221; then you are missing the entire point. You&#8217;ve already lost because you&#8217;re using the wrong language. See, if you believe you&#8217;re &#8220;lazy,&#8221; then the only solution is to &#8220;try harder&#8221; &#8212; and we know that simple willpower alone won&#8217;t solve it. So what do we do?</p>
<p>We try random tactics. If we&#8217;re looking for our Dream Job, we decide to fix up our resume…or go shopping for new clothes because it&#8217;s an &#8220;investment&#8221;…or browse around for &#8220;interview advice.&#8221; But we don&#8217;t understand why. When <a href="http://www.iwillteachyoutoberich.com/blog/the-worst-career-advice-in-the-world/">it doesn’t work</a>, we do it again. And again and again! Kill me please. Worst of all, we have no insight into how the actions we’re doing will pay off.</p>
<blockquote><p>‘How does this resume fit into my entire job search? Oh well…I should just do it anyway. It can&#8217;t hurt…&#8217;</p></blockquote>
<p>Our fears start taking hold:</p>
<blockquote><p>“&#8230;if I met someone today whose brother was a fiction editor at some great literary journal, I’d be terrified to ask for the connection, because then I’d have to show some of my work to the editor, and then he would provide feedback, and then I would have to do more things to get better.”<br />
-Lindsay</p>
<p>&#8220;I learned about weaknesses I didn&#8217;t know I had&#8211;communication, procrastination, sabotage.  I remember saying how it felt like such hard work, but as I look back, I was working harder, not smarter, in fear of going at it on my own.&#8221;<br />
-Katelyn</p>
<p>&#8220;Self confidence is a major contributing factor.  I&#8217;ve been reading Ramit on and off for years and never implemented any of his strategies.  I rationalized that I was a perpetual loser, and that these were all great things for someone really together and talented to do.  As a consequence, I&#8217;ve struggled as the low employee on the totem pole with the lowest salary, most hours, and least fringe benefits.  At home I just left the big pile of bills sit there for MONTHS unopened because I was too scared to face my own debt.  And I&#8217;ve let my personal life and family ties go to hell because I was so used up at the end of every workday.&#8221;<br />
-Tracey</p></blockquote>
<p>There&#8217;s a better way. There’s a way to actually see the entire chessboard in front of you instead of moving one piece at a time. Instead of using random tactics, it&#8217;s possible to have a bird&#8217;s-eye view of the entire game.</p>
<p>So, instead of random tactic after random tactic, what should we do?</p>
<p>The answer is to use systems.</p>
<h3>Systems and Tactics: What a Personal Trainer Taught Me</h3>
<p>I was always a tall, skinny guy. In college, I had the body of a supermodel…a female supermodel. So I decided to change that and start working out. And over the next few years, I tried a series of tactics to see what would work.</p>
<p>Since I started, I&#8217;ve gained 45lbs (intentionally) and learned how to look like a normal human being.</p>
<p>The way I did it is directly related to how you can find your Dream Job.</p>
<p>See, I could have just picked a random tactic. Let&#8217;s say, lifting. Or eating more. Or reading a ton of books, or betting with my friends (which I did).</p>
<p><img class="aligncenter size-full wp-image-7824" title="How I gained weight" src="http://iwt.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/How-I-gained-5-lbs.jpg" alt="" width="240" height="125" /></p>
<p>Recently, I decided to get a trainer to get to the next level. Look at the psychology behind this decision &#8212; and how you can apply it to your next 8 weeks.</p>
<p><object width="560" height="315" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/x_Rv_5MSVDg?version=3&amp;hl=en_US&amp;hd=1" /><param name="allowfullscreen" value="true" /><embed width="560" height="315" type="application/x-shockwave-flash" src="http://www.youtube.com/v/x_Rv_5MSVDg?version=3&amp;hl=en_US&amp;hd=1" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p><center><small>The psychology of using a personal trainer</small></center> </p>
<p>(Note: If your first thought is, &#8220;But Ramit, waa….we can&#8217;t all afford a personal trainer,&#8221; then you have missed the point. First, this is an EXAMPLE of a tactic you can use. Second, the system matters, not any individual tactic. Third, most people reading this could afford a trainer if they prioritized it, which I cover in my book.)</p>
<p>What you are seeing here is <a href="http://www.youtube.com/watch?v=tGY4QIIrJCc">the game being played around you</a>. Clueless people look at random tactics. They jump on the fad diet, the shiny budgeting software, the fanciest productivity tool. Smart people see behind it and realize any individual tactic is just a random tactic &#8212; but the SYSTEM of testing different approaches is profoundly important.</p>
<h3>How to Use this Systems Approach to Radically Improve Your Resume</h3>
<p>I&#8217;m going to show you a tactical approach to improving your resume and making it stand out more than 99% of other people. In fact, in our research, we&#8217;ve seen this approach help people&#8217;s resumes &#8220;semi-automatically&#8221; float to the top of the pile.</p>
<p>Then, I&#8217;m going to show you how this tactic fits into the entire system of finding your Dream Job. The actual psychology and nuts &amp; bolts behind it.</p>
<p>Here&#8217;s how I&#8217;m going to do it:</p>
<ul>
<li>On Monday, January 16th at 10pm EST, I&#8217;m hosting a live webcast</li>
<li>I&#8217;ll take an actual resume and tear it down, live, showing you what works and what doesn&#8217;t</li>
<li>I&#8217;ll show you the actual resume I used to get job offers at Google, Intuit, etc &#8212; and the psychology and reasoning behind the EXACT words I used</li>
<li>You&#8217;ll learn how to get deep in the heads of the hiring manager so you can read their minds</li>
<li>By the end of this, you&#8217;ll have insights into resumes that you can IMMEDIATELY put to work</li>
</ul>
<p>Once you know how to make your resume stand out, you&#8217;ll also see how this fits into your entire Dream Job search. This is a powerful strategy + tactics approach.</p>
<p>Many of you listed your #1 challenge as improving your resume. Some of you said, &#8220;I send in resume after resume, but I never get a response.&#8221; That is a problem with a clear fix &#8212; EVEN if you don&#8217;t have massive experience, EVEN if you didn&#8217;t go to the best college, EVEN if you have spotty work experience. The actual language you use, the positioning you adopt, the methods you employ &#8212; these are immensely powerful.</p>
<p>This is something I want to help you with because even with this small tactic, you can see immediate, astonishing results.</p>
<p>If you&#8217;re interested, I&#8217;m inviting members of my Dream Job launch list to watch live, and I&#8217;ll host a Q&amp;A after.</p>
<p>You can join here:</p>
<p><script type="text/javascript" src="http://forms.aweber.com/form/01/1601092201.js"></script></p>
<p><small>
<p style="text-align: center;">Can&#8217;t see the above form? <a href="http://forms.aweber.com/form/01/1601092201.htm">Click here</a> to sign up.</p>
<p></small><br />
See you Monday.
