Budget and RFP season is here, and the decisions you make over the next few months will shape your hotel’s success in 2027.

Before you lock in your forecasts, join the Hotel Association of Tarrant County for our **Annual Industry Trends & 2027 Forecast Update Luncheon** on **Thursday, August 13** at the Worthington.

This is one of the most valuable meetings of the year for hotel owners, asset managers, general managers, revenue leaders, and sales professionals.  You’ll receive the latest market intelligence, industry trends, and forecasting insights to help you build a stronger budget and make informed business decisions.

As an added benefit, **every HATC member in attendance will receive a complimentary copy of the CBRE Trends Report**—an invaluable resource to guide your planning for the year ahead.

If you’re navigating RFP season, preparing your budget, or simply want to stay ahead of the competition, this is a meeting you won’t want to miss.

Complimentary Self Parking
Bring your business cards to network
Plated Lunch Provided
Business Attire

A ROYAL AFFAIR.

Prepare for an unforgettable evening of grandeur and indulgence featuring regal casino gaming, exquisite dinning fit for royalty, craft cocktails worthy of the crown, dancing throughout the kingdom, live and silent auctions and lavish surprises around every corner.

SATURDAY, NOVEMBER 7, 2026
LOEWES ARLINGTON HOTEL
6:30PM

Whether you arrive as Dukes, Duchesses, or loyal subjects, one thing is certain, this shall be an evening spoken of across the land long after the final cards are dealt.  Ask anyone…this is THE event of the year. Gather your royal court, don your finest attire, and prepare for a night of elegance, excitement, and charitable giving, as we raise funds to support the future of our hospitality industry.

THE CROWN AWAITS YOU.

HATC July Luncheon & Industry Spotlight

July 16, 2026 | Loews Arlington Hotel

The hospitality industry is about to take center stage.

Join the Hotel Association of Tarrant County on July 16th for an exciting luncheon focused on one of the fastest-growing opportunities in Texas tourism and hospitality—the film and entertainment industry.

As Texas continues to attract major film, television, and streaming productions, hotels have a unique opportunity to position themselves as preferred lodging partners for production crews and even as filming locations.  Film projects often bring long-term room nights, extended stays, crew meetings, catering needs, and significant economic impact to local communities.

Our expert panel discussion will explore:

• How hotels can become more attractive to film productions
• What film crews look for when selecting lodging partners
• The steps hotels can take to become potential shooting locations
• How to market your property as a niche destination for the entertainment industry
• The economic benefits of securing film-related business

In addition, attendees will receive an exclusive first look at the Texas Hotel & Lodging Association’s newly developed hospitality careers film.  This powerful recruitment tool was created to help hotels inspire and attract the next generation of hospitality professionals and can be utilized in schools, workforce programs, career fairs, and community outreach initiatives.

Event Highlights include:  Red carpet experience, plated lunch, networking opportunities and more!

Whether you’re looking to diversify your hotel’s business mix, generate long-term room revenue, enhance your property’s visibility, or build your future workforce pipeline, this is a luncheon you won’t want to miss.  Step into the spotlight and discover how your hotel can play a leading role in Texas’ growing film industry by registering via the link below.

Tickets will be delivered electronically, so please provide the correct email address when registering.  Due to high attendance, we will not be able to invoice or accept payments on the day of the event.  With the Yankees in town for this game, we anticipate a sell-out crowd—so don’t wait to secure your tickets!  We won’t be able to get more tickets once we are sold out.  A huge thank you to our sponsors for making this event possible: Versacor, SPSD Landscaping, GTL Transportation, Ben E. Keith Beverages, and the Hilton Arlington.

So dust off your finest boots, bring your lucky charm, and join us for an unforgettable evening.  If you want to stay at the hotel overnight there is a discounted room rate available via this link ( https://www.loewshotels.com/arlington-hotel/group-hatc-casino-night-2025-room-block ) however you must book by October 18th to get the reduced rate.

Don’t miss out—this is where the hospitality professionals of the South come to play.