Henry Jorge

PPC Advertising: How to make your business "CLICK"

2009-03-09T16:26:00.000-07:00

PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

· Pay per placement
· Pay per performance
· Pay per ranking
· Pay per position
· Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the 'landing pages' for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business 'online'. Some of them are listed below:

· Get launched immediately. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.

· Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.

· Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.

· Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click campaign:

1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right. Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.

5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:

· Discount offers
· Testimonials
· Celebrity/famous endorsers
· Money-back guarantees
· Free trials or sample offers
· Freebies
· Reverse psychology
· Major benefits ("Lose weight")
· Direct instructions ("Click here")

7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.

Earn money with links

2009-01-10T16:13:00.000-08:00

Ucash allows you to earn cash when a link gets clicked. Just create a link and then start posting it, a little method I use is tinyURL, its a good way cause no one knows what the link is. Some of you may think its evil, but its not like I am taking people money or hacking them, this can help them in a long run, some people don't click refferal links for some reason. To find out more just go to the website and sign up here

School...

2009-01-05T15:31:00.000-08:00

Man, yea school is back. I woke up today so tired and pissed, I first had to wake up my brother, make him take a bath. Then I had to take a bath, put on my clothes, get all my stuff ready. Then leave. Then I went on the bus, really tired, and then I fell asleep there. I really do not have that much of a problem with school, its just like, UGH. Back to school after having such a fun vacation...
So anyways, I hope everyone had a great vacation, good luck everyone....

Make Money Online - Mint Articles

2009-01-04T08:02:00.000-08:00

By the way it looks, Mint Articles just opened. I've been using it lately, I really like it, and the idea. What it is is that you write articles and post them on the site, and then you put your publisher ID for adsense, and you get revenue from the ads clicked on your article. You get full pay without doing anything else after it being posted. Its a good site for some side money, just post your articles and you don't have to do anything else. I have gotten about 1 dollar from clicks, its good cause the site just opened, and there are only about 5 articles 3 of them being mine. The articles I posted were in a folder just sitting there not being used. But anyways, post your articles, its worth it and not really that hard of work.

So sign up what you waiting for?

Back to business

2009-01-02T16:50:00.000-08:00

I got back from new jersey, it was a great stay, fun times, the party was crazy some girl got really drunk lol. But anyways I am back here, and got to start focusing on business, my websites, got millions of emails. that's all for now

I just got my new ipod nano, I'm going to post a review of that later, just getting used to it.

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Leaving To New Jersey Today

2008-12-30T10:22:00.000-08:00

Well, I'm leaving to new jersey today, maybe like at 3. I'm leaving for a new years party, since its a tradition in my family to celebrate something at the same house every year, Christmas is always celebrated at my house. Yea but anyways I'm coming back on the third, so I might not post, but who know, maybe I will be able to go onto a laptop and post a little and check my emails.

If I don't get to post, id like to wish everyone a happy new years, and may you fulfill all your wishes and resolutions.

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Paintball Another Passion

2008-12-29T21:14:00.001-08:00

Man, I just got a call from my cousin in New Jersey. He told me that we were going to play paint ball on Wednesday, I first played paint ball when I was about 9 and kinda took a bit of a pause until I turned 12, and man I went hard, I played every week end came strait out of school to the field at night and just took over the woods, it was fun and good times. It was just plain fun, and kept me active and social. Everyone should try to do something active like play sports, join a team, a club etc, something that keeps you off your computer and healthy.

But paint ball is kinda in the intense side, and you should learn about safety and safety equipment or else you will get a big lump on your leg like I did. Was not the best time of my life and that is what stopped me from playing. I thought hmm I should start buying some paintball guns. This site had a lot, and great prices. I usually play milsim paintball. Which is more enhanced fighting with much better paint balls, because there are so many different type.

About paint ball guns its a great place to buy your equipment, I have been a constant buyer and visitor of that site. The site has a whole lot of discounts for almost all products and Free shipping.

