WordPress Howto Spotter

The Lost Art of Image SEO

TheSpotter — Fri, 10 Feb 2012 12:54:41 +0000

One of the things people don’t really think about when doing SEO is the fact that there is a lot of growth potential when looking at image SEO. Google has an entire section dedicated to searching for images and this can bring traffic to your website or blog. But, because there is such a push for title tags, links and optimized content, people forget that they could be getting interested traffic just by having good, high quality images on the page.

The problem for many sites—bloggers in particular—is actually finding the image. There are the free methods in which you go to Wikipedia or Flickr (make sure the image is free to distribute) and get that image. Then there are the smarter ways where you use programs such as Jupiter Images and Photos.com. These pages provide stock photos for inexpensive. So, if you’re talking about SEO, you might find an image that shows an arrow projecting increased growth. You’re increasing your traffic with SEO, so the image works.

But, just having the image doesn’t help your SEO. There are a few things that you’ll want to do to ensure that you’re ranking properly for the images. First and foremost is the title of the image and the alt text. Imagine if someone came to your website and, for whatever reason, they didn’t allow images to be shown in their browser. The title and the alt text would tell them what the image was. Therefore, if your image is a cat lying on the floor, you might make your title: cat-on-floor.jpg. You then might make your alt-text: Brown cat lying on the floor, fast asleep.

Those two bits tell a search engine—which might not have the resources to actually inspect the image—what the image is all about by reading the text, which Google is very good at. Google became big because they indexed text. Their spider looks at the “text” of the image and that is what helps you to rank properly.

The next thing is the placement. From a user standpoint, make sure that the image is in a good place. This can vary from site to site, but a lot of sites I’ve seen employ images either put them at the top and then have the content underneath it or they left-align the image and have the copy go to the right and then below it. Both of the work, but they do offer an aesthetic standpoint.

Something to remember about SEO is the fact that user experience is a growing part of it. If someone comes to your web page, looks at it and then clicks back, Google looks at that and goes, “Hm, why did someone leave so fast?” If a lot of people are doing that, they might discount your page because so many people obviously aren’t interested. One way to influence that is to have an image. Images entice people to look at the page for a longer amount of time and that might be what it takes to get them reading.

The most important thing to remember about images, though, is that they, like anything else on the web, can be subject to copyright rules. If the image is owned by someone else, they can sue you for damages lost if you use their image. Because of that, I like to pay the five bucks for a stock photo to ensure that I am not going to get dinged in the future for using the image. And, as time goes along, you’ll generate more and more traffic from Google Image Search and because people will come back due to the great user experience.

Guest Post By: Jay is an Internet marketer who has done SEO for coupon sites, blogs, and other big websites. His current blog has the jupiter images promo code and the photos.com promo code. It’s important to get involved in image SEO because that’s a great way to maximize your traffic.

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Conduct Keyword Research through Mobile

TheSpotter — Thu, 09 Feb 2012 12:06:38 +0000

With the rising amounts in mobile Internet users, the increased amount of mobile searches is steadily rising. Since 2009, the amount of Google use from mobile Internet searches has gone off the charts.

Due to this ever higher rising number, the need for mobile advertising for businesses is finally reaching a necessary point. If a business has a website, there is a high chance that a visitor is on a mobile phone. Business may drop if those customers were not able to reach the business with their mobile phone.

Every Search is Different

The reason someone might visit a website on a desktop may be a completely different reason a mobile user may visit the same website. Many mobile phone users are not in the comfort of their home. Depending on the phone that is being used, a small screen may be what they’re viewing one’s website from.

Mobile advertisers need to keep these thoughts in mind when trying to advertise to this new age of Internet browsing. Not only should desktop and laptop users be able to reach websites with certain keywords, but mobile phone users should get the same results.

These results, however, do need to be a different configuration, so the mobile user can better view the screen. The best way to make sure one’s website will work with mobile browsers is to test them before making them public.

