Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained.

Ready to plan your next promotion?  You and your consultant will discuss these seven important elements to help you plan the best promotion for reaching your objective:

1. Define a specific objective.

Whether the goal is to increase traffic at a trade show exhibit or to boost sales with current clients, the first step in any campaign is to clarify the purpose of the program.  Visit our Terminology page to help you define industry specific terms.

2. Determine a workable distribution plan to a targeted audience.

Distribution of a promotional product is as important as the item itself. Research shows that a carefully executed distribution plan significantly increases the effectiveness of promotional products. For example, a pre-show mailing to a select audience delivers more trade show traffic and qualified leads than simply distributing items to passerby at the show.

3. Create a central theme.

Linking a recognizable logo and color to all aspects of a campaign, from promotional products to sales sheets to product packaging, helps create an instantly recognizable image.

4. Develop a message to support the theme.

Supporting a campaign’s theme with a message helps to solidify a company’s name, service or products in the target audience’s mind. For instance, to promote its services to small businesses, a bank created the theme “Are you tired of being treated like a small fish?” and sent fish-related products to its prospects along with promotional literature.

5. Select a promotional product that bears a natural relationship to your profession or communications theme.

A good example is a company that developed a magic motif for its conference at Disney World. Attendees received magic-related products to tie in with the theme “Experience the magic at Disney^®.”

6. Don’t pick an item based solely on uniqueness, price or perceived value.

Don’t fall prey to the latest trends or fads. The most effective promotional products are used in a cohesive, well-planned campaign.

7. Use a qualified promotional products consultant.

A good promotional products consultant will help you answer all of these questions as well as offer a variety of value-added services, including unique product ideas, creative distribution solutions and insight on the different imprinting methods just to name a few.  For inquiries about your ad-campaign, send a note via the Contact us page.  We will be glad to help you explore options, or you may start browsing our online catalog for product ideas at our Product Categories location.

Promotional products are the only medium that engages all five senses

Customers can see, hear, touch, taste and even smell them. Plus, promotional products are easily affordable; yet their impression is long-lasting and readily measurable.  Make promotional products an integral part of your marketing mix and watch clients grab onto your message.

• In 2006, over $18.6 billion of advertising specialties were sold.

“Advertising doesn’t cost, it pays.”

• 55% of people questioned said they keep their promotional products for more than 1 year.

• 76.1% of respondents could recall the advertiser’s name on the promotional product that they had received within the past 12 months.

• 75.4% of respondents said they kept their promotional products because they were useful.

Research shows how promotional products positively impact a company’s sales, how important it is for businesses to have promotional budgets written into their business plans and how to enhance and expand business growth. For example, the (PPAI) Promotional Products Association International’s 2004 study, Promotional Products: Impact, Exposure And Influence, A Survey Of Business Travelers At DFW Airport, gave insight and confirmation to the effectiveness of using promotional products to increase and improve business presence.