<p><!--
<div style="font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;">
<p><strong>Join the free 30-day course to hustle your way to the top</strong></p>
<p>Here&#8217;s a sample of what I&#8217;ll be sending out:</p>
<p>- A invite to my private webcast with Tim Ferriss &#8211; where you&#8217;ll learn his top time-management techniques, how to create your first muse, and how he hustled 2 books onto the NYT #1 seller list when 26 publishers turned him down. <br/><br />
- A full recording of my private webcast with Tim Ferriss &#8211; in case you can&#8217;t make it&#8230;<br/><br />
- Earn1 Bonus Case Study &#8211; Unlocking side income: From $0 to $1,500/month in 2 weeks</p>
<p><a href="http://www.iwillteachyoutoberich.com/hustle/week4/?utm_source=iwtytbr-rss-feed&#038;utm_medium=feed&#038;utm_campaign=earn1k-rss-ad&#038;utm_content=rss-footer">Become a top performer now</a></p>
</div>
<p>&#8211;></p>
<p><!-- <a href="http://www.iwillteachyoutoberich.com/blog/losers-love-tactics/">Losers love tactics</a> is a post from: <a href="http://www.iwillteachyoutoberich.com">I Will Teach You To Be Rich</a>&#8211;></p>
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		<title>The Principle of Decommoditization: How to stand out to hiring managers</title>
		<link>http://feedproxy.google.com/~r/IWillTeachYouToBeRich/~3/yclOGow93p8/</link>
		<comments>http://www.iwillteachyoutoberich.com/blog/how-to-stand-out-and-get-hired/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 18:19:22 +0000</pubDate>
		<dc:creator>Ramit Sethi</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[Dream job]]></category>
		<category><![CDATA[Dream Job Boot Camp]]></category>
		<category><![CDATA[Earn more money]]></category>
		<category><![CDATA[Earning more]]></category>
		<guid isPermaLink="false">http://www.iwillteachyoutoberich.com/?p=7818</guid>
		<description>Many of us are starting to realize that doing the same thing as everyone else doesn’t work any more. “I used to assumed that if my resume was good enough, if I had the experience and the work ethic, if I was willing to work harder than the next candidate, the hiring managers would see [...]&lt;p&gt;&lt;!--&lt;div style="font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;"&gt;
&lt;p&gt;&lt;strong&gt;Join the free 30-day course to hustle your way to the top&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Here's a sample of what I'll be sending out:&lt;/p&gt;
&lt;p&gt;- A invite to my private webcast with Tim Ferriss - where you'll learn his top time-management techniques, how to create your first muse, and how he hustled 2 books onto the NYT #1 seller list when 26 publishers turned him down. &lt;br/&gt;
- A full recording of my private webcast with Tim Ferriss - in case you can't make it...&lt;br/&gt;
- Earn1 Bonus Case Study - Unlocking side income: From $0 to $1,500/month in 2 weeks&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.iwillteachyoutoberich.com/hustle/week4/?utm_source=iwtytbr-rss-feed&amp;utm_medium=feed&amp;utm_campaign=earn1k-rss-ad&amp;utm_content=rss-footer"&gt;Become a top performer now&lt;/a&gt;&lt;/p&gt;
&lt;/div&gt;--&gt;
&lt;!-- &lt;a href="http://www.iwillteachyoutoberich.com/blog/how-to-stand-out-and-get-hired/"&gt;The Principle of Decommoditization: How to stand out to hiring managers&lt;/a&gt; is a post from: &lt;a href="http://www.iwillteachyoutoberich.com"&gt;I Will Teach You To Be Rich&lt;/a&gt;--&gt;&lt;/p&gt;</description>
			<content:encoded><![CDATA[</p>
<p>Many of us are starting to realize that doing the same thing as everyone else doesn’t work any more.</p>
<blockquote><p>“I used to assumed that if my resume was good enough, if I had the experience and the work ethic, if I was willing to work harder than the next candidate, the hiring managers would see that and offer me an interview. I was so wrong&#8230;.</p>
<p>My resume and cover letters were boring, they did not distinct me from other candidates at all. My experiences may have been unique and my personality may have been different, but I did not demonstrate them well through those 2 tools.”</p>
<p>&#8211; <a href="http://beanyou.blogspot.com/2011/11/7-biggest-mistakes-keeping-you-from.html">7 Biggest Mistakes Keeping You From Your Dream Job</a></p></blockquote>
<p>Notice the deep invisible script that if we simply work harder than other people, we’ll win. I remember hanging out with a college friend of mine right before she started law school. I always liked to joke about the inferno of hell my law-school friends were about to walk into, just for kicks. </p>
<p>“So people get pretty nutty in law school,” I said. “You&#8217;re going to turn into one of them, aren&#8217;t you?&#8221;</p>
<p>(Note: 100% of people I&#8217;ve used this line on delusionally respond, &#8220;No, not me&#8230;I&#8217;m going to be different.&#8221; Yet they almost always turn out the same.)</p>
<p>But not my friend! “You’re right,” she said. “But I think if I just buckle down for the next 3 years, I can be near the top of my class&#8230;” In other words, &#8216;I&#8217;m going to do what every single other law student is doing&#8230;yet somehow I expect that I&#8217;ll be at the top of the class.&#8217;</p>
<p>It sounds logical &#8212; just buckle down! &#8212; but again, everyone else is doing the exact same thing. Which results in desperate moves like this:</p>
<blockquote><p>“PricewaterhouseCoopers received more than 250,000 applications through its Web site over the last year, but it has hired only 1 percent from that pool, said Holly Paul, its United States recruiting leader. She said a house painter with no qualifications beyond high school had applied for 10 different openings that required college degrees and accounting certification.”<br />
&#8211;<a href="http://www.nytimes.com/2011/12/02/business/for-jobless-little-hope-of-full-recovery-study-says.html?hp=&amp;pagewanted=all">New York Times</a></p></blockquote>
<p>When it comes to finding our Dream Job, most of us are doing the exact same thing as literally millions of other people: Submitting our resumes through job websites. Waiting for companies to call us back. Going into interviews and &#8220;answering questions.&#8221; If that’s the game you’re playing, you’ve already lost.</p>
<p>It turns out that to get the attention of companies and hiring mangers you want, you have to stand out. But how do you do stand out? Does that mean using colored highlights in your resume? Wearing a particular kind of shirt so they remember you? How do you stand out in a way that helps you actually attract the attention of important people &#8212; before you meet them, in the interview room, and even at the negotiating table?</p>
<p>We know we &#8220;should&#8221; try to stand out, but it’s not clear exactly how.</p>
<p>Yet top performers know how. Even in this economy, they have multiple job offers. Many top performers who were laid off in 2009 and 2010 had multiple job offers within days.</p>
<p>While they’re collecting the best jobs &#8212; often before the jobs are ever announced publicly &#8212; most people fight over the scraps by “spraying and praying” for their shotgunned resume to be answered by someone. You see this level of humiliating desperation mirrored only in the life-coach market, filled with 98% useless people with no discernible skills while 2% take the entire industry’s profits.</p>
<p>Standing out is hard. Not only do you have to know HOW to stand out, you have to execute masterfully. To show you how, <strong>today we begin the 3-week Dream Job Boot Camp.</strong> This week, we’ll be covering SPECIFIC EXAMPLES of how to stand out in a way that gets you the right attention, at the right time, from the right people.</p>
<p>You’ll learn how to make your resume “semi-automatically” float to the top of the pile, beating out hundreds of competing candidates. I’ll show you the specific resume that secured me job offers from Google and other companies &#8212; as well as analyze exactly why I constructed it the way I did.</p>
<p>Next week, I’ll do a series of posts about networking, including the exact emails I’ve used to meet CEOs and hiring managers.</p>
<p>Finally, in week 3, I’ll cover interviewing &amp; networking &#8212; but this will be private to members of the <a href="http://www.iwillteachyoutoberich.com/dreamjob">Dream Job launch list</a>. And then I’ll open up my premium Dream Job course to those of you who want to take your hunt for your Dream Job to the next level. As always, I expect this free material to rival anyone’s paid material.</p>
<p>I’d like to begin by talking about the surprising challenges of standing out.</p>
<h3>The Surprising Principles of Decommoditization</h3>
<p><img class="aligncenter size-medium wp-image-7815" title="Salt" src="http://iwt.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/iStock_000015902894Small-200x300.jpg" alt="" width="200" height="300" /></p>
<p>That’s salt, also called a commodity. It’s called a commodity because you don’t care which brand of salt you get&#8230;they’re all the same to you. You can substitute one brand of salt for another and nobody would be able to tell the difference. And as a result, the price of commodity salt is extremely low.</p>
<p>Most people&#8217;s job searches turn them into commodities. They&#8217;re easily substitutable bodies that are only serving to fill headcount requirements. You do NOT want to be a commodity, because if you are, you&#8217;re exactly the same as the next 100 applicants &#8212; and there&#8217;s no way for any of these techniques to work.</p>
<p>For example, imagine you’re a hiring manager. You put out a job description for a project manager and, in today’s economy, you get 250+ resumes in 48 hours. <em>Hiring managers give your resume, on average, less than 10 seconds of attention before moving on to the next one.</em></p>
<p>Yours must stand out, yet most people consistently produce mediocre applications that look like everything else out there.</p>
<p>I know because when I&#8217;ve hired for roles in the past, I gave each applicant about 10 seconds. In fact, rather than looking deeply into each application to see the applicant’s true nature (that&#8217;s not my job), I looked for ways to disqualify them so I could find someone who finally, truly stood out.</p>
<p>You do not want to be a bottle of salt. You want to be a truffle, something so unique and valuable that people will pay disproportionately for you. They will not be able to even conceive of substituting you, because through your application, you will uniquely solve their problems so deeply that you’ll be considered “one of a kind.”</p>