Google Keyword Tool – The Hero of the Day

Thankfully, Google has foreseen this problem, and has devised a solution. The Google Keyword Tool is a new addition to the Google franchise that shows webmasters the basic numbers for keywords that are used by mobile users. By having a better knowledge of what words attract customers the best, businesses can generate the more accurate search results.

By using multiple keywords for their websites, mobile phone users are able to reach websites easier without being directed to a traditional website. The Google Keyword Tool is an important part of mobile marketing and one of the best sites for creating the best keyword searches.

Mobile Advertising

The best way to get one’s website out into the wild world of searches is to address mobile phone users and get feedback for improvement. The rise in mobile phone usage is continuing to grow, and is a field that doesn’t seem to be dying anytime soon. The sooner one can get out and use mobile advertising; the more customer feedback they can receive, which will make their site larger than life. Well tailored ad searches are the best method known by the Internet to get businesses off the ground.

Businesses that crop their PPC advertisements to fit traditional websites that convert well to mobile Internet users will get their site further out into the world.

If a company can understand the difference in a traditional website to a mobile website, their ads will reach an unlimited supply of viewers. When webmasters put more effort into pleasing the customers current needs, the more traffic can be directed to their site with a better chance of escalating sales.

Author Box
The article is contributed by William Taylor. William is SEO consultant/specialist who has also worked as Market Research specialist. Apart from that he understands various algorithms of search engine well. Visit his site for mobiele telefoons and simonly abonnement.

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Is Buying Traffic for Your Blog A Good Practice

TheSpotter — Wed, 08 Feb 2012 12:13:49 +0000

Attracting traffic is first taken in consideration by any blog owner to increase his/her revenue. One of many benefits, you get from heavy traffic, is promotion of your blog, as more and more people get to know about your blog your pages will be more browsed and in the process increasing the monetary value of your blog.

If the traffic is targeted you may get fruitful results. But buying traffic for the blog has many disadvantages; the traffic will not be targeted and you may not the real output out of it. Some paid traffic can be useful but rarely do they do anything apart from increasing your stats.

Paid traffic may deprive you from your targets

Blogs are made by taking some niche into consideration, when you buy traffic in masses from any unknown site; it results in increase of counter beyond the geo boundaries. Like your blog may be targeting users from a particular country but you may get traffic from countries other than that place. The whole purpose of your blog will be wasted.

No list of subscribers

If the blog is focused on providing information or news then you may want that people to read your work. Paid traffic can deprive you from this, unreliable traffic from these sources do not convert into subscribers. They are only paid to surf your website and that to a particular page, may be the home page.

At the end of the day your visitors will rarely convert to readers. Some companies even promise to provide guaranteed sign ups. In that case out of 100, 30 will be from same city or even same postal code. These activities have scam printed all over them. And search engines do not like scams at all; you will never want that your blog is being omitted from search pages.

Negative impact on Adsense

When you have an Adsense enabled on your blog and you go in for paid traffic sources, there are definite chances that your Adsense account will be banned. This is considered a serious offence by the Adsense advisors, particularly Google. Apart from Adsense many other advertising networks discourage paid traffic sources.

Decrement in sales

If you have a product or any service for sale on your blog then be sure you will not be getting any bucks. Paid traffic just increases your traffic counter and not the sale. The traffic seller websites generally employ one or many techniques to deliver traffic your way, one of which is pay per click. The pay their user some value for clicking onto the links, these links redirects them to your site. These users are keener to get more bucks than your products. Instead of wasting time on these you can consider Ads or Social media campaigns to viral your product.

About the author: Claudia is a blogger by profession. She loves writing on luxury and technology. She recently read an article on BMW cars that attracted her attention. These days she is busy in writing an article on most expensive cars

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How Much Should You Pay For Web Design?

TheSpotter — Tue, 07 Feb 2012 12:14:02 +0000

Web design is free.

Really! Just head over to WordPress.org, install the content management system in your domain, and upload a free theme. Done.

But will that free theme really give you the aesthetic appeal you were going for? Can you really tweak the code so that everything looks just right? So that your design doesn’t look like anybody else’s? Probably not.

