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<channel>
	<title>HYPE undressed</title>
	
	<link>http://blog.katematlock.com</link>
	<description />
	<lastBuildDate>Wed, 06 Jan 2010 13:09:18 +0000</lastBuildDate>
	<language>en</language>
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		<title>Going Posterous</title>
		<link>http://feedproxy.google.com/~r/HypeUndressed/~3/vhAdI-PhTXc/</link>
		<comments>http://blog.katematlock.com/2010/01/going-posterous/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 13:09:18 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.katematlock.com/?p=399</guid>
		<description><![CDATA[I&#8217;m in the process of taking select Hype posts and moving them over to my new blog on Posterous. While I get it going, hang tight. I plan to go live with it next week.]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m in the process of taking select Hype posts and moving them over to my new blog on Posterous. While I get it going, hang tight. I plan to go live with it next week.</p>
<img src="http://feeds.feedburner.com/~r/HypeUndressed/~4/vhAdI-PhTXc" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>See the Difference at the holidays</title>
		<link>http://feedproxy.google.com/~r/HypeUndressed/~3/abDEsCkerUU/</link>
		<comments>http://blog.katematlock.com/2009/12/see-the-difference-at-the-holidays/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 11:33:53 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.katematlock.com/?p=394</guid>
		<description><![CDATA[I&#8217;ve been following See the Difference for a while. I like their idea to show people where their money goes once they have donated to a charity through video. I know so many people in the US who feel like they write a check or drop coins and while they pat themselves on the back [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been following <a href="http://www.seethedifference.org/">See the Difference</a> for a while. I like their idea to show people where their money goes once they have donated to a charity through video. I know so many people in the US who feel like they write a check or drop coins and while they pat themselves on the back and feel good, many wonder what actually happens to that money. Unless you&#8217;re on the receiving end of a financial report, there really isn&#8217;t any way to know. See the Difference has been trying to change that here in the UK. Their &#8216;new website will be packed full of video stories from big charities, small charities, local charities, national charities about specific projects and things they do, so you can see exactly where your money is going to make a difference.&#8217; They employ YouTube, Facebook and Twitter to also spread the word about what they are doing and they are growing steadily. </p>
<p>While the following video is less about what they do, it does show them getting out and talking to people to make a holiday video. Since I&#8217;m in a holiday mood, this is what you&#8217;re getting. </p>
<p><object width="500" height="315"><param name="movie" value="http://www.youtube.com/v/jEw6OsjyMeg&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/jEw6OsjyMeg&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="315"></embed></object></p>
<img src="http://feeds.feedburner.com/~r/HypeUndressed/~4/abDEsCkerUU" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Movember</title>
		<link>http://feedproxy.google.com/~r/HypeUndressed/~3/h3F1R5UdFUI/</link>
		<comments>http://blog.katematlock.com/2009/11/movember/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 13:54:28 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.katematlock.com/?p=381</guid>
		<description><![CDATA[To my friends who are growing a &#8216;stache to raise money to fight prostate cancer, you&#8217;re awesome! Please support them by donating at movember.com.]]></description>
			<content:encoded><![CDATA[<p><object><param name="movie" value="http://www.youtube.com/v/hIljeUtlRqY&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/hIljeUtlRqY&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="580" height="360"></embed></object></p>
<p><object width="580" height="360"><param name="movie" value="http://www.youtube.com/v/JSOCn5TsXcU&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/JSOCn5TsXcU&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="580" height="360"></embed></object></p>