Follow me and I'll follow you

2008-12-29T20:47:00.000-08:00

Twitter has been really big on the Internet, you can find cool people, learn stuff, and get traffic. I currently have about 800 followers and it didn't take me that long. I just post from my sidekick (cell phone) when I am out side, or when I do not have access to my computer, I just started tweeting. So twitter is a good thing to use just to learn new things, but I get about 20 unique visitors a day from twitter, and some times I do not even log on.
Do any of you have a twitter account? and has it been useful to you?

Off to the reason why I posted, If you follow me on twitter I'll follow you!
Here is my twitter http://twitter.com/henryjorge

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Started using Yahoo answers

2008-12-29T09:12:00.000-08:00

I got suggested by a friend to join yahoo answers. It is really worth it, you learn new things, it is kinda addictive in a way, and it brings me a whole lot of traffic and backlinks, its basicly free traffic.

I like how simple it is, ask a question get your answer fast and simple, much better than asking on forums or searching google.

Just put your website in the sources and watch the hits flow in.

So sign up here

So thats all, it is worth signing up for and using. I am currently still just editing Crazed Minds, Looking really forward to it.

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Party Yesterday

2008-12-28T06:45:00.000-08:00

It was my cousin's Sweet 16 Yesterday. It was fun, the food was good, and my whole family was there. It was good seeing family members that I haven't seen in over 5 years, we all joked around, took millions and millions of pictures. It was just all good, and it just showed how much love my whole family has for each other and how grateful I am to have my family.

But yea right now I am kinda sore and tired, I got home at about 2, then slept like at 3, and I woke up pretty early cause my baby brother woke me up, I had nothing to do so I just came here to make a new post

Best wishes everyone, Remember to comment, and subscribe!

Late Merry Christmas

2008-12-27T07:23:00.000-08:00

Well Sorry for the late Merry Christmas, I have just been having so much fun. Christmas was celebrated over at my house this year (like always). I came on the computer to buy a new Ipod Nano, and thought man its been a while since I last posted on my blog. So merry Christmas everyone, hopefully everyone had a good time.

But now that, that is over. I have something to say, I am looking to stop writing articles for this blog as much as I used toand focus on posting personal topics and my Internet ventures. I am currently still working with my newest companyCrazed Minds, more about that will be posted later on. Crazed minds is also currently looking for a partner contact mefor more information on that also.

The reason I launched this blog was to get to tell all my visitors and Internet friends about my personal life, and all I find my self doing is trying to make money and bring traffic, that wasn't my main goal. So now all my post are going to be personal and ventures, and some occasional helpful post!

Surefire ways to make money on eBay

2008-12-24T22:50:00.002-08:00

One of the ways to make money on eBay is sourcing products to sell.

The first questions eBay sellers should ask themselves are: "What can I sell?" and "Where can I buy?"

If you are a business seller, it is fundamental that you spend some time researching before you decide which products you want to sell.

There are nearly 69 million eBay users who spend $59 million every day.

Most eBay sellers are home-based businesses that sell everything from porcelain dolls to locks of Elvis' hair to $100,000 Mercedes convertibles to $5 million dollar vacation homes.

Every minute of every day more than 150 new items are listed for sale, more than 500 bids are placed, and seven new people register to shop on eBay.

About two million new items are offered for sale every day, and 62 million registered users scour the site to find them.

All these given facts are enough to assure you that there is an abundant of ways to get your share of money on eBay.

Follow these research guidelines on ways to make money on eBay:

1. Search for the categories that are most popular. The first index is the number of listings that exist under each category. In addition, you need to look at how many bids the products have.

2. Look at the ratings of the sellers who are listing products in each category and study their profiles. See how many products they are selling and how many products they have sold in the past.

3. Analyze prices. You need to become an expert in your category and you need to know at which price a product is worth buying as well as the expected final winning price of your auction.