If you want a great-looking site, you’ll probably have to pay for it. And while the prospect of paying for custom Web design strikes fear in the heart of many a small business owner, paying a premium for a site that helps grow your business could be one of the best investments you ever make.

Consider your audience.

When it comes to Web design, your target audience is your primary focus.

Who are they? What message are you trying to send them? What do you want them to think about your business? How should they feel when they arrive at your site?

Remember: These are the people who you ultimately hope will buy from you, hire you, or somehow or another become a customer or client. If you think a free template is enough to demonstrate your professionalism to this valuable cohort, fine.

But if you think they deserve better, it may be time to go the extra mile to distinguish yourself from the competition.

After all, the appearance of your Website is a reflection of your business. It represents you to your target audience.

And do you really want to look… cheap?

Create a budget.

When you’ve decided your future customers deserve to see something better than what you’re showing them now, determine how much you can reasonably spend on Web design.

For independent consultants and freelancers, several professional-looking WordPress themes are available for less than $100. The premium theme marketplace offers a great way for small, cash-strapped operations to get a great-looking blog at a bargain price. Sure, there will be others out there with the same theme, but the robust customization options offered by premium themes will help you make the design your own.

On the other hand, many small businesses have large budgets. If you find that you have the means to accommodate a custom design, the price you ought to pay has everything to do with how you feel your business ought to appear to the world.

Don’t skimp.

Do you want a beautiful Website that wows everyone who sees it? That’s simple to navigate? That’s an absolute joy to experience? If you have the budget for a site like that, don’t wait around – hire a designer.

Otherwise, you’ll be just another company that’s too cheap to invest in a better site. And everyone will know it.

Web design, of course, isn’t an expense. It’s an investment in your business. It’s an insurance policy against poor first impressions. It’s how you make your brand shine before the world.

It’s how you turn Web traffic into dollars.

So, how much should you pay for Web design? A better question, perhaps, is how little money shouldn’t you pay.

After all, Web designers whose work brings you great results are worth their weight in gold.

About the Author:

Adam Green writes about e-commerce, online business, and fraud detection. He believes a good Web designer is invaluable.

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6 Reasons Why Organic SEO Services Matter

TheSpotter — Mon, 06 Feb 2012 12:02:45 +0000

Using organic SEO services is a great way of improving your sites search engine ranking naturally. Look at this, many studies have shown that 80 percent of traffic to a website is influenced by search engine ranking. Ignoring this fact will consign your site to the backwaters of online territory. The following is a look at some important packages that can benefit your site.

Search Engine Optimization

This is by far the most effective form of driving traffic to your site. According to Internet Retailer, 73 percent of online product and service retailers have increased their SEO budgets. Globally, search engine optimization is up by up to 43 percent. In addition, 52 percent of businesses are going to spend more than last year optimizing websites. This clearly shows that you cannot compete with sites which take SEO marketing seriously.

Good Site Design

The design of your website is more than a colorful look. A study by search engine optimization software maker SEOmoz found that 72 percent of search engine rankings are influenced by external factors. This includes offering original content and unique product or service descriptions. This will ensure that search engine crawlers will be able to index your products easily.

Social Media Integration

It is impossible to ignore the power and massive scale social media sites command. You cannot have an online presence and ignore the opportunities presented by social media sites. Organic SEO services will ensure you are able to connect with clients and benefit from conversation threads. Statistics from online retailer Giantnerd.com show that 26 percent of visitors login to the site via social sites. These visitors also spend 10 percent more than visitors who login directly.

Press Release And Article Submissions

The best way to tell the world about your services and products is by putting out well crafted press releases. You can also talk to consumers without being overtly promotional in a well written article. This will also enable you to make use of well placed anchor texts related to your industry or service offering.

Mobile Site Enhancement

It would be foolish to ignore the growing use of mobile devices and smart phones. The IBM benchmark found that 14.6 percent of all online purchases originated from mobile devices. In addition, an Adobe scene7 report found that 62 percent of consumers with a mobile device are making purchases online. Organic SEO services will optimize your site to take advantage of this burgeoning market.