<p>When that happens, not only have you secured the job offer, but you have laid the foundation for negotiating an enviable salary. THIS is how negotiation works &#8212; with 80% of the work being done before you ever set foot at the negotiating table.</p>
<p>Think about the fact that if you submit your resume through the front door like most people, you get less than 10 seconds. People don’t like hearing this because it makes them mad that they spent “all this time” on a cover letter and resume, and the hiring manager won’t even “take the time” to read it. You get comments like this from delusional Hacker News user <a href="http://news.ycombinator.org/item?id=3428567">ntkachov</a>:</p>
<blockquote><p>“Well then, Don&#8217;t expect me to even bother writing a cover letter or tailor my resume. In fact, if your only going to be scanning over my resume in 30 seconds why, on earth, should I even spend any time filling out your form to send you my resume? When I send people my resume, I at the very least expect them to read through it. If my skill set matches what you are looking for and you are thinking of an interview, I expect you to at the very least Google my name, or check out my website/github which I conveniently include as a QR code.”</p></blockquote>
<p>Wrong, wrong, wrong.</p>
<p>It’s not the hiring manger’s responsibility to see you for your best self &#8212; IT’S YOUR RESPONSIBILITY. This guy has probably never hired anyone. Instead, he’s projecting his expectations onto the hiring manager, which are wildly out of touch with reality. (Also, a QR code? Are you seriously kidding me? ‘Here Mr. Hiring Manager, I’m also including a key to an anonymous bank safety-deposit box in Manhattan where I recorded a DVD of my skillset&#8230;now please follow these clues to identify the box and forge my signature to gain access to the security box.’ Get the hell out of here.)</p>
<p>It’s easy to scoff at this guy’s unrealistic expectations. But YOU &#8212; yes, you &#8212;  do the very same thing:</p>
<ul>
<li>You write emails with too many non-essential words, or emails with too FEW details, expecting the hiring manager to read between the lines</li>
<li>You write cover letters that say the exact same thing as everyone else, yet expect to get an interview</li>
<li>Your resume includes words that have not “earned their way” onto the page, limiting your space to highlight the material that really matters, yet you expect the reader to really “understand” your background</li>
</ul>
<p>Big problem. While most of us aren’t as transparently kooky as that above commenter, we actually do the functionally equivalent behaviors. We expect hiring managers to truly understand our soul, when they really just want to finish hiring so they can get back to work eating potato chips and playing Zynga. We expect them to take the responsibility to “discover” us, when it’s really our job.</p>
<p>In my research, I have seen thousands of applications, and they are almost uniformly bad. I don’t say that to be condescending, but I have data to back it up. In fact, when <a href="http://www.iwillteachyoutoberich.com/blog/top-career-mistakes/">I tried to give away a $12,000 scholarship to my Dream Job Elite program</a>, I could not identify even one winning application out of 100+ applicants.</p>
<p>On the other hand, when an application is superb, it immediately stands out &#8212; instantly. There are certain <a href="http://www.iwillteachyoutoberich.com/blog/introducing-the-3-week-dream-job-boot-camp/">Competence Triggers</a> that will capture the attention of a hiring manager and “semi-automatically” bring your application to the top of the pile.</p>
<p>Here’s one remarkable way to stand out &#8212; a SPECIFIC TECHNIQUE that has generated hundreds of thousands of dollars of documented results, and untold millions of undocumented results: <strong>The Briefcase Technique &#8212; now with NEW commentary</strong>.</p>
<p><center><object width="560" height="315" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/CffIAdWFnc4?version=3&amp;hl=en_US&amp;hd=1" /><param name="allowfullscreen" value="true" /><embed width="560" height="315" type="application/x-shockwave-flash" src="http://www.youtube.com/v/CffIAdWFnc4?version=3&amp;hl=en_US&amp;hd=1" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></center></p>
<p><strong>Results of using this simple technique:<br />
</strong></p>
<blockquote><p><strong>&#8220;I work for a Fortune 500</strong> here in KC and have been kicking ass at my normal 8-5 job making peanuts for salary. I&#8217;m 25 years old and have been at this gig for 2 years busting balls.  Promotions at our place are scarce at best and are given to top employees with long tenure.</p>
<p>With this invisible script glued in my mind, I blew through 13 interviews for 13 different senior positions.  FAIL. But on each one, I refined my approach, redid my resume, tested my questions, and gauged reactions from managers.  I created a game with myself on how many of these rejection interviews I could collect.</p>
<p>HR wasn&#8217;t pleased. They were wigging out saying that ALL my feedback was, &#8220;Justin&#8217;s a great candidate BUT&#8230;they went with someone else.&#8221; My 14th attempt blew the interviewing managers out of their toilet seats. Why: because I changed the script, used the briefcase method, job shadowed my potential client, wrote a detailed proposal with 5 things they can do TODAY to save the company $1500/week EVEN IF they don&#8217;t hire me.</p>
<p>Ramit, thanks for the extra $10k, 5+ weeks of vacation, and 6% 401k. I look forward to talking to you on the phone.&#8221;<br />
&#8211;Justin R.</p>
<p><strong>&#8220;I&#8217;ve applied your briefcase technique</strong> to get my current &#8216;dream&#8217; job. It was basically a position for an Instrumentation Engineer and required skills&#8230; Networking and my grades got me the interview but I blew them away by bringing in all the documents I did in college related to control and safety. I showed them how I was technically competent and they bought it. They were totally fascinated. I beat out all the 20 people who interviewed for that position and was offered this job 2 days later.&#8221;<br />
&#8211;Wee</p>
<p><strong>&#8220;When an recruiter</strong> called me up offering a position at a global oil and gas company&#8230;Here&#8217;s where your briefcase technique really came in to play. I remembered the fact that whipping out this document in dramatic fashion instantly increased your chance of success, so I thought I would try it and let me tell you, the hiring manager actually looked shocked. As if she had never seen that level of preparation before. I received a call two hours later saying that I had gotten the job and they would be putting an offer together.&#8221;<br />
&#8211;Aleem K.</p></blockquote>
<p>This one technique alone will easily pay the cost of the Dream Job course 10x over the next few years &#8212; and more over your lifetime. And here it is, my gift to you, because I want you to take action.</p>
<p>And we have far more complex techniques and frameworks in the course itself, where we explain WHY it works &#8212; not just how to do it. That allows you to tweak the tactics to fit unanticipated situations, so you can dynamically apply them to virtually every conceivable scenario.</p>
<p>Now that we’ve established that standing out &#8212; or decommoditizing yourself &#8212; is important, we should talk about the TYPES of decommoditization. For example, we’ve all seen the guy who set up something like “TwitterShouldHireBrian.com” and ended up getting the job. Those examples are fun, and they can work occasionally, but we’re not being different for the sake of being different.</p>
<p>Instead, we’re going to be different strategically, so we sidestep the entire losing game that others, who submit their me-too resumes down the Black Hole of Doom, are playing. We are going to systematically study WHERE should be different so we can focus our energy there, while holding the unimportant things constant.</p>
<p><img class="aligncenter" title="Dream Job Boot Camp" src="http://iwt.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/Screen-shot-2012-01-01-at-11.02.25-PM-300x170.png" alt="" width="390" height="221" /></p>
<p>You do that by decommoditizing yourself, or standing out in the right way. It sounds so obvious &#8212; of course our resumes should be different! Of course we should use our personal networks! So why don’t we do it?</p>
<p><strong>Standing out is hard. It&#8217;s actually EASIER to fail.</strong> We discovered something fascinating in our research: It’s easier to do what everyone else is doing&#8230;<em>even if it doesn’t work</em>. </p>
<p>Interestingly, we would prefer to do the same actions as everyone else <em>even if we don’t get good results</em> rather than trying something different. We use words like “How do I know if that will work?” You don’t, but you know for a fact that what you’re doing right now (sending out 200 resumes/month, including a mediocre resumes and writing down your “passions” on a piece of paper) is not working.</p>
<p>So here’s how to start.</p>
<h3>3 Ways Top Performers Decommoditize Themselves</h3>
<p>Top performers play an entirely different game.</p>
<p>When they decide to find a different job, they don’t start googling around to “see what’s out there.” They already know about jobs that are not even public yet, thanks to their networks.</p>
<p>They can send a few emails and bypass the entire hiring apparatus &#8212; designed to keep losers out &#8212; and get a meeting with a hiring manager.</p>
<p>Their friends will vouch for them, saying “You really need to talk to this person,” which profoundly changes the tenor of the conversation. Imagine being introduced as someone who the hiring manager “needs to talk to” rather than a random applicant desperate for a job.</p>
<p>They are not commodities. They cannot be substituted for another body to “meet headcount goals.” They have developed unique skills, and they communicate those skills to convince the hiring manager that they deserve special treatment.</p>
<p>STOP! Stop right there. It’s easy to say, “Yeah, maybe that works if you have ____ (elite college, 15 years’ experience, the deep baritone voice of Ramit). Don’t put up your own psychological barrier of why these people are different than you (the barrier here is the <a href="http://www.iwillteachyoutoberich.com/blog/success-and-the-shrug-effect/">Shrug Effect</a>). Yes, maybe 5%-10% of these top performers were born with rich parents or they’re naturally gifted. The rest of them worked their asses off.</p>