<p>To my friends who are growing a &#8216;stache to raise money to fight prostate cancer, you&#8217;re awesome! Please support them by donating at <a href="http://www.movember.com/">movember.com</a>.</p>
<img src="http://feeds.feedburner.com/~r/HypeUndressed/~4/h3F1R5UdFUI" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>BBC Radio</title>
		<link>http://feedproxy.google.com/~r/HypeUndressed/~3/zDoU876NPKE/</link>
		<comments>http://blog.katematlock.com/2009/11/bbc-radio/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 15:15:34 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[local radio]]></category>
		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">http://blog.katematlock.com/?p=378</guid>
		<description><![CDATA[Beautifully shot and has an excellent message, though I wish it were for something other than radio.]]></description>
			<content:encoded><![CDATA[<p><object width="580" height="360"><param name="movie" value="http://www.youtube.com/v/TjWdjAcxI3A&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/TjWdjAcxI3A&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="580" height="360"></embed></object></p>
<p>Beautifully shot and has an excellent message, though I wish it were for something other than radio. </p>
<img src="http://feeds.feedburner.com/~r/HypeUndressed/~4/zDoU876NPKE" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://blog.katematlock.com/2009/11/bbc-radio/</feedburner:origLink></item>
		<item>
		<title>Stella Artois Légère</title>
		<link>http://feedproxy.google.com/~r/HypeUndressed/~3/v-7pJ7IIroE/</link>
		<comments>http://blog.katematlock.com/2009/11/stella-artois-legere/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 12:33:43 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Stella Artois]]></category>

		<guid isPermaLink="false">http://blog.katematlock.com/?p=340</guid>
		<description><![CDATA[I recently worked on the Stella Artois brand for a project, so I&#8217;ve become quite intimate in a short time with this beer. Among my Google alerts was this commercial, which was getting quite a bit of attention for its look and style. I love the production quality. I believe Mother London is responsible.Their own [...]]]></description>
			<content:encoded><![CDATA[<p><object width="500" height="315"><param name="movie" value="http://www.youtube.com/v/ArtWY02V_V8&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ArtWY02V_V8&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="315"></embed></object></p>
<p>I recently worked on the Stella Artois brand for a project, so I&#8217;ve become quite intimate in a short time with this beer. Among my Google alerts was this commercial, which was getting quite a bit of attention for its look and style. I love the production quality. I believe <a href="http://www.motherlondon.com/">Mother London</a> is responsible.Their own website doesn&#8217;t say much, but what it does say is here&#8217;s where to contact them and shows some videos that loop between a bunny eating (and somehow that in itself is incredibly entertaining to me &#8212; but I&#8217;m simple, I suppose) and guys skateboarding around an office (are these the actual staffers themselves?). </p>
<p>Whatever. I have a crush. </p>
<img src="http://feeds.feedburner.com/~r/HypeUndressed/~4/v-7pJ7IIroE" height="1" width="1"/>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://blog.katematlock.com/2009/11/stella-artois-legere/</feedburner:origLink></item>
		<item>
		<title>Mr. T C-TV</title>
		<link>http://feedproxy.google.com/~r/HypeUndressed/~3/rTU0yhRVOXo/</link>
		<comments>http://blog.katematlock.com/2009/10/mr-t-c-tv/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 19:21:26 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Commercials]]></category>

		<guid isPermaLink="false">http://blog.katematlock.com/?p=363</guid>
		<description><![CDATA[Mr. T is doing a series of commercials for (om nom) Snickers. I chose this commercial because it is one of my biggest pet peeves that people, especially young men, have grown up without manners. I know that some women will roll their eyes and say they are just as capable of standing as a [...]]]></description>
			<content:encoded><![CDATA[<p>Mr. T is doing a series of commercials for (om nom) Snickers. </p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/O0UH5aG2WEA&#038;hl=en&#038;fs=1&#038;color1=0xcc2550&#038;color2=0xe87a9f"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/O0UH5aG2WEA&#038;hl=en&#038;fs=1&#038;color1=0xcc2550&#038;color2=0xe87a9f" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