Link Building

Link building used to be a simple URL posting exercise. This has changed because there are certain factors that should be considered to achieve a better ranking. Link farming is a big no today as is the use of links from questionable sites.

About Author:
Thomas Gray provides organic SEO services with ProdigalSolutions.com focusing on improving a site’s search engine ranking and develops custom strategies to increase online revenue.

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Top 13 Reasons Why An Artist Should Blog…!

TheSpotter — Thu, 02 Feb 2012 12:06:58 +0000

Blogging today has become a major tool for communication to the world via internet. Blogging plays major role in developing ones skills and connecting an individual to the world. This new communication weapon helps now to judge the demand of the market. The creativity of an artist is an absolute soul of its work and inner self.

This necessitates the concern of blogging for an artist. Blogging can help an artist meet other artist and share new ideas and challenges in field they share. This can develop solid character and understanding over issues. More to it following are some concrete steps as to why an artist needs to blog.

1. Blog gives you a professional and accessible presence on web

The blogs created by artist are not regular blogs, but are a presentation of their work. It’s a truth that google and other search engines today love blogs. A blog made by an artist is modified by him himself in the way he loves things to be putted there. Blog actually is used to portrait one’s professional skills and the creativity of an individual’s within. The blog can be used by artist to sell his works and can even establish an online shop. The users can easily access the artist and it can provide a communication medium for the two.

2. Blogs help you build connection and relation

With such development of internet, blogging today helps artist connect with people and put forward himself and his works. For every artist, meeting new people, creating new ideas is all what matters. Thus blogging helps them connect with buyers.

3. It measure of development over a course of time

An important aspect of blogging – An Artist blog can judge his professional development and the popularity he gained within a limited period of time. Starting a blog doesn’t mean that you are very good at it. It develops over a period of time and finally you end up being a professional. Sometimes it gets interesting for an artist to go through his old memories through his blog posts and compare the situation then and now. Blog works as a scrapbook that includes all his works and interesting script he wrote.

4. Blog can be used to explain your art

The blog can be used to explain the quality of your work and kind of art you make. This can help an artist building up market for his work and as well as interacting with fans. The artist has an option of explaining the arts in most creative manner he can.

5. Expressing oneself through blog

The blog can be used by artist to express himself on issues that world is facing other than his artwork. The artist can have full freedom on what he writes and can express his disagreement and agreement over issues. It even allows him to comment over things that surround or which he feels is not being done correctly. Even more this will allow him to keep his point and clear any doubt in clients mind.

6. Educating through blogs

The artist can use blogs as a medium for teaching people. This can help in development of society and improvement of social strata. The person who wants to teach can teach people about different aspects and make them understand the art. There are people who want to study different aspect of art and don’t find a right teacher for it. This is where a blog can help. For the beginners, an artist blog has modern way to get their lessons done.

7. Develops character

Strong character is something that all artists want. A blog build up a platform that plays a major role in development of an artist from amateur to professional. An artist blog basically makes an artist more mature and changes his character, as he gets the feedback of his followers who make him realize, what they think of him and his performances. Patience in an artist is a part that is indispensable. It builds up solid character and helps in understanding the real life situations (success and downfalls of an artist) in a better way. This is what is responsible for development over a period of time and enhances ones growth. It even helps building up a platform to fight inner self and rise to the occasion.

8. Develops your endurance level

Creating a blog is not everybody’s cup of tea. It demands proper understanding of how it is to be done and experience to take it forward. This helps an artist build up his endurance level and patience.

9. Critics and cyber journalist attacks

The blogs let you enter a world that is full of cyber journalist who strongly criticizes all the new development in the cyber world. This allows you to face the new generation their demands and their understanding of things. Even when a blog criticized it gives a chance to understand what went wrong and where and help you improve things that can help in his development process.