<p>Here are 3 ways that top performers decommoditize themselves.</p>
<p><strong>1. Use specificity to stand out.</strong> This is one of the first lessons that led me to develop the “Nod and Shrug Fallacy.” When you say “get specific,” everyone nods and shrugs &#8212; yeah yeah Ramit, I got it &#8212; but nobody actually does it.</p>
<p>For example, if I asked you right now, “What’s your Dream Job?” what would you say? 95% of us would say something like this: “I’m looking for a job that’s challenging and rewarding&#8230;something that lets me really make an impact&#8230;I like to work with people.” Yes, I like to breathe oxygen too.</p>
<p>A top performer will say:</p>
<ul>
<li>“I’m looking for a position as an Inside Sales Associate at a social networking company in San Francisco.”</li>
<li>“I’m interested in becoming a Development Manager at a women’s issues nonprofit in Washington DC.</li>
</ul>
<p>See the difference? When you get specific, you don’t make the busy person do your work for you. YOU do the work &#8212; you don’t wait for someone else to find your Dream Job for you. And once you can be this specific, you can go to your network and ask for their help in locating connections to these companies. In other words, if someone comes to me and says “I don’t know what I want to do with my life,” that’s a long discussion. If they say, “Do you know any sales managers at B2C tech companies in Silicon Valley?” I will introduce them to 3 within 10 minutes.</p>
<p>I’ll cover more of HOW to get specific on the <a href="http://www.iwillteachyoutoberich.com/dreamjob">Dream Job launch list</a>. Interestingly, note that many of the things that people believe are important &#8212; for example, # of hours required at the job &#8212; turn out to be totally uncorrelated with how happy people are at their jobs. It&#8217;s like Moneyball for Dream Jobs. More on this in the course.</p>
<p><strong>2. Master the art of preparation.</strong> Another “Nod and Shrug” area where people say, Yeah yeah, I know I need to prepare.</p>
<p>Yet think back to the last time you went in for a job interview. How did you prepare?</p>
<ul>
<li>AVERAGE PERFORMER: “I spent an hour browsing their website and Googling around for news about them. I also talked to my friend on the phone for 5 minutes about what kind of questions he thought I should expect.”</li>
<li>TOP PERFORMER: “I’d already met with 3 people on the team before the interview, so I knew exactly what their challenges were, and even the words they used to describe them. I wrote all those notes down, then compared them with what I found on the web. Then I crafted my narrative. I invited a friend over &#8212; he’s a management consultant so he knows how to ask tough questions &#8212; and he came over to mock-interview me for 2 hours. I recorded the video and stopped every 15 minutes to calibrate.”</li>
</ul>
<p>Sound hard? Good. Losers and whiners won’t do the hard work because, by definition, they are not top performers. That means people who spend 2x the time can get 5x the results &#8212; which is exactly what disproportionate results are all about. Yes, you will have to work harder, but you’ll get first pick of jobs, while other people fight over the scraps.</p>
<p><strong>3. Get referred &#8212; by ANYONE.</strong> People love to talk about how they don’t have a network. I ask them, “Really? Who have you tried to reach out to?” They respond with a blank look and a shrug. They will die unhappy.</p>
<ul>
<li>AVERAGE PERFORMERS: “I tried but I just don’t know anyone! I emailed a couple friends but they’re in the same boat as I am. It’s frustrating when it’s all about WHO you know. How can they expect me to know all these people when I’m just starting my career?”</li>
<li>TOP PERFORMER: “First, I checked my LinkedIn profile and sent out some emails. I tested 3 emails and the third is performing best &#8212; I’m getting a 50% response rate. I set up 3 coffee meetings for next week. Then I went into my college alumni database. I also mentioned exactly who I’m looking for when I was hanging out with friends, and one of them knew a director at the company I want to work for! So we are having coffee tomorrow.”</li>
</ul>
<p>By the way, this isn’t hypothetical. Here’s one of my Dream Job Elite students sharing how he thought about networks differently.</p>
<blockquote><p>”When I started, I was only applying to one company, my #1 dream company. Now I’m applying to a targeted group of employers to tighten up my application and interviewing skills so that when I do apply to my #1 company, I’ll be in top shape and have other offers in hand for negotiation. &#8211; I had no portfolio for applying to my Dream Job. After getting quick, specific advice from several experts though, I know exactly what to focus on in that portfolio now and it’s underway. &#8211; I started with a weak resume’ and no cover letter, now I have a tailored theme for these materials and numerous stories to back that theme up. &#8211; I initially had 0 contacts at my #1 company. Now I have 7 with whom I’m talking to regularly there.”<br />
&#8211;Logan, Dream Job Elite graduate</p></blockquote>
<p>Notice that Logan has used the Dream Job material to create a SYSTEMATIC WAY of standing out. That means he analyzes what areas need to be different and tests them accordingly. This means that if something is working &#8212; if the emails you’re sending out are getting you an 80% response rate &#8212; you don’t need to waste time changing that. But if something is NOT working, you have a birds’-eye view to know exactly where to focus your time&#8230;and how to change it.</p>
<blockquote><p>”I used to stay inwards, trying to acquire more skills in a vacuum and waiting for the perfect moment. Now, I&#8217;m completely the opposite. DJE trained me to have an almost knee-jerk reaction of talking to experts and testing in the marketplace.”<br />
&#8211;Chris, Dream Job Elite graduate</p></blockquote>
<p>There are several areas of the Dream Job search that we’ve found to be very effective in decommoditizing:</p>
<ul>
<li>The companies you target</li>
<li>The emails you send</li>
<li>The questions you ask</li>
<li>Your cover letter/resume</li>
<li>Your interview performance, including questions, answers, body language</li>
<li>Negotiation</li>
<li>First 100 days on the job</li>
</ul>
<p>I’ll cover each of these in turn. But don’t wait for me for the answers &#8212; you should be thinking of these on your own. Ask yourself:</p>
<p>“For my resume/cover letter, what do AVERAGE performers do? What should a TOP performer do?” Repeat throughout your job search.</p>
<p>Note that if you are submitting 10 resumes per week, the first thing you can do is ask: Is this producing any results? For most people, submitting resume after resume is worthless. So is working with a recruiter. So is trying to apply broadly to as many jobs as possible.</p>
<p>But this requires being brutally honest with yourself about what’s working and what’s not. Only then can you make tactical changes to improve your results.</p>
<h3>Why Decommoditization Works</h3>
<p>It’s frustrating to hear person after person complain that they’ve submitted 20 resumes into a black hole, and “you never hear back!” But that frustration turns into sadness when I ask them what else they’ve tried, and there’s a complete lack of awareness about other options.</p>
<p>What? You’re saying there’s another way to get jobs besides randomly submitting a resume? I don’t believe you.</p>
<p>Huh? There’s a way to stand out even if you don’t have 10 years of experience? You must be trying to sell some ebook.</p>
<p>This isn’t stuff we’re taught. Yet it can be done.</p>
<blockquote><p>“Reaching out to cold contacts has been the most helpful using the email scripts that Ramit helped me with. This has expanded my networking circle but more importantly, it’s set the foundation for my system. Now I can use it time and time again when I’m exploring different dream job options or if I ever want to find another dream job a few years later, I know this will still work. 27% response rate for EA position in a VC firm and 57% response rate for VIP hosts.<br />
Annie, Dream Job Elite graduate</p></blockquote>
<p>Some top performers are just naturals at these principles. Others study them, like I did. Either way, the results are powerful.</p>
<p>So while average performers are complaining about their job-search results, top performers are playing an entirely different game. They get responses because they don’t go through the front door. When they walk into an interview, they know intimate knowledge about the company’s needs and challenges &#8212; and often, they know the interviewer! Finally, when you combine all the different ways they stand out, their interviews and negotiations take on an entirely different tenor &#8212; one in which they’re evaluating the hiring manager as much as the manager is evaluating them.</p>
<p><strong>To Do:</strong></p>
<ol>
<li>What’s the MOST IMPORTANT area where you could decommoditize yourself &#8212; in other words, make yourself stand out &#8212; but haven’t? Be specific.</li>
<li>What surprises you about the idea of decommoditizing yourself? Tell me a story. Really look inside yourself.</li>
<li>Why don’t more people do this? Be specific. Think of a friend who hasn&#8217;t done this and try to get in their heads.</li>
</ol>
<p>Leave a comment below with your answers.</p>
<p>I’ll be doing a webcast where I’ll analyze a bad resume and a good resume, and I&#8217;ll show you EXACTLY how to use decommoditization principles to stand out. By popular request, I&#8217;ll leave time for live Q&#038;A. To get a private invitation to the live event, sign up on the Dream Job launch list below.</p>
<p><script type="text/javascript" src="http://forms.aweber.com/form/95/2106695995.js"></script></p>
<p><center><small>If you can&#8217;t see this email box, <a href="http://forms.aweber.com/form/95/2106695995.htm">click here</a> to join the Dream Job Boot Camp list.</small></center>
<p><!--
<div style="font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;">
<p><strong>Join the free 30-day course to hustle your way to the top</strong></p>
<p>Here&#8217;s a sample of what I&#8217;ll be sending out:</p>
<p>- A invite to my private webcast with Tim Ferriss &#8211; where you&#8217;ll learn his top time-management techniques, how to create your first muse, and how he hustled 2 books onto the NYT #1 seller list when 26 publishers turned him down. <br/><br />