<p>I chose this commercial because it is one of my biggest pet peeves that people, especially young men, have grown up without manners. I know that some women will roll their eyes and say they are just as capable of standing as a man is, but that&#8217;s not the point. The polite thing to do is to offer the seat and allow her to decline. I also become upset when elderly gentlemen are not offered that same courtesy. This really drives me nuts on the bus! I find that I tend to offer my seat while the boys/men around me avert their eyes. What is that about? </p>
<p>Mr. T is coming after you&#8230;you know who you are. And I pity you, fool.</p>
<div id="attachment_364" class="wp-caption alignright" style="width: 191px"><a href="http://blog.katematlock.com/2009/10/mr-t-c-tv/mrt/" rel="attachment wp-att-364"><img src="http://blog.katematlock.com/wp-content/uploads/2009/10/MrT.jpg" alt="me, age 3, as my big sister&#039;s living doll" title="MrT" width="181" height="342" class="size-full wp-image-364" /></a><p class="wp-caption-text">me, age 3, as my big sister's living doll</p></div>
<img src="http://feeds.feedburner.com/~r/HypeUndressed/~4/rTU0yhRVOXo" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Customer Service</title>
		<link>http://feedproxy.google.com/~r/HypeUndressed/~3/sLI_yKp2Hds/</link>
		<comments>http://blog.katematlock.com/2009/10/customer-service/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 11:47:11 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.katematlock.com/?p=353</guid>
		<description><![CDATA[I commented the other day on Best Buy&#8217;s Twelpforce and it&#8217;s awesomeness. Well, I got a Twitter comment back that I wanted to share: Grammar aside, GSAgentP is one of the Geek Squad members out there spreading knowledge. If you perform a search for #twelpforce, you&#8217;ll see what he and the other team members have [...]]]></description>
			<content:encoded><![CDATA[<p>I commented the other day on <a href="http://blog.katematlock.com/2009/10/twelpforce/ ">Best Buy&#8217;s Twelpforce</a> and it&#8217;s awesomeness. Well, I got a Twitter comment back that I wanted to share:<br />
<a href="http://twitter.com/TWELPFORCE/statuses/4655453563"><img src="http://blog.katematlock.com/wp-content/uploads/2009/10/twelpforce-300x136.jpg" alt="twelpforce" title="twelpforce" width="500" height="225" class="aligncenter size-medium wp-image-354" /></a></p>
<p>Grammar aside, <a href="http://twitter.com/GSAgentP">GSAgentP</a> is one of the Geek Squad members out there spreading knowledge. If you perform a search for <a href="http://twitter.com/#search?q=%23twelpforce">#twelpforce</a>, you&#8217;ll see what he and the other team members have been helping with across the Twittersphere. It really is a great tool &#8211; especially as we head into the holidays! I&#8217;m loving these not-so-secret agents out there serving up the geek goods like Santa&#8217;s elves! </p>
<p>I really love customer service and <a href="http://www.bestbuy.com">Best Buy</a> is doing it! (COME ON, BEST BUY UK!!!!)</p>
<img src="http://feeds.feedburner.com/~r/HypeUndressed/~4/sLI_yKp2Hds" height="1" width="1"/>]]></content:encoded>
			<wfw:commentRss>http://blog.katematlock.com/2009/10/customer-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://blog.katematlock.com/2009/10/customer-service/</feedburner:origLink></item>
		<item>
		<title>Twelpforce</title>
		<link>http://feedproxy.google.com/~r/HypeUndressed/~3/rCOivy0SvoI/</link>
		<comments>http://blog.katematlock.com/2009/10/twelpforce/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 10:13:55 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.katematlock.com/?p=343</guid>
		<description><![CDATA[While I was back home in the US last month, I saw a commercial for Best Buy (coming soon to the UK!) that I thought was a nice idea to show their brand&#8217;s presence on Twitter. Check these out&#8230; The agency behind Twelpforce is Crispin Porter &#038; Bogusky &#8230; and it looks like I have [...]]]></description>
			<content:encoded><![CDATA[<p>While I was back home in the US last month, I saw a commercial for <a href="http://www.bestbuy.com">Best Buy</a> (coming soon to the UK!) that I thought was a nice idea to show their brand&#8217;s presence on <a href="http://www.twitter.com/twelpforce">Twitter</a>. Check these out&#8230;</p>
