I am a Landing Page Designer

Debt Relief/Reduction Landing Page Design Inspiration Set

2009-06-10T06:00:00-10:00

American Financial Service: The obvious goal of this landing page is to get the user on the phone either by having them call the number (that's really hard to miss), or have them fill out the form to be called. Design elements to take note of: Family with dog image - common lead gen image Authoritative/ Official Seal looking logo - to establish a sense of trust, even though it's fake Third party logos - again, to give off the "legit" feeling Privacy policy by the submit button - to address trust & potential anxiety by the user Arrow pointing...

Can Footer Slide Up Ads Increase Landing Page Conversion?

2009-06-05T06:00:00-10:00

Have you heard of slide up footer ads? They are these ads that "slide" up from the bottom of your browser. Great way to call attention without being annoying. They are as eye catching as pop ups and overlays, but a lot less intrusive because they happen at the very bottom of the browser - not where you are reading. See it in action here and here. Footer Slider Ads could potentially help conversion rates because most users are generally less accustomed to this type of lead capture method. Everything I've read claim they do wonders for conversion (they may...

Testing Ideas: Employment Agency Sign up Form Landing Page - Hirefox

2009-06-04T06:00:00-10:00

Hirefox is a UK based web talent (web designers, developers) agency. Very clean and sleek design. Striking. However, my first concern when I landed was the black dark background. I'd love love love to see an A/B test of this landing page using a white or very light background color. (I'll get to the why later). More testing ideas below. Testing Ideas: Header: While the blue bubble containing the text "UK web jobs and web talent" provides some hints, the purpose of this form is not obvious. Unless you read the left text carefully, you have no idea what the...

Lead Gen Campaign Dissected: ResVLife - Email, Landing Page and Live Agent Experience

2009-06-02T23:16:00-10:00

Digging through my spam box (gmail filters everything), I found another aggressive email campaign for an anti-aging and weight loss supplement called ResVLife. Here is a dissection of this email Lead Gen campaign form start to the final page of the order form. ps: I have a feeling this was designed by the same person who did the Government Grants Creative. Email Creative: Email Subject: RE:Try RESVLIFE Anti-Aging Today. Your life is waiting From: Never Grow Up Landing Page: Error Validation: Payment Page: Live Agent Use: Summary: Email: Email Subject: RE:Try RESVLIFE Anti-Aging Today. Your life is waiting From: Never...

How Rudder.com Increased their Subscriber Conversion Rate by 45%

2009-06-02T06:00:00-10:00

Widerfunnel, a conversion rate optimization agency used Google Website Optimizer to increase Rudder.com's subscriber count by a whopping 45%. Looks great! Before and after pics after the jump. Before: After: Here are some observations on the differences between the 2 designs. What helped increase conversion: Swapped Main header copy & image positions. Copy on the right, image on the left. Value statements in bullets with check mark image. Security Lock image next to security statement A lot of white space above the button to draw the eye. Increased button size and used more descriptive CTA text Placed testimonial directly underneath...

Lead Gen Form for Seniors: Guidelines & Close up of AARP Registration Form Design

2009-06-01T07:00:00-10:00

I'm a big believer of studying the form designs of industry leaders. When it comes to designing forms for seniors, I think AARP's got in it the bag. Preventing Users for clicking the confirmation button twice: Error Validation: Page 2: Guidelines for Designing Forms for Seniors: General: Form Field Labels: Right Aligned Form Fields: Fixed width, Single Columns Submit buttons: Right Aligned Address possible vision impairments: Large font high contrast coloring See more considerations for vision impaired browsing here Accommodate Older Browsers, Computers, and Dial up: (slow machines, dial up, ie 6 etc) very light weight minimal graphic usage (3...

How to use testimonials (text, image, video) to increase conversion rates

2009-06-01T06:00:00-10:00

Video Testimonials: eDiets does a great job implementing a video testimonial AND focusing the user on the form. I love it! This one above is my favorite example of a landing page that makes effective use of a video & testimonial. I'd love to find out how much this video boosted form completion rates. Does anyone know? Check more examples after the jump. Bubble Testimonial is a company that specializes in producing video testimonials that "pop!" on to your screen. You can see an example of the video testimonials on cool site of the day's landing page. This seems fairly...

Prettiest Viagra Email (Spam) Design

2009-05-29T06:00:00-10:00

Sometimes I look at my junk mail box to get design ideas from email creatives. Most times they are super ugly, but look how pretty they can be! This one has got to be the prettiest erectile dysfunction related email design I've yet to see. Don't you agree? Bravo to whoever the designer is! Here's another one from the same designer:

Aggressive Sell Landing Page & Form Design: Government Grant Kit

2009-05-29T05:00:00-10:00

Here's a landing page to request a Government Grant Kit (not check). It's a very aggressive design with lots of arrows, pointing, and somewhat misleading copy. This landing page fools the user into thinking that they are checking for Government Grant eligibility or some kind of check (fooled me). It took me a while to realize that the form on the second page was to buy the Government Grant KIT. All the red arrows with the text "Get your check fast!" "Free Grant Money," "Congratulations! You Qualify for a free grant!" is what got me.. The aggressive design style is...

7 Landing Page Optimization Guidelines & Case Studies (PDF)

2009-05-28T20:46:53-10:00

Here are some landing page optimization guidelines and case studies (PDF) that I've found floating around on the web. Now it's all in one place for your convenience. Please leave a comment if you know of any others. Case Study: Blue Cross Blue Shield Individual Online Acquisition Campaign (prepared by White Horse) Landing page optimization improved overall conversion rate by 50% Download White Horse Case Study for Anthem Blue Cross Blue Shield Acquisition Campaign Case Study: Web 2.0 Site Launch Uses Conversion Rate Optimization to Achieve 45% Increase in Subscribers for Rudder.com (prepared by WiderFunnel Marketing) Download WiderFunnel_Success_Story-Rudder Case Study:...