- A full recording of my private webcast with Tim Ferriss &#8211; in case you can&#8217;t make it&#8230;<br/><br />
- Earn1 Bonus Case Study &#8211; Unlocking side income: From $0 to $1,500/month in 2 weeks</p>
<p><a href="http://www.iwillteachyoutoberich.com/hustle/week4/?utm_source=iwtytbr-rss-feed&#038;utm_medium=feed&#038;utm_campaign=earn1k-rss-ad&#038;utm_content=rss-footer">Become a top performer now</a></p>
</div>
<p>&#8211;></p>
<p><!-- <a href="http://www.iwillteachyoutoberich.com/blog/how-to-stand-out-and-get-hired/">The Principle of Decommoditization: How to stand out to hiring managers</a> is a post from: <a href="http://www.iwillteachyoutoberich.com">I Will Teach You To Be Rich</a>&#8211;></p>
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		<title>Introducing the 3-Week Dream Job Boot Camp</title>
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		<pubDate>Fri, 06 Jan 2012 18:41:10 +0000</pubDate>
		<dc:creator>Ramit Sethi</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[Dream job]]></category>
		<category><![CDATA[Earn more money]]></category>
		<category><![CDATA[Earning more]]></category>
		<category><![CDATA[Negotiation]]></category>
		<category><![CDATA[Videos]]></category>
		<guid isPermaLink="false">http://www.iwillteachyoutoberich.com/?p=7810</guid>
		<description>Today, a story about how a salesman sold me thousands of dollars worth of clothes I wasn’t going to buy. As you read this, try to spot the differences between an average salesman and this top-performing salesman. A couple months ago, I got an email from a sales guy at a clothing store I’ve bought [...]&lt;p&gt;&lt;!--&lt;div style="font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;"&gt;
&lt;p&gt;&lt;strong&gt;Join the free 30-day course to hustle your way to the top&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Here's a sample of what I'll be sending out:&lt;/p&gt;
&lt;p&gt;- A invite to my private webcast with Tim Ferriss - where you'll learn his top time-management techniques, how to create your first muse, and how he hustled 2 books onto the NYT #1 seller list when 26 publishers turned him down. &lt;br/&gt;
- A full recording of my private webcast with Tim Ferriss - in case you can't make it...&lt;br/&gt;
- Earn1 Bonus Case Study - Unlocking side income: From $0 to $1,500/month in 2 weeks&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.iwillteachyoutoberich.com/hustle/week4/?utm_source=iwtytbr-rss-feed&amp;utm_medium=feed&amp;utm_campaign=earn1k-rss-ad&amp;utm_content=rss-footer"&gt;Become a top performer now&lt;/a&gt;&lt;/p&gt;
&lt;/div&gt;--&gt;
&lt;!-- &lt;a href="http://www.iwillteachyoutoberich.com/blog/introducing-the-3-week-dream-job-boot-camp/"&gt;Introducing the 3-Week Dream Job Boot Camp&lt;/a&gt; is a post from: &lt;a href="http://www.iwillteachyoutoberich.com"&gt;I Will Teach You To Be Rich&lt;/a&gt;--&gt;&lt;/p&gt;</description>
			<content:encoded><![CDATA[</p>
<p>Today, a story about how a salesman sold me thousands of dollars worth of clothes I wasn’t going to buy.</p>
<p>As you read this, try to spot the differences between an average salesman and this top-performing salesman.</p>
<p>A couple months ago, I got an email from a sales guy at a clothing store I’ve bought from before. (I don&#8217;t buy clothes that often, but once in a while I&#8217;ll do a year&#8217;s worth of shopping, and I must have filled in my email address while checking out.) He said, “Hey Ramit, it’s ____ from ____. We’re having a 40% off sale starting next week, but if you come in this week, I can put aside the clothes so you get first crack.”</p>
<p>Sounds good, I thought. So I scheduled some time and wandered in on a Friday around 2pm. This is my life. Blogging and shopping for clothes on a Friday afternoon. I would be an incredible trophy wife.</p>
<p>I was running early and the guy wasn’t there yet, so I walked around the store and picked up a couple clothes. Nothing was really working out. I was getting ready to leave when the guy walked in. “Hey man,” he said. “What’s up?”</p>
<p>I told him I was just about to leave, so he said, let me show you some of the stuff we have. He then walked around THE SAME STORE I HAD WALKED AROUND, found a bunch of pieces, and showed me how to combine them in a way I would have never thought of.</p>
<p>I ended up buying thousands of dollars of clothes that day.</p>
<p>Now, let’s analyze what happened.</p>
<p><strong>He deeply understood his audience.</strong> The customers who shop here are not primarily concerned by price. They’re looking for a high level of service and clothes that are perfect “for them.” Getting a personal email from their guy at the store to invite them into a sale before anyone else? For the target audience, that is the definition of service.</p>
<p><strong>He was extremely good at his job.</strong> He saw patterns that I did not. He wasn’t ever pushy. And he offered to help me get the clothes tailored in my timeline (service). Notice that most people think that being good at their job is enough. It is not.</p>
<p><strong>He made me happy to pay.</strong> I love hearing from people who think that persuading people always involves deception, like this person who emailed me 2 days ago:</p>
<blockquote><p>&#8220;Ramit, I do not want to read a half hour American-style infomerial before I get to your point. Christ!</p>
<p>Get to the fucking point at the start, dont lead me on a tour through your childhood first.</p>
<p>1. you grab me with the intro so I click on the link</p>
<p>2. there’s an unending page of infomercials (plural)</p>
<p>Please dont waste my time with sales. Hire a copy editor.&#8221;</p>
<p>–Elizabeth W.</p></blockquote>
<p>Look at that last line: “<em>Please don’t waste my time with sales.</em>” Her <a href="http://www.iwillteachyoutoberich.com/blog/the-invisible-scripts-that-guide-our-lives/">invisible script</a> is: “Anyone selling something is bad.”</p>
<p>Wrong, wrong, wrong. This invisible script assumes that the person being sold to is some naiive person who has no agency. Look, I’m not some doe-eyed 8-year-old. I know how persuasion works in the sales process. You think I’m going to get “cheated” out of my money? In fact, once he showed me value &#8212; I got first crack at the merchandise, 40% off, and new clothes that I needed &#8212; I was <em>delighted</em> to pay.</p>
<p>When you understand these principles &#8212; deeply understand these principles &#8212; you can use them to secure your Dream Job&#8230;and people will be HAPPY to hire you. They’ll be happy to pay you more. Even if they know the exact techniques you are using, they’ll be powerless to stop you. And there’s no reason they would, anyway, because you are taking a 100% ethical approach &#8212; just like my sales guy at the store.</p>
<p>LET ME REPEAT IT AGAIN FOR SCAMMY MORONS THAT SOMETIMES SLIP ONTO THIS SITE TO USE MY STUFF FOR NEFARIOUS PURPOSES. IF YOU USE THIS TO TRY TO SCAM SOMEONE AND I FIND OUT, I WILL CREATE A PAGE CALLED IWILLTEACHYOUTOBERICH.COM/IDIOTS AND I WILL LIST YOUR FULL NAME THERE. Trust me, it will happen.</p>
<p>Now, I know this works because some of my own staff have used random Dream Job techniques “against” me, and they worked. And I created the Dream Job system!</p>
<p>Now, I get to teach the system to you.</p>
<h3>Introducing Competence Triggers</h3>
<p>In the <a href="http://www.iwillteachyoutoberich.com/blog/the-worst-career-advice-in-the-world/">hundreds of comments</a> about the lies we’ve been told, one of the code words was BETRAYAL. We feel betrayed because we were told if we study hard and get a good job, we’ll be successful.</p>
<p>But let’s deconstruct that. What does get a good job mean? Part of getting a good job is becoming good at what you do. But typically, that’s where the advice stops. Most people genuinely believe that “being good” is enough. But in a world where there are millions of other good people, you can’t just be good &#8212; you have to stand out. Think about it: There are thousands and thousands of “good” salespeople in NYC. How come this guy made a fat commission off me? Yes, he’s good at picking out outfits (like 5,000,000 other people in NYC). And yes, he’s a nice guy. But there’s something else.</p>
<p>He made it because he is a master of what I call <strong>Competence Triggers</strong> &#8212; the signals that show you are a top performer. Take a look.</p>
<p><center><object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/taOo0Rexo8s?version=3&amp;hl=en_US&amp;hd=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/taOo0Rexo8s?version=3&amp;hl=en_US&amp;hd=1" type="application/x-shockwave-flash" width="560" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object></center></p>
<p>Let me explain carefully so I don’t get morons accusing me of teaching how to trick people.</p>
<p>Competence Triggers are not a trick to hide your deficiencies. <em>Of course</em> you have to be good at your craft. If we took the typical illiterate blog reader and simply decided to copy the guy’s tactics &#8212; sending an email, inviting in someone early, etc &#8212; it might work for a few minutes. <em>But if he wasn’t good at his job, he would quickly be discovered.</em></p>
<p>If you try to put lipstick on a pig, you will be discovered. (Interestingly, the more advanced you are, the quicker any deception will be discovered, because you’re competing with increasingly smart people).</p>
<p>But Competence Triggers signal that you are potentially worthy of further investigation. Like my <a href="http://www.iwillteachyoutoberich.com/blog/the-craigslist-penis-effect/">Craigslist Penis Effect</a>, they show that unlike the unwashed masses, you are at least somewhat credible &#8212; and when used correctly, highly credible.</p>
<p>If you internalize these Competence Triggers, and the psychology behind them, you can get amazing results like this (check the timestamp on the first one):</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-7812" title="Dream Job Success Story - Jay" src="http://iwt.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/Jay-screencap.png" alt="" width="421" height="344" /></p>
<p>Or this one:<br />
<img class="aligncenter size-full wp-image-7811" title="Dream Job Success Story - Daniel" src="http://iwt.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/Daniel-screencap.png" alt="" width="411" height="109" /></p>
<p>Or Mel, from a recent comment:</p>
