Hotelemarketer

A Nifty Crowdsourced Apple iPhone App for Swiss Hotel School Students

JJ on Hotel Internet Marketing — Fri, 04 Feb 2011 00:00:12 +0000

Kudos to IMI for continuing to innovate and push the boundaries. A great story shared by dear friend and fellow tech enthusiast, Lukas Ritzel. For the past few months some 80 international students of more ...

Future of Display Advertising – Is the Hotel Industry Ready?

JJ on Hotel Internet Marketing — Fri, 01 Oct 2010 19:20:05 +0000

Google recently presented their vision for how display advertising is likely to evolve by 2015…these seven predictions are something all marketers worth their salt absolutely MUST be informed and aware about. To summarize, here are the ...

Understanding Why Hotels Rank Worst For Data Security And What To Do About It

JJ on Hotel Internet Marketing — Wed, 25 Aug 2010 17:42:30 +0000

The hospitality industry shares many of the same data security vulnerabilities as the retail industry — accepting and storing cardholder information and personal information collected through participation in loyalty and rewards programs — yet lags ...

Interview – Expedia’s Alex Gisbert on the recent Partnership with Yahoo! in Europe

JJ on Hotel Internet Marketing — Tue, 24 Aug 2010 18:25:37 +0000

An email Q & A with Expedia’s Alex Gisbert – We talk to Alex about the recent announcement about the Yahoo! – Expedia partnership that introduces Expedia’s travel booking & packaging engine on Yahoo! sites ...

Hotel Social Media Articles and the Diffusion of Innovation

JJ on Hotel Internet Marketing — Sun, 22 Aug 2010 13:53:59 +0000

It’s interesting to see how the buzz around social media and related developments has gradually grown over the past two years in the hotel industry. In 2008 social media was still considered a fad and ...

Case Studies and ROI – TripAdvisor Business Listings

JJ on Hotel Internet Marketing — Tue, 27 Jul 2010 18:51:50 +0000

A recent blog post and case study shared by Mirai, on TripAdvisor’s Business Listings option introduced earlier this year. Many hotels have jumped onboard and many others have held off till better information is available ...

Rethinking Hotel Guest Satisfaction and Hotel Website Analytics

JJ on Hotel Internet Marketing — Fri, 02 Jul 2010 17:30:06 +0000

I want to share two very simple but powerful ideas that could radically transform the way the hotel industry utilizes measures like the hotel guest satisfaction index, web analytics, etc. 1. Taking ‘measurement’ beyond just ...

Web 3.0 – The Sensory Web

JJ on Hotel Internet Marketing — Sun, 27 Jun 2010 18:37:41 +0000

Here’s a great presentation by a good friend (and extraordinary hotel educator), Lukas Ritzel. Lukas presented on the topic of the sensory web (Web 3.0) at the second ever TEDx event in Switzerland (Zug – ...

The link between Facebook, Organ Donation and Boiling Frogs

JJ on Hotel Internet Marketing — Sat, 22 May 2010 16:42:47 +0000

Now that I have your attention with my intriguing post title, allow me to explain just what I mean… and boiling frogs and organ donation do indeed feature in this little blog post! All the recent ...

Pivot – Perhaps the early future of web and media browsers

JJ on Hotel Internet Marketing — Thu, 04 Mar 2010 18:39:51 +0000

(This was too good not to share!) Microsoft seems to have plenty of nifty innovations up its sleeve! In this new video, Gary Flake (Technical Fellow at Microsoft, and the founder and director of Live ...