10. Publicity of the artist

Blogging provides a publicity that is in no means less than what you get while you to advertising companies for getting yourself publicized. The blog is something that an artist can cherish all his life, till the time he decides to take care of it. Thus a blog can play an integral part in such process. The work can easily be publicized on the blog, where it can be viewed by users and become a part of google searches. For publicity it is very important for a blogger to maintain and update his blog, as this attracts users, for they come to know every current happening of your life. If you are updating your blog time to time, this shows more aspect of your personality, Responsibility towards your users, meaning ultimately a publicity aspect.

11. Good for business purpose

Every person that works wants to earn to sustain himself and his family. An artist biggest earning comes from the auction of his works. This is beneficial from business point of view. The artist can even entertain advertisement on his blog that can fetch him some money.

12. Builds help self confidence

When the blog built up by an artist is completed, it gives him a lot amount of self confidence and allows him to have a firm believe that what he created is a wonderful creation. This helps him realize his true potential and removes his misconception about his talent. This gives him confidence that he is one of the best in his field and this is enough for his development process. This built up of self confidence help the artist to attain maturity in his work and responsibility toward things which are of great value.

13. Motivates and inspiring

This attribute of blogging is very important as it can play a role that no other things can play. This acts like an inspiration for an artist to take a new start with his work. Users consider an artist as an icon for them and hence his work acts as an inspiration for them. This can motivate him work regularly and with more enthusiasm. This creates a word of good in artist mind that his work is being appreciated. Users positive feedbacks sometimes are inspirational for an artist

The above stated are various practical reasons that justifies the need for an artist to use blog for portraying their works and it can act as a medium for interaction to a new world. Fame is the food for an artist and in this digital phase, this food has a new supplier aka blog.

About the author: Claudia is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on hybrid cars attracted her attention. These days she is busy in writing an article on lotus evora.

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How to Choose Words That Have Some Traffic

TheSpotter — Wed, 01 Feb 2012 11:46:29 +0000

If you are looking for pay per click (PPC) terms that are less competitive and less expensive, choose words that have some traffic, according to this keyword tool, but fewer advertisers. If your keywords for AdWords have too little traffic, Google will penalize your campaign by raising the price per click and lowering the position of your ads.

Google’s main interest with all advertisers is that you get as many clicks as possible. This is good for them, but may not be good for you. That is why when doing PPC, you must target your keywords very carefully to get the results you want at the lowest possible cost.

You need to achieve a certain number of click-throughs in order to maintain your account in good standing. Of course, you can always start a new campaign, but it is best to try to maximize your results from the beginning.

Another important thing about PPC with AdWords is that you need your long-tail keywords to appear in your ad, as well as on the landing page that links from your ad. One additional point of note is that Google is penalizing ebook marketers who use the “search network” as opposed to the “content network.”

If you are lucky enough to get one of your articles high on the list, you will get a fair amount to a very large amount of traffic, depending on the keywords you used.

What is page rank and how does it relate to your keyword research?

Google measures the quality of websites and web pages with a measurement device they call page rank. Every website you visit has a page rank that can be seen with the Google Toolbar (refer to the SEO module for details). Page ranks go from 0-10, with 10 being the highest (and extremely rare). The higher your page rank, the more Google values your Web page/site relative to other pages/sites. Sometimes you may see a blank in the rectangle. That means the site is not ranked, which can indicate that the site has been banned or penalized by Google.

Some article publication sites have high page ranks (such as ezinearticles.com PR 6), which gives your articles a chance of getting more highly ranked by Google. If you are lucky enough to get one of your articles high on the list, you will get a fair amount to a very large amount of traffic, depending on the keywords you used.

It is often easy to tell if keywords are competitive by looking at the page rank of the top ranked pages under a Google search on a given keyword phrase. If the page rank of the top results is 2 or less, you have a reasonable chance of getting your article high on that keyword.