<p style="padding-left: 30px;">“I actually used your negotiation tactic to negotiate a 25% raise and more responsibility within the first 90 days of my employment. Being a contractor at this company did not make it an easy task for me to get more money before I had been with them for a year.”<br />
-<a href="http://www.iwillteachyoutoberich.com/blog/2012-the-year-of-mastering-the-game-being-played-around-you/#comment-150567">Mel</a></p>
<p>Nice.</p>
<p>I’ll be teaching you the ins and outs of Competence Triggers, including the exact ones you can use in your Dream Job search. And best of all, my top students have internalized these triggers to be able to use them in social situations and relationships. They are truly one of the most versatile techniques you’ll learn on IWT.</p>
<h3>Introducing the 3-Week Dream Job Boot Camp</h3>
<p>Last week,  we saw that there’s a <a href="http://www.iwillteachyoutoberich.com/blog/2012-the-year-of-mastering-the-game-being-played-around-you/">game being played around us</a> that we don’t know about.</p>
<p>We’ve seen that there are deep psychological frameworks, mindsets, and techniques you can use to land your Dream Job&#8230;to find your passion&#8230;and to negotiate an enviable salary.</p>
<p>We’ve also seen that I have no patience for whiners. (You want to complain about the macro economy as a reason for why you don’t have your Dream Job? Leave this site.) I also have no patience for terrible career advice that’s never tested. I’d rather have 5 people who take action than 5,000 whiners &#8212; which is how I get success stories like the ones above.</p>
<p>About 18 months ago, I decided I was tired of seeing the same old terrible career advice. I’d already helped a bunch of friends get jobs, but I wanted to systematize what I’d learned so you could use it. So that instead of answering random questions like &#8220;What should I say in my cover letter?&#8221; and &#8220;How do I find out what companies to apply to?&#8221; I could turn over a seriously comprehensive system to answer ALL your questions &#8212; even the ones you don&#8217;t know you should be asking.</p>
<p>I could have made some series of blog posts, or a random $27 ebook. But those are the kinds of things that people read on their lunch break, then say “I L1ke d1s guy,” and then do nothing with.</p>
<p>I wanted to think bigger.</p>
<p>You guys have seen some of the videos I’ve been putting up and probably wondered what’s going on. I took 2 routes.</p>
<p><strong>Starting tomorrow, I’m launching a free Dream Job Boot Camp.</strong> This is a 3-week free course via my blog and Dream Job Launch list that will take you behind the scenes of mastering your Dream Job search. I’m going to share scripts, case studies, and teardowns &#8212; where I take people, live and on camera &#8212; and show them how to take their interviewing skills to the next level. Their negotiation skills. Their storytelling skills.</p>
<p>I will put this free material up against anyone&#8217;s paid career advice, and I believe mine will come out on top. But that&#8217;s for you to decide, not me.</p>
<p>Let me tell you why I’m doing this. I already told how disgusted I am at the <a href="../blog/the-worst-career-advice-in-the-world/">terrible career advi</a><a href="../blog/the-worst-career-advice-in-the-world/">ce</a> that so-called “career experts” dispense. From the 500+ comments posted last week alone, I can tell this has hit a nerve. But I’m also tired of hearing people in their 20s and 30s complain about the economy and delegate their job search. “I’ll do it later,” we say. Or “I sent in 20 resumes last week,” they say. I just shake my head. There’s a game being played around them that they don’t even realize.</p>
<p>A top performer would never send in 20 resumes. A top performer would have <em>already</em> put the pieces in place so that when he’s looking for a Dream Job, he has a network of people LOOKING FOR HIM. He would know how to distinguish himself, knowing that if he submits his resume through the front door (or, god forbid, a jobs website), he’s already lost the game.</p>
<p>He would know that money is not the only part of a Dream Job, but he would understand how to be compensated for the amount that he truly deserves.</p>
<p>And a top performer would build a simple, testable system to figure out:</p>
<ul>
<li>What is my Dream Job?</li>
<li>How does that relate to my passion?</li>
<li>Where are the broken “links in my job search chain” and where should I be spending time? Improving my resume? Interviewing skills? Negotiation? What??</li>
<li>What are the things I do NOT need to do?</li>
</ul>
<p dir="ltr">I spent the last 18 months building that system and now I want to share it with you.</p>
<p>Here’s how this is going to work for the next 3 weeks of free material.</p>
<p><strong>Week 1: Decommoditizing Yourself.</strong> Too many idiots think that if they sent in 20 resumes this week, they’ve done their job. If you think it&#8217;s sufficient to take the same actions as 5 million other people, frankly you don’t deserve a job.</p>
<p>Instead, I’m going to show you how to stand out from other people using the very words in your email, the phrases you say in in-person meetings, and even the psychological techniques you use when scoping out WHO to meet. Most importantly, you’ll learn about the psychological barriers you have <em>that you didn’t even know you had</em> &#8212; and how to tackle them.</p>
<p><strong>Week 2: Networking.</strong> Another area where people whine using this heart-attack-inducing phrase: “Well, maybe if I went to STANFORD, I could&#8230;” or “It’s not WHAT you know, it’s WHO you know” (most used by 20-something dudes and especially tech-y people).</p>
<p>Total nonsense. You have a network, even if you don’t realize it. I’ll show you how to find it, and I’ll show you that people actually WANT TO HELP YOU &#8212; if you approach them in the right way. (Hint: Don’t ask someone to be your mentor. That is a classic low Competence Trigger.) You’ll learn both the theory <em>and the exact scripts you can use to build an incredible network</em>. I’ve done this with best-selling authors, journalists, and CEOs &#8212; and not only does my technique work, but I’m so comfortable with the approach that I’m simply going to give it to you, openly. THAT is the test of how ethical your approach is. Would you be comfortable having it seen by 300,000+ people? Judge for yourself.</p>
<p><strong>Week 3: Interviewing and Negotiation.</strong> Just wait for this. Watch me take real people on video and take them from being 7s to 9.5s in a matter of minutes. Watch me sit down with interview masters and learn how they would approach every situation at the highest levels (e.g., Tier 1 management consultants). And learn how you can create a “mental toolbox” to store these techniques when you walk into an interview or negotiation. God I’m getting so excited right now.</p>
<p>All of that is my gift to you for reading my material and FOLLOWING THE ACTION STEPS.</p>
<p>Btw, you know the difference between people who read my stuff as intellectual entertainment&#8230;and people who take action?</p>
<p>Whiners who read but do nothing:</p>
<blockquote><p>&#8220;Obviously, you are&#8230;a huckster who preys on the younger and more gullible college set along with those who feel left out of a closed economic system. You think you are filling a gap. Now, you are hawking a book. What is new here? Absolutely nothing! Your tripe bores me &#8212; go get a real job.&#8221;</p></blockquote>
<p>As you can see, my inbox is filled with unicorns and love. Now look at people who actually take action:</p>
<blockquote><p>“I’ve increased my salary from $67K to $80K/yr in less than one year using your negotiation techniques and getting into my boss’ head.”<br />
&#8211;Chad</p>
<p>“Today, with your help/encouragement to figure out how to stand-out and be exceptional at my job and articles on negotiation, I just scored myself a $10,000 raise on an offer that was already a few grand over my current contractor position!!!! The best thing is that all I have to do is show up to the same job tomorrow and keep doing what I’ve been doing.”<br />
&#8211;Marshall</p>
<p>“By doing some prep and using your advice (including watching your videos), I was able to increase my salary by almost $5,000/year and receive paid-time-off for a 2-week vacation all within in a 10 minute conversation. Thanks Ramit!!”<br />
&#8211;Clay</p></blockquote>
<p>Who would you rather be?</p>
<p>And by the way, of those successful students, do you think they&#8217;ll stick with me for the next 10-20 years? Of course &#8212; they’re<em> students for life</em>. That’s what I want for you.</p>
<p><strong>The Dream Job course.</strong> So we&#8217;ve covered the free material coming your way starting tomorrow.</p>
<p>What I didn&#8217;t tell you was that I really wanted to think big for this Dream Job material. Not some random series of blog posts alone. Not some $27 ebook. To step it up, I invested over $250,000 into this material, countless staff members, over 20 cross-country flights, and years of testing and research. My goal is for my free material to beat any other paid material out there. I have the means to invest in you first, and I know that when I do &#8212; and you find success &#8212; you’ll be a student for life.</p>
<p>Obviously, it doesn’t make sense to invest $250K of my own money, then just give it away free. So I figured, why not do both?</p>
<p>The 3-week Dream Job Boot Camp is completely free. Use the stuff to get results like tens of thousands of others have.  All I ask is that you take action and not passively consume it. This is not some psychological buffet.</p>
<p>And after the Boot Camp, I’ll be releasing the full Dream Job course. This will be a premium course and it won’t be cheap. But if you&#8217;ve come to know the quality of my material, you know that it will be the single-most comprehensive course on finding your Dream Job ever created, covering everything from “What IS my Dream Job?” down to “Give me a video of how I respond to THIS interview question&#8230;and show me the right body language to use.” 100+ hours of video, dozens of tested scripts, and other stuff I’ll share later.</p>
<p><center><img src="http://iwt.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/DJ-CMS-sample-207x300.png" alt="" title="DJ CMS - sample" width="207" height="300" class="aligncenter size-medium wp-image-7813" /></center></p>
<p>So you can decide. Try the free stuff. See how valuable it is. For a small percentage of you, you’ll want the advanced stuff and I’ll be happy to offer the next level of material through the Dream Job premium course. I thought this was a pretty good compromise.</p>