4. Select no more than one or two categories. "Specialization" is another basic rule of marketing. It is better to become an expert on something, as this will inspire confidence and trust in your potential customers. Online marketing is all about trust.

Now that you are becoming an eBay expert and have conducted a proper search, you are almost ready to make money on eBay.

Before starting to sell, you need to buy. Here are some ideas from where you can source products:

1. Write your own e-book and sell it. If you have any passion or are an expert on a subject for which you can find a niche in eBay, do not hesitate to spend some time on writing your own book.

The advantage of this is that after your initial time investment, you can sell and sell copies of the book without having any additional costs.

Selling information products is one of the most profitable ways of earning money on the eBay business. Even if you are not an expert writer, you can find other people who can write the book for you.

2. Use drop-shipping. There are wholesalers that will sell you products and send them to the address that you tell them.

The advantage of this source is that you do not need to carry inventories, so your investments are minimized. After your auction is finished, you send them your customers address and they will do all the shipping. If you decide to use this kind of source, you need to make sure that your auctions winning price can be higher than the price you will pay for the articles. At minimum you should expect to double your costs.

3. Buy from eBay. Many eBayers success comes from knowing how to buy well on eBay and sell the same products at a higher price. If you know your category very well, you can easily find opportunities that will allow you to buy and resell making profit. Again, solid research is fundamental.

4. Buy Asiatic products. If you are willing to carry some inventories, you can invest on Asiatic products and buy them for a very cheap price. You can easily start importing Asiatic products from the Internet at www.alibaba.com.

5. Sell local products. If you live in an area that produces local products which can be bought at a cheap price and shipped to other areas where people would pay more, you should take advantage of the situation.

Why Should I Make a Budget?

2008-12-24T22:50:00.001-08:00

You say you know where your money goes and you don’t need it all written down to keep up with it? I issue you this challenge. Keep track of every penny you spend for one month and I do mean every penny.

You will be shocked at what the itty-bitty expenses add up to. Take the total you spent on just one unnecessary item for the month, multiply it by 12 for months in a year and multiply the result by 5 to represent 5 years.

That is how much you could have saved AND drawn interest on in just five years. That, my friend, is the very reason all of us need a budget.

If we can get control of the small expenses that really don’t matter to the overall scheme of our lives, we can enjoy financial success.

The little things really do count. Cutting what you spend on lunch from five dollars a day to three dollars a day on every work day in a five day work week saves $10 a week… $40 a month… $480 a year… $2400 in five years….plus interest.

See what I mean… it really IS the little things and you still eat lunch everyday AND that was only one place to save money in your daily living without doing without one thing you really need. There are a lot of places to cut expenses if you look for them.

Set some specific long term and short term goals. There are no wrong answers here. If it’s important to you, then it’s important period.

If you want to be able to make a down payment on a house, start a college fund for your kids, buy a sports car, take a vacation to Aruba… anything… then that is your goal and your reason to get a handle on your financial situation now.

Spend Wisely to Save Money

2008-12-24T22:23:00.001-08:00

Have you ever noticed that the things you buy every week at the grocery and hardware stores go up a few cents between shopping trips? Not by much…just by a little each week but they continue to creep up and up.

All it takes for the price to jump up by a lot is a little hiccup in the world wide market, note the price of gasoline as it relates to world affairs.

There is a way that we can keep these price increases from impacting our personal finances so much and that is by buying in quantity and finding the best possible prices for the things we use and will continue to use everyday… things that will keep just as well on the shelves in our homes as it does on the shelves at the grocery store or hardware store.

For instance, dog food and cat food costs about 10% less when bought by the case than it does when bought at the single can price and if you wait for close out prices you save a lot more than that.

Set aside some space in your home and make a list of things that you use regularly which will not spoil. Any grain or grain products will need to be stored in airtight containers that rats can’t get into so keep that in mind.