About The Author

Bill Achola is the Owner of SEOArticleWriteService.com. If you’d like to learn how to drive quality traffic to your blog site, check out his Blog SEO Guide

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Is Your Website Really A Useable one..! Learn Some Tips To Make It Now

TheSpotter — Tue, 31 Jan 2012 14:07:57 +0000

If you really want to excel in the world of the web then you need to create something outstanding. Being an owner of a website makes sure that, your website is reader friendly. Above all, two important things that you should remember are usability and experience of the web. You should endeavor to create something mind blowing that would make you stand above the crowd. Always try to keep the site as simple as possible so that people need not to strive a lot after your site. You should curate your website in various possible ways. In order to make your website the coolest one try out several web design tools present out in the net. At length when you come across those tools you might be flustered to select the best one.

Here are some best web usability tools and try them out for sure.

Intuition HQ: It is really the best one it makes you to program certain tasks and inserts different types of screenshots. You can also use various ways to design your page in via Heatmap. Moreover; it enriches the information content of your website. Undoubtedly, this is the cheapest and fastest tool ever launched in the market.
Go to meeting: It is same as that of the skype and is well reputed for its user-friendly approach. It has an awesome capability to provide faster communication without any intervention.
Ethnio: It enables you to reciprocate with the viewers who are visiting your websites frequently. It is an excellent opportunity for you to mail or call your users at ease. Really, this unparallel creative tool has made a benchmark in the web industry.
Feedback army: If you are an owner of a website then make sure to get some feedbacks regarding your site. Try to check out the feedback army for sure. This would definitely give rocking results. It enables to post questions regarding your website and get responses from the critics.
Loop 11: One of the newest technologies that enable you to create tasks. It also represents the result of the report. You would be more delighted to get these in the form of annual license.
Usabilla: This is one of the best tools, which permit you to curate tasks and publish it to the user for feedback. In fact, it also enables the user to post comments on the screenshots. In the meantime, you can also participate in the process.
Navflow: It enables you to upload some screenshots consecutively .You can also get good feedbacks as soon as they are published.
Userlytics: It mainly keeps track of the participants. It records the videos of the users in a timely fashion and tracks everything whatever they are doing on the site.
Openhighway: It is again one of the rocking one that keeps track whatever the user is doing on your site. They are cool enough to upload your video online.

Well guys you should check out these designer tools for sure to get some cool results. The tools are really user friendly and funky type. They would definitely make your site probably the most searchable one among the pan users. While sauntering down the sites people would definitely rank yours as the best one.

About the author: Claudia is a blogger by profession. She loves writing on luxury and technology. She recently read an article on iPhone accessories that attracted her attention. These days she is busy in writing an article on fender guitar.

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How To NOT Get Banned From Search Engines

TheSpotter — Fri, 20 Jan 2012 07:48:47 +0000

Getting banned from a search engines is not very common but it does happen and I would like to share some simple tips on creating content that will ensure not only satisfied visitors but also happy search engines.

Traffic is everything for a web business, be it a simple personal blog or a full-blown eStore. Traffic is a lifeline of your Internet business and generating high quality, targeted traffic is something every Webmaster strives for. Problem is some go way too far in [tag-tec]web-design[/tag-tec] and instead of generating that most desired component of their business – they Get Banned From Search Engines.

I’m not going to attempt to discuss How To generate targeted [tag-tec]traffic[/tag-tec] but instead discuss other side of the story – How Not To Get Banned From Search Engine. Here are some of the most common errors webmasters make:

Most of the web designers do not use the keywords efficiently. Keywords are very effective in terms of web traffic. It is the best way for the search engines to rank the websites. The keywords must be the key for the visitors to locate the site easily.

Replicating similar keywords. There are webmasters who keeps on repeating the same keywords over and over again. It is called keyword stocking. As a result, the search engine may skip the page or the entire website.

Raiding the pages and other websites. It is important for the web designer to know how important links are. Most of the time, there are web designers who rob icons from other websites and use it for their own purpose. The web designers should have a unique idea of their own. Search engines are very powerful in detecting the websites that have the same icon content. It is very important in order to prevent the sites from being out listed in the main search engines.