<p>I hope you guys like this approach, because I didn’t want to just offer you a 10-part series of blog posts. Anyone can do that. But it’s difficult to share the level of insight and depth that I want to share with you if you&#8217;re limited to a few posts. So I&#8217;m going to offer you material you&#8217;ve never seen before &#8212; and I believe that if you&#8217;re serious about finding a Dream Job, you&#8217;ll know that it&#8217;s worth investing more than 5-10 hours. This is the rest of our lives we&#8217;re talking about.</p>
<p>So here’s what to do.</p>
<p><strong>1. Leave a comment with the following:<br />
</strong>- Share ONE Competence Trigger that you&#8217;ve used successfully (example: &#8220;When I walk into a bar and I&#8217;m confident/with friends, I get better reactions than when I&#8217;m desperate&#8230;&#8221;). Be specific.<br />
- What&#8217;s a situation that you&#8217;d like to optimize but you&#8217;re not sure which Competence Triggers would apply? (Example: Interviews, negotiation, informational interviews.)<br />
- BONUS question: In the student examples above, why do some people whine while others take action? </p>
<p><strong>2. Sign up for the Dream Job Boot Camp list below.</strong> You’ll also get access to a private Dream Job blog where I’ll be releasing private scripts, videos, etc.</p>
<p>Are you ready?</p>
<p><script type="text/javascript" src="http://forms.aweber.com/form/92/142190892.js"></script></p>
<p><center><small>If you can’t see this email box, <a href="http://forms.aweber.com/form/92/142190892.htm">click here</a> to join the Dream Job Boot Camp.</small></center>
<p><!--
<div style="font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;">
<p><strong>Join the free 30-day course to hustle your way to the top</strong></p>
<p>Here&#8217;s a sample of what I&#8217;ll be sending out:</p>
<p>- A invite to my private webcast with Tim Ferriss &#8211; where you&#8217;ll learn his top time-management techniques, how to create your first muse, and how he hustled 2 books onto the NYT #1 seller list when 26 publishers turned him down. <br/><br />
- A full recording of my private webcast with Tim Ferriss &#8211; in case you can&#8217;t make it&#8230;<br/><br />
- Earn1 Bonus Case Study &#8211; Unlocking side income: From $0 to $1,500/month in 2 weeks</p>
<p><a href="http://www.iwillteachyoutoberich.com/hustle/week4/?utm_source=iwtytbr-rss-feed&#038;utm_medium=feed&#038;utm_campaign=earn1k-rss-ad&#038;utm_content=rss-footer">Become a top performer now</a></p>
</div>
<p>&#8211;></p>
<p><!-- <a href="http://www.iwillteachyoutoberich.com/blog/introducing-the-3-week-dream-job-boot-camp/">Introducing the 3-Week Dream Job Boot Camp</a> is a post from: <a href="http://www.iwillteachyoutoberich.com">I Will Teach You To Be Rich</a>&#8211;></p>
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		<title>The worst career advice in the world</title>
		<link>http://feedproxy.google.com/~r/IWillTeachYouToBeRich/~3/zg1GhfkbvaI/</link>
		<comments>http://www.iwillteachyoutoberich.com/blog/the-worst-career-advice-in-the-world/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 19:27:25 +0000</pubDate>
		<dc:creator>Ramit Sethi</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[Dream job]]></category>
		<category><![CDATA[Earn more money]]></category>
		<category><![CDATA[Negotiation]]></category>
		<category><![CDATA[Psychology of Money]]></category>
		<category><![CDATA[Videos]]></category>
		<guid isPermaLink="false">http://www.iwillteachyoutoberich.com/?p=7807</guid>
		<description>Today, some gut-wrenching stories about the worst career advice you’ve been hearing for the last 25 years. It is truly amazing how bad most career advice is. The only comparable industry is &amp;#8220;financial literacy,&amp;#8221; which mindlessly repeats the same 5 tips over and over, is completely out of touch with how real people use their [...]&lt;p&gt;&lt;!--&lt;div style="font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;"&gt;
&lt;p&gt;&lt;strong&gt;Join the free 30-day course to hustle your way to the top&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Here's a sample of what I'll be sending out:&lt;/p&gt;
&lt;p&gt;- A invite to my private webcast with Tim Ferriss - where you'll learn his top time-management techniques, how to create your first muse, and how he hustled 2 books onto the NYT #1 seller list when 26 publishers turned him down. &lt;br/&gt;
- A full recording of my private webcast with Tim Ferriss - in case you can't make it...&lt;br/&gt;
- Earn1 Bonus Case Study - Unlocking side income: From $0 to $1,500/month in 2 weeks&lt;/p&gt;
&lt;p&gt;&lt;a href="http://www.iwillteachyoutoberich.com/hustle/week4/?utm_source=iwtytbr-rss-feed&amp;utm_medium=feed&amp;utm_campaign=earn1k-rss-ad&amp;utm_content=rss-footer"&gt;Become a top performer now&lt;/a&gt;&lt;/p&gt;
&lt;/div&gt;--&gt;
&lt;!-- &lt;a href="http://www.iwillteachyoutoberich.com/blog/the-worst-career-advice-in-the-world/"&gt;The worst career advice in the world&lt;/a&gt; is a post from: &lt;a href="http://www.iwillteachyoutoberich.com"&gt;I Will Teach You To Be Rich&lt;/a&gt;--&gt;&lt;/p&gt;</description>
			<content:encoded><![CDATA[</p>
<p>Today, some gut-wrenching stories about the worst career advice you’ve been hearing for the last 25 years.</p>
<p>It is truly amazing how bad most career advice is. The only comparable industry is &#8220;financial literacy,&#8221; which mindlessly repeats the same 5 tips over and over, is completely out of touch with how real people use their money, and genuinely believes that the world needs yet another compound-interest chart. Even the name &#8220;financial literacy&#8221; makes me want to urinate all over my computer.</p>
<p>So it was with great trepidation and reluctance that I began doing career research.</p>
<p>In true IWT style, we have an extraordinarily rigorous process for studying advice: We buy every course, product, and book. We study them intensely, keeping blind notes and comparing them. We build iterative models and frameworks, relentlessly test them, and in some cases rip them up and start again (in early 2011, we spent 4 months and tens of thousands of dollars on one approach because we’d missed something subtle &#8212; only to have to throw it all away). By the time you ever see a course from me, it has been quietly vetted by tens of thousands of people.</p>
<p>After all this research, what I found was seriously disheartening.</p>
<p>I found advice written by people who haven’t looked for a job in 30 years. (In fact, most career experts have never found a top-tier job.) If they haven’t interviewed with the world’s top companies, how do they know how the game is really played?</p>
<p>I found advice that tried to be “modern” &#8212; by slapping on words like “social media” onto the same old tired advice that’s been passed around for 50 years.</p>
<p>I found that career advice for women is almost unreadable. With phrases like “You go, girl” and approximately 68,000 references to shoes and “climbing the ladder,” I found myself wondering: Are women really this dumb? The answer is no. But the advice is.</p>
<p>So here are 5 of the most egregiously bad pieces of advice &#8212; THIS IS REAL CAREER ADVICE &#8212; that we found. Seriously, these are actual things that people wrote and were paid for.</p>
<h3>Some of the worst career advice on the internet</h3>
<p>I pulled these 5 pieces of hilariously bad career advice from our internal research vault.</p>
<p>Let’s start with&#8230;</p>
<p><strong>1. The #1 thing you need for a job search is&#8230;</strong></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-7801" title="Business cards" src="http://iwt.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/Business-cards.png" alt="" width="508" height="115" /></p>
<p>Yes! If you’ve been looking for your Dream Job, the first thing you need is NOT a strong network, or a process to identify your targets, or a way to narrow down the infinite universe of job options available to you. No, you don’t need to understand your psychological barriers, or the interviewing game, or how to master negotiation.</p>
<p>Nope! You need business cards.</p>
<p><strong>2. This is what passes for “scripts” from other sites</strong></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-7805" title="Scripts" src="http://iwt.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/Scripts.png" alt="" width="495" height="305" /></p>
<p>Notice my favorite part: the last line.</p>
<p>Simple! Just expand! Hey&#8230;start a business. That’s right, just start it. Now, get some customers and you’ll be a millionaire!</p>
<p><strong>3. Follow your passion!</strong></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-7804" title="Passion" src="http://iwt.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/Passion.png" alt="" width="517" height="179" /></p>
<p style="text-align: left;">It sounds logical to find your passion using self-examination. But has that worked for you? Just like “keep a budget” sounds logical for money &#8212; but doesn’t work &#8212; looking inward is only a small part of the puzzle. On its own, it doesn’t work. Of course, you would need to test it to realize this. Bonus: Notice the very American idea of looking inward, as if you can “think your way to clarity.” Wrong, wrong, wrong.</p>
<p style="text-align: left;"><strong>Here’s my view on passion</strong>:</p>
<p><center><object width="528" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ll5OAqGLTyI?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="528" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/ll5OAqGLTyI?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></center><br />
<center><small>This is me smiling</small></center></p>
<p><strong>4. Don’t close any doors!</strong></p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-7802" title="Dream" src="http://iwt.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/Dream.png" alt="" width="385" height="106" /></p>
<p style="text-align: left;">Notice that this idea of “keeping all of your options open” is so deeply entrenched that many people cannot fathom another way. But if you’re honest with yourself, you know that having too many options is crippling.</p>
<p style="text-align: left;"><strong>5. If you tweet it, they will come.</strong></p>
<p><img class="aligncenter size-full wp-image-7806" title="Tweet" src="http://iwt.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/Tweet.png" alt="" width="538" height="171" />ARE YOU SERIOUSLY SHITTING ME?</p>