Then set out to find the best prices you can get on quantity purchases of such things as bathroom items and dry and canned food.

You will be surprised at how much you can save by buying a twenty pound bag of rice as opposed to a one pound bag but don’t forget that it must be kept in a rat proof container.

You can buy some clothing items such as men’s socks and underwear because those styles don’t change, avoid buying children’s and women’s clothing, those styles change and sizes change too drastically.

Try to acquire and keep a two year supply of these items and you can save hundreds of dollars.

Avoiding Impulse Spending

2008-12-24T22:19:00.000-08:00

Answer these questions truthfully:

Does your spouse or partner complain that you spend too much money?

Are you surprised each month when your credit card bill arrives at how much more you charged than you thought you had?

Do you have more shoes and clothes in your closet than you could ever possibly wear?

Do you own every new gadget before it has time to collect dust on a retailer’s shelf?

Do you buy things you didn’t know you wanted until you saw them on display in a store?

If you answered “yes” to any two of the above questions, you are an impulse spender and indulge yourself in retail therapy.

This is not a good thing. It will prevent you from saving for the important things like a house, a new car, a vacation or retirement. You must set some financial goals and resist spending money on items that really don’t matter in the long run.

Impulse spending will not only put a strain on your finances but your relationships, as well. To overcome the problem, the first thing to do is learn to separate your needs from your wants.

Advertisers blitz us hawking their products at us 24/7. The trick is to give yourself a cooling-off period before you buy anything that you have not planned for.

When you go shopping, make a list and take only enough cash to pay for what you have planned to buy. Leave your credit cards at home.

If you see something you think you really need, give yourself two weeks to decide if it is really something you need or something you can easily do without. By following this simple solution, you will mend your financial fences and your relationships.

5 Important Rules in Website Design

2008-12-23T19:43:00.000-08:00

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.

How to start an eBay Business - Turn Your Junk into Gold

2008-12-23T19:41:00.001-08:00

Got your granny’s old items or your parents used clothing and ‘treasures’ stashed somewhere up in the attic? Do you have a few brand new or collectible items that you want to do away with but not necessarily throw out?

If you answered yes to all (or to any) of the questions presented above, then you are in the right position to look into the prospect of starting a business on eBay website.

Things to Remember with eBay Business Ventures:

· First off, before you go all out and start rummaging for “saleable” materials in your pile and frantically categorize them accordingly – Stop! There are a few things you need to know about eBay and how you can start a ebay business; get acquainted with the site and the services it has to offer; and basically the rules and regulations that apply for both parties (buyers and sellers) particularly for the latter.

eBay – the most popular method of buying and selling items on the Internet to-date.

This is where you will find the convergence of people from different races meeting altogether because they need something from others; or that they have something they want to get rid off and others want it – put up for sale and for a price.

Of course like any ecommerce website operating on the internet, this is also guided by rules and regulations with regards to the buying and selling of items to protect both parties (in this case, the buyers and sellers). From the legal age requirement of 18 years old and above down to the policies in shipping of bought goods; each and every clause of the rules that govern the site are boldly and clearly phrased.

Primarily, by accessing the eBay website itself you are agreeing to the terms and conditions set for it, more so if you directly transact from them; thus it is imperative that you read and become acquainted with the rules and regulations that guides ebay transactions. For a complete list of the terms and conditions, log in to the eBay websites you can find online.

· Secondly,

After a crash-course on the policies and regulations of the site, check your items. Make sure that they fall under the categories of legal items, but if you are not sure then check the restricted items section found on the website. Here you will find a list of all the merchandise prohibited or cannot be sold from the site such as illegal items, alcoholic drinks and certain types of liquors, old relics and pieces protected by state law especially the ones obtained through illegal methods by the seller, drugs and contraband goods, firearms and other deadly weapons, counterfeit goods and the likes.

