By logging in to our online catalog, you’ll not only get access to our new 2012 catalog, but also our new brand new Magnolia, Glory Days and Serenity trends and our new 2012 introductions!

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For those of you not attending Atlanta Market tomorrow, you can shop our entire CK line by logging in to the IMAX online catalog!

Don’t miss the new IMAX trends – Magnolia, Glory Days and Serenity. Magnolia brings Southern hospitality to mind with its fresh twist on this traditional American theme. With the sweet accent of its namesake, magnolia blossoms, this trend combines preppy textures and patterns with accessories of warm, iconic shapes and functions – from tiered cake stands to elegant glass vases, decorative storage, wall décor and much more. Glory Days finds mid-century inspired nostalgic style in vintage, masculine accessories for home or office. With muted color and aged-finish sports memorabilia accents, this trend is sure to hit a home run. Serenity holds true to its name with a tranquil, zen-inspired style. Natural elements, water features, soft colors and textures bring a peaceful touch to any setting.

See the entire product line in Atlanta – AGM, Bldg. 2, Showroom 1100; Dallas – WTC 6250; and Las Vegas – WMC, A429.

While we’re on the subject of big news, have you heard the newest brand powerhouse knocking at the door? HGTV – with 47 million households across America watching at least one episode each week and an online presence that attracts more than 5 million unique visitors per month – has recently struck a deal with Bassett Furniture. Some speculate the move could potentially create the biggest consumer brand ever in the history of the home furnishings industry. And that brand will be fueled by a 24/7 media machine, which as of October, now includes the new HGTV Magazine for consumers published by Hearst.

So what? Well, you can bet these brand messages are, and will be, influencing your customers and potential customers with a constant diet of information about what’s in fashion on the home front. How are you combating all this content? What messages are you sending?

Still, as wonderfully crisp and clean as white feels in a messy world, studies show we often choose white for the wrong reasons. Fearing a costly decorating mistake, homes (and retail stores!) get stuck in neutral, with walls awash in all manner of white and beige. Herewith, a few ideas on how to play it for all its worth this season, rather than play it safe.

First, my pick for this month’s most inspirational magazine cover. A simple white sofa surrounded by exciting, color-packed pillows is a quick fix for the winter doldrums. The good news is that it’s easy to harness this energy to promote the purchase of new home décor at your store.

Demonstrate to your customers that the advantage to having upholstered furniture in neutral tones is that it’s easy to quickly and affordably change the feeling of a room setting with colorful decorative accessories. After all, the very definition of a neutral palette is that it works beautifully with every other color on the wheel!

Bear in mind that, for home and home décor retailers, the best thing about HGTV is that all of their content constantly promotes change. My advice is to hop on the coattails of that media monster and start promoting like the savvy home fashionista that you are!

As John Ross, chief executive of Shopper Sciences recently noted in a report on 2011 Holiday Shopping Trends, “Americans may be under pressure from the economy, but that doesn’t mean they want to endure a disappointing holiday… For those retailers and brands willing to share, support and empower shoppers – rather than just sell to them – it has the opportunity to be a bright season.”

IMAX has made it easier than ever to empower your shoppers with an ever-expanding collection of ColorPOST accessory pods. The pods make it simple for your customers to pull a room together and a no-brainer for merchants to project a fashionable image!