<h3>Why is this career advice so bad?</h3>
<p>That seriously passes for career advice &#8212; in SOME OF THE LARGEST MEDIA SOURCES IN THE WORLD.</p>
<p dir="ltr">Are you kidding me?</p>
<p>Is anyone else outraged?</p>
<p>I’ll tell you why I’m mad.</p>
<p>I’m mad because this terrible advice is <strong>written NOT to help people, but to drive pageviews</strong>. If one of these writers helps literally zero people, it doesn’t matter &#8212; they still get paid. In fact, I am changing “Doesn’t matter, had sex” to “Doesn’t matter, got paid.”</p>
<p><center><object width="528" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/lQlIhraqL7o?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="528" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/lQlIhraqL7o?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></center></p>
<p>God I love that song. Anyway, since these career “experts” are never held accountable, you get low-quality writers who come up with obvious ideas, then write the same article 1,500 times. GTFO, horrible advice-givers.</p>
<p>I’m mad because <strong>we’re fed platitudes for our entire adolescence</strong> (“Go to college! Get a good job! Buy a house!”) and provided no guidance on how the game is actually played. For example, who ever told you that <a href="../buying-a-house/">buying a house</a> is very often a horrible investment? Who told you that submitting your resume through the front door of a company (via its website) is a quick route to being considered a total commodity &#8212; like the hundreds of other applicants?</p>
<p>I’m mad because <strong>the career advice we get is unspecific at best, and blatantly wrong at worst</strong>. Telling people to get business cards? Please leave this industry and never come back. I have literally never, ever gotten any job because of my business card. In fact, I will bet anyone with a $1,000 set of business cards that I could out-perform you in any job interview.</p>
<p>(I’m going to teach you how to do EXACTLY that &#8212; including the words to use in an interview &#8212; on the <a href="http://www.iwillteachyoutoberich.com/dreamjob">Dream Job launch list</a>.)</p>
<p>After we spent 4 months going down the wrong path of constructing our Dream Job material, we realized we had taken a wrong turn and we had to go back and do it all again. But that’s not what makes me mad. <strong>I’m mad because I realized 90%+ of the books we read had never tested their theories with real people</strong>.</p>
<p>When you read other personal-finance books and they start with, “Let’s figure out how much you’re spending,&#8221; do you know what the vast majority of readers do? They put the book away. Nobody wants to write down what they spend because it makes them feel guilty. Of course, you would only know this if you tested your material. The same is true here: Most career “experts” sat in their room, concocted some ideas that SOUNDED reasonable, and wrote a book. They never tested it. They never systematically identified the flaws in their plan. They just “put it out there.” And the results have been terrible.</p>
<p>That’s one of the reasons we get people like Beth:</p>
<p style="padding-left: 30px;">“I am angry that I am working in a silly job after spending a lot of money on a master&#8217;s degree to get out of silly admin jobs. It makes me feel foolish, BROKE (student loans), and like I&#8217;m a waste of space. I&#8217;m not contributing the world in a way I consider positive.” &#8212; Beth H.</p>
<p dir="ltr">And <strong>I’m mad because most of YOU have never taken the time to learn this material</strong>. Yes, the media gives us bad advice, and so do our parents, but when was the last time YOU took a successful friend out to coffee to learn how s/he did it? When did you ask one of your top friends how they got their job, and asked them do a practice interview? When was the last time you systematically tried to figure out the job game?</p>
<p dir="ltr">It’s fun to blame everyone else, but you ultimately need to take responsibility for yourself. I want to kill you right now.</p>
<p>The result of this? We end up feeling betrayed by a system that promised us success, but never gave us the tools to find it. In a <a href="http://www.reddit.com/r/AskReddit/comments/n4qyg/yo_reddit_bros_why_are_you_all_so_collectively/c369989">fascinating comment</a> on Reddit, someone wrote about why men often seem bitter about not finding women (substitute jobs for women, yeah I said it):</p>
<p style="padding-left: 30px;">“I think a lot of Reddit is young dudes that focused on school and homework and such and figured that if they just checked off the boxes their parents and teachers told them were important, everything would fall in their laps. Especially if you&#8217;re a smart kid, opportunities seem to come to you pretty much constantly and everyone tells you you&#8217;re great. So they do well in school, do all their homework, focus on studies, and eschew social occasions for being dumb/beneath them. </p>
<p>Then when the hot girl doesn&#8217;t fall all over them for having good grades or being an engineer or whatever, they get bitter because hey, man, I&#8217;m smart and I majored in a real major not that liberal arts crap and so on. I&#8217;m doing everything I&#8217;m supposed to do! They feel entitled to have the girl of their dreams just because they&#8217;ve checked boxes and do the &#8220;But I&#8217;m a NICE GUY&#8221; thing and when that doesn&#8217;t happen, they get more and more angry and settle into the &#8220;Women are just crazy bitches!&#8221;</p>
<p dir="ltr">One of the code words of our generation is BETRAYED. We were promised so much, but the chasm between expectations and reality is vast.</p>
<p><em>(By the way, this isn’t just for people with low or middle incomes. I know people with 6-figure jobs who feel the same way.)</em></p>
<p>We graduated into a terrible economy, a world with more choices than ever before, and an entirely new life situation to navigate. Our parents’ advice (“Pick a good job and stick with it!”) worked for them, but today is simply irrelevant. Worst, there is nobody who’s been through it &#8212; someone we trust who understands how the system REALLY works &#8212; who can take us through it.</p>
<p>You’re not finding Mildred, the 62-year-old lady at your career services office, throwing her fist down on the table and saying, “LISTEN UP, ASS. HERE’S HOW YOU GET A BIDDING WAR STARTED BETWEEN FACEBOOK AND GOOGLE.” </p>
<p>It’s no surprise that we end up feeling betrayed. Take a look:</p>
<p><center><object width="528" height="297" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/KPLWOz0duZg?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="528" height="297" type="application/x-shockwave-flash" src="http://www.youtube.com/v/KPLWOz0duZg?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></center><br />
<center><small>Seriously, whoever picks these screenshots needs to be hurt</small></center></p>
<p>And so an entire generation &#8212; our generation &#8212; has been raised with this low-level anxiety in our heads that we NEED to find our passion, but we don&#8217;t know how. Start a twitter page? Clean up our resume? Buy a new suit? WHAT? WHAT DO WE DO?</p>
<p>We&#8217;re repeatedly told to find what we&#8217;re passionate about…but how? We see our friends posting stuff on FB they&#8217;re doing &#8212; traveling, getting prestigious appointments, buying a new car &#8212; and we just don&#8217;t know how to craft our lifestyles to be about that. Some of us even have these things &#8212; a nice apartment, a new car &#8212; but we&#8217;re still not happy.</p>
<p>Over time, we naturally become more risk-averse.</p>
<p style="padding-left: 30px;">#1: I am afraid to fail. Not so much out of fear of failure itself, but moreso the fear of wasting time and energy in doing so. While typing this, I realize this is more like a FEAR OF RISK: I feel like I should not put my efforts into something when I am not certain that the payout will be worth the time I put in.<br />
&#8211;Eric M.</p>
<p>How many of us would do ANYTHING to find our Dream Job&#8230;but we’re not sure what to do? Notice how over time, we become more and more concerned with wasting our time. The phrase goes like this: “Yeah, I would try anything&#8230;but how do I know it will work? I don’t want to waste my time on something that won’t work.”</p>
<p>Sound familiar?</p>
<h3>The ultimate irony</h3>
<p>The ultimate irony is that there are top performers getting the BEST jobs in this terrible economy. And most of us don’t even know that it’s happening.</p>
<p>Most of us simply accept what we read in the mass media, which is produced for the LCD &#8212; lowest common denominator. I don’t give a damn about the LCD. I’m not writing this for people who are unemployed or have $10-an-hour jobs. They need an entirely different skillset. I created this material to impress my Stanford friends, because I know that you’d rather have material that brings you HIGHER rather than panders to the most basic needs (“Wear a clean shirt!”) ever. There’s enough of that worthless advice out there.</p>
<p>I&#8217;m focused on results. Like how one of my students got a dream job offer within weeks of starting my Dream Job program&#8230;even before he finished the 8-week program.</p>
<p>So, ignore the terrible advice that is designed for pageviews, not results. There is hope. There is <a href="http://www.iwillteachyoutoberich.com/dreamjob">a SYSTEMATIC way</a> of finding your passion, turning that into clear steps to find your dream job, and interviewing against people with years more experience &#8212; and winning. I&#8217;ve done it, I’ve helped MANY people do it, and I want to show you how.</p>
<h3>TO DO TODAY</h3>
<p>Leave a comment with the following:</p>
<ol>
<li>What is the most ridiculous piece of career advice you’ve ever heard? Be specific please.</li>
<li>How has bad career advice kept you from achieving your goals? A SPECIFIC EXAMPLE PLEASE.</li>
<li>When you graduated college, where did you think you’d be in 5 or 10 years? Where are you now? Please share a specific story about the difference between expectations and reality.</li>
</ol>
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<p><!-- <a href="http://www.iwillteachyoutoberich.com/blog/the-worst-career-advice-in-the-world/">The worst career advice in the world</a> is a post from: <a href="http://www.iwillteachyoutoberich.com">I Will Teach You To Be Rich</a>&#8211;></p>
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