Basically, collectible items such as antiques, art pieces, coins, digital cameras and camcorders, cell phones, clothing and accessories, shoes, toy items like dolls and bears, stamps, watches, baby items, business materials, vintage products, bath and body products and more are the ones commonly put up for sale on ebay. If you have an item different from the ones that sellers usually have, as long as it does not violate any policies the site has regarding the products that can be sold online, then the better since its uniqueness will generate positive results from interested buyers.

· Third,

Likewise it is very important that you become acquainted with the website itself, you know which buttons to click to access certain types of services, you know as to what category or selection your items will go, which buttons let you access the services provided solely for buyers or sellers - all in all you know the ins and outs of the website itself, making it easier for you to navigate. This way you will not be lost once you get downright serious to making or starting an online business on ebay.

If you have abided by these three guidelines regarding how you can start an ebay business, then you are well on your way to making profits from your items. Just put your products up for sale and watch traffic for it soar as buyers start to bid on the items; great if one would actually pay the price you stipulated without having to wait for the bidding process to end.

With Ebay, you no longer need to throw away various items that you do not need (whether brand new or a used item) because you can earn money from it.

FireFox Add-on Reviews - New Blog

2008-12-09T18:50:00.000-08:00

I just created FireFox Add-on Reviews, what this is basically is a site that reviews FireFox extensions, plug ins, toolbars, etc anything. Its just me putting my personal opinion, there is some plug ins you have to pay to use and you don't know if you should pay for it. Well I will test it and post what I think, I plan to do at least 3 reviews a week. They will be in depth with a lot of details, and information. News and updates, and whats happening with the site will be posted here. This is one of my ventures and I will show how the site is doing, what I did to do it.
This is officially the first site I made since I made this blog was made. so wish me luck.

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Does Twitter bring traffic? and is it worth it?

2008-12-08T15:24:00.001-08:00

After having 646 Followers on my twitter account, and getting over 500 unique visitors from it. There is one question that keeps coming up into my mind, was it worth it? Before I answer that let me list some stuff that happened to me, and how twitter helped me overcome it:
I had a serious issue with my dad, I did not know what to do. But after posting some tweets, some people gave me suggestions to over come it, and I made a couple of friends.
Got a long lost friend back (Brad R), ok let me get to the story. Brad and me were great friends a couple of years back, we both just got into the Internet and web world, and didn't know anything. Me and him met on a forum and clicked from that moment on, we helped out each other, did favors, exchanged ideas, etc. But one day I got tired of all it and quit, Brad got a new paid hosting and he offered to host my site, I accepted and was back in there. Then one day I don't know what I did but I asked brad R if I could add some script to the site. He said no, so I was really mad, and I was joking and said F your rules and your site, then he banned me and blocked, and we never spoke again. I signed up to twitter added all my email contacts and bam there he was, we talked and we became friends again.
So yea two very big things happened to me, and very life changing. I got over 500 unique visitors from twitter and a bunch of friends, it was very stress full try to get followers. But I got some techniques and that's when the hits started rolling in. I only made 135 tweets at the time of this post and over 500 unique visitor?
So yes the hits was worth it and it was overall very easy once you get the hang of it. Twitter is not only a source of traffic, but a place to talk, and get helps. To get friends and overcome emotional problems. The people there are real and twitter is a great place for anyone.

My new blog

2008-12-07T15:17:00.000-08:00

Whats up everyone, my name is Henry Jorge. I've been on the Internet since I was 10, I'm 15 now. I attend Edward R. Murrow. I create websites and sell them, I mostly do site flipping, Iv owned 2 big Internet companies including Arudis, and Zyntic, both of them were sold, for a disclosed price. When it comes to making websites I mostly focus on SEO (Search Engine Optimization), and Marketing. I do make a good income on the Internet but not full time pay. I am going to post information about myself, my Internet ventures, and current projects, and discuss important topics including business, economy, and politics, and just personal life issues. My current project is SEO ToolBox.