There are webmasters and designers who use the keywords that are not connected to their websites. One thing that they should do is to maintain websites that have protocol. The unconnected topics and keywords must be removed. Remember search engines are smart, it can consider the page as spam and be automatically eliminated from the list.

Having stuffed keywords. There are websites that have a multiple graphic description. Stuffed keywords can make the websites layered and appeared awkward to the search engines. If the search engines detected the website parameter that contains massive amount of keywords and graphics, the search engine can consider the site as spam.

There are websites that relies on the hidden text. The keywords should not be hidden or invisible. There are clever designers who hide keywords by making it appears as the same color with the site background.

False presumption about search engines. There are web designers who presume that all search engines has the same category that plays the same functions and roles. Make it a point to learn about the appropriate requirements of each search engine.

As much as possible don’t use free web hosting. One of the basic significance of web hosting is to have a promising increase on search engine ranking.

Avoid web-design mistakes listed above and while you might not get the highest rankings – at the very least you will be safe and Not Get Banned From Search Engines.

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How To Build Web 2.0 Site Using WordPress – Part 2

TheSpotter — Thu, 19 Jan 2012 19:48:44 +0000

Content is the King – this simple rule will always remain true, whether you are building a simple HTML page or a Web 2.0 site. [tag-tec]WordPress[/tag-tec] is an excellent platform to build your own [tag-tec]Web 20[/tag-tec] site after some small additions.

This [tag-tec]HowTo[/tag-tec] is built as I go and everything I share in it is what I use myself based on multitude of information I have combed through and some personal experience. Please feel free to comment on it, as I would greatly appreciate your opinion.

In this article I will discuss some additional plugins you will need to make your blog stand-out and deliver targeted traffic, while protecting you from SPAM and help you monetize your blog. Hey, you publish information people need – why not get paid for it, right?

1. Making your blog Search Engine Friendly. [tag-tec]SEO[/tag-tec] is really not that difficult and there are many articles already written on this subject so I will not cover the detail. Here are the plugins I have found (based on recommendations) to be an absolute requirement to make you blog friendly not only to your main readers but also to search engines:

Optimal Title – this plugin simply allows you to move your post title in first position and make it friendlier for SE. Highly recommended if organic targeted traffic from Google is important to you.
Another WordPress Meta Plugin – while meta tags are not as important as they used to be for search engine optimization it is still advised to provide information in meta tags that is relevant for your particular post or page. At the very least it will help you page to be properly displayed in search results and increase click through rate.
Google XML Sitemaps – help Google and Yahoo find all your pages. This plugin creates a fully compliant sitemaps that you can submit and specify proper priority for your posts and pages. Help search engines learn what is important on your site and you will be greatly rewarded.

2. Spam Protection, enhancements and monetizing on your blog. Assuming your content is first class, (otherwise why would you publish it?) there is nothing wrong with getting paid for your efforts and protecting your blog from abuse. Following plugins I have found useful and highly recommend:

Spam Karma 2 – an ultimate spam killer for WordPress and you shouldn’t even try to run your blog without it. Install and configurations are easy and allows you to tweak your settings over time to provide a perfect balance between usability and protection.
Feedburner Feed Replacement – blogging without feedburner shouldn’t be allowed. If you content is something that people would want to know about – this plugin is all-in-one for all your needs. Feedburner also provides you with a huge number of ways to continue bringing your visitors back to you blog via subscriptions and other widgets. Web 2.0 is made easy using tools provided, so make sure to install this plugin.
WP-Print plugin is a simple convenience plugin that creates a printable version of your post or page. Your visitors will appreciate it and install is easy, so go ahead and do it.
aLinks – this one is a must have for monetizing your blog. Allow you to create a contextual keyword link to ClickBank, Amazon or simply one of your other sites. Besides AdSense this one is an ultimate in generating some income from you Web 2.0 WordPress blog.

So there you have it, all you got to do is install the plugins listed and create your very own Web 2.0 blog using power of [tag-tec]Wordpress[/tag-tec].

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