<p><object width="445" height="364"><param name="movie" value="http://www.youtube.com/v/IQw0ySkjbQc&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/IQw0ySkjbQc&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object></p>
<p><object width="445" height="364"><param name="movie" value="http://www.youtube.com/v/25zcavXj97I&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/25zcavXj97I&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object></p>
<p><object width="500" height="315"><param name="movie" value="http://www.youtube.com/v/PM44iGHuTMw&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/PM44iGHuTMw&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="315"></embed></object></p>
<p>The agency behind Twelpforce is <a href="http://www.cpbgroup.com/#cpb">Crispin Porter &#038; Bogusky</a> &#8230; and it looks like I have a new crush. I found this awesomeness heading up their website. </p>
<p><object width="500" height="315"><param name="movie" value="http://www.youtube.com/v/kcyZhe2RnQk&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/kcyZhe2RnQk&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="315"></embed></object></p>
<img src="http://feeds.feedburner.com/~r/HypeUndressed/~4/rCOivy0SvoI" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://blog.katematlock.com/2009/10/twelpforce/</feedburner:origLink></item>
		<item>
		<title>Nike Tag</title>
		<link>http://feedproxy.google.com/~r/HypeUndressed/~3/tEje7KBfOMo/</link>
		<comments>http://blog.katematlock.com/2009/09/nike-tag/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 12:32:28 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Nike]]></category>

		<guid isPermaLink="false">http://blog.katematlock.com/?p=338</guid>
		<description><![CDATA[This makes me want to go out and play tag. What a great commercial!]]></description>
			<content:encoded><![CDATA[<p><object width="445" height="364"><param name="movie" value="http://www.youtube.com/v/y6DIwf-u0_k&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/y6DIwf-u0_k&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0xcc2550&#038;color2=0xe87a9f&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object></p>
<p>This makes me want to go out and play tag. What a great commercial!</p>
<img src="http://feeds.feedburner.com/~r/HypeUndressed/~4/tEje7KBfOMo" height="1" width="1"/>]]></content:encoded>
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		<title>Digital Trust</title>
		<link>http://feedproxy.google.com/~r/HypeUndressed/~3/U3ZQCgCwz2E/</link>
		<comments>http://blog.katematlock.com/2009/08/digital-trust/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 10:14:27 +0000</pubDate>
		<dc:creator>Kate</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.katematlock.com/?p=335</guid>
		<description><![CDATA[As I work on my Masters on how digital presence strengthens trust offline, I have come across a lot of posts on how what you put online can hurt you. Though I&#8217;m trying to find the positive way to enhance trust by curating your digital narrative, I find that knowing the downside helps me see [...]]]></description>
			<content:encoded><![CDATA[<p>As I work on my Masters on how digital presence strengthens trust offline, I have come across a lot of posts on how what you put online can hurt you. Though I&#8217;m trying to find the positive way to enhance trust by curating your digital narrative, I find that knowing the downside helps me see what actions to avoid.</p>
<p><a href="http://www.postadvertising.com/post/2009/05/4/Somebodys-always-watching.aspx">Somebody&#8217;s Always Watching</a> highlights a few examples.</p>
<p>The Guardian did a series on whether <a href="http://www.guardian.co.uk/commentisfree/belief/2009/aug/07/digital-media-internet">computers make us more human</a>.</p>
<p>Here&#8217;s a small post on whether <a href="http://www.antseyeview.com/blog/1566/does-social-media-help-us-all-to-be-honest/">social media keeps us more honest</a>. </p>
<p>These are only a few of the 50 posts I&#8217;ve read/researched on top of dozen or more books and journal articles on social media and digital lifestyles. It&#8217;s definitely made me question what I post and why I post it. </p>
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